Drew Gude

Director,
US High Tech & Electronics, Microsoft

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 Over 100 High Tech companies represented here today

From every element of the industry ecosystem

With over $640 billion in revenues

And over $1.8 trillion in market capitalization

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 Summit Gold

Summit Silver

Summit Bronze

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 Time Event
8:30am - 9:15am Welcome and Kickoff: Drew Gude, Director - High Tech & Electronics Industry, Microsoft Corporation

9:15am - 10:15am Summit Keynote Speaker: Nicholas Carr, Author and speaker
10:15am - 10:45am Break

10:45am - 11:15am Industry CEO Keynote: Steve Appleton, CEO, Micron Technology, Inc.

11:15am - 11:45am Microsoft Executive Keynote: Rick Rashid, Senior Vice President, Microsoft Research
12:40am - 1:30pm Lunch - Networking Time, Sponsor Pavilion Chalk Talks and Demos
1:30pm - 3:30pm Navigating The New Normal through the Eyes of the Business – Case Studies Come Alive
1:30pm - 2:00pm Innovation/Product Lifecycle Management Session: Dave Gower, Director, Interactive Entertainment Division, Microsoft
2:00pm - 2:30pm Business Insight Session (Supply Chain/Operations): John McGowan, SVP Operations, Avnet Logistics
2:30pm - 3:00pm Sales & Service Session: Bent Jenson, Sales Force Automation IT, Customer Capability Group, Intel
3:00pm - 3:30pm Digital Marketing Session: Adam Brown, Executive Director, Social Media, Global Marketing, Dell
3:30pm - 4:00pm Break

CIO Panel Discussion - “Cloud Computing… the New Normal?”: Moderator, John Halliwell, GM, NW District,
4:00pm - 4:45pm
Microsoft
4:45pm – 5:00pm Closing: Drew Gude, Director - High Tech & Electronics Industry, Microsoft Corporation
5:00pm – 7:00pm Networking Reception and book signing by Nicholas Carr
 A better than expected recovery - but a new normal
Component shortages – evidence that the industry reaction time needs
to get better
A continued consumer appetite for technology – but blockbusters are a
combination of function and fashion
Revenue and profits flow from the ecosystem around the products – it’s
not enough to get the customer to buy, you have to incent them use
Global markets + global competition = new pressure on innovation and
new product introduction

Bottom Line: The major transformation discussed last year has

begun and will accelerate in 2011.
#MicrosoftHTS Source: IDC Manufacturing Insights
 Empowering Excellence in High Tech
Pillars of Excellence

Customer Brand Operational

Innovation
Intimacy Experience Excellence

Follow a disciplined Create value for Deliver superior Commit to a sustainable

process of continuous customers and provide experiences across all program to eliminate
and open innovation complete solutions to customer touchpoints waste and reduce cost
their needs

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The New Normal is a state of regulation and business
realities that will take 2-3 years to settle in, but will
represent permanent change for any industry

#MicrosoftHTS Source: IDC Insights, March 2010

 Social
Big picture view on how the world
is changing
Across multiple spectrums
In combination, not isolation
To anticipate the realities of the Political Technology
New Normal
Microsoft uses this research, by
Office Labs, to inspire forward
looking scenarios to impact
investments

Ecological Economic

Source: Shifts & Trends Report, Nov 2010

Published by Harald Becker, Microsoft Office Labs Envisioning Research

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Findings blurred work/life content
divide revolution

identity, security
& privacy
Social social as a
platform
diverse & consumers in
distributed control
workforce rise of the cloud human-centric
computing

displays
everywhere

Political Technology data, lots of data

context, context,
demand for
context
transparency
smart &
connected mobile
everything computing

arrival of
Ecological focus on Economic emerging
environmental & innovation technologies
social responsibility
efficiency emerging
imperative economies

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Highlights blurred work/life
divide

Social

rise of the cloud

Political Technology data, lots of data

Ecological Economic

#MicrosoftHTS
Highlights blurred work/life
divide

Social

rise of the cloud

Political Technology data, lots of data

Ecological Economic

#MicrosoftHTS
Blurred work/life divide
60% of US employees selected
―work/home balance‖ as the most
important reason for taking
advantage of their company’s
remote working policy
60% of US Information Workers
say they are actually more
productive and efficient when
working remotely.
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87% of US workers conducted
work from home in the past
month. Other prominent
locations were the customer’s
place of business (51%), the
car (37%) and hotel (26%).
— The Dieringer Research Group
More than half (59%) of those
surveyed say their company
does not have a formal policy
allowing employees to work
remotely.
Highlights blurred work/life
divide

Social

rise of the cloud

Political Technology dat,a, lots of data

Ecological Economic

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Rise of the Cloud
By 2012, 20% of businesses will
own no IT assets.
Cloud services revenue is
expected to grow to $44.2 billion
in 2013 from $17.4 b in 2009.
— IDC

Of the $27 billion in net new IT

revenue in 2013, 27% will
69% of online Americans
come from IT cloud services.
already use some form of — IDC
cloud computing services.
— Pew Research, May 2008

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Highlights blurred work/life
divide

Social

rise of the cloud

Political Technology data, lots of data

Ecological Economic

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 40% of the most valuable
Data, lots of data information created by
employees is out of reach of
corporate systems, and this
share is growing every day.
Information overload costs
— Corporate Executive Board, Feb. 2010
the US economy a minimum of
$900 billion per year in lowered
employee productivity and
reduced innovation.
— basex
The average $1 billion
company maintains 48
disparate financial systems
Approximately 70% of the digital and uses 2.7 ERP systems
universe is created by individuals,
— Hackett Group, Mar. 2008
but enterprises are responsible for
the security, privacy, reliability, and
compliance of 85%.
— IDC, Mar. 2008

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 Work/life balance Work/life integration
GUI NUI
Static reports Interactive analytics
Telephone on your desk Headset for your PC
Corporate procured Bring your own device to
device work
Restricted network Open access anywhere
access Computing as a utility
Private data centers

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 Familiar experience for personal
and business productivity
Any time, any place, any device
Unified communications
Flexible architecture
Persistent identity
Cloud, when it makes sense

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 PC, Phone, Browser
Your business applications

Running on the Microsoft Application

Platform

On-premises or in the cloud

Accessed by any client

Managed by the same tools

One developer experience

On-Premises Cloud

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Final Thoughts

Our High Tech Industry is returning to growth

While the core business focus hasn’t changed, it is important to
have a strategy for shifts and trends
The New Normal is more than just macro-economic factors
Use our framework to identify the shifts and trends and how they
can improve your business
Microsoft and our partners have the solutions to help you navigate
the way
Take full advantage of the content and sponsors here today!

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