Joseph D.

Storer
11043 Glenwood Drive
Residence (954) 688-6434
Coral Springs FL 33065 jsee1f26@westpost.net
Mobile (954) 540-0515

Top-Performing Multilingual US & International

Sales Management Executive
"With Extensive Experience & Expertise In:"
Medical Products & Systems ... Direct Sales ... Channel Development ... Marketin
g ... BS/MBA
Global Business Development ... Strategic Alliances ... Management Consulting
Global medical, multilingual, sales management leader who built and directed a d
istribution channel and grew sales of image-guided embolotherapeutic products ou
tside of the US and Europe from $200K to $3.9M and propelled corporate profit co
ntribution from .25% to 10% in just 3 years with technology-leading Biosphere Me
dical. Business development pacesetter who forged a business alliance with Nippo
n Kayaku of Japan and negotiated a highly-profitable $4M contract granting sales
rights to Biosphere products in Japan. Seasoned management consultant who advis
ed and counseled senior executives of 11 medical firms to create or expand their
International distribution networks.
Business turn-around expert who revitalized the Latin American channel organizat
ion for $800M Japanese medical device manufacturer, Fukuda Denshi, USA to double
sales from $4M to $8M in 1 year. US Marketing Manger who led the growth of the
Angiographic Division of Cordis Corp. from $30M to $70M. US National Sales & Mar
keting Manger who built first year sales from zero to $10M with start-up Terumo,
Corp. US sales accolades include 3 President's Clubs and 2 Sales Executive of t
he Year Awards. Dynamic public speaker who utilizes exceptional interpersonal, c
ommunications, and leadership skills to motivate audiences to achieve common goa
ls and objectives. Fluent in English, Spanish, and Portuguese.
Field Sales Leadership ... Strong Personal Revenue Contributor...Training & Deve
lopment ... Participative, People Centric Management Style...
Strategic Account Management ... New Product Launches ... Performance Management

PROFESSIONAL EXPERIENCE
BioSphere Medical Inc, Rockland, MA * 2007- Oct. 2010 (left due to acquisition)
Pioneered bioengineered microspheres to treat uterine fibroids. Acquired by Meri
t Medical in 2010.
Sr. Director of Sales & Marketing for Global Emerging Markets, Reporting to CEO
Chartered to develop sales to markets outside of the US and Europe. Recruited pr
oven sales managers for Latin America and China and assisted them in establishin
g relationships with key distributors. Personally managed the negotiation of dis
tribution rights in Japan.
* Increased sales to emerging markets from $200K to $3.9M in just 3 years.
* Negotiated a $4M contract with Nippon Kayaku that was the most profitable tran
saction in company history.
* Grew net profit contribution from emerging markets from .25% to 10% in less th
an 3 years.
* Exceeded sales quotas every quarter in the assignment.
* Managed total International Sales in 2009 to surpass quota for the first time
in company history.
RemedyMD, Inc., Salt Lake City, UT * 2006-2007
$5M start-up medical software firm with 75 employees creating web-based Electron
ic Health Records.
Vice President, Strategic Opportunities, Southeast U.S. Sales & VP Patient Porta
l Division
Senior-level responsibility for Regional Sales of Electronic health records and
key player in identifying and consummating strategic new opportunities for Remed
yMD health management tools.
* Led Sales of 10 Electronic Health Record systems in Southeast with $200K of re
curring revenue.
* Identified $1.5M recurring revenues with 4 partners for placement of Patient P
ortal business.
* Developed viable contacts with 30 large insurance providers, wellness centers,
and medical groups.
* Identified new opportunities for personal health records in non-traditional bu
sinesses including insurance brokers, school health programs, and wellness group
s.
* Closed first Strategic Partners contract valued at $1M in new placements of Pe
rsonal Health Manager.

Fukuda Denshi USA, Inc., Redmond, WA * 2005-2006 (1 Year Consulting Contract)

Japanese manufacturer of medical devices with 4K employees and $800M in global s
ales.
Director, Latin American Business Development
Engaged as Senior Marketing Consultant to turn around underperforming Latin Amer
ican business. Interfaced directly with distributor personnel to fully equip dem
onstration rooms, deliver competitive sales training, securing technical and sal
es materials from the HQ, and introduce 4 new products.
* Spearheaded the turn around of Latin America revenues from $4M to $8M in 1 yea
r.
* Led distributor organizations to win back 11 key accounts.
Portalua LLC, Jacksonville, FL * 2002-2005
Medical products management consulting firm assisting US, European, & Asian comp
anies in establishing sales representation in Latin America.
Managing Partner
Co-founded and directed successful medical products management consultancy that
created and delivered turnkey Latin American sales distributions solutions to ma
nufacturers in the US, Europe, and Asia. Key clients included Resmed, Masimo, Se
nsidyne Medical, C.A.S Medical, and Fukuda Denshi.
* Engaged by 11 companies to create or upgrade their International distribution
organizations in Europe, Asia, Latin America and heavy focus on new Emerging Mar
kets.
* Personally trained distributor sales organizations in their local language to
sell clients' products.
Philips Healthcare, Miami, FL * 2001-2002
Nuclear Medicine Division and part of the Latin American Medical Products Group
with over 150 employees and $300M in annual sales.
Director of Latin America, Nuclear Medicine Division
Senior-level responsibility for sales and service of high-end Positive Emission
Tomography (PET) Gamma Cameras throughout Latin America and the Caribbean. Appoi
nted and/or managed a network of 17 medical distributors. Re-engineered field se
rvice from an expense-oriented business into a profit center.
* Led the division in growth from $8M to $12M, achieving 100% of plan.
Lunar Corporation, Madison, WI * 1998-2000
$300M manufacturer of devices for measurement and diagnosis of Osteoporosis. Ove
r 750 employees.
Director of Latin America, Canada, & SE Asia Sales
Orchestrated and led activities of sales directors in Japan, SE Asia, Canada, an
d Latin America to select, appoint, and manage a high-performance channel of 30
distributors.
* Assisted Asian manager in closing a distribution contract in Japan that delive
red $3M in sales.
* Led managers and distributor network to sales of over $17M, achieving135% of s
ales plan.
Nellcor Puritan Bennett, Inc., Pleasanton, CA * 1992-1998
$250M global manufacturer and distributor of pulse oximetry medical devices with
over 1,500 employees.
Director, Latin American Operations and Sales
Recruited to create and manage a Latin American sales organization to expand sal
es to Latin markets.
* Built a Latin American distribution team of 60 distributors that grew sales fr
om zero to $13.5M.
Career Notes: Additional management experience as Regional Manager, Latin Americ
a, Spacelabs, Inc.; U.S. National Sales and Marketing Manager, Terumo Corp.; VP,
U.S. Sales and Marketing, Professional Medical Services; U.S. Marketing Manager
, Cordis Corp.; Director of Product Marketing, Angiographic Division, Cordis Cor
p.; U.S. Regional Sales Manager, Gould, Inc.
EDUCATION AND CREDENTIALS
MBA, International Business, Trinity College and University (Spain) Online Studi
es degree.
BSBA, Trinity College and University (Spain) Online Studies Degree
Cambridge VIP of Who's Who in Global Business, FY2010 * Who's Who of American Bu
siness, FY 2004
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