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The Evolution of Apple Design Between 1977-
2008
Apple, Design Like 1K 151 c o mme nts

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With the 25t h anniversary of t he f irst Macint osh comput er


coming up on January 24th, 2009 , we’re taking a look back in time
at the evolution of Apple products.

Most have been notable leaps forward, while some were famous
flops. Whether or not their inventions were accepted by the
marketplace, Apple has consistently put out products that raise the
bar for the computer and telecommunications industry.

The list compiled for this article is by no means a complete


compilation of all Apple products. We chose to highlight those
products where the design changes are best appreciated.

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All-In-One Computers
Apple has sold “all- in- one” computers that have built- in monitors from its very early days. Although
some models were classified as All- In- One, they had separate monitors packaged in the same box.
MENU LINKS
Apple II – 1977
1977 saw the invention of both the Apple II and the famous rainbow Apple logo. Steve Jobs added
the colours to the logo to reflect the Apple II’s superior colour output. Colour graphics set the Apple II Ho me
apart from its rivals on the market. Image: Wikipedia
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Apple III – 1980 30 Handy C heat S heet s


and Ref erence Guides
This next it erat ion of t he Apple computer for business was created primarily to compete with f o r Web Pro f essio nals
business computing companies like IBM. Image: Wikipedia

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Ge t To p No t ch Online Wo rdPre ss
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Ends: 2 days 14 hours 6 min 45 sec
Apple IIe – 1983
The Apple IIe keyboard was built in to the computer and did away with the numeric keypad. Image:
Wikipedia

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Ho s te d b y VPS.NET an d Akam ai

Lisa/Macintosh XL – 1983
While Lisa won the legendary race between itself and the Macintosh by being the first desktop
computer to market with an intuitive GUI, it flopped with the public due to sticker shock at its $10,000
price tag and a lack of software titles. Image: Wikipedia

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Apple IIc – 1984
The Apple IIc represented Apple’s first attempt at both a portable computer and “out- of- the- box”
functionality. The only problem with classifying the IIc as a “portable” computer is the fact that it lacked
a portable power supply. Image: Wikipedia

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Macintosh – 1984
The Macintosh, for most of us, was the computer that started it all. In the first demonstration of the
product at MacWorld, St eve Jobs pulled the very first Macintosh out of the bag and demonstrated
product features that most of us take for granted now. Image: Wikipedia

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Apple IIGS – 1986
The first 50,000 of these came with Steve Woz niak’s signature silkscreened on the front. Image:
Wikipedia

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Macintosh Plus – 1986
The Plus version of the Macintosh originally featured the same beige colour as the original Macintosh,
but in 1987 was changed to the warm gray Platinum colour that would characteriz e Apple computers
for years to come. Image: Wikipedia

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Macintosh SE – 1987
Space for an internal hard disk and advanced SCSI support were some of the selling features of the
SE. Image: Wikipedia

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Apple IIc Plus – 1988
With this model, Apple did away with the 5.25″ floppy in the Apple II line and switched over completely
to the 3.5″ floppy. Image: Wikipedia

Macintosh SE/30 – 1989


The SE/30 sported the capacity for expandable RAM and a 1.44mb floppy disk drive as standard.
Image: Wikipedia

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Macintosh Classic – 1990
The Classic was an adaptation of Terry Oyama’s and Jerry Oyama’s Macintosh 128K industrial
design. Image: Wikipedia

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Macintosh Classic II – 1991
Two cases actually came out for the Classic II. The pictured one has a speaker cutout on the left side
for better sound. Image: Wikipedia

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Macintosh Color Classic – 1993
This was the first colour compact Macintosh computer. Image: Wikipedia

Apple Macintosh LC 500 – 1993


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The Apple MacIntosh LC series were sold as Apple’s upper low end computers for the mid 1990’s.
Image: Wikipedia.

