Karel J. Samsom Ph.D.

70 S. Winooski Avenue (802) 363-4203

Burlington, Vermont 05401 USA kse3b086@westpost.net

Senior Executive _Entrepreneur, Consultant & Corporate Leader_

Strategic change leader with 30+ years experience guiding
organizations in developing programs, communications and "actions"
designed to fulfill their identified mission.
Pioneer in the field of sustainability and how to integrate the
three E's (economy, ecology and entrepreneurship) into business,
academia and society at large. Additional practical experience
launching successful business ventures embodying the three E's.
Leadership Experience
FourEes Associates, Burlington, Vermont/ Venice, California 1986
- present
The mission of FourEes is to put entrepreneurial, educational,
economic and ecological values and practices into action in the
business community. These considerations can, in the long term,
improve client relationships and profitability while decreasing the
pollution and other negative side effects of consumptive and
productive behavior in general. FourEes provides consulting services
to business clients interested in moving from a solely economic
management focus to one which also integrates entrepreneurship,
educational and / or ecological values. FourEes also designs and
launches actual businesses integrating the FourEes. Consultant,
seminar leader and public speaker: Working in cooperation with senior
consultants and experienced coaches. Objective: Improving
organizational and personal performance based on a combination of
economic, ecological and entrepreneurial values, skills and
knowledge. Examples:

FLORAHOLLAND: For the largest fresh flower distribution operation

in the world, co-designed and delivered with business partner Tanno
Bregonje an executive seminar on how to achieve full integration of
specific strategic, organizational, ecological and economic goals
across all recent acquisitions and mergers.
UNILEVER: Coached with business partner Tanno Bregonje executives
of this food and household products multinational on how to clarify
their own personal values, embed these values into the organization,
and develop strategies across all functions to make their values an
inherent part of their brand thus catapulting buyer motivation and
company performance.
STAGEHOLDING: Assisted this rapidly growing live theatre operator
with multiple European locations to seamlessly integrate the
expectations of audiences, employees and owners with both the
monetary and intangible perceived values of the company.
 New Venture Creation
2007- TO DATE: THE VENICE BEACH ECO COTTAGES (VENICE BEACH, CA)
WWW.VENISBEACHECOCOTTAGES.COM): Co-founder. Restored 1920's era
historic vacation rental beach cottages integrating green building
and sustainable materials and processes. Solar, non-off gassing
materials, low energy appliances, insulation, natural ventilation,
restored furniture, v.o.c free materials, paints and plumbing,
indigenous garden designs, high quality, innovative design. Gained
world wide media attention: the cottages were featured in 60+ United
States, European and Asian magazines, newspapers and TV shows.
including the Financial Times of London, Sundance Channel, and NBC).

1991- 1994 ERGOMEDICS (WINOOSKI, VT): Co-founded with an orthopedic

specialist MD and internationally commercialized patented chair
product targeting the low back pain consumer market. Organized,
staffed, and raised funding for product manufacture and launch.
Co-designed multi-channel marketing programs which penetrated
medical, automobile, airline and other office markets and industries.

1987 a" 1989 PSYCHEMEDICS CORPORATION (SANTA MONICA, CA):

Co-founded this biotechnology company and successfully guided the
company through an initial public offering process (NASDAQ) with
significant capital gain. Developed, implemented and ran initial
business operations covering marketing, administration and sales of a
new, proprietary, diagnostic drug abuse testing process. Recruited,
trained new management and professional staff.
Corporate Executive Positions

ALCON LABORATORIES, INC., Fort Worth, TX & Zug, Switzerland 1980 a"
1986
Leading manufacturer of ophthalmic pharmaceuticals and devices.

GENERAL MANAGER, Vice President Optics

*
Developed the division, planned and orchestrated the divestiture of
this product line to Ciba Geigy, Basel, Switzerland.
CONTROLLER EUROPE, Middle East, Africa
*
 Managed the finances surrounding the acquisitions of four contact
lens companies.

ELI LILLY & COMPANY, London, England, Strasbourg, France,

Indianapolis, 1972 a" 1980
Major global pharmaceutical company.

DIRECTOR OF FINANCE & ADMINISTRATION (Elizabeth Arden /

Parfums-Lagerfeld division)
*
Member of team that unified 6 country based product lines into one
uniform product line.

DIRECTOR OF FINANCE & ADMINISTRATION (pharmaceutical manufacturing

plant in France)

INTERNAL CONSULTANT (Eli Lilly International London & Indianapolis

Corporate Headquarters)

HIGHER EDUCATION EXPERIENCE

UNIVERSITEIT NYENRODE, BREUKELEN, The Netherlands 1991 - present

Private graduate business as well as accounting school and a
continuing education division for business executives.
PROFESSOR OF ENTREPRENEURSHIP , FULL PROFESSOR 1991 - present
Deliver innovative entrepreneurship instruction to diverse groups of
M.B.A. and Executive M.B.A. students as well as former B.A. students.
Coordinate and initiate executive seminars to enhance business growth
for client companies. Originate and revise curriculum and student
activities to effectively optimize learning processes.

