ABOUT AXIS BANK

Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank as on 31st March, 2011 is capitalized to the extent of Rs. 410.54 crores with the public holding (other than promoters and GDRs) at 53.60%.

The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 1281 branches (including 169 Service Branches/CPCs as on 31st March, 2011). The Bank has a network of over 6270 ATMs (as on 31st March, 2011) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.
http://www.axisbank.com/aboutus/aboutaxisbank/About-Axis-Bank.asp

Board of Directors
The members of the Board are : Dr. Adarsh Kishore Smt. Shikha Sharma Shri S. K. Chakrabarti Shri J.R. Varma Dr. R.H. Patil Smt. Rama Bijapurkar Shri R.B.L. Vaish Shri M.V. Subbiah Shri K. N. Prithviraj Shri V. R. Kaundinya Shri S. B. Mathur Shri S. K. Roongta Shri Prasad R. Menon Chairman Managing Director & CEO Deputy Managing Director Director Director Director Director Director Director Director Director Director Director

Shri R. N. Bhattacharyya Director

http://www.axisbank.com/aboutus/boardofdirectors/Board-Of-Directors.asp

http://www.hdfcbank.com/personal/pvt_banking/advisory.htm imp LINK

ADVISORY SERVICES

The starting point is profiling The advice we give is as unique as you are. It is based purely on your appetite for risk, time horizons and need for liquidity. So at the very inception, we work intensively towards understanding you. Your requirements and profile is agreed upon and then documented through a consultative process. We take cognizance of the fact that your profile is likely to change with time and hence we follow this process on a continual basis. Allocation A time tested fundamental principle of investment A lot of emphasis is laid on the mechanics of asset allocation, as we believe that this is the basic tenet of portfolio optimisation. This involves allocating your portfolio across various asset categories - essentially debt, equity and cash. Deciding upon your asset allocation is a synthesis of science, art and investment discipline. Portfolio analysis and financial planning We analyse your existing portfolio allocation and recommend changes in line with current opportunities, your profile and cash flows, risk appetite and financial requirements. A comprehensive investment plan is drawn out to meet your long and short- term financial goals across multiple asset categories. Portfolio review and tracking Your portfolio is tracked on an ongoing basis to monitor the portfolio returns, cash flows and asset allocation. We continually advice you on appropriate rebalancing of your portfolio on the basis of performance of each asset category and analysis of future expectations. All portfolios are approved by our research desk on an ongoing basis. Advice across asset categories We offer research-based advice across asset categories like mutual funds, equity and its derivatives, insurance and more. Hence, our service is a one-stop-shop for your entire portfolio needs saving valuable time. Also, a holistic view of your portfolio across all asset categories helps us advice you better and offer you a consolidated wealth statement. Dedicated investment advisor For you, time is priceless, which is why a trained personal advisor is assigned to you as a onepoint contact, guiding you and attending to all your investment related needs. The advisor on an ongoing basis helps you restructure and monitor your portfolio based on research desk's recommendations as well as provides procedural assistance, both through online and offline modes. Value added services We also offer value added services that help your portfolio like transaction audit for transactions done through HDFC Bank, tax guidance and opinions in related areas.

http://www.hdfcbank.com/personal/investments/default.htm imp FOR INVESTMENT IN INSURANCE

Investments Mohur Gold

Thought to be one of the first known metals, gold has been coveted throughout history for its beauty, scarcity, malleability, and uncanny resistance to rust and corrosion. Centuries ago, gold's unique combination of properties -- its sun-like color, its soft hardness and especially its imperviousness to decay -- imbued it with magical associations in the eyes of many. Because of these unique properties, gold has traditionally been the currency of choice for much of the world's population.
Gold as investment

The value of gold has transcended all national, political, and cultural borders, to become a desired asset. It in the form of coins and bars has attracted investments across various cultures for centuries. The advantages of investing in gold are:

Investment in Gold has given a average return of 26.98% in the last 3 years One time investment, which accumulates and gains value throughout its lifetime Not subject to any maintenance cost Investment cum utility commodity Low risk of losing invested capital Does not require regular monitoring Is very liquid- valued and traded every where

Mohur Gold Coins/Bars

Axis Bank brings to you Mohur Gold coins/bars in the purest form! Made in Switzerland, Mohur Gold coins/bars carry the Assay certification of being 24 carat, 99.99% pure! It comes to you in a specialized packaging that is tamper proof so that its purity is preserved.

