LAWRENCE J.

OUGH, PMP
215 The Orchard Way a Roswell, Georgia 30075 770-329-0194 a lof4ce02@westpost.n
et
Career Objective: Business Analyst / Project Manager
Equipped with 13 years of success in the field of business and application strat
egy, design, development, and deployment, guiding teams with up to 20+ people to
complete 160+ projects. Offers demonstrated abilities in setting up program ma
nagement offices (PMOs), including instituting processes and procedures. Is ade
pt at managing P&L organizations and administering budgets. Skillfully develops
and enforces communications, risk, issues, change control, and deliverable mana
gement plans. Possesses a track record of delivering solutions that meet client
business and technical needs. Excels in training, mentoring, and motivating su
bordinates to facilitate the development of their careers. Knowledgeable regard
ing Project Management Institute (PMI) program and project management methodolog
y as well as Capability Maturity Model Integration (CMMI) standards.
Additional Areas of Expertise include:
Project/Program Management
Strategic Consulting
Product Marketing
E-Commerce
Financial/Investment Analysis
Consulting Thought Leadership
Sales/Account Management
Content Management
Business Requirements Analysis
Team Facilitation/Leadership
Contract Negotiations Internet/Intranet Technology
Business Process Analysis/Design
Status Reporting
Vendor Relations
Film/Video/Audio Production

SELECTED CONTRIBUTIONS
a Project Manager at leading banking services company on a data center Oracle 11
g implementation and deployment.
a Assisted the Center for Disease Control efforts in automating Federal Program
budgets distribution and monitoring.
a Assisted SunTrust Banks, Inc.as effort to define and scope the redesign of sun
trust.com. Also performed on definition, scope and testing efforts for messaging
, mobile online banking, and strategic planning for SunTrustas intranet.
a Started and led the Enterprise Content Management and Messaging & Collaboratio
n (Lotus) program office for Sirius Computer Solutionsa Software Consulting Serv
ices Division, increasing revenue by an estimated 6%.
a Played a key role in setting up Coca-Colaas and Studiocomas PMO by developing
project management templates as well as training and mentoring project managers
and analysts in PMI processes and procedures.
a Managed multiple vendors for the initiation and planning phases of the re-laun
ch of the My Coke Rewards marketing website for client Coca-Cola, consolidating
all Coca-Cola brands under one e-commerce solution, increasing brand recognition
and traffic to the site.
a Spearheaded Pathfire Direct new product design and deployment projects for Pat
hfire Inc., the leading satellite and Internet store-and-forward distributor of
television syndicated programs and news whose clients included CNN, CBS, ABC, NB
C, Sony, Warner Bros., NBC-Universal, Ascent Media, Tribune, and DiC Entertainme
nt, increasing revenue by 8%.
a Managed or performed on 120+ projects for web and content management, speciali
zing in digital media applications for IBMas Fortune 500 media and entertainment
, finance, insurance, retail, energy, and technology clients. Contributed to a 2
0-fold increase in e-business and digital media emerging business, world-wide.
a Developed intellectual capital and assets for IBM Global Services to enable ot
her consultants to rapidly deploy solutions, contributing to increased profit ma
rgins in service deliverables.
a Played an instrumental role in growing Mixed Media Works into the #1 digital m
edia creative agency in Philadelphia, listed in the Wharton Small Business Devel
opment Centeras aPhiladelphia 100a and Deloitte & Toucheas aFast 50a.Managed bus
iness development and consulted for this award-winning digital media agency serv
ing Fortune 500 clients in the telco, media, publishing, entertainment, pharmace
utical, financial, and high-tech industries.
a Held various key positions as sales representative, product manager, video and
animation producer, record producer, and field engineer prior to 1993.

CAREER TRACK

EXERVIO CONSULTING
Manageraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.aAugust to November 2010
Provide PMO consulting and project management to Fortune 500 companies. Currentl
y consulting at a major financial services company implementing online banking a
nd trading systems.
OPHIR ENTERPRISES, LLC
Owner & Presidentaa.aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.April 2009 to August 2010
Founded and manage private Hedge Fund to trade financial instruments in the open
market to grow and protect capital and profit from market movements.
