SMEDA Britannia Resource Centre (UK Franchise, A Life Time Business Opportunity)

Pre-Feasibility Study
Britannia Resource Centre
(December 2005)
Turn Potential into Profits

Small & Medium Enterprise Development
Authority
Government of Pakistan
Http://www.smeda.org.pk
Lahore
Small and Medium Enterprise Development Authority, 1st Floor, Waheed Trade Complex, 36-XX, Khayaban-e-Iqbal, D.H.A.
Lahore 54792, Pakistan
Tel: 92-42-111-111-456 Fax: 92-42-5896619, Email: helpdesk@smeda.org.pk
Karachi
Small and Medium Enterprise Development Authority, 5th floor, Bahria Complex-II
Moulvi Tameezuddin Khan Road, Karachi
Tel: 92-21-111-111-456, 5610432, 5610536, 5610459, Fax: 92-21-5610572
Email: helpdesk-khi@smeda.org.pk
Peshawar
Small and Medium Enterprise Development Authority, Ground Floor, State life Building, The Mall, Peshawar Cantt.
Tel: 92-91-111-111-456, 92-91-9213046-7 Fax: 92-91-286908, Email: helpdesk-pew@smeda.org.pk
Quetta
Small and Medium Enterprise Development Authority, Bunglow No.15-A Chaman Housing Scheme, Airport Road, Quetta
Tel: 92-81-831702, 92-81-831623 Fax: 92-81-831922, Email: helpdesk-qta@smeda.org.p
Pre-feasibility Study Britannia Resource Centre
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject matter
and provide a general idea and information on the said area. SMEDA has only performed
its role in compiling this document on the basis of data/ information provided by BWG
(Britannia Wise Group). Although, due care and diligence has been taken to compile this
document, the contained information may vary due to any change in any of the concerned
factors, and the actual results may differ from the presented information. SMEDA does not
assume any liability for any financial or other loss resulting from this memorandum/
document or due to any act of BWG (Britannia-Wise Group) in consequence of
undertaking any activity/ activities on the basis of this document. The prospective user of
this memorandum is encouraged to carry out additional diligence and gather any
information he/she feels necessary for making an informed decision.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
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Table of Content
1 Introduction ................................................................................................................4
1.1 Britannia Resource Centre (BRC) .......................................................................4
1.2 BWG/ BRC Objectives .......................................................................................4
1.3 BRC Activities and Services ...............................................................................4
1.4 Opportunity Rationale.........................................................................................5
1.5 Management Structure ........................................................................................6
2 Pakistan Profile...........................................................................................................7
2.1 Current Market Situation/ Market Potential.........................................................7
2.2 Target Market .....................................................................................................7
3 Product .......................................................................................................................8
3.1 Services ..............................................................................................................8
3.1.1 Educational Services Schedule ....................................................................8
3.1.2 Corporate Services Schedule .....................................................................11
3.1.3 HSMP, Work Permit and Immigration Services schedule ..........................12
3.2 Pricing Strategy ................................................................................................15
3.3 Unique Features ................................................................................................15
4 Advertisement ..........................................................................................................16
4.1 International Marketing.....................................................................................16
4.2 Joint marketing .................................................................................................16
4.3 Individual Marketing.........................................................................................16
5 Human Resource Requirement..................................................................................16
6 Initial Start-up Cost ..................................................................................................17
7 Franchising Procedure ..............................................................................................18
7.1 Objectives and Benefits.....................................................................................18
7.1.1 For the General Public...............................................................................18
7.1.2 For the Franchisee .....................................................................................18
7.1.3 For BWG ..................................................................................................18
7.2 Recognition Procedure......................................................................................18
7.3 BRC Recognition Regulations...........................................................................19
7.3.1 Application for Recognition ......................................................................19
7.3.2 Contents of submission..............................................................................19
8 Franchisee Support ...................................................................................................22
9 BRC Check List........................................................................................................23
10 Survey Questionnaire............................................................................................24
11 Financial Analysis ................................................................................................25
11.1 Revenue............................................................................................................25
11.2 Projected Income Statement ..............................................................................26
11.3 Projected Cashflow Statement...........................................................................27
11.4 Projected Balance Sheet ....................................................................................28
11.5 Assumptions .....................................................................................................29
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1 INTRODUCTION
1.1 Britannia Resource Centre (BRC)

Britannia Resource Centre (BRC) (website: www.brcworldwide.com) is a project initiated
by Britannia-Wise Group (BWG) (website: www.bwguk.org), a group of two leading
British Organizations, Britannia Educational Bureau and Training Wise (website:
www.trainingwise.co.uk). BRC is a unique project in the professional history of Great
Britain and gives a new concept of subscribed services for the first time originated from
UK
 The services provided by BRC can never be available from UK at such a low rate. This
service model is based on old traditional Professional style of United Kingdom a
country rich in multiple culture and traditions
 BRC welcomes students, businesspersons, professionals and general public from all
over the world to join our Professional World and receive all types of relevant services
and advice free form UK. BRC services span is spread from a common person to a
professional one. BRC can support you in all relevant areas of your problems and
enquiry from best in house Professional Expertise and Consultancy Partners.
1.2 BWG/ BRC Objectives

 To promote a wider knowledge of British Educational System and professional
structure world wide
 Encourage Cultural Scientific, Technological and other Educational co-operation
between the United Kingdom and other countries
 To support and guide the Schools, Colleges & Universities in Professional academics
Setup and its upgrading
 To provide community (Young people/People with a disability/ Special Needs/ public)
with professional education, training, skill development and support to job placement
 To built a professional system and structure to support the community for socio-
economic and professional development
1.3 BRC Activities and Services

Britannia-Wise Group has initiated BRC Projects to establish 250 Career Counseling and
Business Information Centers worldwide. The object is to spread Information about UK to
Students, Businessmen and General Public.
BRC is a resource centre providing a connection between client and service provider from
its own homeland.
1. BRC facilitates the promising students to get admissions in British Colleges and
Universities.
2. BRC through collaboration of leading UK law firms and our in-house professional
expertise provides you professional advice and maximum assurance regarding your
immigration and visa requirements and procedure.
3. BRC provides the support to local Businessmen to collaborate with UK Business
Community for promotion of mutual business.
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4. BRC provides services worldwide to its members.