Macintosh Performa 5200 – 1995


This was one of Apple’s lower moments, featuring severely compromised hardware design. Image:
Wikipedia

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Twentieth Anniversary Macintosh (TAM) – 1997
12,000 of these were produced. Apple broke the moulds and didn’t make any more in order to make
the product seem more “exclusive”, a strategy that did not help the TAM’s sales numbers. Image:
Wikipedia

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PowerMac G3 All-In-One – 1998
These were sold to the educational market only. Image: Wikipedia

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iMac G3 Tray-Loading, Bondi Blue – 1998
In doing away wit h t he t ower and keeping the computing power, Apple completely revolutioniz ed
the desktop computer industry. The iMac G3′s were available in a bouquet of various colours.
Johnathan Ive, the designer who was later the mastermind of the Cube, designed the iMac G3.
Image: Wikipedia

iMac G3 Slot-Loading Indigo – 1999


The above model set the standard for the rest of the iMac G3′s with a slot- loading CD ROM rather
than a tray- loading model. Image: Wikipedia

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iMac “Flavours” – 1998-2003
Different colours were eventually added to the original Bondi Blue. Image: Wikipedia

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eMac – 2002
The eMac was made available as a cheaper option to the educational market than the iMac. Image:
Trimir

iMac G4 – 2002
The iMac G4 was produced from 2000- 2004 and represents the first iteration of Apple’s desire to
“slim down” the components necessary for an out of the box personal computer experience. It was
nicknamed t he iLamp because of it s swiveling monit or. Image: Marc Burr

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iMac G5 – 2005
The G5 lacked the swivel functionality of the G4 but introduced the “behind-the-screen” component
design principle which characteriz ed future iMac designs. Image: Wikipedia

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iMac (Intel Based) – Aluminum – 2007
The current iMac models pack all of the components necessary to the operation of a computer
behind the monitor in a perfect realiz ation of “slim design”. Image: Wikipedia

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Desktop Computers
Macintosh II – 1987
This was the first “modular” design computer that Apple put out. All of the rest preceding it had been
“all- in- one” models. Image: Wikipedia

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Macintosh IIx – 1988
This was simply an update to the Macintosh II. One of its code names was “Spock”. Image: Wikipedia

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Macintosh IIfx – 1990
This computer was introduced as the “fastest Mac” and was dubbed “Wicked Fast” by the then
Product Manager, Frank Casanova. Image: Wikipedia

Quadra 700 – 1991


Introduced with the Quadra 900 as the first Apple systems to feature Ethernet networking. Image:
Wikipedia

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Quadra 800 – 1993
The case on this was smaller and not as accessible as others, earning it the “worst case of all time”
title at Low End Mac. Image: Wikipedia

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Quadra 630 – 1994
This last entry in the Quadra line featured an IDE drive, a slower yet cheaper replacement for the
standard SCSI drives that earlier Quadras contained. This was the last in the Quadra line. Image:
Wikipedia

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Power Macintosh G3 – 1997
The PowerMac G3 was tested and proven to be the fastest desktop computer of its time by Byte
Magaz ine. Image: Wikipedia

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PowerMac G3 Blue and White – 1999
This shared the hardware with its predecessor but little else. The case was redesigned to bring it in
line with the new iMac. Image: Apple.com

Power Mac G4 – 1999


This line was sold by Apple between 1994 and 2006. While the hardware varied between models,
they all adhered to the same basic design principles. Image: Wikipedia

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Power Mac G5 – 2003
At the time of its launch the Power Mac G5 was touted as the fastest computer ever built. Image:
Wikipedia

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Mac Pro – 2006
This machine integrated Intel’s 5400 chipset with Xeon microprocessors for a lightning fast processing
speed. Image: Apple.com

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Mini Desktops
PowerMac G4 Cube – 2000
This 8″ cube garnered a lot of kudos in the short time that it was in production. The designer of the
Cube, Jonat han Ive, won several int ernat ional awards for its design. Image by Apple.com

Mac Mini – 2005


This diminutive computer only measured 6.5″ by 2″. It weighed in at 2.5 pounds. Image: Apple.com

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Notebooks
Macintosh Portable – 1989
The Macintosh Portable represented Apple’s first computer with a portable power supply and an
active matrix LCD screen which sported a clearer picture than many desktop monitors of the time.
Image: Wikipedia

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PowerBook 100 – 1991
The PowerBook 100 was a result of a collaboration between Sony and Apple – Sony miniaturiz ed the
parts for Apple for the 100. The 140 and the 170 are the first PowerBooks completely designed by
Apple. Mobile PC magaz ine named the PowerBook 100 as its “# 1 gadget of all t ime” in a 2005
article. Image: Wikipedia

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PowerBook Duo – 1992
This precursor to the MacBook Air was a subnotebook that interfaced with larger storage media either
through a docking port or through cables. Image: Wikipedia