Available in 2 gms, 5 gms, 8 gms, 10 gms, 20 gms & 50 gms.Gold Bars of 5 gms denomination have Goddess Laxmi embossed on them. Mohur Gold Bars can be bought over the counter in over 850 branches of Axis Bank.

*Special Benefits available for Priority Banking customers. To know more, contact your Priority Banking Relationship Manager today!
http://www.axisbank.com/personal/investments/mohurgold/Mohur-Gold.asp

Why should you invest in gold?

Gold is a metal, which is valued and traded in all the countries of the world. It is valued in all the parts of the world. The value is derived from the daily dollar rate. An investment portfolio with an allocation to gold improves the consistency of the portfolio making it strong and stable. Gold provides consistence appreciation on a continuous basis. The price of gold is not linked to the performance of an economy, industry or company. Its appreciation in not affected by market volatility.

Why is it beneficial if you buy Mohur Gold coins/bars from Axis Bank? The Mohur Gold coins/bars offered by Axis Bank are manufactured as per the highest world standards and are assay certified. They are packaged in a tamper proof cover to ensure zero damages.

In what sizes are the Mohur Gold coins/bars available? The Mohur Gold coins/bars are currently available in a denomination of 5 gms, 8 gms, 10 gms, 20 gms & 50 gms

What is the procedure of purchasing Mohur Gold coins/bars? Which branches of Axis can you get Mohur Gold coins / bars from? Mohur Gold coins/bars are available in select branches of Axis Bank. They can be purchased by way of Cash/Transfer of Funds from account or swiping your Debit/Credit card, by simply filling up the 'Gold Bar Application Format'

Can a non-customer purchase the Mohur Gold coins/bars? Yes, Mohur Gold coins/bars are available for purchase by customers as well as non-customers.

What prices are the Mohur Gold coins/bars available at? The prices of Mohur Gold coins/bars are derived from the daily market rates of Gold.

Does Axis Bank buy back the Mohur Gold coins/bars? Axis Bank does not buyback Mohur Gold coins/bars. The current RBI guidelines do not permit buy back of the gold coins/bars by banks.

What documents are required for the purchase of Mohur Gold coins/bars? No documents are required for the purchase of Mohur Gold coins/bars with value less than Rs. 20,000. For purchase of Mohur Gold coins/bars from Rs. 20,000 to Rs. 50,000, an Identity proof reqiured. If the transaction value is above Rs. 50,000 PAN card copy and an Identity proof of the customer would be required

Invest smartly

Mutual Funds

A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realized are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost.

Our Offering As Axis Bank Financial Advisory team, we adopt a strong research driven recommendation model to help you choose the best funds based on qualitative and quantitative parameters. Apart from this, a dedicated Relationship Manager can also be assigned to you to ensure that your investment requirements are taken care of, smoothly and efficiently. Our advisors understand your profile and lead you through a structured financial planning process to devise financial solutions best suited to you. The advisors will also help you choose the right investment products in line with your investment goals. We offer a unique 'One Page Portfolio Snapshot' report across investment products to our customers investing in Mutual Funds. This report can be viewed through our Internet Banking module.

Mutual Funds
: Advantages
Advantages of investing in Mutual Funds

Professional Management: Asset Management Companies (AMC) are managed by professionals and carry out the specialized investment activity. Diversification: Diversification among a number of investments helps reduce the risk of any single holding. Convenient Administration: The facility of making investments through service centers as well as through the Internet ensures convenience. Return Potential: By allocating the right asset mix Mutual Funds offer a chance of higher potential returns. The high concentration of risky assets would lead to a higher return and vice-versa. Low Costs: Given its size, an AMC would be in a position to negotiate better brokerage terms for the sale and purchase of its investments. Liquidity: Open-ended schemes offer liquidity through on-going sale and repurchase facility. Thus the investor does not have to worry about finding a buyer for their investments. Transparency: Information available through fact sheets, offer documents, annual reports and promotional materials helps provide the investor with the knowledge about their investments.