*
Courses taught: _Entrepreneurship and Innovation, Social
Entrepreneurship, Environmental Entrepreneurship, Economics and
Ecological Economics. Management _and_ Executive Seminars._

DEAN, M.B.A AND EXECUTIVE M.B.A. PROGRAMS F.T. 1997 - 2000

 Spearheaded re-development and updating of M.B.A. and Executive
M.B.A. curriculum, including degree quality and accreditation.
Coordinated activities of 5 professionals to improve expertise and
fuel performance.

*
Provided expert instruction on strategic development, consensus
building, continuous process improvement, new business development,
board relations and executive presentations.
*
Chaired annual competition for the best entrepreneurial company in
The Netherlands based on innovation, management, personnel policies
and networking capabilities and success.
*
Co-created and partnered with the Kellogg Graduate School of
Management (Northwestern University) a successful M.B.A. program for
high potential young executives including study in S. Africa as well
as the U.S. and The Netherlands.
Developed and provided oversight for an Executive M.B.A.
partnership with Simon Graduate School of Business (University of
Rochester). Developed and implemented modules in personal development
and sustainable corporate citizenship.
MEMBER UNIVERSITY MANAGEMENT BOARD 1997 - 2000
With University President Mrs Neelie Kroes, Dean and business
executives, designed programs and curriculi to ensure M.B.A. students
were engaged with the practice of management and real business
problems in entrepreneurial and corporate business environments.
UNIVERSITY OF VERMONT, ENVIRONMENTAL PROGRAM, SCHOOL OF BUSINESS
1990 a" present Teach Sustainable Business, Entrepreneurship and
Innovation & Ecological Economics for executive, graduate and
undergraduate students. p.t.
FORDHAM UNIVERSITY, GRADUATE SCHOOL OF BUSINESS, NEW YORK CITY 2004

Teach Entrepreneurship and Environmental Economics to graduate

students. f.t.

BREN GRADUATE SCHOOL OF ENVIRONMENTAL SCIENCE AND MANAGEMENT,

UNIVERSITY OF CALIFORNIA, SANTA BARBARA 2002 a"2003 Teach
Sustainable Marketing and Sustainable Entrepreneurship to
undergraduate and graduate business, economics, engineering and
environmental science students. f.t.

BURLINGTON COLLEGE, BURLINGTON, VT 1992 a"1993

 Entrepreneurship, Economics and Ecology to undergraduate adult
students. p.t.

BOARD OF DIRECTOR MEMBERSHIPS

VERMONT SUSTAINABLE JOBS FUND, MONTPELIER, VERMONT 2000 a" 2002
Non-profit which uses early stage grant funding and technical
assistant to catalyze and accelerate the development of markets for
sustainably produced goods and services.

CHAIR (2002) & BOARD MEMBER

Identified investments in networks of companies and co-operatives
pursuing environmental sustainability. Managed selection procedures
to guarantee all foundation goals were met.
Developed and implemented economic growth strategies, job creation
and environmental management in Vermont.
FACILITATED PROCESS OF IDENTIFYING AND SELECTING GRANTEES BASED ON
POTENTIAL TO GENERATE ECONOMIC GROWTH WITH MINIMAL EXTERNALIZATION
EFFECTS.
ENSURED GRANTEES WOULD CREATE SUSTAINABLE JOBS TO MATCH THE
ENVIRONMENTAL ECONOMIC DEVELOPMENT OBJECTIVES OF THE STATE OF
VERMONT.
M.J. MOOLENAAR & ZONEN, Sassenheim, The Netherlands 1997- 2000
Family owned floral producer and exporter.
MEMBER, SUPERVISORY BOARD
Assisted this privately held corporation in preparation and
successful execution of its merger with another major company.
VERMONT INTERNATIONAL FILM FOUNDATION, Burlington, VT 1987 - 2003
_World's oldest and award winning human rights and environmental
film festival._
BOARD MEMBER & ADVISOR
ERGOMEDICS INC 1991- 1994
PSYCHEMEDICS CORPORATION 1987- 1989

EDUCATION & TRAINING

PH.D., SCIENCE-BASED ENTREPRENEURSHIP

Nyenrode University, The Netherlands

MASTER OF BUSINESS ADMINISTRATION, MANAGEMENT & ORGANIZATION

Wharton University of Pennsylvania, Philadelphia

BSC ECONOMICS (HONORS)

University of Groningen, The Netherlands

ELY LILLY EXECUTIVE MANAGEMENT SEMINAR

Harvard Business School

LANGUAGES AND CITIZENSHIPS

United States of America & The Netherlands

Fluent English and Dutch, conversational French & German

 PUBLICATIONS
_Books, Peer Reviewed Papers, Articles & Reports_
Books

Samsom, K.J. Scientists as Entrepreneurs: Organizational Performance

in Scientist-started Ventures, Boston: Kluwer Academic Publishers 1991

Nandram, Sharda, Samsom, Karel J., The Spirit of Entrepreneurship,

Exploring the Essence of Entrepreneurship Through Personal Stories ,
Springer 2006.