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PowerBook 180c – 1993
First PowerBook to display 640×480 resolution and 256 colours. Image: Wikipedia

PowerBook 540c – 1994


The trackpad replaced the trackball with this model. Image: Wikipedia

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PowerBook 1400 – 1996
This entry- level notebook came in a number of different configurations. Image: Wikipedia

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eMate 300 – 1997
Personal digital assistant designed for classroom use and based on the Newton engine. Image:
Wikipedia

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PowerBook G3 – 1997
The Wallst reet model, pictured above, marked the last use of the rainbow- coloured Apple logo.
The PowerBook G3 was a built-to-order laptop which allowed users to customiz e what they wanted on
the machine. Image: Wikipedia

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iBook – 1999
The first generation of the iBook featured a clamshell design and wireless networking. Image: eLanso

iBook G3 Dual USB – 2001


Many design advances were incorporated into this complete redesign, including the L- Shaped hinge
for the screen and a slim- line design. Image: Wikipedia

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PowerBook G4 – 2001
The titanium- skinned PowerBook G4 was the precursor to the MacBook Pro. Image: Wikipedia

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iBook G4 – 2004
A slot loading drive and a lack of translucent design characteriz ed this release of the iBook. Image:
Apple.com

PowerBook G4 – Aluminum – 2003


Aluminum was used for the first time in this incarnation of the PowerBook. Johnathan Ive, the same
award- winning product designer responsible for the Cube, designed this PowerBook. Image:
Wikipedia

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MacBook – 2006
2006 saw the introduction of the MacBook with now- standard features like the magnetic latch, the
glossy display and the sunken keyboard. Image: Wikipedia

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MacBook Pro – 2006
The aluminum standard by which all others are measured. In the case of the current MacBrook Pro,
each case is constructed out of a single block of aluminum. Image: Wikipedia

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MacBook Air – 2008
The MacBook Air was launched with a famous commercial that involved it being packaged up and
shipped in an envelope. Image: Apple.com

MacBook – 2008
The latest version of the MacBook brings the aluminum case previously reserved for the Pro line into
the regular MacBook. Image: Wikipedia

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MacBook Pro – 2008
The most recent Pro design is available in a 15″ or 17″ model. Images via Apple.com

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Keyboards
Macintosh Keyboard – 1984
This keyboard was standard issue with the Macintosh Plus and was the first keyboard to see the
“Command” key. Image: Wikipedia

Apple Extended Keyboard – 1990


This keyboard represents the golden age of Apple keyboards for many fans. The large spaces
between keys and the general feel of the board made it very popular. Image: Wikipedia

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USB Keyboard – 1998
This board was packaged with iMacs beginning in 1998 and lasting until 2000. Image: Wikipedia

Apple Pro Keyboard/Apple Keyboard – 2000


This keyboard had the “Command” letters removed from the command key entirely. When it was
originally introduced it was available in a clear case with black keys. After its name was officially
changed to the “Apple Keyboard”, it was released only in white. Image by 2aday.com

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Current Apple Keyboard – 2007
The current Apple keyboard features an aluminum enclosure and is the first since the Apple IIe
keyboard to remove the Apple logo from the Command key. Image: Apple.com

Mice
Macintosh Mouse – 1984
While the Macintosh is responsible for making the computer mouse part of our everyday reality, it
was actually an adaptation of the mouse designed for the Lisa and was not the first mouse used by
Apple. Image: Wikipedia

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Apple IIc Mouse – 1984
This mouse removed the contrasting colours featured on the Macintosh mouse and also offered
support for gaming devices such as joysticks. Image: Wikipedia

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Apple Desktop Mouse – 1986
Image: Wikipedia

ADB Mouse II – 1993


This update was included with all Macs between 1993 and 1998. Image: Wikipedia

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iMac USB Mouse – 1998
This mouse was shipped with all iMacs for two years after its introduction. Image: Russell Heimlich.

