The Scientific Research

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
 What is Research?
 “Systematized effort to gain new knowledge”
Redman and Mory

 “the manipulation of things, concepts or symbols for

the purpose of generalizing to extend, correct or
verify knowledge, whether that knowledge aids in
construction of theory or in the practice of an art” -
D.S. Lesinger and M.Stephenson
.

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22
  “Defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organizing
and evaluating data; making deductions and reaching
conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulated hypothesis
Clifford Woody

• Business research is an organized, systematic, data-

based, critical, objective, scientific inquiry or investigation
into a specific problem undertaken with the purpose of
finding solutions to it.
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
 Factors stimulating interest in
research

 Explosive growth and influence of internet

 Stakeholder are more demanding
 Vigorous competition
 More government intervention
 More complex decision
 Greater computing power and speed

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering
College, Coimbatore - 22.
.
 Importance of knowledge of Research
in business

 Business world is more complicated and complex

 Enables to identify and define opportunities and problems


 Identify critical issues, and implement the right course of action through
strategies /tactics

 Understand, predict and control the environment

 Identify problem situation before they get out of control

 To interact with the research consultants effectively and to get the

maximum benefit out of them

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
  Evaluate and discriminate the research findings
based on the soundness of methodology
 Understand the research reports prepared by
professionals so as to take intelligent, educated,
calculated risks
 Avoid making decisions on subjective or biased
manner

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22
 Hallmarks of Scientific Research

 Purposiveness
 Precision and Confidence
 Rigor
 Generalizability
 Replicability
 Parsimony
 Testability
 Objectivity
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
 Characteristics of Good research

 Scientific research
 Purpose clearly defined
 Research process detailed
 Research design thoroughly planned
 High ethical standards applied
 Limitations frankly revealed
 Analysis adequate for decision maker’s need
 Findings presented unambiguously
 Conclusions justified
 Researcher’s experience reflected.

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering
College, Coimbatore - 22.
.
 The Building Blocks of Science in Research

 Deduction
 Induction
 Hypothetico-deductive
 The Process
– Observing the phenomena
– Identifying the problem
– Constructing theory
– Developing hypotheses
– Developing the research design
– Collecting data
– Analyzing the data and
– Interpreting the results

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.