Samsom, K.J.: Sustainable Venturing: The case for Entrepreneurship

in a Cost-Externalizing Economy, Nyenrode University Press,
Breukelen. 1999

Peer reviewed Papers & Articles

Samsom, K.J., Gurdon, M.A., 1991: Entrepreneurial Scientists:

Organizational Performance in Scientist-Started High Technology
Firms, 1990 Frontiers of Entrepreneurship, Babson College, Wellesley,
Massachusetts.

Gurdon, Michael A., Samsom, Karel J., 2009, A Longitudinal Study of

Success and Failure among Scientist-started New Ventures
(Technovation, accepted for publication)

Nandram, S.S., Samsom, Karel J. The Human Factor in Designing a

Sustainable Opportunity, The 2008 Small Business Institute Journal,
http://sbaer.uca.edu/sbij_journal_v1_2008.pdf.
 Samsom, Karel J. 2008, Sustainable Entrepreneurship, Challenge and
Opportunity, in The Entrepreneur & the Entrepreneurship Cycle, Van
Gorkum, 2008.
Nandram, Sharda, Samsom, Karel J., The Spirit of
Entrepreneurship, Exploring the Essence of Entrepreneurship Through
Personal Stories , Springer 2006.

Gurdon, Michael A., Samsom, Karel J., 2004, A Longitudinal Study of

Success and Failure among Scientist-started Ventures, Babson-Kaufman
Entrepreneurship Conference & Proceedings, 2004

Samsom, Karel J., Nandram, S.S., 2001, Het Onderzoek: Hoe

Ondernemend is Nederland? De Succesvolle Ondernemer, Ondernemers
vertellen over succes en falen, Ministerie van Economische Zakem en
NVP. (The Research: How Entrepreneurial is The Netherlands? Chapter
in The Successful Entrepreneur, Entrepreneurs talk about success and
failure, Netherlands Ministry of Economic Affairs and Dutch Society
of Venture Capital.

Samsom, Karel J., 2001: A Glimpse of the Future of Venturing:

Rapidly Growing Opportunities in Sustainable Entrepreneurship! Waar
Ook Ter Wereld.

Nandram, S.S. , Samsom, K.J. , 2000: Succesvol Ondernemen: eerder

een kwestie van karakter dan van Kennis (Successful entrepreneurship:
more a question of character than of knowledge), Netherlands Ministry
of Economics and the Dutch Society of Venture Capital, Universiteit
Nyenrode, Breukelen, The Netherlands

Nandram, S.S., Samsom, K.J., 2000: Persoonlijkheid en

Ondernemerssucces, Economische Statistische Berichten, 85e jaargang N
4271 September, blz. 717-719. (Personality and Entrepreneurial
Success, in Dutch reviewed journal)

Nandram, S.S., Samsom, K.J., 2000: Personal Characteristics and

Success as an Entrepreneur, Conference 2-4 November 2000, Washington,
Association of Public Policy Analysis and Management (APPAM).

Samsom, K.J. 1999: Sustainable Venturing: The case for

Entrepreneurship in a Cost-Externalizing Economy, Nyenrode University
Press, Breukelen.

Samsom,K.J. 1994: Teaching Environmental Entrepreneurship, In

Business, Volume 16, No. 6

Samsom, K.J., Gurdon, M.A., 1993: University Scientists as

Entrepreneurs: A Special Case of Technology Transfer and High-Tech
Venturing, Technovation, Spring 1993

Samsom, K.J., Bomers, G.B.J., Gurdon, M.A., 1991: Ondernemende

Wetenschappers: Ervaringen van door Wetenschappers gestarte
'High-Tech Bedrijven, M&O, September-October (Entreprising
Scientists, Experiences in Scientist-started High-techFirms,
published in Dutch reviewed journal)
Samsom, K.J., 1991: Scientists as Entrepreneurs: Organizational
Performance in Scientist-started Ventures, Boston: Kluwer Academic
Publishers.

Samsom, K.J., 1991: How to Channel the Scientist's Creativity into a

Successful Venture, Venture Capital Journal.

Samsom, K.J., Gurdon, M.A., 1991: Entrepreneurial Scientists:

Organizational Performance in Scientist-Started High Technology
Firms, 1990 Frontiers of Entrepreneurship, Babson College, Wellesley,
Massachusetts.
Samsom, K.J., Herbison,B., Europe's Pay Package, Management Today

Samsom, K.J., The Environmental Aspects of the International Firm

in the Future, The Wharton School, University of Pennsylvania,
Philadelphia, PA.

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