Rebecca Sexton

247 Port Watson Street | Cortland, New York 13045 | Mobile: 607.745.6362
e-mail: rsee5784@westpost.net
Virtucom Group Syracuse, NY [2010]
An online product content publishing firm serving multi-channel retailers and ma
nufacturers.
Program Manager
* Primary client liaison with Home Depot, Merchandising and IT departments at Co
rporate Headquarters, Atlanta, Georgia.
* Co-managed a team of 38 writers and 5 editors in a highly deadline-driven envi
ronment.
* Developed and owned all project plan deliverables and entrusted with its succe
ss.
* Managed and exceeded weekly production targets while delivering products ahead
of schedule.
* Reviewed product specifications and naming formulas across all product categor
ies to ensure quality standards were consistently met or exceeded.
* Authored weekly status reports providing quantitative and qualitative analysis
to stakeholders.
* Led weekly meetings with the client and internal team members.
* Responsible for fulfilling all aspects of the statement of work and initiated
change orders as necessary.
* Prescreened and interviewed potential team writers.
* Conducted performance reviews and provided ongoing developmental feedback.
GrafiQa Creative Services Oneonta, NY [2009]
A branding, social media and web design firm.
Project Manager
* Oversaw 7 staff members and managed freelance resources / budgets as required.
* Managed over 45 clients and 100 project initiatives daily.
* Planned, executed and directed project implementation with manufacturing, bank
ing, tourism clients and internal staff.
* Researched and analyzed on-line analytics for web-based ad campaigns.
* Coordinated web and social media initiatives, including photo and video shoots
with staff and 3rd party vendors.
* Administered web-based project management tools to enhance communications effo
rts.
* Identified clients' needs and cultivated effective communications strategies.
* Developed and implemented project plans and timelines.
* Ensured consistent value was delivered and clients' expectations were realized
.
* Conducted in-field research interviews.
* Provided quality assurance and copywriting/proofreading support for web-based
and printed products.
* Contributed leadership through experience and work ethic.
Mark Russell & Associates Syracuse, NY [2007 - 2008]
Senior Account Executive
Client: Motorola - Warehouse / Transportation / Distribution Division
Initiative: Interactive Multimedia Sales Tool for Handheld and Network Devices [
Micro site and CD]
* Responsible for strategic planning, management and coordination for all long-t
erm and day-to-day logistics.
* Required outstanding attention to details and focused client/internal team coo
rdination. And, intense ability to achieve goals while remaining flexible in a h
ighly charged day-to-day environment.
* Developed and executed effective contingency plans. Very positive team-oriente
d attitude to address daily challenges.
* Spearheaded pre-production meetings, managed process and execution with Motoro
la Project Managers, Corporate Brand Managers and Product Experts, as well as in
ternal team members.
* Reviewed and coordinated over 600 talents with Design Director. Implemented a
rotating schedule that gained demographic diversity and cost efficiencies. Talen
ts were contracted on time and on budget.
* Supervised and coordinated a five-day Photo shoot in a "working" Motorola Ware
house in McAllen, TX. with approximately 13 independent stakeholders and vendors
.
* Responsible for the day-to-day management of brand appropriate wardrobe, hours
on set, contracts, talent availability and resolved last minute talent cancella
tions, as well as negotiated an acceptable hourly rate for each talent.
* Managed shoot schedule and ensured that all product and resource requisitions
were on-site as needed. Effectively resolved on-site disputes.
* Tracked and maintained project development program time lines, effective notif
ication to functional heads, verifying deliverables and milestones, including cr
itical path dependencies.
* Created and edited product copy, provided rigorous quality assurance.
* Authored statement of work agreements and change orders as necessary.
* Prepared project plans, conference reports and meeting agendas and conducted d
aily status conference calls with stakeholders.
LP&M Advertising Syracuse, NY [1998 - 2007]
A full service marketing firm since 1993, LP&M provides services to start-up and
Fortune 100 companies in the U.S. and abroad.
Interactive Account Executive
Client: American Dairy Association and Dairy Counsel "Got Milk"
Initiative: Hispanic 3-A-Day Marketing Program - New York City and New Jersey
* Specialized in grass roots Hispanic marketing, advertising and promotions thro
ughout New York City
and New Jersey to promote the consumption of dairy products to Hispanic mothers
and their children -
3 times a day.
* Successfully developed incentive strategies to entice national consumer produc
t corporations to sponsor ADA's "3-A-Day" program.
* Organized and executed dairy promotions with the New York Mets, and New York Y
ankees organizations. Acquired endorsement support from Robinson Cano of the Ne
w York Yankees.
- Previously had worked with NFL teams: New York Giants and Buffalo Bills, featu
ring prominent professional players from both teams.
* Organized and coordinated a New York Mets in-stadium public relations initiati
ve. This included: on-field award ceremonies with Robinson Cano, grand prizes gi
ve-a-ways at the ballpark and box suite promotional parties for the winners, spo
nsors and the client.
* Managed and coordinated 60 in-store product samplings and radio promotions/giv
eaways throughout the
5 NYC Burroughs and parts of New Jersey in a 6-week period.
* Negotiated vendor contracts, coordinated efforts with 5 retail chains and supe
rvised in-store product samplings.
* Implemented marketing strategies in coordination with art directors, account m
anagers, web developers and external partners.
* Ensured seamless transfer of deliverables from development to final execution.
Supervised and managed all interactive and new media efforts.
* Conducted and compiled demographic research for our target audiences.
* Presented compelling concepts that met the client's objectives and mirrored th
e demographic diversity of the target markets. Included: Radio, Billboard, Trans
it Posters, In-store display promotional kits and contest giveaways.
* Managed Spanish and Spanglish translations for different media outlets/vehicle
s and target audiences.
TMP Worldwide Inc./Monster.com Waltham, MA [1995 - 1997
]
An Internationally based marketer of traditional and on-line corporate Human Res
ource Services.
Production Manager
* Managed Production Services for the Boston/Waltham Office and supported region
al production efforts for the NYC and Washington, D.C. offices.
* Hands-on financial analysis, tracking and management of all production project
s, estimates and billings. Achieved year-end fiscal goal of 1 million dollars in
gross collateral/on-line billings in 1997.
* Successfully launched and utilized a customized/proprietary software system (4
th Dimension software: Honeybee) that streamlined real-time project costs, estim
ates and quarterly/year-end fiscal reporting to the Corporate Office. This "beta
" launch led to a fully integrated accounting system for all U.S. based offices.
* Interacted daily with account services, design and copywriting departments to
ensure project parameters
and timelines were on target. As well as participate in client meetings. Reporte
d directly to the Director of Production Services.
* Compiled and reported monthly, quarterly and yearly financial reports and repo
rted to the VP of Finance, Milwaukee, W.I. office.
Education
* Associates Degree: Management
(Endicott College, Beverly, MA)
* Bachelor's of Science Degree: Marketing and Management
(Northeastern University, Boston, MA)
- Boston Globe/Business Pages: 1 year internship
* Master's coursework in Foreign Affairs and Diplomacy
(John F. Kennedy School of Government, Cambridge, MA)
Accomplishments: 2007 Creative Spark Award Recipient: Syracuse's Best Account Ex
ecutive
2007 Syracuse Ad Club "Silver Award Winner": American Dairy Association and Dair
y Counsel/"Got Milk" NYC Promotion
References furnished upon request.