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Krichtha (Kris) Winiyakool

1474, Val Vista St, Pomona, CA, 91768
Master of Science, Business Administration, Emphasis Finance (January, 2011)
University of La Verne, LaVerne, California, USA
Bachelor of Business Administration, Marketing (Oct 2006)
Assumption University, Samutprakarn, Thailand
Project highlight
o 2006 Third prize winner of Osotsapa Marketing Plan Contest. Formulated market
ing plan for consumer goods strategies for launching two new products of Osotsap
a. Co., Ltd, one of the leaders in Consumer Goods Company.
Activities and experience
o 2007 Teacher Assistant; Designed webpage then applying university clubs design
o 2006 Part time job; prepared marketing research information by performing anal
ytical procedures and summarizing and proposing effective solutions.
Toyota Boshoku Asia. Co., Ltd (Samutprakarn, Thailand)
Marketing Executive (July 2007 Jan 2009)
Achieved companys business unit goal by opening new accounts such as GM, ISUZU,
and AAT.
Accumulated information on automotive market in order to do end in-depth analys
is of market situations for local and overseas markets. Also implemented inform
ation to achieve new program in global company strategies.
Took responsibility for RFQ (Request of Quotation) process by managing accounts
quotation, also set margin such as tooling and part price, design development,
and transportation cost.
Completed all of bidding stage documents by coordinating with internal and rela
ted company staff.
Negotiated and dealt with customers in bidding stage.
Created and maintained mutually respectful client relationships and provided af
ter sale service to existing customer such as Toyota Motor Asia Pacific. Co., Lt
Gathered information and developed alternative strategies to support management
Oishi Trading. Co., Ltd (Bangkok, Thailand)
Business Development Officer (Feb 2007 May 2007)
Performed marketing research information for 7-11 retailers in Bangkok area in
order to evaluate in-depth consumer preference for companys products
Collaborated with R&D and production teams to create and develop new products s
erving Orient-Thai-Airline and Lotus Express- wholesalers.
Negotiated and dealt with Lotus Express-wholesalers for shelf price and sale te
rm condition.
Monitored new product packaging for efficiency output from sourcing.
Prepared promotion and media plan monthly to motivate sales for existing produc
ts and created awareness, promotion, and trial for new products.
Computer skills: Microsoft Word, Excel, Power Point, SPSS, Photoshop, Dreamwea
Interpersonal skills: Actively learn new things, complete assignments on time,
develop good relationships with team members with ability to adjust to meet busi
ness environment.