Michael Bergman

94 Anderson Ave
Demerast NJ 07627
201-321-1449
PROFILE
Dynamic, driven and creative sales, marketing and business development professio
nal with rich experience in emerging digital and traditional sales strategies, c
hannel marketing and new market development.
Accomplished, resourceful strategist and executor with a passion for improving p
erformance, commercial revenues and margins while accelerating new market expans
ion. More than 20 years of expertise, insight and informed intuition in aligning
product development, channel marketing trends and new technologies with current
and future consumers. Focused and creative approach that generates opportunitie
s, results and imprints on a commercial organization. Unique aptitude for identi
fying industry trends and channel marketing technologies that can be integrated
into current product lifecycle and pipeline to ensure market penetration, captur
e customers and promote corporate and product brand loyalty. Demonstrated master
y of sales techniques, strategies and systems that build client base and foster
customer satisfaction. Strong analytical, decisive managerial and market researc
h skills essential to mature and start-up organizations.
ACCOMPLISHMENTS
Sales / Sales Management / Business Development
* Led highly effective, cross-functional in-house sales, marketing and IT team
in conceptualizing and executing on business development initiatives for VendQu
est, an e-Commerce industrial purchasing network.
? Expanded prospect line by 300% within three months, further opening up new opp
ortunities for channel, corporate, industrial and web-centers markets; expanded
and pitched presentations to Fortune 500 senior management, investors, third par
ties and potential strategic partners.
? Created and drove strategies that secured key strategic accounts, increasing p
rofitability by 27% and establishing the firm as key competitor in marketplace.
? Initiated and implemented national targeted alliance / partnership programs th
at generated over $3 million in profits in first year of implementation while de
creasing sales and marketing budget by 30% and maintaining steady sales revenues
.
* Founded and led a highly successful marketing consulting firm providing stra
tegic and tactical support for the launch and sales of cutting-edge PC technolog
ies and applications. Retained a solid and loyal client base and network of tech
nology entrepreneurs, book and educational software publishers, Developed the co
rporate, retail and university markets for DDC Publishing, a publisher of techni
cal products; effectively handled in-house staff and distributor sales force in
the development of national distribution network, which increased sales by 525%
over a two-year period.
* Responsible for channel marketing and sales campaign for Verizonâ s advanced digi
tal home technologies including flat screen, full-house networking and state-of-
the-art home security systems to national house builders including luxury house
building firm K. Hovnaium & Toll Brothers. Oversaw program conceptualization, de
sign, implementation and training of national sales representatives.
* Developed and implemented a successful sales force reorganization and channe
l marketing strategy for IPP America, including re-organizing Midwest Territory
and increasing sales by 22% over the first six months; effectively designed and
performed channel sales strategy, which successfully tapped into the Hispanic ma
rket and captured several key accounts.
* Product Development / Marketing computer peripheral manufacturers and manufa
cturer representative groups.
? Directed in-house sales staff and clients sales representatives in performing
go-to market and expansion plans, as well as effectively created $23.4 million i
n new revenue streams for three key clients within a one-year period with minimu
m resource allocation.
? Created and directed successful sales and promotion initiatives throughout Uni
ted States, Canada and Europe made possible by fresh market research, analysis a
nd the development of creative business plans designed to support the rollout of
fresh sales / marketing strategies.
? Captured #1 share in voice recognition market for IBM Voice Systems through th
e design and implementation of a remarkably effective sales force leadership and
a replicable channel strategy.
* Led product enhancement and marketing initiatives for the Bureau of Electron
ic Publishing to facilitate entry into new CD-ROM market.
? Productively strategized and generated new products through repacking and acqu
isitions, impacting profits of $300 thousand. Visualized and introduced the popu
lar â Teach Your Kids * product line series, increasing total revenues by 25% in fir
st year.
? Collaborated closely with in-house and external vendors to develop and facilit
ate package design, production and software development timetables.
* Effectively sourced and directed New Generation Marketingâ s PC technology produc
t development efforts that strategized new and/or refined existing product offer
ings to a diverse client base including prominent national retailers, top VARs t
hroughout North America and distributors.
? Established strategic partnerships with retail channel for national and intern
ational retailers and VARS, including Staples, Office Depot, W.H. Smith and othe
r top-tier consumer electronics and computer retailers; negotiated contracts and
oversaw the entire logistics involved with rollouts.
* Analyzed competitive product information and sales trends to identify market
and global vision for new business and product ventures for VendQuest; establis
hed benchmarks for new product market penetration.
EXPERIENCE
GO 800 * NEW YORK CITY, NY
MOBILE MARKETING / SALES CONSULTANT ING 2010-PRESENT
* Go800' is an innovative and new mobile marketing and sales platform that bri
dges traditional with next-generation digital media and proximity marketing to h
elp consumers connect faster than ever before.
? Developing fundamentally new marketing and sales initiatives for the first imm
ediate direct-response service leveraging cell phone text messaging technology t
o connect consumers with brands.
? Responsible for new customer development and launch by connecting new brands t
o the power and customization of this cutting-edge customer marketing and sales
tool.
? Recent achievements include the formation of three deals with new adopters of
Go800 platform and marketing technology including Allstate, ITT Technical School
s and Tri Star Products.
GRAND CONCOURSE MEDIA LLC (VERIZON) * GUTTENBERG, NJ
IPP AMERICA * PARSIPPANY, NJ
LUCKY DOG RANCH LLC * MOUNTAIN VIEW, CA
CLIPNOTES LLC DEMAREST, NJ
SALES / MARKETING CONSULTANT 2003-2010
VENDQUEST * SOUTH PLAINFIELD, NJ
VICE PRESIDENT (BUSINESS DEVELOPMENT) 2001-2002
NEW GENERATION MARKETING * MORRISTOWN, NJ
PRESIDENT / DIRECTOR OF SALES AND BUSINESS DEVELOPMENT 1997-2001
BUREAU OF ELECTRONIC PUBLISHING * PARSIPPANY, NJ
VICE PRESIDENT (SALES AND MARKETING) 1995-1997
DDC PUBLISHING * NEW YORK, NY
ACCOUNT EXECUTIVE | NATIONAL SALES MANAGER | VICE PRESIDENT (SALES AND MARKETING
) 1989-1995
EDUCATION
Rutgers College, New Brunswick, NJ.
Bachelor of Arts in Political Science | Rutgers Dean Scholarship
Eagleton Institute of Politics, New Brunswick, NJ.
Graduate studies certificate | Eagleton Scholar
Dale Carnegie, Sales Training
American Management Association, Executive Development Coursework