Techniques for Marketing Functio

Planning Organising Directing

1) Forecasting 1) Delegation Of Authority 1)

a Delphi
2) Decentralisation 2)
b Panel of Experts
c Moving Average
3) Formal Organisation 3)
d Exponential Smoothing
e Regression Models
4) Informal Organisation 4)
2) SWOT Analysis
5) Grapewine 5)
3) PEST Analysis
a
6) Strategic Business Units
4) Gap Analysis b
7) Departmentation
c
5) BCG Matrix
d
6) Force Field Analysis
e
7) Work Breakdown Structure 6)

Deleverable Breakdown a
8)
Structure b
c
9) Precedent Diagrams
Marketing Functions (Principles of Management Assignment) -Vine

Directing Staffing Controlling

Dr. Taguchi's Model 1) Macro - Economics 1)

Theory X and Theory Y 2) Micro - Economics 2)

Immaturity and maturity

3) Behavioural Models 3)
Theory
a Likert Model
Theory Z 4)
b H.C. Egger's Model
c Flanholtz Model
Motivation Theory 5)
4) Cost Models
Maslow's Needs Theory
6)
Hertzbergs Motivation a Historic Cost Model
Theory b Replacement Cost Model
7)
Mc Leland Needs Theory c Training Cost Model
Victor Vroom's Expectancy d Retaining Cost Model
8)
Theory e Present Value Model
Carrot & Stick Approach
9)
Leadership Theory
10)
Triat Approach
Behavioural Approach
11)
Situational Approach
12)

13)
nt Assignment) -Vineet. M. Ganvi, JKITM

Controlling Recrutement Budgeting

PERT (Project Evaluation

1) Internal Recruting 1)
Review Technique)

CPM (Critical Path Method) 2) External Recruting 2)

Budgeting & Zero Based

3) Counter cycling Hiring 3)
Budgeting

Bench-marking 4) Temperory Recruting

TQM (Total Quality
5) Employee Recruting
Management)
JIT (Just In Time) 6) Informal Techniques
a Walk-ins
Variance Analysis
b Gate Hires
c Employee Refferal
Cost/Benefit Analysis
d Word of Mouth
Break-even Analysis 7) Formal Techniques
a Recrutement Advertising
Six-Sigma
b Union Method
c Headhunters
Management Accounting
d Campus Recruting
Inflation Accounting

MIS (Management
Information System )
 Budgeting

Simulation Budgeting

Probablity Estimates

Contegency Budgeting