LAWRENCE J. OUGH, PMP Continuesa
215 The Orchard Way a Roswell, Georgia 30075 770-329-0194 a lof4ce02@westpost.n
et Page Two
CONTRACTOR
Senior Business Analyst Consultantaaaaaaaaaaaaaaaaaaaaaaaa...aaNovember 2008 to
May 2009
Support the Center for Disease Control (CDC) in providing business analysis for
Federal Programs projects, including PERFORMS website for distribution of progra
m budgets and performance tracking of terrorist and emergency response units thr
oughout the United States.
a Responsible for software requirements specifications, utilizing UML and requir
ements documentation.
a Create government survey tools using Microsoft InfoPath.
Senior Business Analyst ConsultantaaaaaaaaaaaaaaaaaaaaaaaaaaaaJune to September
2008
Supported SunTrust Banks, Inc.as Enterprise Deployment Services department in pr
oviding business analysis for Online projects, including suntrust.com site redes
ign and redeployment on Interwoven; Mobile Banking using Firethorn/Qualcomm mobi
le solution; requirements definition for replacement of the rSuite secure messag
ing solution.
a Trained on IBM/Rational RequisitePro for use in the SunTrust SDLC.
a Created RFP response decision matrix for selection of an appropriate web agenc
y for the suntrust.com redesign project.
a Trained in use of HP Quality Center for testing of software applications.
SIRIUS COMPUTER SOLUTIONS
Program & Project Manager, Enterprise Content Management and Messaging & Collabo
ration (Lotus) 2006 to 2008
Oversaw many concurrent projects for which Sirius provided planning, constructio
n, and leadership services. Completed client projects involving transitions/upg
rades to enterprise messaging, collaboration, and content management solutions t
o address increased requirements for sharing and collaborating using e-mail, por
tals, and records and content management to improve business processes and ROI.
a Supported sales in selling assigned program services to attain unit revenue an
d profitability objectives and managed solution deliveries to facilitate high-qu
ality results, customer satisfaction, and recurring business.
a Managed stakeholder relationships, project plan development, and project progr
ess, acceptance, and transitions.
a Facilitated open and constructive communications with all levels of staff.

STUDIOCOM (WPP GROUP)

Program Manager, My Coke Rewards 2006
Supported Coca-Colaas My Coke Rewards program office. Assisted the Vice Preside
nt of Client Services in maintaining customer satisfaction through an onsite off
ice at Coca-Cola.
a Managed multiple vendors for the initiation and planning phases of the re-laun
ch of Coca-Colaas My Coke Rewards marketing website, including documenting requi
rements and developing project LOE and schedule. Assisted in strategy and budge
t planning for the implementation and deployment of the new site.
a Developed and enforced communications, risk, issues, change control, and deliv
erable management plans. Provided project and program status reporting. Conduc
ted and documented weekly project and program team meetings. Maintained program
records and provided expertise in program office setup, process, and procedures
.
PATHFIRE INC. (DG FASTCHANNEL)
Digital Broadcast Media Project Manager 2005 to 2006
Served as an in-house subject matter expert for the Pathfire Direct integrated s
oftware and hardware product. Assisted in pre-market sales opportunities with s
uch clients as TBS, CNN, CBS, ABC, NBC, Sony, Warner Bros., NBC-Universal, Ascen
t Media, Tribune, and DiC Entertainment.
a Directed the development and deployment of a peer-to-peer video transport syst
em (Pathfire Direct) between TBS US and TBS Latin America facilities.
a Oversaw the deployment of Pathfire Direct between ABC News bureaus in New York
, Los Angeles, and Atlanta.
a Led the design and deployment of a store-and-forward distribution platform (Pa
thfire DMG) for home video and theatrical television advertisements for Warner B
ros. Global Digital Media xChange (GDMX).
a Managed the design and deployment of Pathfire DMG for Point.360as theatrical e
lectronic press kits.
IBM CORP.
Managing Digital Media Consultant, Business Analyst & Project Manager, IBM Appli
cation Innovation Services .1997 to 2005
Led and facilitated client communications, conducted JRD/JAD sessions, defined b
usiness/functional/technical requirements, conducted business analysis for syste
m integration and application development, and provided project management, leve
raging knowledge of multiple industries, including finance, insurance, media, te
lecom, entertainment, manufacturing, retail, distribution, and government. Ment
ored and trained client IT staff members in UML, process workflow/reengineering,
and various business analysis tools/techniques.
a Continuesa
LAWRENCE J. OUGH, PMP 770-329-0194 a lof4ce02@westpost.net a Page Three
a Managed or performed on 120+ projects for web and content management, speciali
zing in digital media applications for Fortune 500 media and entertainment, fina
nce, insurance, retail, energy, and technology clients.
(A project addendum listing key projects is available upon request.)
