6147 Aldea Drive El Dorado Hills, CA 95762 lld449ac@westpost.net
916-941-9588 Executive Management Professional with 10+ years of sales management, marketing, lead generation, negotiating, and executive leadership skills. MARKET CREATION OPERATIONS/SALES MANAGEMENT MASTER PLANNER SUMMARY OF QUALIFICATIONS 20 years of successful sales experience working in the gourmet food, gift and r etail industries. Developed and expertly managed partner and relationship building with managemen t, customers, employees and sales brokers. 10 years experience in multi-channel wholesale and consumer packaged goods indu stry producing positive results. Solid experience in all phases of management; sales, marketing, product line cr eation, national distribution, inventory, pricing and contract negotiations. Exceptional problem solver, driven to succeed with strong interpersonal and neg otiation skills. Superb mentor, inspirational leader that inspires employees and sales brokers t o maintain peak performance and productivity levels while simultaneously maintai ning high morale within the company. Assumes both authoritative and democratic leadership; able to turn vision into reality. Boundless energy, capable of adopting a number of roles simultaneously. A natural entrepreneur, inquisitive and adaptable; embrace change readily. Excellent communication, presentation and organizational skills. ________________________________________ CAREER ACHIEVEMENTS EXECUTIVE/SALES MANAGEMENT Established, manufactured and marketed a gourmet food company into a premier na tional food company within 3 years. Governed a range of functions; sales and marketing, pricing, budgeting, sales f orecasting, inventory and sales analysis, product development and operations man agement. Responsible for financial results while expanding the bottom line. Cultivated and negotiated co-marketing agreements with celebrity chef Bobby Fla y and Food & Wine Magazine. SALES/MARKETING Launched new companies and products in a challenging retail environment. Created unique packaging on product categories that were first to the market. Negotiated and closed sales on private label contracts with wineries, grocery s tore chains, national specialty and department stores. Motivated and provided primary sales support for multiple brokers networks thro ughout the United States. Yearly double digit sales growth every year for the first 9 years.
________________________________________ PRODUCT POSITIONING/ PRODUCT MERCHANDISING/DISPLAYS Designed and oversaw custom bottles, labels, packaging, displays, website, cata logs and point of purchase marketing materials. Involved in all aspects of trade shows; including budgeting, product placement, sales and set-up. TEAM BUILDING/LEADERSHIP Provided superior leadership, direction, motivation and guidance for a team of 100+ employees and independent brokers; mentored several staff members to win pr omotions and achieve company goals. Administered successful conflict resolution with business partners, employees, customers, independent brokers, co-packers and suppliers. Always looking for a win-win solution. Managed, inspired and trained employees and independent brokers to maintain pea k performance that was essential to building a strong marketing and consumer pac kaged goods company. ________________________________________ PROFESSIONAL EXPERIENCE Consultant, Project Manager, Event Chair Holy Trinity Parish, St. Francis High School, GHS and Marble Valley Regional Center for the Arts September 2003-Present El Dorado Hills, CA President Private Reserve, Inc. June 1993-July 2003 El Dorado Hills, CA CEO Resources International Sales, Inc. June 1991-September 1995 Folsom, CA Regional Account Executive California Club Russ Berrie October 1985-September 1991 Northern California ________________________________________ EDUCATION AND TRAINING BACHELOR OF SCIENCE, MARKETING University of California, Sacramento SPECIALIZED TRAINING/PROFESSIONAL DEVELOPMENT The Phoenix Seminar by Brian Tracy