5. BRC provides professional’s training, skill development & placement.
6. BRC conducts Seminars, Workshops, Symposia Camps and Conferences for the
promotion and enhancement of British Professional Education.
7. BRC provides a comprehensive guidance guild for the students, parents and
educationists introducing every fresh event of British Education and Training
Advancement.
8. BRC coordinates with leading International welfare organizations and institutions for
Scholarship, Financial Aid and Grant for the Brilliant, Disabled and Deserving
Students.
9. BRC is launching unique setup for the Distance, Continuing and Open Education
Network for the employed and busy people.
10. BRC lineup a concrete circuit of business oriented organizations and leading
establishments for on-job training, executive placement and appropriate employment
in commercial fields.
11. BRC provides its members the professional support with participation in latest
professional training and development events.
12. BRC supports Public Welfare Projects by Increasing Professionals, Decreasing
Unemployment, Supporting Economy, Building Professional Structure and by
supporting Trade and Industry
1.4 Opportunity Rationale

Life is defined by “Security” and the world is defined by “Change”. The world is not so
as it seemed to be a hundred years ago or so, it has passed through tremendous
technological, industrial and social changes. This accelerating change in the world has
made future demands unlimited but attainable and only through the support of
International Resources Connectivity.
BRC is a HUB to connect with International Resources and Bridges resources globally.
BRC will provide complete professional services from UK related to UK education,
visas, business resources and relations. These Centers will provide free information as
well processing services with very affordable administrative cost to everyone.
These Centers also provide services to British Organizations interested in business
promotion in Local County. These Centers work with the professional support of our
Consultancy Partner in UK.
BRC services are available for Canada, Europe and spreading 100 countries of world.
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1.5 Management Structure
Chairman
BWG UK
Director Director Director

Operations International Projects/Trainings
& Admin UK Development UK
Director
Asia
(Pakistan)
Country Country Country Country Country

Representative Representative Representative Representative Representative
India China Pakistan Sirilanka Bangladesh
Business Business
BRC Setup Partner Partner BP Setup
Pakistan Pakistan
Manager Manager Manager Marketing Systems Office

BRC BRC BRC Executive Executive Executive
Consoler Consoler Secretary

Office Boy Office Boy
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2 PAKISTAN PROFILE
2.1 Current Market Situation/ Market Potential

According to the statistics provided by British Government UK Home Office UK Visa
Policy for Pakistan is very accommodating. Considering the previous statistics in 2004-5
the applicants will be more than 250,000.
YEAR 2002-3 YEAR 2002-4
City Total Refused % of Total Refused % of
Application Refusal Application Refusal
Islamabad 62,286 7,670 12.3% 121,098 21,768 18.0%
Karachi 11,757 2,503 21.3% 1,802 7 0.4%
Majority from Pakistan Students, Professional and Businessmen are interested to go to

UK for their Career and Business Development and each year the applicants increase
more than double.
2.2 Target Market

Target market for BRC is:
 Businessperson
 Students
 Professionals
 Investors
 Companies
 Colleges & Universities
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3 PRODUCT
3.1 Services
3.1.1 Educational Services Schedule

*Terms and conditions apply
Service Services Descriptions Members Non
Code (Rate in Members
Pounds) (Rate in
Pounds)
EDU 505 Career Information Services Free 50
BRC provide you the awareness about

professional, professionalism, career
choosing, career build
 Awareness about different Professions
 Selection of Career
 Understanding about international
professional sector
 World wide professional bodies
 Getting International Memberships of
Professional Bodies
 Understating of Professional Code of
Conduct
 Global changes in professional sector
 Future Planning Guidance
 BRC provide you your desired course +
a list of addresses with contacts in the
Universities where your course is
available. We also check your Personal
prerequisites for admission to the
course. Incl. Assessment of the
university according to its current
University Ranking
 We also include SCHOLARSHIP
opportunities which fit for you and your
subject.
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EDU 506 Education and Technical Knowledge Free 50

section services
This section provides you services related

professional education, planning, course
management etc.
 Selection of Professional Course
 Provision of the Admission form from
the desired University. Collection and
checking of all the documentation
required for the Admission. Application
for admission and correspondence with
the University. In order to provide our
Admission Services, we need to know
the precise details of your proposed
course of study, as well as the name of
the university at which you intend to
study. If you are not sure, BRC can offer
you two alternatives:
a. Career Information Service
We'll give you personalized
information about your preferred
course of study. This provides you with
the optimum basis for choosing a
university.
b. If you don't have a preferred university
in UK BRC can .select a university for
you based on your proposed course .of
study.
 Course Material assistance
 Opportunities to get on line advice
 Personal and Professional development
EDU 507 Visa and Immigration Counseling Services Free 50
BRC provides a complete consultancy and
advice based from UK under the
immigration rules and regulations providing
you maximum assurance to get visa.
This service is provided by our partner Law
Firms authorized to provide Visa and
Immigrations services listed on OSIC.
We will help you to apply for your visa
before entering
UK (only needed for citizens from non-
EU/outside countries).
EDU 508 Interview Questionnaire Preparation Free 25
EDU 509 College or University Fee Submission Free 25
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EDU 510 Professional Linguists Assessment Testing Free 25