Flexibility: Mutual Funds offer flexibility in terms choosing a scheme that matches the investment to an investor's investment objective. Choice of Schemes: The investors can chose from various kinds of schemes available to them. The investors with a higher appetite for risk can go for more aggressive schemes while those needing a fixed sum every month can go for MIPs and so on. Tax Benefits: For equity funds, dividends received from equity schemes of Mutual Funds (i.e. schemes with equity exposure of more than 65%) are completely taxfree. Neither does the Mutual Fund have to pay dividend distribution fee nor does the investor have to pay income tax. Well Regulated: Mutual Funds in India are well regulated with SEBI monitoring the activities of the mutual funds.

Mutual Funds
: Types of Funds
By Structur e

Open Ended These are schemes that do not have a fixed maturity. The mutual fund ensures liquidity by announcing sale and repurchase price for the unit of an open-ended fund. Closed Ended These are schemes that have a fixed maturity. The money of the investor is locked in for the period. Occasionally, closed-end schemes provide a re-purchase option to the investors, either for a specified period or after a specified period. Liquidity in these schemes is provided through listing in a stock market; however this option is not yet available in India.
By Investment Objective

Equity Schemes Equity schemes primarily invest in shares. Based on the objective investments could be in growth stocks where earnings growth is expected to be high or value stocks where the view of the fund manager is that current valuations in the markets do not reflect the intrinsic value. Various kinds of equity schemes are:

Equity Diversified: All non-theme and non-sector funds can be classified as equity diversified funds. Mid Cap: These funds invest in companies from different sectors. However they put a restriction in terms of the market capitalization of a company, ie, they invest largely in BSE Mid Cap Stocks. ELSS: ELSS is an open-ended equity growth scheme that is offered by mutual funds in line with existing ELSS guidelines. The investments under this type of scheme are subject to a lock-in period of 3 years and, as per the Finance Act 2005, are allowed the benefit of income deduction up to Rs 1, 00,000. Thematic: These schemes invest in various sectors but restrict themselves to a particular theme eg, services, exports, consumerism etc. Sector Specific: These are schemes that invest in a particular sector for example IT. They have a high degree of risk associated with them as if that particular sectors does not perform then their returns will suffer. Flexicap: These kinds of schemes invest across market caps.

Debt or Income Schemes Such a fund invests in interest bearing securities mainly government securities and corporate bonds. This fund earns returns for its investors from interest income on its investments and profits on trading securities. In terms of risk, this type of fund is the least risky.

Money Market Schemes These schemes invest in short term debt instruments issued by the government, corporate or banks. These are typically investments in short term papers like the CPs and CDs etc.

Hybrid Schemes

Balanced Schemes: Balanced schemes invest in a mix of equity and debt. The debt investments ensure a basic interest income, which the fund manager hopes to top with a capital gain from the investment in equities. However loses can eat into basic interest income and capital.

Monthly Income Plans: MIPs are suitable for conservative investors who along with an exposure to debt do not mind a small exposure to equities. These funds aim to provide consistency in returns by investing a major part of their portfolio in debt market instruments with a small exposure to equities. Thus an MIP would be suitable for conservative investors who along with protection of capital seek some capital appreciation as MIPs have an exposure to equities. However the monthly income is not assured.

