Marketing, sales, and distribution innovator.

Entrepreneurial tactical leader o

f enterprise-wide initiatives that build brand value and result in sustainable g
rowth in domestic and global markets.
Accomplished executive with more than 20 years of success in the Satellite, Cabl
e Television and Channel Programming sectors, offering exceptional sales, distri
bution, operations, and account management expertise. Equally strong skills in n
etwork contract negotiations.
Seasoned negotiator and team leader skilled in directing staff and developing st
rategies for distribution to penetrate competitive marketplace.
Areas of Expertise
* Strategic Planning
* Distribution
* Channel Launch
* Contract Negotiation
* Start-up Ventures
* Direct Marketing
* Project Leadership
* Acquisition Strategy
* Account Growth
Professional Experience
2009 to CURRENT: Owner and President of SamitUP! Consulting. My company is focu
sed on launching and expanding territories for new products. Growing distributio
n of networks, B2B account management, C-Level contract negotiations, enhancing
sponsorship revenue for conferences and trade shows.
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COMCAST MEDIA CENTER, Littleton, CO 2007-2009
$7.5M in annual sales; a division of Comcast Corporation.
Director of Distribution Services
Directed Commercial Distribution Team in nationwide deployment of HITS digital p
latform, HD networks, Video on Demand (VOD) platforms, broadband services, and i
nteractive TV applications. Provided strategic support as consultant to cable op
erators, ensuring acquisition of additional bandwidth and expansion of various p
latforms.
Captured lucrative carriage agreements as well as a new platform distribution wi
th industry's top cable Multi-System Operators (MSO) and satellite providers, ge
nerating $7.5M in revenue.
HEALTHY LIVING WITH A TWIST - LIME, Denver, CO 2000-2007
$5M in annual sales; a division of Gaiam and Revolution Health Media,
Vice President of Affiliate Sales
Tasked with crafting strategy for development and rebranding of WISDOM as member
of original WISDOM Television Team. Drove distribution for affiliate business u
nit, secured carriage agreements, and coordinated new platform distribution.
Established LIME as a multi-platform network complete with digital linear, IPTV,
VOD, SVOD, Telco and broadband platforms with more than 10M subscribers by stra
tegically negotiating distribution with national cable companies, satellite and
Telco providers.

STARZ ENCORE GROUP (SEG), Englewood, CO 1998-2000

A division of Liberty Media.
Director of Affiliate Marketing / Digital Strategy
Oversaw overall strategy, design, and execution of national marketing campaigns
for 12 movie-based, commercial-free networks. Managed Time Warner Communications
account with more than 13M cable subscribers and 22M internet consumers.
Developed launch strategies and consumer marketing programs that resulted in a s
ignificant increase in pay television acquisitions.
AMERICA'S HEALTH NETWORK, Denver, CO 1997
A Cable network with focus on the Health and Wellness Industry
Manager, Distribution & Affiliate Affairs
Led digital and analog distribution, contract negotiations and affiliate marketi
ng for regional accounts across 12 western states, growing the first health and
medical channel with 6.5M DBS satellite, digital, and cable subscribers prior to
company's sale.
LIBERTY MEDIA, Englewood, CO 1990-1997
Liberty owns interests in a broad range of electronic retailing, media, communic
ations and entertainment businesses.
Vice President, Affiliate Relations
Project Manager, Programming/Interactive Projects
Sales and Marketing Director, TBS Canada/US National MSO Accounts
Director of Affiliate Sales
Fast-track promotion through a series of increasingly responsible leadership pos
itions. Accountable for managing all distribution operations and affiliate sales
of third party distribution network in Latin America as well as the distributio
n and affiliate marketing for 10M cable homes.
Spearheaded successful start-up and rollout of music channel throughout Latin Am
erica and the Pacific Rim.
Championed development of first channel of channels called tv!, showcasing new n
etworks available for digital compression.
Captured more than 1M additional subscribers through launch and distribution of
Turner Broadcasting System (TBS) throughout Canada.
Negotiated 10-year agreements for top 10 cable MSO accounts in US for carriage o
f Superstation TBS.
Introduced network to cable industry through national and regional trade shows.
Education & Professional Development
________________________________________
LORETTO HEIGHTS COLLEGE, UNIV OF CO METRO CAMPUS, Denver, CO
Degree Program: Studies in Marketing & Communications (three years)
Additional Training:
* Comcast University Coursework
* E-Commerce: The Business of E-Commerce
* Marketing to Consumers, Business-to-Business & Retail
* Executive Sales Training - Mindset of Leadership
* Interpersonal Sales Team Development & Management
Professional Affiliations
________________________________________
* Betsy Magness Leadership Institute Alumni Class IX
* Women In Cable Television and Telecommunications (WICT) Member
* Forum & Leadership Conference Award-winning Advisor
* Cable & Telecommunications Educator Association for Marketing (CTAM) Memb
* Rocky Mountain Chapter President (past) CTAM