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Ans:- Sampling is the process of selecting units (e.g., people, organizations) from a population of
interest so that by studying the sample we may fairly generalize our results back to the population
from which they were chosen. It is that part of statistical practice concerned with the selection of a
knowledge about the population of concern, especially for the purposes of making predictions
ëesearchers rarely survey the entire population for two reasons: the cost is too high, and the
population is dynamic in that the individuals making up the population may change over time. The
three main advantages of sampling are that the cost is lower, data collection is faster, and since
the data set is smaller it is possible to ensure homogeneity and to improve the accuracy and
Each observation measures one or more properties (such as weight, location, colour) of
weights can be applied to the data to adjust for the sample design. ëesults from probability theory
and statistical theory are employed to guide practice. In business and medical research, sampling
: The sample represents a much larger "population", and
must faithfully replicate the population's chemical composition. Choosing suitable samples can be
difficult. The toughest sampling problems occurs during sampling a small number of particles.
2.
: At some point before the actual analysis, the size of the
sample will be decreased to fit the instrument or procedure. Before that reduction step, the sample
must be thoroughly mixed and usually ground into tiny pieces, mainly when many particle sizes are
present.
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: Both the initial sample gathering and later
sample size reductions should comprise randomization. Mainly, the sample or sampling area is
divided into many real or imaginary zones, from which portions are drawn creating the smaller
sample portion. Mostly the actual zones that are sampled are chosen by a random number
generator. Such combined samples are termed as composite samples. Combined zones may be
are the strategies applied by researchers during the statistical
sampling process. This process is done when the researchers aims to draw conclusions for the
entire population after conducting a study on a sample taken from the same population.
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There are various sampling techniques of selecting samples from population in accordance with
the population has equal chance or probability of being selected as a part or respondent of the
sample. This sampling technique is free from any kind of discrimination because probability or
chance of any respondent is equal and varies from method to method of probability sampling . In
this sampling technique, the researcher must guarantee that every individual has an equal
opportunity for selection and this can be achieved if the researcher utilizes randomization. The
advantage of using a random sample is the absence of both systematic and sampling bias. If
random selection was done properly, the sample is therefore representative of the entire
population. The effect of this is a minimal or absent systematic bias which is the difference
between the results from the sample and the results from the population. Sam pling bias is also
eliminated since the subjects are randomly chosen. The various types of probability sampling
techniques include :-
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:- A probability sampling technique in which each element in the
population has a known and equal probability of selection is known as simple random sampling
(SëS). Every element is selected independently of every other element and the sample is drawn
by a random procedure from a sampling frame. This method is equivalent to a lottery system in
which names are placed in a container, the container is shaken, and the names of the winners are
.
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:- Stratified sampling is a probability sampling technique wherein
the researcher divides the entire population into different subgroups or strata, then randomly
selects the final subjects proportionally from the different strata.ëesearchers usually use stratified
random sampling if they want to study a particular subgroup within the population. It is also
preferred over the simple random sampling because it warrants more precise statistical outcomes.
-.)
In systematic random sampling, the researcher first
randomly picks the first item or subject from the population. Then, the researcher will select each
n'th subject from the list. The procedure involved in systema tic random sampling is very easy and
can be done manually and the results are representative of the population unless certain
characteristics of the population are repeated for every n'th individual which is highly unlikely.
4.) *
:- Cluster sampling is a sampling technique where the entire
population is divided into groups, or clusters, and a random sample of these clusters are selected.
All observations in the selected clusters are included in the sample. It is typically used when the
researcher cannot get a complete list of the members of a population they wish to study but can
get a complete list of groups or 'clusters' of the population. It is also used when a random sample
would produce a list of subjects so widely scattered that surveying them would prove to be far too
expensive. This sampling technique may well be more practical and/or economical than simple
5.) Multi-Stage Random Sampling:- Multi-stage sampling is like cluster sampling, but involves selecting
a sample within each chosen cluster, rather than including all units in the cluster . Thus, multi-stage
sampling involves selecting a sample in at least two stages. In the first stage, large groups or
clusters are selected. These clusters are designed to contain more population units than are
required for the final sample. In the second stage, population units are chosen from selected
clusters to derive a final sample. If more than two stages are used, the process of choosing
population units within clusters continues until the final sample is achieved.
