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CARL CROOKS

209 North Sunset Place


Monrovia, California 91016
Home phone: 626-358-0187
Work phone: 626-303-3196
Email: ccf4d7f8@westpost.net
PROFILE
Experienced, award-winning, multi-talented creative who excels in conceptual thi
nking, visual problem-solving, and producing creative materials. Proven expertis
e establishing corporate identity and branding design standards with 25 years' e
xperience developing visual concepts and deliverables for print, web, and enviro
nmental graphic design. Effectual art director, accomplished copy writer/editor,
proficient presenter. Capable project manager with assured people skills, innov
ative design leadership, productive organization, and advanced computer skills.
CREATIVE SCOPE
Project Leadership: corporate identity programs, graphic design standards, signa
ge systems, print production supervision, vendor and consultant management.
Project Types: marketing collateral, posters, catalogs, annual reports, advertis
ements, books, brochures, newsletters, magazines, style guides, packaging, promo
tions, direct mail, email marketing, white papers, logos, photo retouching, web
design, signs, maps, press kits, trade show graphics, environmental graphics.
COMPUTER SKILLS
Macintosh OS proficiency in Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Ad
obe Photoshop, Keynote, Microsoft Excel, Microsoft Entourage, Microsoft PowerPoi
nt, Microsoft Word, Hot Door CADTools, QuarkXpress.
PROFESSIONAL EXPERIENCE
SKA Design, South Pasadena, CA
Environmental graphic design company specializing in signage, wayfinding and env
ironmental branding.
Senior Design Consultant (2006-Present)
Create and develop design solutions for environmental signage systems for univer
sities, hospitals, retail centers, transportation hubs, parks, and civic sites.
* Design scope: signage systems, sign location plans, logos, standards manuals,
typographic integration, construction drawings, client presentation and fabricat
or supervision for monuments, wayfinding, video-dynamic integrations, donor reco
gnition programs, directories, kiosks, maps, and super graphics.
* Branding: developed and oversee company-wide branding standards for SKA Design
including art direction for web site, corporate stationery and marketing materi
als, inhouse forms, and advertising.
* Partial client and project experience: Bob Hope Airport, City of Visalia, East
Los Angeles College, Fuller Theological Seminary, Huntington Memorial Hospital,
Kaiser Permanente, Los Angeles County MTA, Los Angeles World Airports, Metrolin
k, NCTD Sprinter Rail, Ontario International Airport, Santa Barbara Cottage Hosp
ital, University of Redlands.
Warner Bros. Consumer Products, Burbank, CA
Division of TimeWarner, global producer of film, television and print media ente
rtainment.
Print Production Manager (2004-2005)
Managed all phases of final art and print production for style guides, licensed
art programs, promotional materials and trade show exhibits for consumer product
s marketing division.
* Effectively coordinated creative materials production by advising design teams
, directing art production staff, and supervising suppliers.
* Enhanced the quality of printed materials by enlisting superior vendors, negot
iating pricing, and conducting on-press quality control checks to ensure on-time
, on-budget fulfillment.
* Managed $1 million annual budget and reduced yearly print expenditure by $55,0
00.
* Improved creative department efficiency by standardizing art production guidel
ines, systematizing fulfillment procedures, and generating monthly software and
work performance recommendations.
* Identified and recommended key personnel for career advancement resulting in s
uccessful promotion and employee retention.
* Produced two annual industry Licensing Shows (LIMA) as an integral member of e
xecutive planning team for five-month scheduling and development of 3,000 sq. ft
. exhibit environment; supervised in-house creative staff and multiple vendors t
o produce 3D environment and 2D materials; coordinated three-day trade show meet
ing facilities, meals, transportation; maintained $1.2 million budget.
Crooks Design Inc., Monrovia, CA
Independent graphic design company specializing in print communications and bran
ding.
Principal (1986-Present)
Direct all creative and business activity of graphic design firm with humanitari
an emphasis serving corporations, communications and markeing firms, and non-pro
fit organizations.
* Produce multifaceted design solutions by: providing strategic planning for vis
ual communications, conceptualizing and executing graphic design, conducting pre
sentations, copy writing and editing, directing photo shoots, managing print pro
duction, and negotiating buy-out services.
* Achievements: visual communication consultation and graphic services for more
than 100 clients; completed over 1,500 design projects.
* Clients include: BiosenseWebster/Johnson&Johnson, Goodwill Industries, Kaiser
Permanente, City of Monrovia, Habitat for Humanity, Southern California Edison,
Special Olympics, SKA Design, The Salvation Army, Universal Studios Florida, Uni
versity of Redlands, Warner Bros. Studios, World Vision.
EDUCATION
B.A., Art/Graphic Design, Biola University
B.A., Communications/Print Media, Biola University
AWARDS
1994, 1996 American Graphic Design Awards recipient
2005 National Gold Ink Awards - Gold Award for print
2005 Southern California PIA Awards - Silver Award of Excellence for print

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