PROFILE

Professional Data Wrangler: words, images, pages, bits, bytes and people. An exp
erienced print-era writer and editor with a long, strong history of digital-era
content development. Key skills include:
WEB & MULTIMEDIA
a Content upgrades
a Writing for SEO
a Audio editing
a Searchable databases
a Visual storytelling
WRITING
a News releases
a Speeches
a Creatives
a Interviewing
a Coaching
EDITING
a Proofing
a Photo selection
a Creative captions
a Project oversight
a Design & layout
OBJECTIVE
Seeking a challenging opportunity to lead organizational changes in communicatio
n, information distribution and public/customer interaction.
PROFESSIONAL EXPERIENCE
Digital Content Editor (1/07 - 11/10) Press of Atlantic City, Pleasantville, NJ
Transformed experienced print journalists into a web-savvy team of multimedia co
ntent producers for a dynamic breaking news web site in Atlantic City and southe
rn New Jersey. Served as the go-to editor for technical questions, training and
news judgment as the area's only daily newspaper website evolved from a print c
opycat into a continuously updated site with multimedia features like searchable
databases, streaming video, polls, interactive timelines, live blogs, photo gal
leries and mobile news alerts.
Key Achievements:
a Significant gains in traffic and unique visitors for PressofAtlanticCity.com (
First three quarters of 2010 compared to 2009: Pageviews +28.5% / Uniques +38.8%
)
a Oversaw startup of goac.com, a new website for out-of-market visitors to Atlan
tic City, including complete event calendar and menu guide. Oversaw site mapping
, unique content creation, migration of print content; presented powerpoint over
view to advertising, marketing and editorial teams.
a Managed selection of a new web CMS (content management system) and the newsroo
m's migration to that system in 2008.
a Created AccessInfo, the first collection of user-friendly, searchable online d
atabases sponsored by Press of Atlantic City Media Group.
Local News Editor (1/92 a" 1/07) Press of Atlantic City, Pleasantville, NJ
Transformed an inconsistent local news operation into a well-oiled team of repor
ters and editors overseeing 7-day coverage for 75,000-plus daily subscribers in
a diverse demographic and geographic region.
Key Achievements:
a Managed coverage of key political corruption events in Atlantic City politics,
including the arrest and trials of then-City Council President Craig Callaway a
nd the Green Beret scandal that forced the resignation of then-Mayor Bob Levy.
a Invented new features to keep local news package fresh, including ''Answer Guy
,'' ''12 Months Later,'' ''Summer Science'' and ''Local Agenda.''
a Devised new computerized ''tickler file'' to track recurring news events and b
alance coverage.
Business Editor (1/87 - 1/92) Press of Atlantic City, Pleasantville, NJ
Elevated local business coverage beyond local stock listings by overseeing the l
aunch of the paper's first daily Business Section and supervising the first full
-time business reporter.
EDUCATION
a MBA | Monmouth University, Long Branch, NJ, 1984
a Bachelor's Degree, English | Muhlenberg College, Allentown, PA, 1975
PROFESSIONAL
a Growing Audiences Beyond News | American Press Institute, Arlington, VA - Nov.
2007 (3-day seminar)
a Online Editor Leadership | Poynter Institutue, St. Petersburg, FL - May 2007 (
4-day seminar)
a Performance Management Skills | Atlantic Cape Community College - May 2005 - 1
.2 credits
a Supervisory Skills | Atlantic Cape Community College - April 2005 -1.2 credits
a Writing, Editing & Design for Editors | Poynter Institute, St. Petersburg, FL
a" May 2000 (5-day seminar)
a City & Metro Editors | American Press Institute, Arlington, VA - 1996 (5-day s
eminar)
a Community Journalism | May 1998 - Poynter Institute, St. Petersburg, FL (5-day
seminar)
a Craft of Writing /Art of Editing | American Press Institute, Arlington, VA - 1
993 (5-day seminar)
TECHNICAL PROFICIENCY
- Operating Systems: Windows XP and Mac OS
- Applications: Office Suite (Word, Excel, Access, PowerPoint, Outlook).
- Web: Google Analytics; Web content management systems, including current TownN
ews CMS
HONORS & AWARDS
- 3-time print and online judge for National Headliner journalism awards
- Selected 3 times for week-long training at American Press Institute, Arlington
, VA
- Pronouncer for annual Scripps-Howard Regional Spelling Bee: 1989-2009
CAREER HIGHLIGHTS
- Served on community advisory board for School of Business, Richard Stockton Co
llege, Galloway Twp. NJ: 2007 - 2009
- Writer and on-air presenter of twice-weekly Beyond the Headlines segment on WM
GM TV40 News: 2001-2003
- Three-time guest-lecturer at undergrad journalism -lass, Richard Stockton Coll
ege, Galloway Twp., NJ: 2007 - 2009
- Guest lecturer for Sharon Schulman, director of William J. Hughes Center for P
ublic Policy, Richard Stockton College, Galloway Twp., NJ: 2009