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ENTREPRENEURIAL ANALYSIS
OF
JAWAD INTERNATIONAL (PVT) LTD
By
Contents
Research Objective................................................................................................1
Introduction...........................................................................................................2
1.1 Personal History of the Owner......................................................................2
1.2 Company...................................................................................................... 2
1.3 Products and Export market.........................................................................3
1.4 The Facility................................................................................................... 3
1.5 Financing...................................................................................................... 3
Business Analysis...................................................................................................4
1.6 How the business grows...............................................................................4
1.7 Profitability and stability of the business......................................................4
1.8 Ratio analysis............................................................................................... 5
1.9 Industry analysis...........................................................................................6
1.10 SWOT Analysis............................................................................................7
Entrepreneurial Analysis........................................................................................9
1.11 Need for achievement (N-Ach)...................................................................9
1.12 Risk Taker...................................................................................................9
1.13 Opportunity Seeking Behavior .................................................................10
1.14 Innovator.................................................................................................. 10
1.15 High Locus of Control................................................................................11
1.16 Visionary Person.......................................................................................11
1.17 Entrepreneurial questionnaire..................................................................11
Recommendation.................................................................................................13
1.18 Age of the organization............................................................................14
1.19 Size of the organization............................................................................15
1.20 The speed of growth.................................................................................15
Reference............................................................................................................17
Annex 1 - Assumptions made in preparing the Balance sheet and Income
Statement............................................................................................................18
Annex 2 - Income Statement for 2008, 2009, 2010, 2011 (forecast) and
2012(forecast) ....................................................................................................19
Annex 3 – Balance sheet of Jawad International (pvt) Ltd (Comparative)............21
Annex 4 - Key financial ratios .............................................................................23
Annex 5 – Self rating questionnaire ....................................................................24
ENTREPRENEURIAL ANALYSIS
List of Figures
List of Tables
Research Objective
Main objective of this research is to analyze the success and the sustainability of the
entrepreneurship, Jawad International (pvt) Ltd and relate the entrepreneur’s qualities
towards the business using relevant theories. In this context we have adopted the
methodology which is inclusive of accepted questionnaire for capturing entrepreneur’s
qualities. Financial statements constructed based on the information provided by the
entrepreneur were used for measuring the success of the business.
ENTREPRENEURIAL ANALYSIS 2
Introduction
1.2 Company
He has an in-house production facility and he collected some assets to his business
gradually including two Chinese made bail machines, three vehicles, a forklift, a large factory
building with loading bay, an office and other auxiliary buildings. Since his factory is located
very close to the suppliers, it is a definite advantage for him to collect row materials easily at
lower cost. On the other hand he has built a good rapport with suppliers in order to build a
strong supply chain. Although he has done this business more than two years, no any
advertising has been done so far.
1.5 Financing
Financing for the business has been basically done as equity finance. He saved the
earned money during his transition period and invested them to start his own business.
ENTREPRENEURIAL ANALYSIS 4
Business Analysis
Gross and net profits figures are positive, indicating that the entrepreneur is in a
profitable business.
ENTREPRENEURIAL ANALYSIS 5
Balance sheet shows that the receivable and the cash amounts are much higher than the
rest of the assets suggesting the entrepreneur to search for optional mechanisms to them
within the company’s working capital life cycle and to consider the excess cash to be
invested in other positive NPV projects, capital market (by constructing a portfolio) or money
market etc. Higher amounts under the capital and tax payable also support the above
argument.
Screening through the Cash Flow Statement is evidenced that the magnitude of the
amounts received from the customers and the amounts paid to suppliers are almost similar.
This suggests the need of searching for some credit mechanisms such as negotiating credit
terms with the suppliers, exporting on DA terms etc.
NP Margin has increased by 2% during 2010 and the present rate of 11% which is
slightly above the prevailing interest rates within the economy.
Return on capital employed (ROCE) is 44% in 2010 and an increase of 100% as against
the previous year. The returns of the business are at a very high position in relation to the
capital employed.
