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ng and designing women's fashion. Offer ability to capture new market segments b
y skillfully pushing design lines. Accomplished and energetic leader with passio
n for finding absolute finest fabrics and prints. Known as reliable mentor and l
eader who continuously contributes to professional growth of many associates and
peers. Command significant experience overseeing complete project from concepti
on and production to consumer sales. Areas of excellence include:
Clothing Design * Fabric Purchasing * Garment Fit & Construction * Color Directi
on, Analysis, & Corrections * Merchandising * New Business Development * Market
Analysis * Quality Control/Assurance * Print Selection, Layout, & Approval
PROFESSIONAL HISTORY
Casuals Etcetera, Inc., Division of Carlisle * New York, New York, 2000 to Prese
nt
Design studio and manufacturer of women's high-end clothing wardrobe, specializi
ng in business, casual day and cocktail attire. Launched line as the initial des
igner. Sold through direct sales channels with current annual sales exceeding $9
0M.
Designer: Conceptualize style, content, and color for following season, developi
ng custom prints, woven fabrics, yarns, and trims. Direct team of woven, sweater
, and technical designers as well as patternmakers, seamstresses, cutters, fabri
c buyers, and assistants. Manage annual sample budget of $200K, including oversi
ght of store bought samples, original artwork, and fabric sampling. Provide fina
l approval for all woven and print designs. Interface with current season buyers
to merchandise current and proposed lines, adjusting designs quickly to meet ma
rket trends. Research current trends worldwide. Fit and correct garments from pr
ototype through pre-production. Showcase current collections in regional preview
s and promote design studio through general design process and current trends pr
esentations.
*Increased annual sales 10% by instituting washed garment programs for denim and
casual categories.
*Expanded customer base and developed new division and line of clothing, launchi
ng clothes from concept to implementation and expertly capturing fresh market se
gment.
*Exceeded corporate growth projections by adjusting product line to age- and tre
nd-appropriate designs, following full evaluation of sales demographics.