MIXED MEDIA WORKS (U.S. INTERACTIVE)
Business Development Manager & Digital Media Consultant/Project Manager 1994 to
1997
Managed business development and consulted for an award-winning digital media cr
eative agency that produced interactive multimedia, Internet/intranet/extranet s
olutions, hybrid-online CD-ROMs, enhanced CD-ROMs, digital audio/video, and kios
ks for
Fortune 500 clients in the telecom, media, publishing, entertainment, pharmaceut
ical, financial, and high-tech industries. Handled established accounts. Wrote
proposals and product development plans.
a Produced the first hybrid-online CD-ROM with CompuServe and also produced some
of the first CD Plus and enhanced CD-ROMs for the music recording industry.
(A project addendum listing key projects is available upon request.)

PREVIOUS POSITIONS:
VIDEO EDITING CENTERS, Producer 1993 to 1994
TRACES ANIMATION, Animation Supervisor 1992 to 1993
GREAT VALLEY PRODUCTS, Multimedia & Desktop Video Product Manager 1992
FREELANCE VIDEO ASSIST, Video Assist Operator 1991 to 1992
SERPENTINE RECORDS & MUSIC FOR HEALTH, Owner and Managing Director 1991 to 1996
DIGITAL EQUIPMENT CORP., Sales Representative/Field Service Engineer 1983 to 199
1

CREDENTIALS
Bachelor of Arts in Broadcast Communications, The Pennsylvania State University
Associateas Degree in Electrical Engineering, The Pennsylvania State University
Project Management Professional (PMP), Project Management Institute
Certification in Systems Integration/Application Development (SI/AD) Consulting,
IBM
Rational ReqPro Trained, IBM / Rational
RealSystem Content Creation and Server Administration, RealNetworks
Windows Media Content Creation and Server Administration, Microsoft
Member, Project Management Institute (PMI); Market Technicians Association (MTA)
; Boy Scouts of America (BSA)
Has also completed numerous management and IBM training courses.
LAWRENCE J. OUGH, PMP
215 The Orchard Way a Roswell, Georgia 30075 770-329-0194 a lof4ce02@westpost.n
et
PROJECT ADDENDUM
IBM CORP.:
a Aetna, Program & Project Manager: For this major insurance company, served as
a Project Manager on an effort to certify Aetna as CMMI compliant, while also ma
naging a custom development project for a quoting system to enable Aetna to cons
olidate policy pricing and quoting. The project team included 20+ members. Thi
s was a Java application using OO development methods.
a State of Pennsylvania, Project Manager: Led an imaging and document managemen
t project as Project Manager, implementing IBMas Intelligent Forms Processing an
d Content Manager software in a distributed server environment to provide the cu
stomer, a government workeras compensation bureau, with more accurate OCR scanni
ng and image management in a high-volume environment.
a Amplified.com, Project Manager, Lead Consultant: For a major digital music di
stribution company, led a consulting engagement to assess strategic and technica
l capabilities for content ingest, storage, and distribution utilizing IBMas Con
tent Manager, EMMS, and Managed Operations offerings. The effort contributed to
the development of a strategic business plan to address future company directio
n. As a result, the company was able to budget and plan for the system.
a Startle.com, Project Manager, Lead Consultant: For a major physical and digita
l music distributor, led a consulting engagement to assess digital content manag
ement requirements for an ingest, storage, and distribution strategy and solutio
n.
a Mars Music, Project Manager, Consultant: Led e-commerce requirements gathering
and B&P solution design for a major music retail store chain, enabling the stor
e to raise capital funds to offer music products and online music education on t
he web.
a American Marketing Association, Project Manager, Consultant: Led a solution d
esign engagement to define functional requirements for an AMA website that would
provide members with opportunities to purchase marketing materials and industry
event registrations.
a ING, Lead Business Analyst: Was a Lead Business Analyst for the redesign of I
NGas U.S. public website and its Virtual Financial Center (VFC), an extranet use
d by ING producers and broker/dealers. Interviewed SMEs and stakeholders to ide
ntify key areas for site improvement and redesign, resulting in functional requi
rements and use cases. ING will be re-launching VFC as a Websphere Portal utili
zing custom Java applets and Stellent for content management of thousands of pro
duct and marketing content types.
