ROBERT STEVENS

2300 Kathryn Lane, #2011

972-467-6071
Plano, Texas 75025
rsfd9474@westpost.net

BACKGROUND SUMMARY
Proven Sales Executive, with strong sales and marketing experience in broadcast
industry, working with professional sports teams, radio and television stations,
affiliate relations and creating radio networks. Demonstrated ability in ident
ifying needs and developing solutions utilizing strategic selling methods. Esta
blished extensive contacts through marketing to radio / TV stations, rightsholde
rs and major league/ collegiate sports teams. Skilled in marketing, developing,
and selling audio services, (news, sports, entertainment, web content) to radio
stations. Major strengths include:
*Sales to Radio/ TV stations/ Professional Sports Teams
*Affiliation Sales
*Program Syndication
*Professional/ Collegiate Sports Industry
*Audio/ Video Broadcast Transmissions Sales
*Sports Sales (business to business)
*Web Content Sales
ACCOMPLISHMENTS
*Named 'MVP' of Radio Sales Division (15 salesmen) at Associated Press Radio in
first full year with the company, achieving 107% of sales goal.
*Awarded AP Radio 'New Business Leader' for Large Markets sales, receiving both
1st and 2nd Place awards.
*Increased affiliates for nationally acclaimed syndicated program, "The Fabulous
Sports Babe" by 110% over a one year period with ABC Radio Networks / ESPN Radi
o.
*Affiliated 175 stations for "The NBA on ESPN Radio" in its first year as a righ
tsholder, including affiliations in 40 of the Top 50 markets, which reached 42 m
illion listeners.
*Generated business revenue of $4 million per year in audio transmission sales o
ver a 5-year span for IDB Communications Group from clients including profession
al and collegiate sports teams, radio rightsholders and syndicators.
*Created a 70-station regionally syndicated radio network for the Kansas City Ro
yals Baseball Report, including selling sponsorships, and producing and hosting
show.
PROFESSIONAL EXPERIENCE
WEBB ELECTRONICS, Dallas, Texas
Sales Representative (2010-Present)
Provide video software and hardware products for coaches of sports teams at coll
egiate and high school level.Cover Dallas-Fort Worth Metroplex
I-HIGH.COM, Dallas Texas/Lexington, KY
Texas Regional Representative (2009-2010)
Start-up creating a national online community for high schools to showcase athle
tics and school activities through articles, photos, videos and live video strea
ming.
Signed up over 35 high schools in the Dallas-Forth Metroplex area, including 13
of the Dallas ISD schools.
Contacted Atheltic Directors, Coaches, Principals, Journalism, Multimedia and We
bmaster teachers and trained classes for use of online services
ASSOCIATED PRESS RADIO, Dallas, Texas
Regional Radio Executive, Southwest Region (2001 - 2008)
Performed strategic selling, planning, forecasting, prospecting, and written/ ve
rbal presentations for audio/ web content products, in complex situations, for l
argest and oldest news organization in the world.
*Consistently exceeded sales goals in territory of 400 radio stations in a 5 sta
te area (Large Markets).
*Won AP Radio Hammer Award for Most Dedicated Sales Professional.
*Won AP Radio Sales Contest for most new business over a 4-month period.
ABC RADIO NETWORKS / ESPN RADIO, Dallas, Texas
Affiliate Marketing Manager, ESPN Radio (1994 - 2000)
Managed affiliations for world's largest and most successful national radio orga
nization, which included ESPN Radio, the largest affiliated network for sports t
alk programming, comprised of 680 non-duplicative radio stations.
*Hired as Affiliate Marketing Manager for ESPN Radio, also affiliated stations f
or two ABC Radio Network programs, until they could hire fulltime affiliations r
epresentative.
*Increased affiliations by 300% for award-winning program, "The NFL on ESPN Radi
o (Gameday)".
*Affiliated 310 stations for "Major League Baseball on ESPN" in a single year.
ROBERT STEVENS
Page Two

IDB COMMUNICATIONS GROUP, INC. (now LDDS/WorldCom), Los Angeles, California

Manager, Audio Sales (1989 - 1994)
Managed more than 150 major accounts and coordinated all satellite transmission
and distribution of professional sports league schedules for recognized industry
leader in satellite and fiber optics, servicing domestic and international radi
o, television and voice data communications.
*Recognized as Top Billing audio salesman (out of 5 sales people).
*Generated approximately $4 million in revenue per year from clients, including
professional and collegiate sports teams, radio rightsholders, syndicators, news
organizations, international network distributors, domestic remotes.
HOME SHOPPING NETWORK, Ontario, California
Media Negotiator, Marketechs Direct Response Division (1988 - 1989)
HSN is among the nation's largest television direct marketers, a pioneer in the
Interactive Communications arena.
*Established nationwide TV network of 40 broadcast stations, cable networks and
cable systems to carry direct marketing products by successfully negotiating con
tracts on a per inquiry sales basis.
WOLD COMMUNICATIONS (currently Keystone), Los Angeles, California
A leader in the satellite television industry
Account Executive (1986 - 1988)
*Generated more than $3 million per year in revenue in the TV satellite sports i
ndustry.
*Established 55 major accounts, including approximately 90% new accounts.
KDOC (CHANNEL 56) TELEVISION, Anaheim, California
Account Executive (1985 - 1986)
*Sold sponsorships and advertising time on TV sports programs to L.A. and Orange
County retailers and ad agencies, increasing sales by approximately 20% - all n
ew business.
EDUCATION
Bachelor of Science, Missouri State University, Springfield, Missouri
Major: Marketing / Accounting
Radio/TV Coursework
University of California, Los Angeles