Net Asset Value (NAV) Net Asset Value is the market value of the assets of the scheme minus its liabilities. The per unit NAV is the net asset value of the scheme divided by the number of units outstanding on the Valuation Date. Sale Price Price paid while investing in a scheme. May include sales load. Also called Offer Price. Load This is the price of buying a unit. Most funds sell units at a premium to its underlying net asset value, and purchase them at the net asset value. When the fund company charges a load when it sells units, it is called entry load. When it charges a load at the time of buying the units back from an investor, it is called exit load. Repurchase Price Repurchase Price is the price at which a close-ended scheme repurchases its units. May include Backend load. Also called Bid Price. Redemption Price Redemption Price is the price at which an open-ended scheme repurchases its units and a close-ended scheme redeems its units on maturity. Prices here are NAV related. Sales Load Sales Load is the charge collected by a scheme when it sells its units. Also called Front End Load. Schemes that do not charge a load are called No Load Schemes. Repurchase or 'Back-end' Load Repurchase or 'Back-end' Load is a charge collected by a scheme when it buys back the units from the scheme.

SIP SIP or Systematic Investment Plan refers to the practice of investing a constant amount regularly, generally every month. SIP ensures that the investors' acquisition costs are approximated to the average NAV, as when the market will go up more units will be bought and when the markets come down fewer units will be bought. However it does not offer protection from losses. SWP This is a mirror image of an SIP only here the investor withdraws a constant amount regularly. This is again aimed at getting averaging effect mentioned above. Dividend versus Growth Among the investors who subscribe to a scheme some might want a regular flow of income while others might prefer their income from the scheme to grow within the scheme itself. The dividend option caters to the first kind of investors by offering the investors divided at regular interval. Each time the dividend is declared the NAV of the scheme will fall. The growth option is for the second kind of investors. Institutional versus Regular There is a significant difference between time and cost implications between servicing one investor who has invested Rs 1 crore and servicing 1,000 investors who have each invested Rs 10,000 although the AUM is same for both the cases. Thus funds differentiate between the classes of investors on the above grounds by offering different options or plans of the same scheme to different kinds of investors. The institutional plan being offered to the big investors and regular for the small.

Mutual Funds
: Equity Linked Saving Scheme
Equity Linked Saving Scheme (ELSS) Equity Linked Saving Scheme is an open-ended equity growth scheme that is offered by mutual funds in line with existing ELSS guidelines. The investments under this type of scheme are subject to a lock-in period of 3 years and, as per the Finance Act 2005, are allowed the benefit of income deduction up to Rs. 1,00,000. ELSS offers the benefits of tax saving and capital gains. Instead of spreading your investments across different instruments such as PPF, ELSS, NSC and infrastructure bonds, you can now invest the entire limit of Rs. 100,000 available under Sec 80C in ELSS. Advantages of ELSS

Lock-in for three years prevents unnecessary withdrawals and allows your money to grow over a period of time Investments in equity over a long-term delivers better returns than that of other savings instruments and similar to other equity schemes Tax savings and high returns Flexibility to Invest in small amounts through a Systematic Investment Plan

Mutual Funds
: Systematic Investment Plan
Systematic Investment Plan (SIP) is a convenient way to accumulate wealth in a disciplined manner over a long-term period. It helps you to invest regularly in small installments and thereby build wealth over a period of time. SIP is a method of investing in a mutual funds scheme. Mutual fund schemes are offered by the Asset Management companies (AMC) to customers through a distributor. The Bank acts as a distributor of Mutual Fund products for the AMC to the customers. A customer wanting to invest in a mutual fund scheme can avail of the Systematic Investment Plan option through Axis Bank. Advantages of SIP Power of Compounding SIP helps you to start investing at an early age to meet the greater expenses of your life. Saving a small sum of money regularly makes money work with greater power of compounding with significant impact on wealth accumulation.
Rupee Cost Averaging

SIP minimizes the effects of investing in volatile markets. It helps you average out your cost by generating superior returns in the long run. It reduces the risk associated with lump sum investments. Since you get more units when the NAV drops and fewer when it rises, the cost averages out over time Thus the average cost of your investment is often reduced.
Convenience and Regularity

SIP gives you the convenience to pay through Axis Bank Electronic clearance service (ECS) or Auto Debit. You can decide the amount and the mutual fund scheme. A fixed amount will automatically get debited from your account on a date specified by you.
Disciplined approach towards investment

Since you invest regularly, it makes you disciplined in your savings, which leads to wealth accumulation. Disciplined investing is vital to earning good returns over a longer time frame. How to invest in SIP?