(B) ("
:- Non-probability sampling is a sampling technique
where the samples are gathered in a process that does not give all the individuals in the population
equal chances of being selected. Most researchers are bounded by time, money and workforce
and because of these limitations, it is almost impossible to randomly sample the entire population
and it is often necessary to employ another sampling technique, the non-probability sampling
technique.In contrast with probability sampling, non -probability sample is not a product of a
randomized selection processes. Subjects in a non -probability sample are usually selected on the
basis of their accessibility or by the purposive personal judgment of the resea rcher.The downside
of this is that an unknown proportion of the entire population was not sampled. This entails that the
sample may or may not represent the entire population accurately. Therefore, the results of the
research cannot be used in generalizations pertaining to the entire population. The various types
1.) *
:- Convenience sampling is a non -probability sampling technique
where subjects are selected because of their convenient accessibility and proximity to the
researcher. The subjects are selected just because they are easiest to recruit for the study and the
researcher did not consider selecting subjects that are representative of the entire population. In all
forms of research, it would be ideal to test the entire population, but in most cases, the population
is just too large that it is impossible to include e very individual. This is the reason why most
researchers rely on sampling techniques like convenience sampling, the most common of all
sampling techniques. Many researchers prefer this sampling technique because it is fast,
inexpensive, easy and the subjects are readily available . The most obvious criticism about
convenience sampling is sampling bias and that the sample is not representative of the entire
population. This may be the biggest disadvantage when using a convenience sample because it
2.) |
:- Quota sampling is a non-probability sampling technique wherein the
assembled sample has the same proportions of individuals as the entire population with respect to
known characteristics, traits or focused phenomenon. In addition to this, the researcher must make
sure that the composition of the final sa mple to be used in the study meets the research¶s quota
criteria.
O The first step in non-probability quota sampling is to divide the population into exclusive
subgroups.
O Then, the researcher must identify the proportions of these subgroups in the population; this
O Finally, the researcher selects subjects from the various subgroups while taking into
O The final step ensures that the sample is representative of the entire population. It also
allows the researcher to study traits and characteristics that are noted for each subgroup.
-.)
:- Judgmental sampling is a non-probability sampling technique where
the researcher selects units to be sampled based on their knowledge and professional judgment.
÷
.Purposive sampling is used in cases where the specialty of an authority can select a
more representative sample that can bring more accurate results than by using other probability
sampling techniques. The process involves noth ing but purposely handpicking individuals from the
4.) 0
:- Snowball sampling is a non-probability sampling technique that is used
locate.ëesearchers use this sampling method if the sample for the study is very rare or is limited to
a very small subgroup of the population. This type of sampling technique works like chain referral.
After observing the initial subject, the researcher asks for assistance from the subject to help
identify people with a similar trait of interest. The process of snowball sampling is much like asking
your subjects to nominate another person with the same trait as your next s ubject. The researcher
then observes the nominated subjects and continues in the same way until the obtaining sufficient
number of subjects.
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In general, Business ëesearch refers to any type of researching done when starting or running any
kind of business. For example, starting any type of business requires research into the target
customer and the competition to create a business plan. Conducting business market research in
existing businesses is helpful in keeping in touch with consumer demand. Small business research
begins with researching an idea and a name and continues with research based on customer
demand and other businesses offering similar products or services. All business research is done
Business research methods vary depending on the size of the company and the type of
information needed. For instance, customer research may involve finding out both a customer¶s
feelings about and experiences using a product or service. The methods used to gauge customer
satisfaction may be questionnaires, interviews or seminars. ëesearching public data can provide
demographics and product usage, such as the hours of television viewed per week by people in a
certain geographic area. Business research used for advertising purposes is common because
marketing dollars must be carefully spent to increase sales and brand recognition from ads.
