Internship Timeline : 18 Apr – 18 June 2011

Abhay Jain
Tel : +91-973945 9191
Post Graduate Diploma in Management (2010-2012)
e-mail : abhayjain.nmims@gmail.com

Objective
To work as an Intern in the area of Brand Management.

Profile
Enthusiastic and result oriented individual who is open to ideas, craves to be innovative in every endeavor and learns from
his surroundings.

Work Experience Sep 2006 to May 2010

Marketing and Business Development Manager
Bhawani Auto | Authorized Dealer for Bajaj Auto Ltd. (2 Wh) | Mahasamund (C.G.) | Turnover (10-11) - INR 11 Crores.

Responsibilities included -
 Appointment and development of financially strong and reliable channel partners for deeper market penetration
and improved market share. Maximizing sales opportunities by discussing and eliminating the sale-inhibiting
factors.
 Design and execution of marketing campaigns for new and existing products.
 Review of all marketing staff, activities and their results.
 Forecast of sales by analyzing historical data, market trend and competitor information.
Key achievements -
 Organized Cultural Events for Brand Awareness.
 Increased the market share from 24% to 41% (from April’07 to Jan’10) by implementing Micro-level Marketing.
 Appointed and developed 5 new channel partners; convinced them to improve inventory for better
product visibility and to reduce their outstanding balance at the same time.
 Successfully launched “On-spot Finance & Delivery” Campaign at rural places to increment sales where Point-of-
Sales were not feasible due to remoteness of place and capital-intensive business.

Education
2010 to 2012 PGDM (MBA) | Post Graduate Diploma in Management | Pursuing
Narsee Monjee Institute of Management Studies, Bangalore | NMIMS University

2002 to 2006 BE | Bachelor of Engineering (Electronics and Telecommunication) | First Class

Bhilai Institute of Technology, Durg | Pt.RSS University (C.G.)

Projects Undertaken Mumbai & Bangalore | Sep 2010 to Oct 2010

Market Research for Customer Loyalty Program | Louis Philippe - Madura Garments
Conducted a Customer Survey at 5 Louis Philippe Exclusive stores to understand need & design of a Customer Loyalty
Program. It exposed me to insights on designing of a questionnaire and customer expectations.

Extra-curricular Activities
 Organized Training Seminars, PDPs and coordinated with companies as an elected member of College Training &
Placement- Cell, BIT, Durg.
 Joint Coordinator for TECHNO-MELANGE 2004 (State level Technical Paper Presentation) and a 7-day cultural
event “RAINBOW” at BIT, Durg
 Won the 1st prize in inter-school DEBATE COMPETITION at H.S.C. Level.
 Bagged Gold Medal for 36th position in entire of Madhya Pradesh state in 10th standard.

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