Gearing of the company is zero as the entrepreneur is running the business almost on
his own capital. Although the machines are obtained on loan, this has been fully settled
during 2010. Also the current interest coverage is 55 times. The position indicates that he can
look for further business expansions by raising some debt capital.
Current asset and quick asset ratio of the business are 6: 1 and 23: 1 respectively.
Although the ideal position of these rates are depending on the industry, as we see they are
very high suggesting the entrepreneur to look for his supply chain management process as
against the value chain of the organization. A supply chain is the stream of processes of
moving goods from the customer order through the supply, raw materials stage, production,
and distribution of products to the customer inclusive of the customer services. Managing the
chain of events in this process is known as supply chain management. Effective management
ensures coordinating all these different pieces quickly and efficiently, without losing the
ENTREPRENEURIAL ANALYSIS 6
customer satisfaction (RGG University, Supply Chain Management). We need value chain to
understand the activities through which a firm develops a competitive advantage in creating
the organizational value. It separates the business system into a series of value-generating
activities. M. E. Porter identified primary and support activities that comprise a sequence of
activities found to be common to a wide range of firms (Jonson G., Scholes K, Whittington
R). Based on the above theories, the relationship of supply chain and value chain of our
entrepreneur can be shown through the following diagram.
As far as this coir related business is concerned, the suppliers are individuals who
supply raw coir materials. The quantity of each supplied is not large with compared to the
total volume purchased by Jawad. Other coir raw material collectors in the area also offer
similar prices to that of Jawad. Further, these suppliers are vested with no other option if they
do not supply these materials one of collectors/coir product manufacturers like Jawad.
Therefore, it is clear that suppliers do not have a bargaining power if his/her quantity supplied
is significant.
Jawad focuses only on foreign customers; Chinese buyers who initially helped him
start the business. He heavily depends on this single buyer and he does not have any control
over the buyer. This seems to be very risky area of this business unless Jawad finds new
buyers locally or internationally by using his existing network.
Coir business does not require specific technical know-how. Therefore, anyone who is
interested in coir related business could enter the business as long as s/he has easy access to
raw materials required. Further, even at present there are few coir collectors available in the
area. However, in the case of Jawad he is operating at quite large scale not being merely a
coir collector but adding value to it through further processing. On the other hand he is more
comfortable with high demand from his sole buyer. As a result, he is ahead in the competition
and though new competitors get into the same business Jawad would not be much affected.
It is very difficult to find substitutes for coir products in the sense that it is fully
dependent on natural materials (wastes of coconut tree). However, there is a risk of being
introduced low cost artificial material which is substitutable by Chinese inventors. Therefore,
if that happen this entrepreneur has to find other buyers locally or internationally.
It can be concluded, in summary, all other factors considered in competitor analysis are
favorable to Jawad’s coir product business except bargaining power vested with buyer.
However, the impact of only unfavorable factor could be critical in the sense that he has only
one buyer.
with compared to others suppliers have more confidence on him. This enables him buy more
materials on 7 day credit basis. Further, experience gained and network built among
suppliers, buyers and labors can also be considered as internal strengths.
On the other hand, Jawad heavily depends on Chinese assistance and he has only one
buyer. He does not think of other options available to him either. As a result, any unfavorable
decision from Chinese buyer would totally change his journey.
There are opportunities available to this business. Jawad could think of producing the
end product what Chinese partner produce with his materials or some coir related new
products for local market.
However, there might be potentially threats from availability of materials due to some
diseases caught by coconut trees like we currently experiencing in Galle, Matara, Weligama
areas. Further, there is always risk of emerging new entrepreneurs in this sector with more
innovative products where s/he could offer higher prices to suppliers than that of Jawad.
ENTREPRENEURIAL ANALYSIS 9
Entrepreneurial Analysis
When analyzing the background information of Jawad, we could observe that several
entrepreneurial characteristics have been inherited by himself from his small stage.
not in good condition, buyers might reject the goods creating losses for the business and it
was one of the biggest challenges in front of him. But his commitment and strength of mind
helped him to withstand as a calculated risk taker. He was able to make progress towards
goals and was able to make decisions when lacking one or several critical resources or data.
