SANDY MOZUR

(214) 244-2597 smf77aa8@westpost.net

Irving, Texas 75063

MARKETING DIRECTOR
~ Achieved over $20M in incremental margin ROI for Zale Corporation, the worlds
leading jeweler ~
~ Led sophisticated database marketing programs for five brands and over 2000 s
tores ~
~ Increased product sales over 45% and program participation rate 25% for youth
sports brand ~
Strategic and tactical marketing director with experience planning, executing an
d leading teams to position brands for growth. High-energy self-starter with a
through-the-line marketing background focused on branding/brand visibility, data
base, digital, interactive event, and promotion marketing. Steeped in developin
g innovative and measurable customer-centric marketing programs for Fortune 500
to not-for profit organizations.
Strategy, Vision & Execution
Database Marketing & Loyalty Programs
Seminar Speaker and Trainer
Agency and Corporate Experience Brand Management & Product Launches
E-Commerce & Branding Web Sites
Digital & Social Media, Print & Broadcast
P & L Responsibility

PROFESSIONAL EXPERIENCE
BOWLING PROPRIETORS ASSOCIATION OF AMERICA, Arlington, Texas
Not-for-profit member based organization serving over 4,000 sports chains and st
ores worldwide
Brand Manager - 2008 - 2010
Developed and executed an integrated youth branded marketing program designed to
drive traffic into member centers. Developed innovative sales and training pr
ograms to encourage activation and execution of complete product line including
3D animated DVDs. Responsible for P&L and sales forecasting and tracking. Pres
ented quarterly updates to Board of Directors.
Specific Highlights and Accomplishments:
Delivered a 45% increase in product sales and a 25% increase in program activat
ion, playing an instrumental role turning around an under-performing program
Planned and implemented aggressive sales and training programs including semina
rs, webinars,
e-mail campaigns, promotions, incentives, social networking campaigns, an
d an interactive training site
Presented customized international and military sales and training workshops
Developed on-line ordering capability, providing a new revenue channel
Served pivotal roles on two Executive Committees -Womens Leadership and Diversi
ty and Inclusion

CSA&D, Inc., Grapevine, Texas

Boutique ad agency with accounts in home building, travel, event planning, retai
l, staffing, shipping and MMA.
Director of Client Service 2007 - 2008
Developed brand strategies and client service for all accounts. Responsible for
new business efforts.
Specific Highlights and Accomplishments:
Increased agency billings by 75% in first year through proactive new business e
fforts
Tripled daily visits for PDS Tech Web site through site redesign and SEO. Push
ed site ranking to first 2 3 Google pages
Drove Kenpo video product sales over 400% the first year by developing an SEO s
trategy for the Web site, which consistently ranks in the top three Kenpo sites
on Google

ZALE CORPORATION, Irving, Texas

Nationwide big box specialty retailer with over 2,000 stores and $2 billion in s
ales
Director of Database Marketing - 2003 - 2006
Launched new department to implement companys database marketing activities. Us
ed sophisticated modeling and contact strategies to drive incremental revenue an
d margin. Developed comprehensive format, offer, frequency and segmentation te
sting for over 75 direct mail and email programs to optimize results.

Sandy Mozur, Page 2 (214-244-2597)

Specific Highlights and Accomplishments

Increased incremental margin ROI by 120% over previous year through a comprehen
sive customer contact strategy for holiday campaigns
Developed baseline analysis and segmentation scheme identifying RFM for key cus
tomer targets for ongoing loyalty programs and media planning strategies
Increased retention, frequency of purchase and monetary value for critical segm
ents:
_ Bridal Customer: developed a loyalty program that increased retention an
d lifetime value, focusing on customer activity and secondary research to drive
a multi-channel campaign that included a customized credit offer
_ Holiday Shopper: developed a print-on-demand loyalty program to encourage inc
remental year-round visits. Monthly trigger programs included birthday, thank
you, and credit programs, which provided incremental margin dollars during non-s
easonal periods. Reduced second-phase cost of the program by 22% through stream
lined efforts and agency negotiation.
Director of Advertising - 2000 - 2003
Managed integrated brand and promotional advertising for $1 billion flagship bra
nd including network and spot television, newspaper and magazine print, database
marketing and credit programs, Internet partnerships, POP, and public relations
events.
Specific Highlights and Accomplishments:
Led a major creative re-branding project collaborating with a team of four agen
cy partners Developed and executed strategic alliances with bridal publications,
watch, gold, and diamond vendors, and network television affiliates to drive st
ore and web traffic
Launched new product lines, including millennium jewelry and The Zales Diamond
Directed grand opening events, including the highly successful launch of the Ma
nhattan stores
Rolled out a corporate and divisional gift card program, creating a new profit
center for the corporation
Developed a holiday credit card reissue package achieving 22% response rate and
over $24 million in sales
Developed monthly trigger programs generating over $5 million yearly in increme
ntal revenue
Director of zale.com - 1998 - 2000
P & L responsibility for online channel and 800# catalog. Managed complete team
including call center personnel. Provided leadership and tactical support resu
lting in first profitable year of companys e-commerce business.
Previous Employment:
WUNDERMAN WORLDWIDE, A division of Young & Rubicam, NY, NY Account Supervisor
Accounts included AT&T and General Foods. Liaison with Y & R sister agencies on
select accounts.
KETCHUM DIRECT, NY, NY Account Supervisor
Accounts included Bell Atlantic, Sears and Acura. Interim management of San Fra
ncisco office.

BBDO DIRECT, NY, NY Account Supervisor

Accounts included ITT B2B and B2C and Leggs
EDUCATION
RUTGERS, THE STATE UNIVERSITY B.A. Business Management