Mighty Mouse Wireless – 2005


It was announced and sold for the first time on August 2, 2005. Before the Mighty Mouse, Apple had

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sold only one- button mice with its computers, beginning with the Apple Lisa 22 years earlier. Image:
Apple.com

Displays
Apple IIc Flat Panel Display – 1984
Only 10,000 of these were ever produced, owing to the fact that you needed a strong light source to
even see what was on the screen. Image: Wikipedia

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AppleColor RGB – 1986
The first 640×480 stand- alone monitor made by Apple. Image: Wikipedia

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Apple AudioVision 14 – 1993
This monitor featured a 14″ Triniton display. Image: Wikipedia

Apple Studio Display – 1998


This was released to be paired with the Power Macintoshes of the time and featured an active matrix
LCD screen. Image by everymac.com

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Apple Studio Display – Blueberry – 1999
This was released to complement the PowerMac G3 which was released in “Blueberry” at the time.
Image by everymac.com

Apple Studio Display CRT Blueberry – 1999


This monitor kept the “Blue” theme going with an attractive design. Image by everymac.com

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Apple Studio Display CRT – 2000
This monitor was the last CRT monitor that Apple shipped. Image by everymac.com

Apple Cinema Display 22″ – 2000


The 22″ active matrix LCD display on this model was tailored to work with the newly released
PowerMac G4′s. Image: Wikipedia

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Apple Cinema Display 20″ – 2003
Featured a 20″ active matrix LCD display. Image by Amaz on.com

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Apple Cinema Displays – 2004- Current
Current Apple Cinema Displays come in three different siz es; 20″, 23″ and 30″. Image by Apple.com

LED Cinema Display, 24″ – 2008


This display is touted as Mac’s “greenest” ever. Image by Apple.com

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iPod
While other MP3 players were on the market before 2001, none could mat ch t he ease of use of
t he iPod. The iPod line consists of four different products; the iPod Shuffle, the iPod Nano, the Ipod
Classic, and the iPod Touch.

The Newton – 1993


While the Newton was a massive flop at the time of its release , it laid the groundwork for Apple’s
massively popular iPhone and iPod. Two ex- Apple Newton developers founded the company that
developed the iPod’s OS, Pixo.

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Ipod/Ipod Classic
Generation One – 2001
The f irst generat ion of t he iPod was debuted in 2001 to rave reviews and a very eager market.
Image: Wikipedia

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Generation Two – 2002
The second generation of the iPod featured a t ouch- sensit ive wheel rather than a mechanical
wheel. Image: Wikipedia

Generation Three – 2003


The third generation saw the introduction of a thinner iPod. Instead of being simply touch- sensitive as
the second generation was, the wheel on this iPod was complet ely governed by t ouch . Image:
Wikipedia
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Generation 4 – 2004
The fourth generation saw the Touch Wheel replaced with the Click Wheel from the iPod Mini . A
special Harry Potter edition and U2 edition were released in this generation. Image: BatteriesForIpod

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Fifth Generation – 2005
2005 brought this iteration of the iPod, unofficially dubbed iPod Video. Image: Les Numeriques

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Sixth Generation – 2007
The sixth generation brought an of f icial rename t o “iPod Classic” in order to distinguish the iPod
from the others in the line. Image: Wikipedia

iPod Shuffle – 2005


This first generation was introduced at MacWorld with the tag line “Life is Random”. Image: Apple.com

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iPod Shuffle – 2006
The smaller iPod Shuffle is the smallest device made by Apple. It relies on flash memory rather than
a hard disk like the other iPods. Image: Apple.com

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iPod Shuffle in Colour – 2008
The Ipod Shuffle was updated in 2008 with four new colours. Image by apple.com

iPod Nano
First Generat ion – 2005

Image: eShop Macsales

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Second Generat ion – 2006

Image: Les Numeriques

Third Generat ion – 2007

Image: Apple.com

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Fourt h Generat ion – 2008

Image: Apple.com

iPod Touch – 2007


The iPod Touch was launched to great media and consumer acclaim in March of 2007. The touch
screen allows the user interaction with various games and applications. Steve Jobs has referred to the
iPod Touch as the “t raining wheels” f or t he iPhone . Image: Apple.com

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iPhone – 2007
The iPhone is the cellular phone of choice of nearly every tech aficionado, even winning over
BlackBerry fanboys with its touch screen and wide range of cheap and f ree applicat ions available
from the iTunes AppStore. Image: Apple.com

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Over the course of its lifetime as a company, Apple has been responsible for most of the
groundbreaking design features that we have come to appreciate on any laptop, computer, or
cellphone. Their consistent record as groundbreakers in the design field alone is enough to garner
them a cult following; their technological advances simply cement their followers to whatever amaz ing
product they will release next.