Knowing his own strengths and shortcomings, he has established and managed his business
in a manner which helped to mitigate huge risks.
1.14 Innovator
The major step of Jawad’s successful venture is developing a creative idea by looking
at opportunities of his environment as above discussed and proper understanding of his
strengths and core capabilities. Since he has been grown in a business environment during his
childhood, the idea of generating a business might have flashed in his mind from those days.
The innovative ideas of Jawad helped to shape up his business in order to achieve his ultimate
goals. Coming up with innovative ideas has become a continuous activity in his business and
he always sees new ways of doing things with little concern for how difficult they might be.
He never satisfied by merely achieving what he really expected and he made into practice
what he really dreamt. He knew exactly where he was, what he wanted, or what he didn’t
want, and based on that he stepped into the next step of the creation of ideas or innovate
something. He was encouraged by this splendid thinking combined with the willpower to
ENTREPRENEURIAL ANALYSIS 11
start the business of exporting of coir products by using the existing resources in his
surroundings.
Characteristic Score
Initiative 22
Sees and Acts on Opportunities 18
Persistence 21
Information Seeking 23
Concern for High Quality of Work 19
Commitment to Work Contract 21
Efficiency Orientation 23
Systematic Planning 22
Problem Solving 20
Self-confidence 24
Assertiveness 22
Persuasion 22
Use of Influence Strategies 20
Correction factor 16
Corrected Total Score 277
Table 4-1 : Entrepreneurial Analysis
With this analysis it can be clearly seen that Mr. Jawad is a genuine person because
that corrective point 16 are below 19. And his characteristics are majority scoring more than
20 points by summing up to 277. But in few occasions like Sees and Acts on Opportunities
and Concern for High Quality of Work are lagging behind which indicates by getting value of
18. As an example adoption to new technology or applying for the SME category award and
recognition programs were not seen from Mr. Jawad. Also he is not much concern on to
adoption to latest quality checking process which is symptoms of lagged characteristics.
But at the field it can be seen that he is very powerful in persuading others to achieve
his objectives. Mr. Jawad is only player in coir export in this region which illustrates his
initiative characteristics. Also he is very confident in business because he is ensuring his
factory maintain the required standard as well as he insured his property with government
insurance company. It also gave himself confident on his business.
ENTREPRENEURIAL ANALYSIS 13
Recommendation
From our study we conclude that Jawad is an entrepreneur with N-arch traits. From
his humble beginnings coupled with laborious work at the incipient stages, he has achieved
greater strides in his business domain and today is an established businessman in the area
with a monthly turnover around USD 200,000.00 (approximately LKR 22.20 million). Apart
from his personal success, Jawad portraits himself as a foreign exchange earner to the nation,
to which he places more value than his personal achievements. In essence, Jawad also
demonstrates the traits of need for common affiliation that transcends personal goals.
The core competence of his business is the business link that he has established with
China via his Chinese partner. This is a highly vulnerable core competence. The entire
success of Jawad’s business depends on this particular individual. Further, owing to the
proliferation of Information Technology (IT) the entire world has become one village.
Establishing business relationships has become a common aspect via IT with very lower
transaction costs. Hence, for how long Jawad could exploit the core competence for his
competitive advantage is a matter that need scrupulous thought.
Therefore, to surmount the challenges, Jawad must understand the changes in the near
(micro) and the far (macro) environment and respond accordingly.
The main ingredient of the product he exports is “coir”. Therefore, there is a high
degree of bargaining power of the suppliers. Though at present he maintains a very
harmonious rapport with them, it may be possible that such relationships may strain as time
progresses and the suppliers may switch allegiances. Therefore, in order to defuse a potential
threat, Jawad may consider backward integration by acquiring the business of some of the
main suppliers and / or acquiring coconut lands so that he could directly source the raw
material. This could also herald the end for other players of the industry in the area in which
Jawad operates thereby negating the inter-firm rivalry.
