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Director Market Research and Analytics, Manager Market Research and Analytics, Director Business Intelligence, Director Customer Insights, Director Market Analytics with 20 years experience looking for a Middle Management position.
Director Market Research and Analytics, Manager Market Research and Analytics, Director Business Intelligence, Director Customer Insights, Director Market Analytics with 20 years experience looking for a Middle Management position.
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Director Market Research and Analytics, Manager Market Research and Analytics, Director Business Intelligence, Director Customer Insights, Director Market Analytics with 20 years experience looking for a Middle Management position.
Drepturi de autor:
Attribution Non-Commercial (BY-NC)
Formate disponibile
Descărcați ca TXT, PDF, TXT sau citiți online pe Scribd
MARKET RESEARCH / BUSINESS INTELLIGENCE / INTERNATIONAL DEVELOPMENT
Market Analytics / Data Mining / Geographic Analysis / Primary and Secondary Res earch / Customer Satisfaction Measurement / Survey Research / Solution Developme nt Exceptional market research, business intelligence and consulting professional w ith experience across integrated healthcare delivery systems, insurance, and tec hnology in the U.S., Europe and Asia. Strong record of developing/managing custo mized research and innovative solutions within business analytics. Serving custo mers across the globe including, UnitedHealthcare Asia, Tricare, United States A ir Force in Europe, and the British National Health Service. SPECIALIZED SKILLS: Deep knowledge of quantitative and qualitative methods, data mining, market analytics, geographic information systems, and solution developm ent. Expert level software knowledge of SPSS modules and MapInfo GIS. Trained in SAS Enterprise Business Intelligence, Business Objects, and MicroStrategy platf orms. In-depth knowledge of market planning applications and data sources: NPD, Nielsen, Claritas, Thomson Reuters, Dartmouth Atlas, and U.S. Census.
PROFESSIONAL EXPERIENCE
Principal, Senior Business Consultant, Market Analytics, Inc.
2010 to Present Minneapolis, Minnesota Independent consultant for a $6 billion national retailer. Under contract to dri ve loyalty program pilot launch and provide market intelligence auditing service s for analytics team. Accountable for facilitating planning process, managing in ternal and external vendor resources. * Assembled executive team spanning legal, finance, customer analytics, brandin g/creative, information technology, ecommerce, and retail operations divisions. * Developed cross-functional work group, developed project plan, led market rese arch initiative for program branding. * Provided expert consultative services leading to a recalibration of market met rics reporting for the company's 3,400 trade areas.
UnitedHealth Group 1999 to 2010
Senior Manager Business Intelligence, OptumHealth (2007 to 2010) Golden Valley, Minnesota Chaired solution development initiatives for the disease management products div ision of UnitedHealth Group, a $100 billion global health insurer and services c ompany. Accountable for driving reporting charters by leading cross-functional t eams and coordinating resources across multiple business segments to improve ope rational efficiencies and instill collaboration. Designed proof-of-concept prese ntations to determine appropriate solution components for maintaining highest de gree of success in meeting requirements. Reported to Vice President of Data Anal ytics. * Achieved 40 percent reduction in ad-hoc report requests by leading a developme nt team responsible for delivering self-service analytic reporting, allowing man agement direct access to operational data and key metrics. * Successfully managed within budget internal and external development team reso urces consisting of business analysts, data architects, report developers, and external SAS Institute contractors. * Provided strategic direction by leading design sessions with stakeholders to d evelop solution road maps, development charters, report content, functionality, architecture, and key performance metric dashboards. * Authored training program for internal product managers, providing rapid deplo yment of solution.
Director, Product Development and Analytics
UnitedHealth Europe (2003 to 2007) London England Envisioned and orchestrated development of the HealthNumerics enterprise health data reporting solution for the European business division of UnitedHealth Group . Marketed product throughout the British National Health Service to Strategic H ealth Authorities and Primary Care Trusts. Merged analytic ideas into project pl ans and software development release schedules, delivering on market requirement s. Accountable for pilot studies, and readiness assessments for new business ini tiatives throughout England. * Created core product offering and competitive position in England's healthcare market. * Designed procedures to incorporate multiple data sources in modeling process. * Led expanded functionality design sessions, adding disease episode groupers an d predictive modeling modules. * Conducted international on-site seminars and web-based training for novice and advanced users, providing flexible training opportunities for clients.
Director, Market Research and Analytics, UnitedHealthcare Global Consulting (199
9 to 2003) Eden Prairie, Minnesota Responsible for driving international market research, data reporting, analysis, and customer satisfaction functions for government and international health pla n sectors. Delivered state-of-the-art benchmarking capabilities for Department o f Defense's Healthcare System in Europe, providing optimized manpower planning o f healthcare resources. Accountable for development of international data mart f or United's global health plans and joint business ventures in England, Hong Kon g, Germany, Portugal, India, and Brazil. * Developed physician profiling data model for UnitedHealthcare Asia, creating i nnovative analytic platform for mining international health data. * Initiated feasibility studies for new market development, and custom applicati ons for data analysis work. * Implemented physician profiling data model to identify healthcare seeking beha viors of consumers, and physician loyalty indexes for establishing a competitive position in Southeast Asia. * Provided leadership for analytic teams in Portugal, Germany, and Hong Kong. * Served on core start-up team leading to formation of new international busines s unit. Manager, Market Research, SMDC Health System 1991 to 1999 Duluth, MN Delivered market research and data reporting for a $1.2 billion integrated hospi tal/clinic system consisting of a regional tertiary medical center, and a 450 ph ysician multi-specialty group. Accountable for all phases of primary/secondary m arket and survey research projects. Managed development of market data warehouse , which supported clinical programs through the use of market-based demand-forec asting models. Represented health system's Strategic Planning division on clinic al program steering committees for Cardiothoracic Services, Neuroscience Program , Orthopedics, Oncology, Mental Health, Maternal and Child Health programs. Prep ared proposals for external research vendor selection. * Developed health systems first geographic information system and demand planni ng capability, enabling expansion into geographic markets which increased tertia ry patient referral volume by 20 percent. * Redesigned patient satisfaction studies across the health system, providing ta rgeted insights. * Conducted top-of-mind awareness studies for evaluating advertising effectivene ss and allocation of marketing budget.
Education: College of Saint Scholastica, Duluth, MN - Management