Services
EDU 511 DISCOUNTED ACCOMMODATION 50 per week 70 per
SERVICE week
First Time in UK:
BRC provide a special package for the
students and members come first time in
Britain at lowest accommodation cost.
Regular Accommodation: If you want to
stay in UK more than on 2 week we help
you to find you the accommodation of your
choice. We will also check that the rental
contract complies with British law for you
on request. In addition to the fee of this
service and the monthly rent, you may also
have to pay a deposit, depending on the type
of accommodation chosen. These costs are
usually refunded once the rent has ended.
EDU 512 AIRPORT PICKUP SERVICE & HOME 40 50
CALL
You will be personally collected by one of
our representatives, whether from the
nearest airport or railway station. It is also
possible to arrange transportation for you
from any airport or station in UK.
Once introductions have been completed,
you will be given the opportunity to make a
free telephone call to your family to let
them know that you have arrived safely,
before being taken to your accommodation.
EDU 513 ACCOUNT OPENING SERVICE 10 50
We open a bank account for you at a
reputable UK bank or building society.
Opening a bank account gives you an ATM
card and you will also get access to online
banking. We'll only choose banks for you
which do not charge fees for maintaining a
current account, and which do not require a
minimum balance.
EDU 514 EMERGENCY HOTLINE Free 50 per
Free Legal and social Advice annum
EDU 515 Members Online Services Free 35
 E-Learning section services and Library
 Your life time free Email
 E-data Manager
 Online Discussion Forums
10
 Online Task Manager

 Online Annual Calendar
 Memo Writing
 Online Troubleshooting
EDU 516 Financial Assistance (Scholarships &Loans) 15 50
EDU 517 Professional Events Participation 40 No
Discounted Discount
EDU 518 BWG Performance Awards
EDU 519 Job Placement Free 50
EDU 520 Service for National Insurance and Medical 25 50
Card
EDU 521 Service for Visa Extension Free 50
3.1.2 Corporate Services Schedule

Pounds) (Rate in
Pounds)
BSS 605  Communication support Free 100
 International Collaborations and Match
Making
 International projects participations
BSS 606  Financial Management Consultancy 100 200
 Management Policies Formation
BSS 607 Feasibility study of the project 100 250
BSS 608  Research Partnership Free 100
 Consultancy Advice
BSS 609 Human Resource Management 50 100
BSS 610  International Relationship Development 50 150
 Local Market Knowledge
 Business/Company Registration
BSS 611 Immigration and Visa Counseling Free 50
BSS 612  Provision of Top management, 100 250
Professionals, Organizational Structure
and Foundation
 Upgrading of company Status, ISO
Standards etc
BSS 613  Project management and Consultancy 100 250
 Provision of Projects From Global Market
and Professional Bodies
BSS 614 Overseas Virtual Offices and Mandatory 100 250
Representative Services
BSS 615 Skill Development and Professional Training 40% No
Programs for Staff and Employees Discount Discount
BSS 616 Pre Qualification Assessments for Various 50 100
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Objectives and Standards

BSS 617 Joint Venture Programs and Projects, Free 100
Workshops with International Professional
Bodies and Institutions.
3.1.3 HSMP, Work Permit and Immigration Services schedule

Pounds) (Rate in
Pounds)
GEN 705 Highly Skilled Migration Program 200 250
HSMP Services is dedicated to provide the
support and services to the members who
decide to come to the UK under HSMP
scheme in their effort to relocate to the UK
and start working in the UK
» Job Searching
» HSMP Assessment and Application
Preparation
» E-Consultation
» Application Plan
» Full Representation Service
» Assessment Form
» Long Residence
» Family Immigration
» Extension Application
» Permanent Residence
GEN 706 Work Permits 200 250
There are six separate sets of work permit
arrangements:
» Business and commercial

The business and commercial arrangements
allow employers in this country to recruit
people from outside the EEA who are going
to be filling a vacancy that may otherwise be
filled by a 'resident worker'. Please use form
WP1 when applying for first work permits,
multiple entry work permits and for changes
of employment or use form WP1X for
extensions to existing work permits. Please
see the 'Guidance notes for employers on how
to apply for a business and commercial work
permit' (Business and Commercial notes) for
further details.
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» Training and work experience

The training and work experience
arrangements enable people from outside the
EEA to undertake work-based training for a
professional or specialist qualification, or a
period of work experience. Please use form
WP1 when applying for first work permits
and for changes of employment or use WP1X
for extensions to existing work permits.
Please see the 'Guidance notes for employers
on how to apply for training and work
experience work permit' (Training and work
experience (notes) for further details.
» Sportspeople and entertainers

The sportspeople and entertainers
arrangements allow employers in this country
to employ established sportspeople,
entertainers, cultural artists and some
technical/support people from outside the
EEA. Please use form WP3 when applying
for first work permits, multiple entry work
permits and for changes of employment or use
WP3X for extensions to existing work
permits. Please see the 'Guidance notes for
employers on how to apply for a sportspeople
and entertainers work permit' (Sportspeople
and entertainers (notes)) for further details.
» Internships
The internship arrangements allow students
from outside the EEA studying first or higher
degree courses overseas to undertake an
internship with an employer in this country.
Please use form WPSI when making an
internship application. Please see the 'Student
internship guidance for employers' (Student
internship (notes)) for further information.
» GATS
The GATS arrangements allow employees of
companies that are based outside the
European Union to work in the UK on a
service contract awarded to their employer by
a UK-based organization. This is a special
arrangement within the normal work permit
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rules made under the General Agreement on

Trade in Services (GATS). The company
abroad that is contracted to provide the
service needs to apply using the application
form GATS1.
» Highly Skilled Migrant Entry Programme

