Penetration of the Social Network in the Country:

Penetration of the social network is huge in India. Majority of citizens spend their time on social media/ networking sites. Facebook has become one of the most visited sites on the web. Twitter is something which not many are well versed with. They have simply heard about twitter but do not know what it is all about. Surprisingly some even find it boring. For Indians twitter burst into fame due to glamour and celebrity touch associated with it. Moreover news channel are found relaying the popular tweets from bollywood personalities to highlight their viewpoint on debatable issues. Apart from sporadic attention seeking, twitter continues to remain an alien to large majority of Indians even today. India now has 25 million face book users. Average time spent by an Indian on face book is 3 hours which is more than infact double the time spent by users on yahoo, youtube (1hr 20 min) and MSN (40 min). Google which was almost synonymous to the world of internet lags far behind (1hr 50 min) average time spent by users searching something. People using these social networks are not just youngsters or teenagers but it is led by the older users also. According to data from inside facebook gold users aged 35 to 44 grew by nearly 20% in India.Facebook is maturing and expanding. Globally the average age of the facebook users is between 18-25 years make up 33% in India that age constitutes 53 %.In India this emerging age group is clearly the influencer in decision making across most Indian households. The very fact that with the maturing of facebooks audience this should clearly be one the key distribution channels where brand can reach their users. More than 33 million internet users age 15 & older in India visited social networking sites in the month of june.India now ranks as the 7th largest market worldwide for social networking. The total Indian social networking audience grew by 43% in the past year more than tripling the rate of growth of the total internet audience in India TOP SOCIAL NETWORKING SITES IN INDIA July 2010 VS June 2009 Total India- Age 15 +, Location-Home & Work Source- Com Score Media Matrix INDIA Total Internet Audience Social Network Facebook Total Unique Visitors(000) July 09 35,028 23,255 7472 July 10 39562 33158 20873 % Change 13% 43% 179% Another interesting feature about the trend of social networking sites in India is that most of the people prefer to use them between 6:00 pm to 10:00 pm that is after their regular working hour. Social network use is rising rapidly in India, and this channel now plays an increasingly influential role in shaping perceptions of brands.

Research provider The Nielsen Company and analytics specialist Orkut 17069 19871 16% AbsolutData polled 2,000 people in five major cities, and estimate Bharatstudent.Com 4292 4432 3% that nearly 30m Indians belong to Yahoo! Pulse NA 3507 NA sites like Facebook and Orkut. The survey revealed two-thirds of Twitter.Com 984 3341 239% members logged on every day, and Linkedin.Com NA 3267 NA 20% dedicated between one and three hours during this timeframe, Zedge.Net 1767 3206 81% measured against 8% utilizing email Ibibo.Com 1562 2960 89% for the equivalent duration. Based on current trends, 45,000 netizens Yahoo! Buzz 542 1807 233% will join a Web 2.0 portal per day Shtyle.Com 407 1550 281% going forward. The most popular social networking pastimes included checking updates, on 86%, sending messages (82%), sharing and viewing photos (81%), and contacting old friends (79%). Watching video and listening to music secured 73%, the same score as keeping up with family, while using apps posted 63%. Another 58% entered discussions about issues, products, goods and services, and 43% sought out information relating to future employers, or potential employees. Watching video and listening to music secured 73%, the same score as keeping up with family. A quarter of interviewees could recall an instance where a brand used social media, and a "small but growing number" on Indians are following companies and products on such platforms. Indeed, 60% of people that had signed up to social media sites were "open" to being approached by brands on this channel. Further, 61% of the entire sample described brands present on this medium as "customer friendly", 58% believed they were "open to receiving feedback" and 55% regarded them as "business-orientated". A 52% majority portrayed the same operators as innovators, falling to 51% for social responsibility, and 45% when it came to displaying "cool" characteristics. Similarly, 44% agreed this activity made corporate users look "leading edge", a total standing at 42% for the metric "fun to be associated with", and 39%

concerning transparency. Similarly, 44% agreed this activity made corporate users look "leading edge", a total standing at 42% for the metric "fun to be associated with", and 39% concerning transparency. Elsewhere, the study suggested 67% of Indian netizens, a projected 40m people, read online reviews to help them make purchases, showing the climbing importance attached to electronic word of mouth."Social media is now ingrained in the way tech-savvy Indians live their lives," said Adrian Terron, Nielsen's vp, global communications and marketing."No single brand 'owns' the social media space and ... the opportunity to become a 'social' brand is overwhelming."Given that, having a social media presence connotes 'innovation' 'customer friendliness' and a sense of 'cool,' brands should only ignore this aspect at their own peril. Digital media research company futurescape reveals how facebook & twitter are now power brokers for the global television industry. Their ability to create new business opportunities & engage viewers, boosting advertising and pay TV revenue, gives them a significant & increasing influences over all aspects of television. Key findings came in the second edition of the futurescape report where in it was stated that facebook and twitter are now power brokers for the global TV, through creating new business opprunities for the television industry. Facebook & twitter allows viewer to instantly recommend shows to friends and followers, encouraging them to subscribe to pay TV channels for particular programme. Social Network power over the TV business would increase because the future of the television is social.Many viewers communicate via Twitter & Facebook on mobile and laptops while watching TV.This trend can only grow. Consumers are buying internet TV sets with facebook and twitter applications pre-installed and also entertainment tablets such as I-Pad.

