A Comparative Study Of Major Players Of Stock Brokers In Mumbai Region - Presentation Transcript

1. A Comparative Study of Major Players of StockBrokers in Mumbai Region. o By, Mr. Nikunj Shah 2. The Role Of Stock Exchanges o Raising capital for businesses. o Mobilizing savings for investment. o Facilitating company growth. o Profit sharing. o Creating investment opportunities for small investors. o Government capital-raising for development projects. o Barometer of the economy. 3. EQUITIES PORTFOLIO MANAGEMENT IPO, MUTUAL FUND COMMODITIES RESEARCH Introduction to the company Your Guide to the Financial Jungle DERIVATIVES 4. ABOUT SHAREKHAN..... 1288 Share Shops 325 cities. More than 8,00,000 customers across the nation. Launched on Feb 8th, 2000. 5. Processes 2,30,000 Transactions in a Day Strong Technology Enabled Backbone Avg No Of Trades/Day 135000 20000 Contracts Per Day 500 Accounts Opened Per Day Can Scale to 7,50,000 Transactions per day 6. Products of Sharekhan o CLASSIC ACCOUNT o FASTTRADE o SHAREMOBILE o PREPAID ACCOUNT o IPO ON-LINE o MUTUAL FUND ONLINE 7. FEE STRUCTURE * Taxes as per govt.

EXPOSURE: 4 TO 6.7 TIMES (ON MARGIN MONEY) BROKERAGE RATES OF SHAREKHAN.COM 8. MAJOR PLAYERS IN THE REGION 9. PRODUCT AND SERVICES OF KARVY GROUP Karvy comtrade. Karvy consultant ltd. Karvy merchant banking. Karvy global services ltd. 10. PRODUCTS AND SERVICES OF ICICI DIRECT 1. Investing in Mutual funds 2. Personal Finance 3. Customer Service Features 4. IPOs 5. Margin Trading 6. Margin PLUS Trading 7. Call Trade 11. PRODUCT OFFERED BY IILSPL Stock market:-IILSPL deals in stock market by trading in equity and derivatives. Personal finance: - It Deals In Mutual Fund and Insurance. Online Trading: - It provides services in stock and commodity trading (through Internet). 12. PRODUCT OFFERED BY HDFC SECURITY Online trading for Resident & Non Resident Indians. Cash-n-Carry on both NSE and BSE. Day trading on both NSE and BSE. Trade on Futures & Options on the NSE. Online IPO's. Telephone-based Broking (Equity & Derivatives). 13. PRODUCT OFFERED BY INDIA BULLS Equity & Debt Stock Broking Insurance Commodity trading Depository Services Derivatives Broking Services Equity Research Services Mutual Fund Distribution 14. Of Sharekhan 15. STRENGTHS o Employees are highly empowered. o Strong communication network. o Upgraded product design. o Team of talented and committed Professionals o Good co-operation between employees. 16. WEAKNESS o Competition from cheap imports. o Low customer base.

High employee turnover. 17. OPPORTUNITIES o Growth rate of mutual fund industry is 40 to 50% during last year and it is expected that this rate will be maintained in future also. o Marketing at rural and semi-urban areas. o Increased spending power. 18. THREATS o Increasing number of local players. o Constant pressure to be cost competitive to meet customer expectations. o Relentless pressure to maintain profitability due to rising. 19. COMPARATIVE ANALYSIS o Results on the Basis of charges/Brokerage.
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*All the figures are in paisa/100 rupees. 20. Results on the basis of customer preferences o 70 % peoples are satisfied with Sharekhan. o Separate branches to handle customers individually 21. FINDINGS & ANALYSIS Q. Do you know about investment options available? 22. Q. Most preferable investment scenario. 23. Q. What is the basic purpose of your investment? 24. Q. Most important things you take into your mind while making investments? 25. Q. Awareness related to security markets 26. Q.In which company you have d-mat and trading account? 27. Q.Are you satisfied with you present broking firm? 28. Q.Specify the reason of satisfaction with the current broking house 29. Cross Tabs 30. 31. FINDINGS According to the survey most of the customers of Sharekhan Ltd says that it is pocket friendly. Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to customers satisfaction. Main purposes of investments are returns & liquidity. Investors take risk as well as returns into their mind while making the investment. Businessmen are more interested in the stock market than others. Commodity market is less preferred by the investors. People want to invest their money in the security market but they dont have the proper knowledge. Traders pay more emphasis on brokerage than service provided by brokerage houses. 32. LIMITATIONS Due to limitation of time a sample size of only 50 respondents were chosen. The sample for research was chosen only from a limited area. Some of the respondents may be biased in giving responses. Complete data was not available due to company privacy and secrecy

33. SUGGESTIONS Improvement in the opening of De-mat & contract notice procedure is required. There should be a limited number of clients under the relationship manger(RM). Some promotional activities are required for the awareness of the customer. People at young age should be encouraged to invest in stock market. There is high potential market for mutual fund in Mumbai city, but this market needs to be explored as investors are still hesitated to invest their money in mutual funds. Investors have inadequate knowledge about mutual funds, so proper marketing of various schemes is required; company should arrange more and more seminars on mutual funds. 34. MY RESPONSIBILITY IN SHAREKHAN Capitalize on old and loyal clientage Generating new leads 35. CONCLUSION Sharekhan Ltd is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. People are not much aware of commodity market and while its going to be biggest market in India. 36. Thank You