The highly skilled migrant entry programme
(HSMP) allows highly skilled individuals to
migrate to the United Kingdom. Further
details can be found at British Embassies,
High Commission.
GEN 707 General Visitors 125 125
 Travel and Vehicle Hiring
 Arrangement of
Hotels/Motels/Apartments
 Lodging
 Sightseeing
 Immigration and Visa Consultancy
 Travel Guide
GEN 708 Medical Visitor
 Best Hospital recommendation
 Doctor’s appointment
 Arrangement of medical finance
 Medicine supplies
 Hospital enrollment
 Medical insurance
 Travel and Vehicle Hiring
 Arrangement of
Hotels/Motels/Apartments
 Lodging
 Sightseeing
 Immigration and Visa Consultancy
 Travel Guide
GEN 709 Immigration 250 300
 Documents Compilations
 Residential services
 City Guide
 Job placement
GEN 710 Investors Advice: 100 150
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3.2 Pricing Strategy

BRC provides services from best in house Professional Expertise and Consultancy
Partners Globally. Due to large corporate alliances the services price is affordable to
everyone. BWG has special policy for developing countries to provide subsidies services.
3.3 Unique Features

BRC is a unique project of its kind and no foreseeable competition is expected in such
vide range of services.
Total service structure is UK based and no local consultancy or advisor or cash handling
is provided or taken-up. BRC works as Customer Services Centers.
 Largest Professional Consultancy Partners worldwide
 BRC is the only approved Resource Centre by BWG in Pakistan
 BWG is the member of International Franchise Association, USA.
 All services are provided by top level professional sectors abroad from BWG UK.
 100% Imported Services Structure
 Services available around the world
 Subsidized Service fee for developing countries
 The only 3 Q Quality Assurance Model in Asia
 Largest Corporate Ventures and Strategic Alliances in Pakistan
 Value Addition Support and Approved Project by SMEDA, Govt. of Pakistan
 Strategic Alliance with Lahore Chamber of Commerce for Business Sector
Development
 UK Trained and Qualified Customer Services
 24 hours online access to members to his / her enquiry database
 Legal placements
 Lifetime services for the Members
 Faster and simplest processing model
 Direct to members no third party involvement
15
4 ADVERTISEMENT
4.1 International Marketing

International Marketing strategy is developed by BWG UK for all the international
markets as well as very strong Web Portal for effective communication.
4.2 Joint marketing

Pakistan Marketing Strategy is developed by BWG and local Business Partners and the
cost is shared between equally between BWG and BRC (50%), for all the activities
through newspapers, journals, TV, printed materials and Web Marketing. Initial
Marketing Budget for 2006 is approximately Rs.10 Million for 2006.
4.3 Individual Marketing

BRC city Marketing Strategy is developed by the local BRC and the cost is born by the
BRC, which is expected to be Rs. 25,000 per BRC per month.
5 HUMAN RESOURCE REQUIREMENT

Following is the human resource requirement for a BRC:
Description No. Monthly Salary Annual Salary

(£) (£)
Customer Support Staff 2 100 2400
Janitorial Staff 1 30 360
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6 INITIAL START-UP COST

Description Amount in (£)
Local Purchases - Office Furniture & Equipment
A. Office Furniture
Office Furniture 850
Carpets & Reception Floor 300
Lightings & Sign Boards 450
Air conditioners (2) 500
Partitions & Renovations 300
Broacher & Books Stand 100
Total 2,500
B. Office Equipment
Computers (2) 600
Laptop 600
Printer, Scanner, Fax & Copier 250
PABX (3x8) & Phones 250
Total 1,700
Pre-operating Cost
Opening Ceremony 1,000
Software License Fee 500
Franchise Fee & Security1 5,500
Total 7,000
CAPITAL COST 11,200
Working Capital for first 6 months
Prepaid Office Rent 1,500
Marketing-Joint 1,250
Stationary Inventory 500
Cash (includes 6 month staff salary & utilities) 2,400
Total 5,650
Total Estimated Start-up Costs 16,850
1
Security of £ 500 is refundable, the franchise fee for large cities will be £ 7,000
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7 FRANCHISING PROCEDURE
7.1 Objectives and Benefits

The BWG wishes to recognize organization /Persons that has the capability to handle the
BRC projects. Applications for recognition are welcomed from organizations throughout
the world.
The benefits of such recognition are following:
7.1.1 For the General Public

Assurance that the organization has adequate resources for the professional services
based from UK.
7.1.2 For the Franchisee

 Highest Rate of Investment Return
 Lowest risk based project
 Professional Recognition
 UK based services procedure
 International projects participations
 Employment Plans
 Financial Management Consultancy
 Promotion and Marketing Supports by increasing business volume
 Staff, Faculty Training Supports
 Free Participation in Professional Development Events
 Feasibility study of the project
 Management Policies
 Quality control panel and Procedure (3QA Model)
7.1.3 For BWG

Public Welfare, Professional Awareness, Development, Cooperation and achievement of
BWG objectives.
7.2 Recognition Procedure

The recognition procedure is as follows:
 The Organization will send an application form in accordance with the
requirements set out in section 2 of the Recognition Regulations and sends this,
together prescribed documents and assessment fee draft to the BWG Branch
Office or Head Office ;
 BWG Country Branch checks the submission for completeness and clarity,
requesting any further information that may be required from the
Organization/Person;
 The submission is passed on BRC Projects Office UK which scrutinizes the
submission, requesting further detail or clarification from the Organization if
necessary, and then makes a recommendation to the Assessment panel of the
BWG;
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 The Country Executive notifies the Body of the decision of the panel.
 BWG Executive Council grants final Approval Letter and Certificate.
In order to maintain its recognition, the Organization must comply with section 4 of the
Recognition Regulations, which includes the provision of an annual performance report
to the BWG. The BWG Country Branch / Director International Development may carry
out audit visits to BRC at short notice.
7.3 BRC Recognition Regulations
7.3.1 Application for Recognition