Written exclusively for WDD by Angela West. Some images courtesy of All About Apple

What were your experiences with legacy Apple or current Apple products? We want to hear
from you.

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No kado ta 2 years ago #1

That is *quite* an evolution. Wow.

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Stephanie 2 years ago #2

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They forgot the iPod Mini.

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zeemi 2 years ago #3

No, they just didn't feature all apple products, as mentioned at the beginning of the article ;)

Like

Hto o Tay Zar 2 years ago #4

Wow, so many products. Really nice compilation!!

Like

Marco 2 years ago #5

That's one of the most complete collections that I've seen. Well done :) .

Congratulations to Apple!

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Dileep K Sharma 2 years ago #6

Awesome list. What a quick pace of developments over the few years within this space.

Like

Shaibani 2 years ago #7

It's really amaz ing when you put the first one and last one next to each other!

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Minimal Sho wcase 2 years ago #8

You have clearly put a massive effort into this post!

I was shocked to see the first Apple computers, never seen most of these before! The early models
really were butt ugly!

I never realised laptops were being made way back in 1989 either! Craz y!

Like

Bo zo Z Clo wn 6 months ago #9

Remember that early Apple computers were much better looking than their contemporaries. The
Apple II was competing with things like the Sol- 20 and the SuperBrain which were epicly ugly.

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Steve To lley 2 years ago #10

Great article, enjoyed seeing the full evolution was very interesting :D

Like

Jo hn Peaco ck 2 years ago #11

I got the beige G3 desktop when it came out - it was the first computer that was more or less as fast
as I was and it seemed like the future. One thing that you can't see in the photo here, and is possibly
worth mentioning, is that although it was a standard beige box, the button that you pressed to open
the casing was in the same translucent blue plastic that the first iMacs (and the next generation of G3
desktops) would be made of - Mr Ive foreshadowing things to come, perhaps.

I gave it to a friend, who (amaz ingly) still uses it. For connecting to the internet, even. Luckily I don't
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have to support it.

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DailyTrains 2 years ago #12

A nice article. We just have to wait to see what comes next.

Like

Ernst- Jan Pfauth 2 years ago #13

Thanks a million for making the effort! My colleagues and I spend twenty minutes on pointing out the
ones we've owned and loved.

cheers

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DKumar M. 2 years ago #14

Where is Apple TV which is launched in 2007 ?? Also what about Apple's first product ever "Apple I"
??

I guess you need to cross check your research again !!!

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Walter 2 years ago #15

Apple I didn't have a design. You bought the pieces, and you had to put it together:
http://en.wikipedia.org/wiki/A...

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Martin Sarsini 2 years ago #16

I love Apple's creativity, so distinctive and brave from some points of view. What I don't like is people
being proud of using Apple just because it's "different" or it's "original", if only Apple had 95% of the
market, PC users would have to be proud of it? Maybe no eheh :)

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sunil 2 years ago #17

nice collection :)

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insic 2 years ago #18

Great Post. I remember a man who was once featured in a tv show i think who has a vast collection of
apple computers form the very first model. I just cant recall his name.

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willy 2 years ago #19

wow apple

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reda lazri 2 years ago #20

Awesome article, thanks

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v- render 2 years ago #21

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This post is just like apple pie !
sweet compilation of apple !

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Ida 2 years ago #22

Hey, Your page looks like super- ugly in my new fav- browser Chrome. Please fix asap!

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Walter 2 years ago #23

It's a problem with Chrome. It cannot be fixed, we've looked forever. It's a documented issue with
Chrome. The next version of Chrome contains the fix. Please try a different browser.

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Geo serv 2 years ago #24

Chrome is riddled with issues, it's almost as bad as IE when it comes to rendering some pages, I
uninstalled it 2 days after I downloaded it. Try Firefox.

I won't tell you to download Firefox ASAP though.

Like

Kristin Andrews 2 years ago #25

Pictures speak volumes. Thanks for compiling all this information into one post!

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T imo thy 2 years ago #26

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Wow. Very thorough. But why not include the Apple I? It was their first computer...

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Lauri Kieksi 2 years ago #27

What's labeled the 2006 iMac is actually the 2007- 2009 design. The 2006 Intel iMac looked just like
the iMac G5, with the all- white plastic faceplate. The black faceplate didn't come until two revisions
later, some time after the change from Intel Core Duo to Core 2 Duo.

