Francis P.

Awafong
752 Homestead Avenue, Lathrop, CA 95330
209-227-5963 (Home) * 717-253-8268 (Mobil) * faee6bca@westpost.net
PROFESSIONAL SUMMARY

Result - driven management professional offering international work experience i

n the US and Germany. Strong general management qualifications in strategic plan
ning, sales planning and control, project management and global operations. Reco
gnized for ability to incorporate innovative management techniques and procedure
s to enhance business practices, increase productivity and boost revenues. Tale
nt for forging strong relationships with key accounts, decision-makers an other
managers/employees. Strong capacity to promote workforce efficiency through stro
ng sensitivity and multi-cultural literacy and intent. Lead by example. Fluent i
n English and French; Proficient in German.
Core competencies include:

* Business Process & Strategy development * Account Relationship Management

* Project planning, Budgeting & Cash Flow Optimization * Market
Analysis, Penetration & Expansion
* Quality & Productivity Improvement
* International Sales Strategies & Campaigns
* People Leadership
* Profit & Loss Management

CAREER EXPERIENCE
PRESIDENT & CEO, 2009 - Present
TESTCOAT, Inc. - Gettysburg, PA
TestCoat, Inc is a distributor of professional Non - destructive Testing (NDT) E
quipment, Quality Control Instruments & Software.
Built business from ground up, managed and provided leadership in all company is
sues. Have full scope responsibilities for operations, financial management, pol
icies and procedures, strategic planning and sales / marketing. Through effectiv
e marketing sales and operations management increased the company from zero to o
ver $1 million in sales within the first two years of business. Strategically pl
anned all aspects of the company from registration, site selection and marketing
to personal selection, product and sales training and development.
Selected accomplishments:
* Developed productive sourcing relationships throughout Europe and Asia. Result
: capitalized on growth opportunities through development and launch of new & co
mplementary products;
* Negotiated pricing for distributed products and captured a 30% reduction in in
ventory through process redesign and optimization;
* Achieved a 40% reduction in adverting cost via ROI analysis;
* Increased sales revenue by 15% in 2009 through acquisition of new key accounts
and development of additional distribution channels.
* Trained administrative and field personnel through hands-on mentoring to suppo
rt technical credentials.
Francis P. Awafong Page 2
PRESIDENT, 2007 -2008
Automation USA, Inc. - Gettysburg, PA
Automation USA, Inc. is a US Subsidiary of German based manufacturer of handheld
electronic devices for Coating thickness Inspection - Automation Dr. Nix GmbH,
Cologne.
Managed US subsidiary of a German based company: - Senior operating executive wi
th full strategic planning and P&L management responsibility. Maintain complete
autonomous decision-making authority within the areas of sales & marketing, fina
nce, human resources, information technology, legal and administrative affairs.
Manage five direct reports within a 5,160 sq. ft distribution facility.
Responsibilities & selected accomplishments:
* Promoted to President of the US subsidiary due to superior customer relations,
sales ability, people's skills and proven profit achievement in Germany.
* Travelled frequently to Germany for corporate strategic meetings and to meet t
echnical team for customer information transfer.
* Transformed the corporation from negative annual net operating income into a p
rofiting 10% annual growth performer with net income exceeding 8%.
* Established a 'return for Performance' culture in the sales team, accelerating
sales by 4% annually in a niche market.
* Financially restructured the corporation to be able to pay for its ordered goo
ds immediately and a repayment plan of past debts. Positive operating net Cash F
low generated.
* Created marketing campaign, pricing structure and sales strategy.
* Rehabilitated from previous management failures and penetrated the (emerging)
quality control markets of South America and Canada.
* Controlled price structures and margins by designing systems to immediately id
entify deals with low margins.
* Proactively pursued product design changes that would better meet the needs of
the customers.
* Implemented and ensured that all operations were certified to ISO 9000 standar
ds.
* Interacted frequently with "A" Class customers such as General Motors, Siemens
, Adesa Inc, US Army, the Boeing company, Whirlpool Corp, etc,.
* Increased the revenue and profitability of the companies' business throughout
North and Central America.
* Ensured that pricing and specification are competitive and recommending pricin
g strategies to the management in Europe.
* Reported to the German head office on a monthly basis.
* Established relationships at the appropriate level with the companies' custome
rs and other partners.
* Consolidated and developed the companies' position in the market to be a major
player in all aspects of its business.
* Acted in accordance with the company's Vision

SALES & CONTROLLING MANAGER - 2005 to 2006

PROJECT MANAGER - 2004 to 2005
ASSISTANT TO PRESIDENT/ CEO - 2002 to 2004
Automation Dr. Nix GmbH & Co. KG, Cologne - Germany
Automation Dr. Nix GmbH & Co. KG is a world-wide major player in the Coating th
ickness Inspection Industry.
Earned two promotions for excellent performance and company dedication. Directed
15 member sales and marketing team as Sales & Controlling manager. Provided tra
ining on product management, sales administration, customer service, forecasting
 and leadership skills to reach company sales goals. Administered key accounts w
orldwide, instructed customers on effective sales, marketing and relevant busine
ss development methods in a niche market. Coordinated internal audit reports, in
cluding information gathering from appropriate sources and reviewing responses t
o ensure comprehensiveness. Supported the CEO in all strategic planning and conc
eptual issues. Created scenarios as basis for decision making process. Coordinat
ed and oversaw financial planning with the US subsidiary. Developed project plan
s and assumed responsibility for project profit and loss. Developed business cas
es with emphasis on NPV, IRR and ROI. Produced project status reports, managed t
he team and resolved day-to-day issues.
Responsibilities & selected accomplishments:
* 20% increase in regional sales in Asia & Near East.
* Generated a 25% customer base increase for Euro 50K customers.
* Produced a 5% increase in total Market share, enabling company to gain monopol
y status in the US automotive after sales market segment.
Francis P. Awafong
Page 3
* Administered accounts with leading international organizations including, Ford
, Lufthansa, Opel, Wuerth, Volkswagen AG, Thyssen Krupp, Daimler and Porsche.
* Evaluated existing competitors and introduced a new product that gained recogn
ition in the automotive market segment worldwide.
* Implemented Balance-Score card as strategic and controlling tool.
* Coordinated simultaneous development of several projects (QNix(R) 8500 & QNix(
R) handy - handheld Coating Thickness Gauges).
* Delegated responsibilities and designed time schedules.

COMPUTER LITERACY
Microsoft (Project, Word, Excel, Internet Explorer, Outlook)
ERP (Quickbooks, Peachtree)

EDUCATIONAL BACKGROUND
Master of Business Administration (MBA- Generalist):- University of South Alabam
a - USA
PhD -Socio-economics of Agriculture (Dr. sc. agr) - University of Goettingen, Ge
rmany
Master of Science Agricultural Economics (MSc) - University of Goettingen, Germa
ny