All applications for recognition must be made in writing to the BWG Country Branch
and must consist of the following:
 A submission containing all of the information listed in section 2 below;
 An Application Declaration signed by the responsible person within the
organization;
 The correct fee Bank Draft on the name of “HC”.
 Initial assessment fee with application will be submitted amount Rs.2500 and
remaining development fee will be paid after final approval, In case of rejection
of application the Initial Assessment fee will be none.
 All applications will acknowledge. If any part of the application is incomplete or
unclear, the BWG will seek further information from the organization, which will
delay processing of the application.
 Important note: Prior to granting of recognition, Organization is not authorized to
advertise their intention to seek recognition. Breach of this regulation may lead to
rejection of their application.
 If any applicant is, fail to submit the balance fee with in 1-week initial assessment
fee will not be refunded.
7.3.2 Contents of submission

1. Introduction
Information about the Organization;
The submission may contain existing organization documentation but this must be clearly
labeled and cross-referenced to the section(s) of the Recognition Regulations to which it
relates.
2. Information about the organization
2.1 Name of the organization.
2.2 Name and position of the main contact together with address, telephone number, fax
number and e-mail address, where applicable.
2.3 Organization chart showing the position within the organization.
2.4 Nature and status of the organization and a brief summary of its origins and history.
2.5 Information about financial status, such as, an annual report.
2.6 Any other information, which the organization considers relevant to its application.
2.7 Curriculum Vitae for each Executive Member
 Name and date of birth,
 Status in the organization
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 Academic and professional qualifications with names of awarding bodies, dates

achieved and copies of certificates,
 Professional memberships and affiliations with membership numbers and dates
joined,
 Experience, in reverse chronological order, including:
- Academic administration experience
- Relevant industrial/commercial experience.
2.8 Quality assurance procedures
3. Recognition decision
The BWG will make a recognition decision, Recognition granted, or
Recognition not granted for the reasons given.
Where recognition is not granted, the organization may submit a further application.
Once recognition is granted, the organization may advertise the fact using the approved
wording supplied by the BWG.
4. Continuation of recognition
The BWG will continue to recognized status providing that the following conditions are
met:
 Satisfactory annual performance reports are submitted;
 Any audit visits that take place are satisfactory;
 No misleading claims are brought to the attention of the BWG;
 The services continue to be offered.
 Further information about these conditions is provided below.
4.1 Annual performance reports
BRC must submit to the BWG a performance report in May of each year containing the
following information:
 Copies of all relevant publicity and promotional material used during the year;
 Staff changes during the year;
 Resource changes during the year;
 Changes made to quality assurance procedures;
 Plans for future development
 A brief narrative report highlighting any problems encountered and actions taken;
 Number of Inquiries
4.2 Audit visits
The BWG reserves the right to make audit visits to BRC at short notice. During an audit
visit, the BWG Country Executive may do any of the following:
 Talk to staff and Inquiries.
 Validate the information supplied at the time of original request for recognition or
subsequent annual reports.
4.3 Misleading claims
If a Britannia Resource Centre makes incorrect or misleading claims about its recognition
status or Collect fees on BWG behalf (in shape of cash) BWG has right to cancel drop its
application or cancel its recognition after complete investigation.
5. Britannia Resource Centre; Guidelines for Good Practice
Organization that adheres to the following guidelines should have little difficulty in
obtaining BWG recognition
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 Counseling staffs are professional, have appropriate qualifications (e.g. relevant

degree), are skilled in counseling and have knowledge and training; certified by
BWG.
 Counseling staff has adequate time and resources to provide counseling.
 The organization keeps its resources up-to-date and relevant to the information
being delivered.
 The organization is financially sound.
 The organization operates quality assurance procedures.
 The organization promotes its courses to those students who have a realistic
likelihood of passing the Examinations and makes clear in its advertising and
promotional material what prior knowledge is expected.
 The organization operates effective administrative procedures.
 Britannia Recourse Centre: Approved wording of promotional material
 Britannia Recourse Centre which have been granted recognition in accordance
with section 3 of the Recognition Regulations and which have maintained that
recognition in accordance with section 4 of the Recognition Regulations may
advertise such recognition as described below. This guidance relates to
advertisements, brochures, letterheads and all promotional material.
For material relating to specific recognized courses.
6. Acceptable abbreviations
“BRITANNIA RECOURSE CENTRE”
A logo will be provided for Britannia Recourse Centre.
*Important note
Recognized BRC must not state or imply that BWG recognition extends to services,
which are not recognized. Any breach of this requirement may result in recognition being
withdrawn in accordance with section 4 of the Recognition Regulations.
21
8 FRANCHISEE SUPPORT
BRC is a unique Project in the professional history of Great Britain and give a new
concept of subscribed services for fist time, based from UK.
The services provided by BRC cannot be available from UK in so lower price.
UK is the country with all cultures and traditions this service model is based on Old
traditional Professional stile of United Kingdom.
BWG provide support to a new franchisee at all stages of BRC projects
 Before Project Start
 During Project Completion.
 After Completion of Project
BWG has formed BRC in such a way that to work with us is itself a great privilege a
learning experience.
 Before Project Start

 Application Preparation
 Market Potential Calculation
 Training in at BWG Head Office UK
 Conceptual Framework Understanding
 Planning and Financial Analysis
 Free Feasibility Study
 Get free advice and presentation about projects
 Professional Expertise from UK
 During Project Completion

 Help for Check list completion
 Recruitment of Staff
 Training and Development of Staff
 Support for opening g ceremony
 Online System training
 Financial Management Consultancy
 Promotion and Marketing Supports by increasing business volume
 Quality control panel and Procedure
 Documentations and Printing
 After Completion of Project

