DONNA CATTANO

15 Henry Street, Williston Park, NY 11596 (516) 527-4244 dcf91912@westpost.net

MARKETING / PUBLIC RELATIONS / COMMUNICATIONS EXECUTIVE

Driving strategic growth and brand recognition in start-up and high-growth busi
ness environments.
Dynamic self-starter with 20 years of experience in marketing, public relations
, and communications. Proven ability to build successful multimedia marketing an
d communications campaigns through expertise in strategic planning, business dev
elopment, and project management capabilities. Strong track record of increasing
sales, building brand awareness, and promoting a companys image. Practiced in u
tilizing market research, creative writing, and graphic design to communicate a
call to action. Quick study of new technologies for improving processes and effi
ciencies. Innovative and visionary leader who thrives on challenge. Success in:
* Customer Relationship Management * Internet Marketing Strategy
* Multi-channel Distribution * Brand Development & Launch
* Loyalty Programs * Retention Marketing
* Special Events Management * Budgeting & Cost Reduction
CAREER HIGHLIGHTS

* Generated attention and inquiry from CNN for Child Abuse Prevention Services e
ducation programs by designing, optimizing, and re-launching web site.
* Awarded more than $200K in pro bono advertising services as winner of National
CreateAthon.
* Created highly effective fundraising event, resulting in more than $350K in do
nations in 6 years.
PROFESSIONAL EXPERIENCE
Child Abuse Prevention Services (CAPS), Roslyn, NY 2007 Present

COMMUNICATIONS DIRECTOR
Part-time leadership role providing strategic direction of the public image and
product-service programs for CAPS, Long Islands leading nonprofit organization
dedicated to preventing bullying and child abuse. Create and manage internal and
external communication projects, including copywriting, graphics, and multimedi
a production. Lead the graphic design, development, and execution of all print a
nd online publications.
* Redesigned branding and promotional materials that created broader awareness o
utside service area, securing new funders and program participants.
* Introduced digital, online, and social media strategies, saving ~$20K annually
in printing and distribution costs.
* Initiated and developed online communication strategy targeted to educators, i
ncreasing market awareness.
* Conceived marketing strategy and online presence for a creative and compelling
four-color annual report.
* Created grassroots messaging campaign at start of school year that elevated aw
areness of innovative Bully Prevention Center.
Americana Mortgage Group, Inc., Manhasset, NY 2001 2008
 MARKETING DIRECTOR
Part-time role responsible for leading marketing and strategic planning program
s, and corporate communications for the fastest-growing mortgage brokerage on Lo
ng Island. Managed and administered all special projects on behalf of the presid
ent. Facilitated client development through marketing and targeted service progr
ams. Increased office efficiency, researched licensing issues, and contributed c
reative expertise to inside sales efforts.
* Saved $24K annually in newsletter costs by developing content, graphics, and p
rint-ready materials in-house.
* Spearheaded concept and application process to create a nonprofit foundation,
resulting in 501(c) (3) status and savings of ~$80K in legal fees. Developed bra
nding, launched website, and facilitated board meetings.
* Conceived and executed a progressive fundraising event, resulting in donations
of more than $50K annually. Built a web-based storefront to automate event regi
stration and donations.
* Introduced and implemented a customer relationship management system, consolid
ating more than 10 different database programs and improving efficiency for sale
s staff.

Donna Cattano Professional Experience (continued) Page 2 of 2

Donna Cattano Consulting 1998 Present

SOLE PROPRIETOR / FREELANCER

Self-employed consultant providing marketing, public relations, and communicati
ons expertise to clients across multiple industries.
* Created branding and launched Legacy Restoration Inc. in 2004, a small antique
furniture restorer and custom builder. Increased awareness and sales to build b
usiness to $125K in annual revenues. Developed, administered, and maintained web
site, www.legacyrestoration.com.
* Instituted operational efficiencies, billing procedures, and authored operatio
ns manual for Pathways to Wellness Healing Center, a comprehensive nursing pract
ice fostering a creative partnership for health and well-being.
* Developed processes, procedures, and formal systems for The Bold Initiative, a
start-up nonprofit foundation dedicated to promoting workplace diversity.
* Developed sales strategies tied to nonprofit fund-raising as an independent co
nsultant for Mary Kay, Inc., a dual-level marketing company that sells skin care
and cosmetics products.
PREVIOUS CAREER ASSIGNMENTS

MARKETING MANAGER Display Technologies, College Point, NY: Special projects-ba

sed assignment, reporting to the president. Responsible for creating and executi
ng marketing strategies that unify the company brand and increase market awarene
ss. Centralized marketing efforts, created a charitable giving campaign, and coo
rdinated company presence and participation in national trade shows.
SENIOR ACCOUNT SUPERVISOR Scott Cooper Associates Ltd., Melville, NY: Senior-l
evel assignment responsible for the business development and management of 10 to
15 key accounts across multiple industries. Managed the administrative and crea
tive direction of business-to-business, consumer, and nonprofit advertising, dir
ect mail, and corporate communications campaigns. Managed small team of freelanc
ers.
COMMUNITY RELATIONS DIRECTOR South Nassau Communities Hospital, Oceanside, NY:
Member of the executive administrative board responsible for leading the market
ing, community relations, and promotional events. Managed all internal/external
communications. Partnered closely with development team to optimize fundraising
efforts, launch new community events, and manage activities of 1200-member fundr
aising auxiliary.
PUBLIC AFFAIRS DIRECTOR St. Francis Hospital, the Heart Center, Roslyn, NY: Di
rector-level assignment with responsibility for creating promotional, public rel
ations, and fundraising opportunities. Held editorial supervision for internal/e
xternal communications. Spearheaded special task force that included 20 departme
nts, secret service and community affiliates to execute the Nancy Reagan Hall de
dication event. Produced weekly cablevision program, directed ad agency, and ass
isted in the development and delivery of annual benefit events.
PRESS REPRESENTATIVE/NETWORK EVENT PLANNER CBS Inc., New York City, NY: Promot
ed through a series of increasingly responsible radio and television positions t
o final promotion as press representative, leading the advancement of network pr
ogramming and prime time celebrities. Produced multi-affiliate satellite intervi
ews and co-produced promotional broadcasts. Creative direction and project manag
ement of biannual Affiliates Star Weekends that connected top entertainment medi
a with celebrities of new seasons programming.
EDUCATION

B.S., Anthropology, minor in Communications. SUNY at Potsdam Potsdam, NY

Educator, English as a second language. Literacy Nassau, Freeport, NY
English Instructor. Kaplan SAT, Long Island, NY
Adobe Creative Suite (Photoshop, InDesign, and Illustrator). New Horizons Compu
ter Learning Center, Melville, NY