Step 1: Select a mutual fund scheme of your choice with the payment option as SIP Step 2: Decide the Investment periodicity (frequency of making payments). You can choose to make your investment on a monthly or quarterly basis. Step 3: Select the minimum investment amount. For instance, if you choose to invest Rs 12,000 every year with a monthly SIP Option. Therefore you would be investing Rs 1,000 every month in your fund. By the end of a year, you would have invested Rs 12,000 in your fund. Step 4: The amount gets converted into units, depending on the Net Asset Value (NAV). NAV is the market value per unit of a fund. If the NAV in the first month is Rs 20, you will get 50 units. Similarly in the next month if the NAV is Rs 25, you will get 40 units. The following month if the NAV is Rs 18, then you will get 55.56 units. So, after three months, you would have 145.56 units. On an average, you would have paid around Rs 21 per unit. Step 5: The units get accumulated over a period of time. You can stay invested till the time you wish and redeem your units when you wish to exit from the scheme. The units are redeemed at the market value (NAV) and you get back your money with returns. For investing in SIP, all you need to do is visit your nearest Axis Bank branch and just fill up a simple application form. You can also fill in your personal details on the "Apply Now" link on our website and our relationship manager will get in touch with you shortly. Disclaimer Mutual Fund investments are subject to market risk. Please read the offer document carefully before investing

Mutual Funds
: SLEEP IN PEACE
What does SLEEP IN PEACE mean? SLEEP IN PEACE (SIP) is a regular savings cum investment plan that helps you make little planned savings every month. All so that you can have peace of mind. How does SLEEP IN PEACE help you?

By making you save every month, it inculcates a sense of discipline Helps you capitalise on the power of compounding Helps prevent sentiment-driven market investments. By ensuring that you invest every month, month after month, it helps you buy at the "average price" and eliminates the risk of buying only at high prices

Regular savings help prepare you for planned & unplanned expenses Offers convenience - by filling one form, you can invest every month

How does SLEEP IN PEACE help build wealth? The table below illustrates how regular investments of Rs 4,500 per month using SLEEP IN PEACE can result in a corpus of more than Rs 34 lakhs* in 20 years. This is assuming a moderate growth rate of 10% CAGR over the 20 year time period. SIP as an investment method uses the power of compounding effectively to build wealth. Illustrative Example: Year 1 2 3 4 5 6 7 8 9 10 Amount (In Rs. Lacs) 0.57 1.20 1.90 2.66 3.51 4.45 5.48 6.63 7.89 9.29 Year Amount (In Rs. Lacs) 11 12 13 14 15 16 17 18 19 20 10.83 12.54 14.42 16.50 18.80 21.34 24.15 27.25 30.67 34.45*

*Assuming that investments are made at the beginning of each month. Monthly investment of Rs 4,500 assuming 10% CAGR; Average return for last 15 years on BSE Sensex is approx 12% (Source MFIE, as on 31 March 2010). All figures cited in the illustration are notional. How can one SLEEP IN PEACE?

To know how to Sleep in Peace, you can get in touch with the nearest Axis Bank branch or email us at mutualfunds@axisbank.com or SMS MF to 5676782 Based on your needs and your risk appetite, our Relationship Manager will help you choose the right product and will guide you through the application process

Disclaimer Systematic Investment Plans (SIPs) allow you to invest small fixed amounts every month thus helping you sleep in peace.Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. Risk Factors: All mutual fund and securities investments are subject to market risks and there is no guarantee that the investment objective of the scheme(s) will be achieved. The NAV of the units issued by the Mutual Fund under the scheme(s) can go up or down depending on various factors and forces affecting securities markets. Past performance of the Sponsor, its affiliates/the AMC/the mutual fund or its schemes does not indicate the future performance of the scheme(s). The sponsor is not liable or responsible for any loss or shortfall resulting from the operation of the scheme(s). Mutual Fund Investments are subject to market risks. Read the Scheme Information Document and Statement of Additional Information carefully before investing.