 Highest rate of return on Investment
 Continuous Professional and Technical Help
 Marketing and Promotion
 Corporate Deals
 Financial Constancy and Audit Procedure
 Quality Assurance Procedures
 Minimum period of Capital Return
 Professional Expertise from UK
 Free Participation in Development Events
 Professional Support of Top Level organizations
22
9 BRC CHECK LIST

After approval of application BRC checklist has to be complied. Following is the details
of the checklist:
Please ensure that all items are checked and any reasons for non-submission recorded in
the comments section below. Documents should be compiled in the order listed.
Mailing Ref: ___________________ Receiving Date: _________________________
Applicant Name: ________________ APP Code: _____________________________
1) Proposed Locations for Centre YES / NO

2) 3 Computers (P-IV) with networking and Internet support YES / NO
3) Three separate office tables with 3 persons attendees capacity on each YES / NO
4) Two Telephone Lines-one for phone and one for fax YES / NO
5) Central Air Conditioned Office YES / NO
6) Laser Printer and Scanner YES / NO
7) Material display desks and wall clocks YES / NO
8) A separate Bank Account YES / NO
9) Proposed Location/hotel for opening ceremony YES / NO
10) City Survey Report YES / NO
11) BRC Recognition Kit Complete Knowledge YES / NO
12) Bank Draft for Development Cost YES / NO
13) 5 Recent Photographs YES / NO
14) ID Card Copies YES / NO
15) Inspection Clearance Letter from Country Branch Office YES / NO
16) Indoor Plants, Fans, lights, racks, stationary etc. YES / NO
17) External Boards, Notice Boards YES / NO
18) Pakistan and British Flags YES / NO
19) Other Furniture YES / NO
COMMENTS:…………………………………………………………………………………………..……
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
………
Office Use Only:
Centre City: _____________________ Date: ____________________________
CC Name: _______________________ ACP Signature: ___________________

Audit Officer: _____________________
23
10 SURVEY QUESTIONNAIRE
BWG is required with the following survey questionnaire. It must be completed before
the starting of a BRC Centre in a City. This surrey helps in potential calculation and risk
management.
 Population of city
 Area of city
 Youth population
 Per capital income
 Literacy rate
 No. of Govt. employees
 No. of self employed
 No. of daily newspapers
 Number of weeklies
 Number of monthly magazines
 Number of four-star hotels
 Number of public places
 Average number of public events per month
 Percentage of middle class and upper class
 What are the area divisions
 What are central areas of the city
 What are the main roads of the city
 List of school, colleges and universities with their details of courses offering,
admission date, and status rank, strength and fee schedule
 Famous places chambers, stock exchange bank etc
 Businessmen community
 Student population (schools, colleges & universities)
24
11 FINANCIAL ANALYSIS 2
11.1 Revenue
N o. o f A p p lican ts Y EAR 1 YEA R 2 Y EAR 3 Y EA R 4 YEA R 5 YEA R 6 YEA R 7 Y EAR 8 YEA R 9 Y E A R 10
C ategory Q1 Q2 Q3 Q4
A p plica N o. of N o. of N o. of N o. of
n ts A p plica A p p lica A p p lican t A p p lica T O T A L
5% 7% 10% 15% 37% 39% 41% 43% 45% 47% 50% 52% 55% 57%
S tudents 246 12 17 25 37 91 95 100 105 110 116 122 128 134 141
P rofessionals 184 9 13 18 28 68 72 75 79 83 87 91 96 101 106
B usiness 184 9 13 18 28 68 72 75 79 83 87 91 96 101 106
H SM P 123 6 9 12 18 45 48 50 53 55 58 61 64 67 70
W ork 61 3 4 6 9 23 24 25 26 28 29 30 32 34 35
Im m igratio n 92 5 6 9 14 34 36 38 39 41 43 46 48 50 53
Investors 61 3 4 6 9 23 24 25 26 28 29 30 32 34 35
G eneral and 184 9 13 18 28 68 72 75 79 83 87 91 96 101 106
U niversity 61 3 4 6 9 23 24 25 26 28 29 30 32 34 35
S ervices for 18 1 1 2 3 7 7 8 8 8 9 9 10 10 11
N on 184 9 13 18 28 68 72 75 79 83 87 91 96 101 106
T otal 1,400 70 98 140 210 518 544 572 600 630 662 695 729 766 804
In com e S tatem en t
1st Q u arter
2n d Q u arter
3rd Q u ater
4th Q u arterY EA R 1 Y E A R 2 Y EAR 3 Y EA R 4 YEA R 5 YEA R 6 YEA R 7 Y EAR 8 YEA R 9 Y E A R 10
S A L ES R E V E N U E £ in actual
S tudents 1,535 2,149 3,070 4,605 11,360 12,524 13,808 15,223 16,783 18,504 20,400 22,491 24,797 27,338
P rofessionals 1,197 1,676 2,395 3,592 8,861 9,393 10,770 11,874 13,091 14,433 15,912 17,543 19,341 21,324
B usiness 1,382 1,934 2,763 4,145 10,224 9,393 12,427 13,701 15,105 16,653 18,360 20,242 22,317 24,605
H SM P 1,535 2,149 3,070 4,605 11,360 6,262 13,808 15,223 16,783 18,504 20,400 22,491 24,797 27,338
W ork 768 1,075 1,535 2,303 5,680 3,131 6,904 7,612 8,392 9,252 10,200 11,246 12,398 13,669
Im m igratio n 1,151 1,612 2,303 3,454 8,520 4,697 10,356 11,417 12,588 13,878 15,300 16,868 18,598 20,504
Investors 614 860 1,228 1,842 4,544 3,131 5,523 6,089 6,713 7,401 8,160 8,997 9,919 10,935
G eneral and 1,151 1,612 2,303 3,454 8,520 9,393 10,356 11,417 12,588 13,878 15,300 16,868 18,598 20,504
U niversity 1,228 1,719 2,456 3,684 9,088 3,131 11,046 12,178 13,427 14,803 16,320 17,993 19,837 21,871
S ervices for 461 645 921 1,382 3,408 939 4,142 4,567 5,035 5,551 6,120 6,747 7,439 8,202
N on 461 645 921 1,382 3,408 9,393 4,142 4,567 5,035 5,551 6,120 6,747 7,439 8,202
R even u e 11,482 16,075 22,965 34,4 47 84,970 158,458 300,840 578,716 1,122,984 2,160,998 4,163,539 8,026,237 15,473,758 29,824,532
2
Financial Analysis is based on assumptions, therefore the results may vary from city to city
25
11.2 Projected Income Statement

