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SWOT Analysis

  
¬ ick Service: - one of the biggest strengths of fast food is that it
providesqick service The biggest advantage of this is that it saves a lot of
time And in this modern world time is money hence qick service is
thebiggest strength
2 Affordable: - Usally fast food is priced at a very affordable rate whichstarts
from rpees 2 Thogh the prices are low in the fast food indstry,the
qantity is more and hence vale for money
3 Attraction: - The advertisements of fast food are very flashy and
appealingespecially to the yoth and the yonger generation One of the
mostimportant people in the bying decision are the kids who are
inflencedby ads on TV who in trn inflence their parents Hence it boosts
the sales



¬ ifferent Preferences: - India is a land of diversity People in India have
different preferences and taste The fast food indstry cannot cater to allthe
tastes and preferences of people For e g some people eat Non ± Vegand
some don¶t eat non ± veg, ths creating a problem Sch
problemshaverisen at KFC and Mconalds
Another difference in preference can be seen in the choice of the type
offood Some people prefer Soth Indian while some prefer North Indian So
a soth Indian joint selling masala dosa, cannot start selling cholebatre as
per cstomers¶ preference
2 ack of cstomization: - Fast food is sally pre-made and pre-packedand
not fresh from the oven So once the dish is made it cannot be
alteredaccording to the cstomer¶s choice or preference For e g a
Mconaldsbrger is prepared mch before the cstomer prchases it and
he has toby it as it is Even if the cstomer wants the brger withot onion
orcheese still he has to prchase it de to lack of cstomization
3 Unhygienic and nhealthy: - Most of the times thogh being tasty the
oilcontent in fast food is very high Hence people are now moving
awayfrom fast food The fast food prepared is also nhygienic especially at
the road side joints Hence these are considered weaknesses to the fast
food
indstry
  
¬ rowing nclear families: - nowadays it is said to be the age of dfast
food
Parents and kds especially prefer fast food de to it¶s qick service and
forit¶s satisfying appetite at affordable prices This is a growing
opportnityfor the indstry becase families nowadays prefer eating ot,
rather thancooking at home
2 rowing rban lifestyle: - The growth story of India is not limited tometro
cities Now it has also fond it¶s way into some rral areas andsome semi ±
rban cities Fast food joints are not a thing of big cities now People in
cities and towns are now having additional incomes in theirpockets Eating
ot now, is a normal thing for the homely people in thesemi rban areas

 
¬ Oppositions from varios organizations: - e to the varios preferencesin
the food some opposition is received by the fast food indstry Asreported
in the papers organizations like PETA are opposing the se ofbeef fat in
the items of Mconalds There was also a hge hllabaloowhen Kentcky
Fried Chicken(KFC) was being introdced to India Thisis a major threat to
the fast food indstry
2 ocation: - One of the major threats in India is from thje location point
ofview Fast food joints can¶t be opened in certain locations even
thoghthere might be evidence of major consmer demand in the area For
e gAhind dominated area might pose a threat to joints serving beef
relatedprodcts since the cow is considered sacred to them
3 eady- to-eat: - Nowadays ready to eat prodcts are more in demand in
the market owing to the fact that consmers have to take minimmtroble
in preparation ot of which the reslts are healthy food, richntritional
vale, easy on pockets and higher vale for money ascompared to the
foods available in a fast food joint
4 Health Concerns: - e to the low qality ingredients sed in the majority
of local fast food joints, the sanitation and the hygiene factors which are
mostly not maintained, have given case to varios medical and
otherhealth related organizations and certain NO¶s who have taken it p
tovoice these isses and bring it to the attention of the general pblic
Thsdirecting the attention of the pblic to change the tastes to foods that
aremore hygienic and safe Here canned foodstffs stand to gain
advantage c

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