a IBM Digital Media EBO, Consultant: Conducted research on IPTV product and ser
vices vendors (Microsoft and Alcatel) to provide insight into importance to the
IBM partner ecosystem, tactical and strategic direction, customers, and willingn
ess to partner. Documented product, services, financial information into a vend
or scan document to provide focused comparison to other vendors in the scan. Ot
her research results included company profile, IBM relationship and partner stat
us, revenue landscape, technology areas and assessments, market positioning and
landscape, effectiveness, and a detailed technology overview.
a IBM Digital Media EBO and CIO, Lead Consultant: Consulted on a pilot for an e
nterprise video communications system to deliver live and on-demand video, audio
, and other content. Developed interview scripts, interviewed users, and docume
nted wants, needs and capabilities. The pilot demonstrates desktop content crea
tion and broadcast from the desktop, which will result in higher productivity an
d lower costs for IBM.
a Nationwide Insurance, Lead Business Analyst: Mentored and facilitated a team
of business and systems analysts in the creation of use cases for a portal being
developed for this major insurance company and its agents. Used UML techniques
to specify functionality and facilitate object analysis for developers of the p
ortal and associated applications. Creation and analysis of use case models wer
e instrumental in allowing rapid development of prototypes, state-specific pilot
s, and full deployment across the US.
a DiscoverCard, Business Process Analyst: For this major credit card company, a
nalyzed and documented as-is and to-be processes in Visio for a charge disputes
system, applying Electronic Document Management (EDM) technology solutions to so
lve paper handling process problems. The design helped to develop a business ca
se for a follow-on EDM system implementation.
1 of 3
LAWRENCE J. OUGH, PMP 770-329-0194 a lof4ce02@westpost.net
PROJECT ADDENDUM
IBM CORP. (Continued):
a Philips Electronics, Lead Business Analyst: Assessed requirements, conducted
fit-gap analysis, and coordinated content manager sales specialists to propose a
solution for a lockbox document archive and retrieval system.
a Equifax, Business Analyst: Consulted on a security screening system for a maj
or financial credit investigation company to provide content management and sear
ch technologies on thousands of digitized public and government documents. The
program will be used to monitor owners of brokerage accounts for possible money
laundering and terrorist funding activities. The system will leverage enterpris
e business process management software for risk alert distribution and notificat
ion, enabling major brokerage firms to comply with the Patriot Act of 2001.
a IBM Sales & Distribution, Lead Business Analyst: Performed business analysis,
JRD facilitation, and use case development for a sales and distribution reportin
g system for IBMas S&D division. Leveraged RUP tools and techniques. The analy
sis helped to gather system requirements and define a focused user experience.
a World Theatre, Lead Consultant: Consulted on a business and technology strate
gy engagement for a satellite broadcaster to develop a secure digital music dist
ribution infrastructure. Focused on key areas of operations, digital distributi
on, licensing, and retail. The engagement assisted the client in developing a p
lan that will put them in a first-to-market position for delivery of music to se
t-top boxes.
a IBM Media & Entertainment, Lead Consultant: Led a team in evaluating Business
Rights Management (BRM) applications capabilities for the media and entertainmen
t Industry. The framework for evaluation provided a questionnaire that is now u
sed by IBM solution consultants and business partner executives to select approp
riate BRM solutions for IBM clients who have copyright licensing as a major reve
nue generating business function. The intellectual capital has been used to dev
elop a BRM consulting offering to IBM clients seeking ways to monetize their cop
yrighted assets.
a Sterling Sound, Consultant, I/T Specialist: Led an engagement for one of the
worldas premier record mastering studios. Assessed requirements, configured and
installed IBMas Electronic Music Management System (EMMS) DRM solutionas conten
t mastering workstation. The system will be used to ingest and prepare world cl
ass artistsa CDs in EMMS format.
a Anderson Merchandisers, Consultant, I/T Specialist: Provided technical consul
ting and deployment assistance to a major record distribution company to deploy
IBMas Electronic Music Management System (EMMS) DRM solution. With storage of t
housands of CDsa content utilizing IBMas content manager, the company is now abl
e to provide secure delivery of digital music to all parts of the music industry
value chain.
a McGraw-Hill, Consultant: Designed and implemented Artesia TEAMS and a digital
content preparation process and architecture for a major book publisher. Utili
zing hundreds of digitized textbooks, the digital asset management system will s
upport an online book publishing offering that will enable the building of custo
m content textbooks to be sold at university book stores.
a NewsWeek, Consultant: For a major international news magazine, consulted on a
n e-business strategy engagement that helped to identify, prioritize, and plan f
or web initiatives that will help to create lasting value-propositions for the m
agazineas readers, subscribers, and partners.