Income Statement
1st Quarter
2nd Quarter
3rd Quater
4th QuarterYEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 YEAR 6 YEAR 7 YEAR 8 YEAR 9 YEAR 10
SALES REVENUE £ in actual
Revenue 11,482 16,075 22,965 34,447 84,970 158,458 300,840 578,716 1,122,984 2,160,998 4,163,539 8,026,237 15,473,758 29,824,532
Operating Expenses
Marketing (BRC Local) 625 625 625 625 2,500 2,375 2,143 1,838 1,497 1,158 851 595 394 249
Marketing (joint) 625 625 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250
Staff Salaries 600 600 600 600 2,400 2,640 3,194 4,252 6,225 10,025 17,761 34,610 74,190 174,937
Office Rent 750 750 750 750 3,000 3,300 3,993 5,315 7,781 12,532 22,201 43,263 92,738 218,671
Mailing and charges 150 150 150 150 600 660 799 1,063 1,556 2,506 4,440 8,653 18,548 43,734
Stationary 250 250 250 250 1,000 1,100 1,331 1,772 2,594 4,177 7,400 14,421 30,913 72,890
Janitorial Staff 90 90 90 90 360 396 479 638 934 1,504 2,664 5,192 11,129 26,241
Maintainence Expense 300 300 300 300 1,200 1,320 1,597 2,126 3,112 5,013 8,880 17,305 37,095 87,469
BWG Training & Development Fee- 2nd year onwards 2,000 2,200 2,420 2,662 2,928 3,221 3,543 3,897 4,287
Depreciation Expense 105 105 105 105 420 420 420 420 420 420 420 420 420 420
Amortization Expense 350 350 350 350 1,400 1,400 1,400 1,400 1,400
Utilities 510 510 510 510 2,040 2,244 2,715 3,614 5,291 8,522 15,097 29,419 63,062 148,697
Other Expenses
BWG Administration Fee5,741 8,038 11,482 17,224 42,485 79,229 150,420 289,358 561,492 1,080,499 2,081,769 4,013,118 7,736,879 14,912,266
Long Term Loan Interest Payment
- - - - - - - - - - - - - -
Total Expense 9,471 11,768 15,837 21,579 58,655 98,334 171,942 315,464 596,215 1,130,534 2,165,954 4,171,789 8,070,515 15,691,111
Earning before tax 2,011 4,308 7,127 12,869 26,315 60,124 128,898 263,252 526,770 1,030,464 1,997,584 3,854,448 7,403,243 14,133,421
Tax
NET PROFIT 2,011 4,308 7,127 12,869 26,315 60,124 128,898 263,252 526,770 1,030,464 1,997,584 3,854,448 7,403,243 14,133,421
Balance brought forward 26,315 86,439 215,337 478,589 1,005,358 2,035,822 4,033,406 7,887,855 15,291,097
Balance carried forward 26,315 86,439 215,337 478,589 1,005,358 2,035,822 4,033,406 7,887,855 15,291,097 29,424,518
26
11.3 Projected Cashflow Statement

Statement Summaries SMEDA
Cash Flow Statement
£ in actual
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Operating activities
Net profit 26,315 60,124 128,898 263,252 526,770 1,030,464 1,997,584 3,854,448 7,403,243 14,133,421
Add: depreciation expense 420 420 420 420 420 420 420 420 420 420
amortization expense 1,400 1,400 1,400 1,400 1,400 - - - - -
Stationary inventory (500) (50) (116) (220) (411) (792) (1,612) (3,510) (8,246) (20,989) 36,445
Pre-paid building rent (1,500) (150) (347) (661) (1,233) (2,375) (4,835) (10,531) (24,738) (62,967) 109,336
Cash provided by operations (2,000) 27,935 61,482 129,837 263,427 525,423 1,024,438 1,983,963 3,821,885 7,319,707 14,279,622
Financing activities
Change in long term debt - - - - - - - - - - -
Change in short term debt - - - - - - - - - - -
Issuance of shares 16,850
Cash provided by / (used for) financing
16,850 activities
- - - - - - - - - -
Investing activities
Capital expenditure (11,200)
Cash (used for) / provided by investing
(11,200) activities
NET CASH 3,650 27,935 61,482 129,837 263,427 525,423 1,024,438 1,983,963 3,821,885 7,319,707 14,279,622
Cash balance brought forward 3,650 31,585 93,067 222,904 486,331 1,011,754 2,036,192 4,020,154 7,842,039 15,161,746
Cash carried forward 3,650 31,585 93,067 222,904 486,331 1,011,754 2,036,192 4,020,154 7,842,039 15,161,746 29,441,368
27
11.4 Projected Balance Sheet