Most industries have trade journals that include research reports and statistics that relate to a
certain type of business. International information is especially important to businesses that have
ties with other countries and need to understand more about the cultures and demographics of
researchers to work with a more manageable subset of data that they believe accurately
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Businesses gain research data from which to take samples in two distinct ways. The first, primary
research, involves digging up data from its sources. Surveys are the most popular form of primary
research, whether conducted in person, over the phone, via the Internet or by any other means.
The results of primary research are proprietary, meaning no other company has access to the
results of primary research unless it is specifically granted by the researcher or made available to
the public.
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When primary research results are shared with other research ers, the other researchers are
performing secondary research. Secondary research essentially relies of the efforts of others who
have taken the time to compile large sets of relevant and valuable data. Looking up average
income figures from the Bureau of Labour Statistics is an example of secondary research. Since
the bureau has already performed the extensive surveying and compiling of the data, other
business researchers can take advantage of the data with little or no cost.
ëandom sampling involves choosing a certain number of data items completely at random, then
using the sample for further analysis. ëandom sampling can be an effective technique when
analyzing fairly homogeneous sets of data. Like a company looking to determine the perce ntage of
people who are diagnosed morbidly obese in a particular state. ëather than working with a data
set of several million entries, the company could reasonably analyze a random sample of several
hundred entries to arrive at a number that approximates the statistic of the entire data set
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Nth name sampling, also referred to as systematic sampling, is similar to random sampling, except
that it reduces the influence of arbitrary data selection. Systematic sampling involves selecting
every nth data entry for inclusion in a sample. If business had a data set of one million survey
responses, for example, it could select every thousandth entry to include in a sample, leaving you
*
Controlled sampling takes highly specific samples from a fairly heterogeneous set of data.
Controlled sampling is most valuable when performing secondary research, since primary
research can be designed to target only specific responden ts if desired. Imagine a company that
purchases a large data set containing information on survey respondents' age, ethnicity, education
and income levels. If a company wanted to determine the average income levels for a certain age
group, the company could build a sample consisting only of entries that meet the specific age
The main types of Non Probability Sampling used in Business ëesearch include: -
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a method of choosing subjects for a survey that are easy to find. For example, if you are a
business located in a busy shopping center and you want to know why passers by may or
may not be coming into your store, you can stand in the doorway and hand out surveys --
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O Quota sampling implies that you must know something about the population you are
sampling. For example, you may want to ensure that your surveys reach a number of men
and women that reflect the percentage of men and women in the actual population. To
perform quota sampling, you would use the same technique as you would use to make an
availability sample, only you would ensure the surveys are distributed to the right
percentages of the population -- in this example, roughly 50 percent female and 50 percent
male.
0
O Snowball sampling is where a researcher speaks to one person and then asks her to
identify other members of the population that the researcher could speak to. This method
works well for populations that are hard to identify. For example, one wants to speak to a
population of illega l immigrants to find out if his business caters to them; there's no list of
illegal immigrants that exists, so the population is hard to survey without snowball samplin g.