Mutual Funds
: Triple Advantage
We all dream for a bright future for our loved ones and plan our investments accordingly. However markets fluctuations & changes in the economy can sometimes put an end to your dreams. Therefore it's advisable to spread your investments across different asset classes. Build wealth no matter what is happening in the economy There are obviously no guarantees but you can maximise your chances of making money irrespective of what is happening in the economy by investing in a diverse range of assets (such as equity, debt and gold). By balancing your investments across multiple asset classes, you tend to reduce risk of losing money to economic shocks (like the recent global financial crisis). Here's how Empirical studies have shown that between 1995 and 2009, if you had invested equally in stocks, bonds and gold, only once would you have lost money i.e. in 1995. In all the other 14 years, average returns from an equal mix of these three assets were positive. Growth through diversification There's always a solution. Axis Triple Advantage Fund helps you take advantage of diversification by investing in a mix of equity, fixed income and gold. This not only helps avoid monetary surprises but also provides opportunity for wealth growth. With Axis Triple Advantage Fund, if you have planned for something, chances are you should be able to go and get it. Key Features

Provides diversification across three asset classes viz. equity, fixed income and gold thereby leading to reduction in risk Returns potential not compromised even with reduced risk levels Returns more stable than pure equity or gold investments over the long term Offers convenience. Now one single application is sufficient for investment in three asset classes. 20 - 30% of investment in gold. Gold is a good hedge against financial crises.

So Go Ahead & Plan!

Disclaimer Statutory Details: Axis Mutual Fund, sponsored by Axis Bank Ltd., has been established as a Trust under the Indian Trusts Act, 1882 (liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC) Risk Factors: All Mutual funds and securities investments are subject to market risks and there is no guarantee that the investment objective of the scheme will be achieved. The NAV of the units issued by the Mutual Fund under the scheme can go up or down depending on various factors and forces affecting securities markets. Past performance of the Sponsor, its affiliates/the AMC/the mutual fund or its schemes does not indicate the future performance of the scheme. The sponsor is not liable or responsible for any loss or shortfall resulting from the operation of the scheme. Investments in the scheme are subject to various investment risks such as trading volume risk, settlement risk, liquidity risk, default risk, risk of possible loss of principal, etc. Equity and equity related instruments are volatile by nature. Investments in gold exchange traded funds are subject to market risk, risks associated with investment in physical gold, liquidity risk, counterparty risk, etc. For detailed risk factors, please refer to the SID. Mutual Fund Investments are subject to market risks. Please read the Scheme Information Document and Statement of Additional Information (SID & SAI) carefully before investing. Axis Triple Advantage Fund (an open ended hybrid fund) is only the name of the Scheme and does not in any manner indicate either the quality of the Scheme, its future prospects or returns.

Mutual Funds
: Fixed Maturity Plans
Fixed Maturity Plans are mutual funds schemes with a pre-specified tenure. The basic objective of FMPs is to generate steady returns over a fixed period, thus immunizing investors against market fluctuations. FMP is an ideal product for all types of investors seeking to provide benefit across different parameters such as different maturities, minimum risk and tax efficient better returns.

Fixed Maturity Plans are mutual funds schemes with a pre-specified tenure. The basic objective of FMPs is to generate steady returns over a fixed period, thus immunizing investors against market fluctuations. FMP is an ideal product for all types of investors seeking to provide benefit across different parameters such as different maturities, minimum risk and tax efficient better returns. Features
Fixed Tenure

The tenure can be of different maturities, from one month to three years. One can invest in the relevant plan depending upon his investment horizon and the requirement of cash flow.
Investment strategy

FMPs invest in fixed income instruments, like certificate of deposits (CD), commercial papers (CP), money market instruments, corporate bonds; debentures of reputed companies or in securities issued by Government of India and fixed deposits.
Closed-end funds

One can enter an FMP when they are launched and exit them when their pre-stated term is over. Benefits Capital Protection FMPs have less risk of capital loss due to their investment in debt and money market instruments.
Low interest rate sensitivity

FMPs are least exposed to interest rate risk as the fund holds the instruments till maturity getting a fixed rate of return.
Low credit & liquidity risk

They primarily invest in AAA, P1+ or such kind of good rated credit instruments with maturity profile of the securities in line with the maturity of the plan so there is also low credit risk with minimal liquidity risk involved.
Lower Cost

Since the instrument is held till maturity, there is a cost saving in respect of buying and selling of instruments.