The above measure could deter the any new entrants to the industry in that area. This
is because the main raw material sources are under the realm of Jawad and hence the
remaining suppliers would be compelled to continue supply to his business instead to some
other business.
ENTREPRENEURIAL ANALYSIS 14
The value addition for the raw material is at a very rudimentary level. Jawad must ascertain
the purpose of his product being used in China and explore the possibility of manufacturing
the end product.
Another option would be to tap other international markets to supply the basic product and /
or a value added product.
For above purposes, assistance from the Export Development Board (EDB) may be
solicited.
If the users of Jawad’s product in China find an alternative that is superior in cost,
quality, ease of handling, etc, the sustenance of the business is at stake. Hence, avenues to
continuously improve the quality of the product and extensive liaison with the customer to
fulfill the changing aspirations are necessary.
Jawad’s business is also exposed to the vicissitudes of the macro environment such as
political, economic, social, technological and legal aspects.
In order to effectively deal with challenges discussed above (micro and macro), Jawad
needs to fathom the stages of his business and respond accordingly. An appropriate
framework would be Greiner’s Evolution and revolution as organizations grow.
The two most important dimensions are the “age of the organization” and the “size of
the organization”:
Based on the best available information we may conclude that the company is in a
low growth industry. Hence, the evolutionary periods can be longer for Jawad but still it
should happen.
Now let us analyze what obstacles (revolutions) that Jawad would have to face
(including the influences of the macro environment as described above), how to address them
and how evolution can take place.
Reference
Jonson G., Scholes K, Whittington R. In Exploring Corporate Strategy (7th Ed.) (p. 137).
RGG University, Supply Chain Management. (n.d.). Supply Chain Management. Retrieved
May 2011, from rockford consulting.com: http://rockford consulting.com/supply-chain-
management.htm.
ENTREPRENEURIAL ANALYSIS 18
Annex 1 - Assumptions made in preparing the Balance sheet and Income Statement
4. Taxes were computed based on the country's tax law, as tax information of was not
available.
5. No additions of property plant and equipment were made after the year 2010.
7. So far no payments made to Jawad for his services rendered to the business.
9. Purchases are made on cash basis, while the sales proceeds are expected to settle in one
month (No receivables towards the end of 2009).
ENTREPRENEURIAL ANALYSIS 19
Annex 2 - Income Statement for 2008, 2009, 2010, 2011 (forecast) and 2012(forecast)
ENTREPRENEURIAL ANALYSIS 20
ENTREPRENEURIAL ANALYSIS 21
2010 2009
Profitability and Efficiency
Ratios
GP Margin 26% 26%
NP Margin 11% 9%
Return on capital employed 44% 20%
Solvency Ratio
Gearing Ratio (Debt Equity
Ratio) 0% 0%
Interest Coverage (No of 1
times) 55 8
Liquidity Ratios
Current Ratio 6 8
Quick Asset Ratio 23 1
ENTREPRENEURIAL ANALYSIS 24
Instructions
2) Select one of the numbers below to indicate how well the statement describes
you:
1 = Not at all
3) Write the number you select on the line to the right of each statement. Here is
an example:
The person who responded to the item above wrote a “2” indicating that the
statement described him or her very little.
3) When faced with a difficult problem, I spend a lot of time trying to find a solution.