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Ans:- ëesearch design in the plan, structure and strategy of investigation conceived so as to obtain
answers to research questions and to contro l variance. The research design constitutes the
blueprint for the collection, measurement, and analysi s of data. It aids the in the allocation of
limited resources by posing crucial choices: Is the blueprint to include experiments, interviews,
observation, the analysis of records, simulation, or some combination of these? Are the methods
of data collection and the research situation to be high ly structured? Is an intensive study of a
small sample more effective than a less intensive study of large sample? Should the analysis be
The plan is the outline of the research scheme on which the researcher is to work. The structure of
the research work is a more specific scheme and the strategy suggests how the research will be
carried out i.e. methods to be used for the collection and analysis of data. In brief, research design
is the blueprint of research. It is the specification of methods and procedures for acquiring the
information needed for solving the problem. Questionnaires, forms and samples for investigation
are decided while framing research design. Finally, the research design enables the researcher to
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Business research can be defined as the plan and structure of enquiry, formulated in order to
obtain answers to resea rch questions on business aspects. The research design outlines the
actual research problem on hand and the process for solving it. A good research design will clearly
describe the techniques to be used for selecting samples, collecting data, managing costs and
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1 :- Exploratory research is a type of research conducted for a
problem that has not been clearly defined. Exploratory research helps determine the best research
design, data collection method and selection of subjects. It should draw definitive conclusions only
with extreme caution. Given its fundamental nature, exploratory research often concludes that a
perceived problem does not actually exist. Exploratory research often relies on secondary
research such as reviewing available literature and/or data, or qualitative approaches such as
informal discussions with consumers, employees, management or competitors, and more formal
approaches through in-depth interviews, focus groups, projective methods, case studies or pilot
studies. The Internet allows for research methods that are more interactive in nature. For example,
ëSS feeds efficiently supply researchers with up-to-date information; major search engine search
results may be sent by email to researchers by services such as Google Alerts; comprehensive
search results are tracked over lengthy periods of time by services such as Google Trends; and
.The results of exploratory research are not usually useful for decision -making by themselves, but
they can provide significant insight into a given situation. Although the results of qualitative
research can give some indication as to the "why", "how" and "when" something occurs, it cannot
' when the sale has been decreased in the last few months, immediately the managers
use to undertake the operation to know the reasons for the same. There are many reasons for the
sales decrease. Such as interior quality of goods, increase in competition, incomplete and
ineffective advertisements, lack of capable and trained salesmen, use of imprope r distribution
method etc. In these circumstances, the actual reasons can be found by making an exploratory
research. Normally the exploratory research process is made ready on the basis of secondary
information. There is no particular design for explorati on. The researcher can change his direction
and approach in context to the relation of new ideas and factors. From the viewpoint of nature the
exploratory study is a primary investigation and the researcher himself also does not possess full
knowledge about it. So, he is unable to prepare the entire questions of the research matters.
As the objective of exploratory research is of creating new ideas the customers giving response
are given full chance of presenting their ideas independently. Many times the re sponding
customers are called in a group and they are being interviewed in a group. Due to these types of
interviews the customers responding don¶t feel shy or unsociable and they all can participate in
group discussion without any fear. An interviewer mus t take the interview continuously without any
barriers with concentration on subject and without asking the personal questions.
Many times this type of study is based on certain firms or individual case analysis. The information
about new relations and some new ideas in context to the main subject can be acquired through
the deep analysis of the case. The summary made by studying the case must be taken as
indicated summary but not as the final one. As these types of studies are based on the analysis of
limited firms or individuals and on their characteristics and specialties, their results are also
universally acknowledged.
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1 :- In many circumstances the descriptive study is being used.
The descriptive study becomes necessary when the researcher is interested in knowing the
characteristics of a particular group such as age, caste, education, occupation, income, interests
etc. Besides this, when out of the given fixed group the percentage of particular behaviorist people
is to be known, any particular matter is to be presented, or to decide the relation between two
factors even at that time the descriptive study is undertaken. The objective of this type of study is
to acquire the answer to the question like who, what, when, where and how in connection with the
There is also a belief that the descriptive study is based on the reality and is also very easy. This is
also not perfectly true. The descriptive study is also complex and even for thi s the researcher must
The descriptive study possesses a proper structure. In the approach of study the revolution is
required through scrutiny. But the descriptive study approach is rigid. Every time chan ges can¶t, be
made in it. So, the researcher must plan about the required information and the questions related
to research and methods to be used etc. If the researcher is not alert about this matter on initial
stages, then he will fail to acquire the com plete information. Not only this but the method to acquire
The descriptive study can be divided into two parts: (a) Cross sectional studies, (b) Longitudinal
studies.
Out of both these the cross sectional studies are used more.