Statement Summaries SMEDA
Balance Sheet
£ in actual
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Assets
Current assets
Cash & Bank 3,650 31,585 93,067 222,904 486,331 1,011,754 2,036,192 4,020,154 7,842,039 15,161,746 29,441,368
Stationary Inventory 500 550 666 886 1,297 2,089 3,700 7,210 15,456 36,445 -
Pre-paid building rent 1,500 1,650 1,997 2,657 3,891 6,266 11,100 21,631 46,369 109,336 -
Total Current Assets 5,650 33,785 95,729 226,447 491,519 1,020,108 2,050,992 4,048,996 7,903,865 15,307,527 29,441,368
Fixed assets
Machinery & equipment 1,700 1,530 1,360 1,190 1,020 850 680 510 340 170 -
Furniture & fixtures 2,500 2,250 2,000 1,750 1,500 1,250 1,000 750 500 250 -
Total Fixed Assets 4,200 3,780 3,360 2,940 2,520 2,100 1,680 1,260 840 420 -
Intangible assets
Pre-operation costs 6,500 5,200 3,900 2,600 1,300 -
Total Intangible Assets 6,500 5,200 3,900 2,600 1,300 - - - - - -
TOTAL ASSETS 16,350 42,765 102,989 231,987 495,339 1,022,208 2,052,672 4,050,256 7,904,705 15,307,947 29,441,368
Liabilities & Shareholders' Equity

Current liabilities
Short term debt
Total Current Liabilities - - - - - - - - - - -
Other liabilities
Long term debt - - - - - - - - - - -
Total Long Term Liabilities - - - - - - - - - - -
Shareholders' equity
Paid-up capital 16,850 16,850 16,850 16,850 16,850 16,850 16,850 16,850 16,850 16,850 16,850
Retained earnings - 26,315 86,439 215,337 478,589 1,005,358 2,035,822 4,033,406 7,887,855 15,291,097 29,424,518
Total Equity 16,850 43,165 103,289 232,187 495,439 1,022,208 2,052,672 4,050,256 7,904,705 15,307,947 29,441,368
TOTAL CAPITAL AND LIABILITIES
16,850 43,165 103,289 232,187 495,439 1,022,208 2,052,672 4,050,256 7,904,705 15,307,947 29,441,368
28
11.5 Assumptions
Expense Assumptions
Marketing Expenses BRC Local(per month) 208
Marketing Expenses Joint(per month) 208
Decrease in M arketing Expenses 5%
No. of Staff 2
Monthly Salary (Each) 100
Annual Growth Rate of salary 10%
Office Rent (per Month) 250
Annual Growth Rate in Rent 10%
Mailing and charges (per month) 50
Annual Growth Rate of mailing charges 10%
Utilities (electricity, telephone, fax) 170
BWG Administration Fee (%) 50%
Statinary 83
Maintainence Expense (per month) 100
Depreciation Expense 10%
Amortization Expense 20%
Interest Rate 14%
Loan paymet period (year) 5
Installments (in a year) 1
Revenue Assumptions
Category Fee
Total Capacity (Applications per year) 1,400
Annual Growth Rate in Applicants 5%
Annual Growth Rate in Selling Price 5%
Year 1 Capacity 57% Product Mix
Students Mem bers 125 18%
Professionals Mem bers 130 13%
Business Member 150 13%
HSMP Services 250 9%
W ork Permits Services 250 4%
Immigration Services 250 7%
Investors Services 200 4%
General and Medical Visitors 125 13%
University Commissions 400 4%
Services for UK Companies 500 1%
Non members Services 50 13%
29

SMEDA Britannia Resource Centre (UK Franchise, A Life Time Business Opportunity)

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SMEDA Britannia Resource Centre (UK Franchise, A Life Time Business Opportunity)

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Pre-Feasibility Study

Britannia Resource Centre

Turn Potential into Profits

1.1 Britannia Resource Centre (BRC)

1.2 BWG/ BRC Objectives

1.3 BRC Activities and Services

4. BRC provides services worldwide to its members.

1.4 Opportunity Rationale

1.5 Management Structure

Director Director Director

Country Country Country Country Country

Manager Manager Manager Marketing Systems Office

Consoler Consoler Secretary

2.1 Current Market Situation/ Market Potential

Majority from Pakistan Students, Professional and Businessmen are interested to go to

2.2 Target Market

3.1.1 Educational Services Schedule

BRC provide you the awareness about

EDU 506 Education and Technical Knowledge Free 50

This section provides you services related

EDU 510 Professional Linguists Assessment Testing Free 25

 Online Task Manager

3.1.2 Corporate Services Schedule

Objectives and Standards

3.1.3 HSMP, Work Permit and Immigration Services schedule

» Business and commercial

» Training and work experience

» Sportspeople and entertainers

rules made under the General Agreement on

» Highly Skilled Migrant Entry Programme

3.2 Pricing Strategy

3.3 Unique Features

4.1 International Marketing

4.2 Joint marketing

4.3 Individual Marketing

5 HUMAN RESOURCE REQUIREMENT

Description No. Monthly Salary Annual Salary

6 INITIAL START-UP COST

7.1 Objectives and Benefits

7.1.1 For the General Public

7.1.2 For the Franchisee

7.1.3 For BWG

7.2 Recognition Procedure

7.3 BRC Recognition Regulations

7.3.1 Application for Recognition

7.3.2 Contents of submission

 Academic and professional qualifications with names of awarding bodies, dates

 Counseling staffs are professional, have appropriate qualifications (e.g. relevant

 Before Project Start

 During Project Completion

 After Completion of Project

9 BRC CHECK LIST

Mailing Ref: ___________________ Receiving Date: _________________________

Applicant Name: ________________ APP Code: _____________________________

1) Proposed Locations for Centre YES / NO

Centre City: _____________________ Date: ____________________________

CC Name: _______________________ ACP Signature: ___________________

11.2 Projected Income Statement

11.3 Projected Cashflow Statement

11.4 Projected Balance Sheet

Liabilities & Shareholders' Equity

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Mailing Ref: _ Receiving Date: _______

Applicant Name: APP Code: _____________

Centre City: _ Date: ________

CC Name: _____ ACP Signature: _