Tax Benefits

FMP's score over fixed deposits because of their tax efficiencies both in the short term as well in the long term. When you put money in a fixed deposit, the interest gets added to your income. In FMPs longer than a year, if you elect to take all your gains as capital appreciation, the taxation is merely 10 per cent with indexation benefit or 20 percent with indexation.
Portfolio balancing

FMP not only suits a Fixed Income Investor but also complements the portfolio of Equity Oriented Investors. Equity investor can route his gains and invest in this product thereby utilizing his gains/surplus money in an effective way.
Double indexation benefit

Indexation helps to lower capital gains and hence lower the tax. Double indexation benefit gives an investor the advantage of indexing his investment to inflation for two years while remaining invested for a period of slightly more than 1 year.

Disclaimer Mutual Fund investments are subject to market risk. Please read the offer document carefully before investing.

Future Value SIP Calculator

Systematic Investment plans help you to plan for your long-term financial goals like your Child's education or buying your own house. All you need to do is to start saving a small amount every month for a fixed period and accumulate wealth over a period. To help you plan your investments, we have designed a special calculator. This calculator helps to compute the future value of your monthly investments (SIP). How to use the calculator? 1. Enter your financial goal which you wish to achieve. Your financial goal could be planning for your Child's education or buying your own house or your daughter's marriage. 2. Enter the amount you wish to save every month for this financial goal. 3. Enter the period (in number of months ) for which you wish to stay invested 4. Enter the expected rate of return (%) you hope to earn on your investments 5. Click on the "calculate" to get the "Future Value." The report appears on the screen. Click on print button above to take a print of this report

Future Value Calculator All fields marked with a * are mandatory. : Your financial goal is * You wish to achieve it in * :

months Rs % per Annum

How much would you like to invest every : month (your monthly SIP installment)? (Rs) * What is your expected rate of return for your investments? * :

Disclaimer The scenario depicted herein is for Illustration only and actual rate of return may vary. There are no guaranteed or assured returns. Results based on this calculator are not sufficient and should not be used for the development or implementation of an investment strategy. Mutual funds investments are subject to market risks.

About Partnership
Axis Bank has entered into a corporate agency agreement with Max New York Life, one of the most reputed Life Insurance companies in India. Axis Bank is in line with its core values of customer centricity, ethics, transparency, teamwork and ownership has entered into this arrangement to offer the best Life Insurance solutions to its customers. This new arrangement also earmarks the first step to top-class customer service by setting up dedicated MNYL Toll Free helpline and technology integration in bank branches to cater to Axis Bank customer queries who have bought Max New York Life insurance policies. This arrangement is complemented by Max New York Life's flexible product suite, service excellence, financial strength and internationally benchmarked training processes, which ensure that we are able to deliver the true value of life insurance to our customers. The product suite offered to our customers is based on the core needs of life insurance for an individual. Disclaimer For more details on risk factors, terms and conditions, please read sales brochure of respective products carefully before concluding a sale. For more details on Max New York Life Insurance Company Ltd, please log onto www.maxnewyorklife.com Insurance is the subject matter of solicitation. Axis Bank is a corporate agent of Max New York Life Insurance Company Limited. Corporate Office: Axis Bank Limited, Corporate Office, Bombay Dyeing Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai - 400 025. The Corporate Office of Max New York Insurance Company Limited : 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurgaon (Haryana) - 122002. Advertisement Reference Number - Axis/ MNYL/ Website/ 01