a Handleman, Consultant: Consulted on an e-business strategy for a major record
distributor seeking new business models for the web. The engagement has provid
ed a plan for digital music distribution and other value-add services for their
clients.
a LexisNexis, Business Analyst: Research team member on a global architecture m
acro design project to define a common architecture for a major online legal inf
ormation company. The architecture design prepared for a global migration to We
bSphere and supporting IBM products, such as MQSeries, to deliver custom digital
content.
a Time-Life Music, Lead Business Analyst: For a major music compilation creator
and direct marketing company, consulted on an e-business strategy and solution
design engagement that web-enabled the clientas multiple business channels and p
ositioned them to develop new web selling strategies for their vast product line
. Documented business processes and functional requirements used in designing u
ser interactivity and web maintenance tools.
2 of 3
LAWRENCE J. OUGH, PMP 770-329-0194 a lof4ce02@westpost.net
PROJECT ADDENDUM
IBM CORP. (Continued):
a Univision, Lead Consultant: Served as Lead Consultant for a major broadcaster
seeking to develop a web strategy that successfully positioned them in the rapi
dly growing Spanish-speaking US market for interactive services. Defined busine
ss and functional requirements used to design user interactivity and web mainten
ance tools.
a 2theMart, Lead Consultant: Consulted on the e-commerce solution design of a m
ajor auction website. Researched and defined auction capabilities and documente
d design functionality. The client was a start-up organization with substantial
financial backing and an Internet stock IPO. Rapid design of the site enabled
immediate implementation in a rapidly growing and competitive market.
a Integrion, Lead Consultant: Led an e-commerce solution design consulting engag
ement for a major Internet financial software consortium to deliver online banki
ng to its membersa customers. Usability and human factors techniques helped to
shape a user friendly interface that was eagerly accepted by prospective member
banks.
a First Energy, Project Manager, Lead Consultant: Led a portal website design e
ffort for a major energy utility company. Defined and documented portal functio
nal requirements to meet partner business goals. The virtual community site for
small-to-medium size companies includes an e-commerce marketplace that offers s
torefront creation and transaction capability. The e-commerce solution will cat
apult the client into a deregulated energy business of the future.
a PricewaterhouseCoopers, Project Manager, Consultant: Led a knowledge portal a
rchitecture strategy for an e-commerce offering designed to sell PwC publication
s. Facilitated technical discussions and customer communications. The architec
ture enabled multiple company divisions to utilize common administrative tools.
MIXED MEDIA WORKS (U.S. INTERACTIVE):
a Philadelphia Orchestra, Project Manager, Consultant: For an internationally a
cclaimed orchestra, led a design and development effort to create a website for
members and the public. The site contains updated event and ticket information,
as well as orchestra history and trivia, and has resulted in an increase in don
or contributions.
a The Haverford School, Project Manager, Consultant: Managed the design and dev
elopment of an information website for this Philadelphia college preparatory sch
ool, enabling school administration and students to post news, academic material
, and announcements in a timely fashion for students, parents, and alumni.
a Comcast, Project Manager: For one of the first cable-modem operations for a n
ational cable and media company, led a prototyping effort, which featured origin
al entertainment and local information content.
a GTE & General Instrument, Project Manager: For a leading set-top box manufact
urer and an international telecommunications company, led an effort to integrate
 technologies for an interactive television trial.
a CompuServe, Project Manager, Consultant: For a leading online service, led a
team that designed and developed one of the first hybrid-online CD-ROM based co
nsumer retail catalogs. The interactive catalog featured 15 premier retailers,
including major record and publishing companies, and offered products that could
be ordered online directly from the CD-ROM. Resulting new member acquisition a
nd sales paid for the project in 2 months.
a CoreStates Bank, Project Manager, Consultant: For this large Philadelphia ret
ail bank, provided consulting services to design and build the bankas first reta
il website. The site was one of the first in the banking industry.
a Progress Bank, Project Manager, Consultant: For this small Philadelphia retai
l bank, provided consulting services to design and build the bankas first retail
website. The site was one of the first in the banking industry.
a KPMG, Project Manager, Consultant: Consulted on an interactive benefits appli
cation design that KPMG used as a shell for their customersa benefits offerings.
a The Vanguard Group, Project Manager, Consultant: For this major financial org
anization, consulted on an early retirement network information kiosk. The inte
ractive program utilized a cartoon character that presented various education mo
dules on financial topics and allowed users to calculate their retirement funds
based on user input at the kiosk.
3 of 3