TANYA GOODMAN

M. 206-369-7267 | P. 858-324-1937 | E. tgeb63c6@westpost.net | www.t

anyagoodman.com/resume

HEALTHCARE SUMMARY
Results driven marketing and business development healthcare professional with e
xperience in software, technology, online business models, and non-profit indust
ries.
Seeking marketing and business development opportunity in healthcare sector.

a Sales, Marketing, Advertising, Promotions, Event Planning

a Business Development B2B & B2C
a Strong Organizational & Interpersonal skills
a Team Building & Leadership Development
a Industry Landscape and Competitive Analysis
a Client Advisor, Management, Objectives & Goal Setting a New Media Implementati
on
a Process & Performance Improvement
a Partner & Vendor Management
a SEO & SEM Management
a Project Planning and Program Management
a Strategic Concept Development

PROFESSIONAL EXPERIENCE
RAEBELLA CORPORATION, US LOCATIONS 2003 a" Present
FOUNDER AND PRINCIPLE CONSULTANT
a Responsible for creating, managing, and implementing all traditional and onlin
e marketing, public relations and business development initiatives for practice
growth.
a Average revenue growth per client exceeds 10% annually.
a Average client budgets optimized at <7% of gross production. Industry standard
is 10+%.
a Develop strategy and negotiate media buys for print, online, TV, and radio.
a Manage patient, practice and physician CMS websites.
a Oversee SEO, SEM, and create social media initiatives to integrate into new an
d existing business and practice initiatives. Results in >50% new business and p
atients.
a Project manage compliance of federal regulations for secure online patient dat
a collection systems.
a Business development for practice products and physician services achieving 10
0+% in new business.
a Secure local news stories and nationally syndicated TV segments. Topics have i
ncluded: Eating Disorders, Lasers in Dentistry, Abuse, Professional Ironman Comp
etition, Health Reality TV Show Bust, Practice Development Success, Sleep Apnea,
and Cancer Awareness.
a Co-managed production of book, aBulimia is a Dental Diseasea, hired writers an
d secured contributors; managed ecommerce portal, online sales and distribution,
press release management, and industry/vertical interviews.
a Created healthcare non-profit to leverage as marketing resource. Resulted in n
ational and international client acquisitions.
a Conduct media training for press interviews and television appearances.
a Source and secure speaking opportunities at various industry events.
a Create internal business development programs to increase new patients, practi
ce production and reduce lead generation expenses.
a Manage email newsletter for all clients.
ADVANCED COSMETIC & LASER DENTISTRY, SEATTLE, WA 2002 - 2003
MARKETING & CLIENT RELATIONS PROGRAM MANAGER
a Created the practices internal marketing department and initiated Referral Net
work Program with medical, dental, recovery centers, and cosmetic facilities. R
esulted in 150% increase in patient referrals.
a Developed PR initiatives: Landed major PR opportunities with local television
networks, print, radio, spokesperson for practice, secured key note speaking opp
ortunities, produced lecture and presentation materials.
a Educated medical and dental verticals on initiative and outreach efforts.
a Created all SEO and SEM initiatives. Increased production by 25%.
a Strengthened brand awareness and improved public and medical perception.
THE GIVING NETWORK, BELLEVUE, WA 2001 - 2002
BUSINESS DEVELOPMENT OFFICER
a Created client strategies for promotions and fundraising events through PR, ma
rketing, brand awareness, and on and offline integrated multi-media. This result
ed in a 300%+ increase in client activity.
a Managed business development with over 125 national partner organizations.
a Identified and developed key strategic business partnership and sales agreemen
ts with organization such as American Red Cross, Northwest Medical Teams Interna
tional.
a Created corporate communications strategy targeting investment management firm
s, high tech firms, foundations, and International organizations.
a Managed online transaction interface and spearheaded financial resolutions bet
ween online processor and end user.
J. WALTER THOMPSON SPECIALIZED COMMUNICATIONS, SEATTLE, WA 2000 - 2001
ASSOCIATE ACCOUNT EXECUTIVE
a Associate strategic planner for MSFT $5 million dollar branding account interp
reting marketing goals for vertical employer markets including Sales & Marketing
, Technical, Finance, Professional, Legal, and Corporate Diversity.
a Managed and organized multiple Local, National and International events from i
nitial research and logistics to completion.
CBS KIRO TV, SEATTLE, WA 1998 - 2000
CLIENT SERVICE REPRESENTATIVE
a Established and maintained partnerships with new and existing clients and vend
ors.
a Assisted Sales Executives in marketing efforts for local and national advertis
ers.
a Liaison to accounting, AD traffic, promotions, production, creative services a
nd news.
a Effectively implemented orientation and training program for account executive
s and representatives.

EDUCATION
UNIVERSITY OF WASHINGTON 1998
BA: Society, Ethics & Human Behavior. Specialty: Japanese Language

BOARDS & ASSOCIATIONS

INTERNATIONAL ASSOCIATION OF EATING DISORDER PROFESSIONALS a" ORANGE COUNTY BOAR
D 2008 - 2009
JUNIOR LEAGUE SEATTLE a" COMMUNICATIONS BOARD 2001 - 2003
JUNIOR LEAGUE SAN DIEGO & SAN DIEGO
AMERICAN MARKETING ASSOCIATION
MARKETING PROFESSIONALS
SOCIAL MEDIA CLUB SEATTLE
AMERICAN RED CROSS SAN DIEGO