(a) Cross sectional studies: Cross sectional studies are related to the study of particular
demonstrated matters of the given group of people. It includes housewives, merchants, shops and
other particular individuals. The infor mation about the different characteristics of fixed
demonstrated persons is collected and then it is an analyzed. The cross sectional studies can be
made in two ways : (1) Area wise study. (2) ëesearch trough Survey.
1.)Area wise study: In it the scientific scrutiny is made of the factors having connection and
interrelation with the real situation. As the facts taking place in it are scrutinized scientifically, it is
more reliable. This kind of study is made in castes, schools, industries, organizations and
2.) ëesearch through survey: This is another type of cross sectional studies. Its main advantage is
its vast scope. From the vast population the detailed information can be acquired through
sampling. Besides this as the information can be received at very less cost, it is less expensive
method. The sampling survey is less time consuming method compared to the complete
investigation.
(b)Longitudinal studies: Longitudinal studies are based on the penal data and penal method. The
people interviewed and responding demonstrators, who are said to be in a penal are related to the
measures of the same factors The various products purchased by ea ch family regularly are
included in the weekly, monthly or fortnight panel reports On the basis of the data during this time
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1 :- Causal ëesearch explores the effect of one thing on another and
more specifically, the effect of one variable on another. The research is used to measure what
impact a specific change will have on existing norms and allows market researchers to predict
hypothetical scenarios upon which a company can base its business plan. As the name indicates,
causal design investigates the cause and effect relationship between two or more variables. This
design measures the extent of relationship between the variables. Casual research designs
attempt to specify the nature of functional relationship between two or more variables. Casual
In the causal design the causal relations are being scrutinized between two or more factors. For
instance the producer has sold his products during two different times i.e. T-l and T-2. The sales
made during T-2 time are more than the T-l time. During the T-2 time the advertisement campaign
was implemented by the firm for the product. The producer wants to know about the sales
increment took place due to the advertisement during the T-2 time. In this entire situation a causal
The causal research is based on the proper examination of the reasons. On the basis of necessary
profit by logical estimations the future imaginations are mad e or are being rejected. John Stewart
Mill has prepared some principles based on logic for the causal research. These principles include
The reciprocal description metho d means, ³When there is only one condition in two or more
circumstances of given incident at that time such a condition is recognized as the reason or effect
of that event.´ In this way if observation-Z and conditions-C are found in each circumstance then
the conclusion can be arrived that C and Z both have causal relations between them.
This method is helpful to remove the unwanted factors. As in above example the A, B, D and E
factors are not the reasons for the result Z, so they can be removed. There are following limitations
of this method:
(1) The factors that are not considered are imagined that they are not even consistent. This matter
is not proper. In fact there are many other factors, which affect on Z observation.
(2) Condition-C comes into existence only when other conditions do not exist.
(-) It is not always possible that observation-Z creates only due to¶ condition-C. For this many
Against the above limitations there are also following observation of this met hod:
(1) This method removes the inconsistent factor. Because of this, the work of researcher becomes
easy.
(-) This method also indicates that a factor -C is definitely created to get the result -Z.
The second principle of Stewart. Mill is about the negative explanation. This principle states that
when condition-C is not present, the result-Z will also not exist and also on these bases it can be
In both the above methods the logical ³structure is methods same. So, even in this method also
the above mentioned limitations can be seen. None of the methods is perfect out of the two
methods. Even though while using any of the two present m ethods by considering its main
limitations and by trying to decrease the possible adverse effects, the appropriate summaries can
For example, price and market demand relationship or relationship between market competition
and sales performance is established by a causal design. Even the positive/negative effect of
advertising on sales can be studied through casual research. The relationship between the casual
factors can be studied through casual research. In addition, the v ariables which create effect on
other variables can be studied in depth through casual research . Taking an another example, if a
clothing company currently sells blue denim jeans, causal research can measure the impact of the
company changing the product d esign to the colour white. Following the research, company
bosses will be able to decide whether changing the colour of the jeans to white would be profitable.
For instance the market is studied to understand the contribution of good salesman that provides a
market share that is satisfactory. Simultaneously it also studies how poor salesmen contribute to a