:4
16) I prefer activities that I know well and with which I am comfortable. : 5
17) I try several times to get people to do what I would like them to do. : 5
18) I seek the advice of people who know a lot about the problems or tasks I am
working on. : 5
20) I work long hours and make personal sacrifices to complete jobs on time. : 5
27) I do not spend much time thinking about how to influence others. : 5
31) When something gets in the way of what I am trying to do, I keep on trying to
accomplish what I want. : 5
33) My own work is better than that of other people I work with. : 5
36) I try to think of above problems I may encounter and plan what to do if each
problem occurs. : 5
37) Once I have selected an approach to solving a problem, I do not change that
approach. : 5
38) When trying something difficult or challenging, I feel confident that I will
succeed. : 5
40) I get others to see how I will be able to accomplish what I set out to do. : 4
44) I try things that are very new and different from what I have done before. : 3
46) When working on a project for someone, I ask many questions to be sure I
understand what that person wants. : 5
47) When something I have been working on is satisfactory I do not spend extra time
trying to make it better. : 5
ENTREPRENEURIAL ANALYSIS 27
48) When I am doing a job for someone, I make a special effort to make sure that
person is satisfied with my work. : 4
50) I deal with problems as they arise, rather than spend time trying to anticipate
them. : 3
55) In order to reach my goals, I think of solutions that benefit everyone involved in a
problem. : 5
59) I try several ways to overcome things that get in the ways of reaching my goals.
:5
60) I go to several different sources to get information to help with tasks or projects.
:3
63) I get the most I can out of the money I have to accomplish a project or task. : 5
65) If one approach to a problem does not work, I think of another approach. : 5
66) I stick with my decisions even if other disagree strongly with me. : 5
67) I tell people what they have to do, even if they do not want to do it. : 5
68) I cannot get people who have strong opinions or ideas to change their minds. : 3
69) I get to know people who may be able to help me reach my goals. : 5
1) Enter the ratings from the completed questionnaire on the lines above the
item numbers in parentheses. Notice that the item numbers in each column are
consecutive: item number 2 is below item number 1, and so forth.
5 + 4 + 4 + 4 – 1 + 6 = 22 Initiative
(1) (15) (29) (43) (57)
4 – 5 + 5 + 3 + 5 + 6 = 18 Sees and Acts on Opportunities
(2) (16) (30) (44) (58)
4 + 5 + 5 – 4 + 5 + 6 = 21 Persistence
(3) (17) (31) (45) (59)
5 + 5 – 1 + 5 + 3 + 6 = 23 Information Seeking
(4) (18) (32) (46) (60)
5 + 4 + 5– 5 + 4 + 6 = 19 Concern for High Quality of Work
(5) (19) (33) (47) (61)
5 + 5 + 5+4 – 4 + 6 = 21 Commitment to Work Contract
(6) (20) (34) (48) (62)
5 – 3 + 5 + 5 + 5 + 6 = 23 Efficiency Orientation
(7) (21) (35) (49) (63)
5 + 5 + 5 – 3 + 4 + 6 = 22 Systematic Planning
(8) (22) (36) (50) (64)
4 + 5 – 5 + 5 + 5 + 6 = 20 Problem Solving
(9) (23) (37) (51) (65)
5 – 2 + 5 + 5 + 5 + 6 = 24 Self-confidence
(10) (24) (38) (52) (66)
3 + 5 – 2 + 5 + 5 + 6 = 22 Assertiveness
(11) (25) (39) (53) (67)
5 + 5 + 4+ 5 – 3 + 6 = 22 Persuasion
(12) (26) (40) (54) (68)
4 – 5 + 5 +5 + 5 + 6 = 20 Use of Influence Strategies
(13) (27) (41) (55) (69)
5 – 3 – 5 – 4 + 5 + 18 = 16 Correction Factor
(14) (28) (42) (56) (70)
24 or 25 7
22 or 23 5
20 or 21 3
19 or less 0
3) Use the page below to correct each competency before using the Profile
Sheet.
Instructions
2) Draw a heavy line over the dotted horizontal line for each competency, from
the left vertical line to the point you have marked with an “x”. The heavy line
you have drawn graphically represent the strength of each competency.
Initiative 22 – 0 = 22
Persistence 21 – 0 = 21
Information Seeking 23 – 0 = 23
Efficiency Orientation 23 – 0 = 23
Systematic Planning 22 – 0 = 22
Problem Solving 20 – 0 = 20
Self-confidence 24 – 0 = 24
Assertiveness 22 – 0 = 22
Persuasion 22 – 0 = 22
(ANSHU GUPTA)