3D TV:
Though the 3D TV market is growing but it is not getting the proper response from the consumers. There can be various reasons for rejections- very expensive, pesky glasses. People find it very uncomfortable and moreover the extra price for the 3D glasses matters. However we cant watch 3D TV unless there is content to watch. Content provider will not provide the content till the time there enough people to watch and have the equipment to do so. Nikhil alva, MD of midtech a production house that creates content for television stated Manufactures are always looking for new ways to sell more TV to the same set of people. They might flood the market with the hardware but still have a long way to go for genuine 3D content development in India.

3D has a place in the market but for now its just a novelty, attracting the attention of the early adopters. Considering the Indian market 3D TV is a big bet. In India till now the count of 3D TV users is very less. It has also been noticed that many people are not even aware about the availability of 3D TV in market. Since there is mix reaction the manufactures are skeptical about releasing more TVs but Indian market sure look promising. Consumers are skeptical about 3D TV due to various reasons. It is expensive -Even though the manufacturers told us that 3D would not add to the price of the TV at CES we are finding that this is not the case. The 3D enabled models make up the top tier of most -manufacturer's offerings this year (Samsung has the most different 3D capable lines) and though even top tier model prices have been dropping over the years this is the first year we've seen a significant rise in pricing from one year to the next. Many people have just recently upgraded from standard definition to high definition television and HD components such as a Blu Ray player. To go from 2D to 3D requires at minimum a new, expensive television purchase. Consumers may also need to purchase new components although some recent Blu Ray players will be able to download a firmware update that will make them 3D ready. 3D glasses will also be required for each viewer. Glasses are very expensive. Lack of content- 3D content is expensive to produce, it requires special equipment for filming and post and the usefulness is limited for a lot of programming. It's subjective of course but how much will 3D really add to today's bevy of medical and crime dramas, reality shows and sitcoms? Making the content for 3D is very expensive. A large majority of non-film, non sport television programming in India is done using 35mm cameras. So in a manner of speaking we are yet to reach the same level of production quality that the west already has had for 3 decades.Morever in India we have only one high definition on channel-Discovery HD. Corrective Lens Wearer- Anyone who wears glasses and has been to see a 3D movie or other production knows that wearing 3D glasses over your glasses is both uncomfortable and awkward. Try as they might to make a pair of 3D glasses that work well for the many near and far sighted people out there it just hasn't happened yet. Consumers complain about headaches, nausea and eye strain. More and more people today watch TV with a computer in their lap or a smart phone close at hand. In today's connected, digital world people update Facebook or Twitter or chat on a forum with other fans while they watch their favorite shows. 3D glasses don't work well with non 3D content and you'll be taking glasses on and off or trying to look around them to multitask while you watch TV. If this paragraph describes you watching TV then 3D may not be ideal. Any early adopter knows that when you purchase the first generation of a new technology you not only pay extra for that privilege, you also get all the bugs inherent in something new. Technology always both improves and gets less expensive. With today's internet connected televisions software problems can be corrected with an update but you'll be stuck with any hardware related issues that crop up. There's also the possibility that 3D TV won't catch on and though you'll still have a nice 2D television, you'll have paid extra for a feature you aren't using. Source: http://www.siliconindia.com/shownews/Will_3D_TV_click_in_Indian_market-nid-81977.html http://forums.nvidia.com/index.php?showtopic=200443 http://gizmodo.com/5491313/the-real-problem-with-3dtv-theres-nothing-to-watch-yet http://see3dtv.info/infant-problems-of-3dtv https://encrypted.google.com/#hl=en&q=content+availability+ +for+3d+tv+in+india&aq=&aqi=&aql=&oq=content+availability+ +for+3d+tv+in+india&bav=on.2,or.r_gc.r_pw.&fp=147908083eefbd2c&biw=1280&bih=709 http://imediaconnection.in/inner_article.php?id=150&category=Digital&sub_category=DTH http://dthnews.mediadir.in/slow-burning-3d-tv-market-to-catch-fire/