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Child Care 2 years ago #28

Great article.The evolution of Apple is very interesting Thanks a lot for the posting.

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matt 2 years ago #29

really great collection here. someone did their homework!

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Geo serv 2 years ago #30

I love these kinds of posts, you forget how things looked years ago compared to know.

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James 2 years ago #31

Youve put the date wrong for the first ipod shuffle, it was released in 2005 not 2001.

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Walter 2 years ago #32

Corrected, thanks!

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Bruno 2 years ago #33

Wow! So many changes in few years! I love apple!

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Julien 2 years ago #34

Amaz ing Thanks a lot for this review

Like

netslider57 2 years ago #35

great post, thanks.

Like

Chris Rand 2 years ago #36

Excellent list. You might have found room for 1990's odd but innovative Mac IIsi, which had the
biz arre memory option of 5Mb, and was the first Mac to have sound- in (recording) facilities, which got
many people into the Mac's audio capabilities for the first time. I only threw mine out, reluctantly, in
2005.

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vapo rland 2 years ago #37

it's scary how much of that stuff I have owned...

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utp 2 years ago #38

Apple has always stood out as a company who make their products look good and I guess people
tend to pay more for that novelty factor. Great company with a great CEO or former CEO Steve Jobs.

Hopefully the legacy can continue...they posted excellent Q4 results as well much to surprise of
everybody around in these days of the financial crisis.

Its the WOW factor that sells it for them it seems.

Like

Justin Berko vi 2 years ago #39

You've missed out the LC series?! They were very popular at the time.

Like

Nneo n 2 years ago #40

I only just joined the mac bandwagon in the last few years but I still remember using some of those
machines back in school...

I love your posts, keep them coming.

Like

webz 2 years ago #41

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great compilation, it really remember if we live on the previous generations where the computers are
just newly enhance but later it become more techy.... great stuff

Like

April 2 years ago #42

Indeed an innovation. Let's salute Mac people for being creative. How I wish I have a Mac and an
iTouch. Haha.

Like

willy 2 years ago #43

your an apple, lets make an evolution.

Like

Ariyo 2 years ago #44

Awesomeness! quite an evolution indeed.

Like

Farrhad A 2 years ago #45

This is a brilliant post!


Lovely compilation :)

I just tweeted it yo my followers, I am sure they will love it :)

Like

Dan 2 years ago #46

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It's craz y to see how things evolve in such a short space of time. When I did some reading about the
iPod I was shocked to find that the first one was released in 2001... seeing how far they've come it
feels like they've been with us much longer.

There were a few things missed. You only showed one generation of iPhone and iPod Touch when
the design of the second gen version of both devices changed quite a bit. At the same time, there are
a lot on that list that I wasn't even aware of such as the 20th anneversary Macintosh.

Great post!

Like

blo g schrift 2 years ago #47

Every evolution has its loosers, therefore please do not forget the hairy primates and pre- perfect
ancestors of the current beauties, e.g. the PowerMac 4400!

See here: http://lowendmac.com/ppc/power...

This work horse made it for me over years and was great to work with (standard PC hardware
(horribile dictu!), but easy to extend), but hard to watch at it ;- )

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Ro lf Raess 2 years ago #48

One of such a PPC with ZIP, Floppy and CD- Reader was used by our secretary for more than 7
years. It was quite a workhorse; including the Apple Laserwriter (300 dpi). WYSIWYG was not
common standart at this time...

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Gaurav M 2 years ago #49

indeed very informative timeline present past n futre

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Gio 2 years ago #50

Good job! Technology evolves fasts.

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01/22/2009 05:50 PM

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01/22/2009 09:47 PM

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01/23/2009 06:14 AM

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01/23/2009 12:58 PM

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01/23/2009 01:35 PM

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01/23/2009 04:20 PM

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01/23/2009 05:37 PM

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01/24/2009 05:52 AM

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01/24/2009 07:23 PM

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01/24/2009 10:16 PM

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01/27/2009 09:00 AM

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01/28/2009 09:46 PM

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02/01/2009 04:47 PM

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02/01/2009 06:14 PM

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02/02/2009 08:49 AM

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02/02/2009 10:44 PM

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02/06/2009 08:53 PM

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02/15/2009 03:46 PM

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