Bill Fanning

Overview

415-868-5656 / 323-454-3484 bill@billfanning.com

A results driven advertising and marketing communications specialist with a proven ability to manage and translate complex business objectives into successful, content rich, creative campaigns. Possessing a unique ability to bring together seemingly disparate resources and points-of-view to build both dynamic creative teams and highly productive workflows that yield effective and efficient results. A deep understanding of marketing strategy born from a history of boots-on-the-ground project management of interactive, web, direct, mobile, social, and broadcast content. - Business Development / Strategy - Resource / Personnel Allocation / Operations - Budget, Status, & Reporting - Agency / Client-side Experience - Producer / Project Manager - Integrated Web, Print, and Broadcast

Career Synopsis
BillFanning.com Consulting Project Manager, Marcom Bio-Rad Laboratories Hercules, CA 6/2010-present

- Lead a diverse team of designers, developers, editors, and art directors to produce ecommerce website revisions, product updates, point-of-sale flyers, tech notes, SKU updates, QR code evangelization/implementation, product manuals, information sheets, and general marketing collateral. - Work directly with Product Managers in the Life Science Research, Gene Expression Department managing resources, milestones, and the impact of manufacturing deadlines for marketing support of general consumables and new instrument product launches. - Manage internal design and production resources, external development teams, and define project scope and schedules for Apple iOS / Blackberry mobile app development, interactive web based flash system tours, and product feature video and demo projects. - Develop and improve social media strategies by working closely with clients to identify emerging user platforms, and deploy appropriate content across Bio-Rads corporate presence on YouTube, Facebook, iTunes/podcasting, and Twitter.

Interactive Content/Project Manager Catholic Healthcare West San Francisco, CA

4/2009-6/2010

- Primary point of contact for content collection and deployment for the simultaneous launch of 43 hospitals redesigned talent acquisition websites. - Responsible for extending and maintaining CHWs brand voice and strategy in their online presence including social media, general advertising, and internal communications. - Managed career site updates including UCM template/region realignment, user documentation, bugzilla puch lists, content migration and editing as well as liaison between technology, creative, and lead department stakeholders. - Extensive video asset management, copy editing, content management and creation including graphic elements and video compression/editing.

Digital Strategist Gauger & Associates San Francisco, CA

- Identified and developed execution plans for key online opportunities for client sales growth as part of a business development project.

12/2009-1/2010 2/2009-3/2009 6/2008-2/2009

Interactive Producer, LifeScan - Anderson DDB San Francisco, CA Interactive/Web Producer - JWT Boom San Francisco, CA
A division of J. Walter Thompson advertising specializing in integrated marketing to the 40+ and Boomer demographic. Clients: Shea Homes/Trilogy, MOAA, National Senior Games Association, Eastland Shoes

- Represented the agencys interests and concerns during initial stages of move of the LifeScans site to Johnson & Johnsons Drupal CMS.

- Worked directly with clients developing site strategy, usability, as well as social networking, viral and online/offline media support components. - Created strategic web based promotions designed to direct users to product features and to ultimately increase customer registration, lead generation and finally product sales with campaigns that included banners, landing pages, email blasts, direct, broadcast and newspaper support. - Established timelines, statements of work (SOW), milestones, and budgets for various initiatives including on-line banners, websites, landing pages, e-newsletters, micro-sites, and email blast projects as well as working within and maintaining established profitability guidelines. - Identified necessary project resources to implement Flash, Ajax, video, HTML/XML components in a variety of interactive projects. - Point person for in-house video production needs, including presentations, compression for web, event editing and DVD authoring/programming. - Worked with Media and SEO teams, utilized DART (DFA), Web Trends, banner and URL tags and spotlight tags, to measure campaign effectiveness - updated client CMS and HTML code as needed in existing templates and managed reconciliation of all media spends.

Resource Manager - Organic San Francisco, CA

An exclusively online and interactive web development and advertising agency. Clients: Bank of America, Mitsubishi, Levi Strauss & Co., Chrysler, NetApp, Juniper Networks, Geek Squad, Sony Computer Entertainment

12/2007-6/2008

- Responsible for resource management for the entire West Coast office including allocating and securing internal and contractor resources for billable project work. - Using the ChangePoint system and proprietary reports, prepared resourcing grids and utilization reports to effectively manage project needs for local personnel requests in addition to requests from Resource Managers across the companys network of production offices. - Assessed resourcing across multiple billing quarters to more accurately forecast long term staffing needs and instituted reports highlighting short term utilization as well as forecasting anticipated drops in resource utilization in order to more proactively maintain resource productivity. - Led resourcing meetings with local account service and project management teams to review upcoming projects and staffing needs and participated in interoffice network resourcing conference calls in order to effectively share resources across the Organic network.

BillFanning.com Consulting Project Manager, BMW GreySF San Francisco, CA

- Exclusive to the BMW client, managed teams in San Francisco and Los Angeles to produce nationally distributed ads and promotions.

10/2007-11/2007 8/2007-10/2007

Traffic/Project Manager, Wells Fargo - Publicis Modem San Francisco, CA

- Managed multi-discipline teams to produce B2B, B2C, DM marketing material including letters, postcards, and promotional materials.

Integrated Producer/Project Manager - Maiden Lane, Inc. San Francisco, CA

A traditional advertising agency specializing in branding, direct marketing, and media for print, broadcast and interactive messaging. Clients: Del Monte, AARP, Delta Dental, The Examiner, Fisher-Price, Chevys, Williams-Sonoma, Fathead

1/2005-7/2007

- Worked with internal teams refining website usability, as well as creating viral content and online/offline media support components. - Participated in status meetings with clients and vendors to review project progress, budgets, milestones, and strategy - updated schedules and timetables to reflect project changes - issued production specs and time-of-staff estimates. - Directed freelance studio staffing needs - evaluated resumes, worked with placement agencies, managing staffing hours, and coordinating and gauging the agencys workload through the studio. - Managed approvals of projects through the creative, print, interactive, and account teams and shepherded work through the studio, legal, mechanical, and proofing process for final release to the production department. - Instituted a consistent project management processes between multi-functional teams and brought clients into the project cycle by adopting online resource and project management tools creating an enterprise-class presence for a mid-sized company at a significant savings. - Lead in-house video editing and production services, including presentations and assets for new business, video compression for client websites, editing for focus group assets and authoring and scripting DVD material.

Studio Services/Marketing Project Manager - Howry Design Associates San Francisco, CA

A full-service design studio specializing in brand identity and annual report work primarily in the biotech and pharmaceutical industries. Clients: Affymetrix, Del Monte, First Republic Bank, Townsend & Townsend & Crew

4/2002-12/2004

- Coordinating logistics of business development efforts including maintaining company collateral, creating corporate briefs, managing mass mailings, authoring DVD presentations, handling all LexisNexis research, and purchasing research lists. - Design of production database systems to manage job numbers, time tracking, project costs, and time sheets. - Working with the CFO to manage vendor invoices and client billing as well as payment schedules and priorities for photographers, stock image suppliers, printers, freelance production staff, vendors, and video service suppliers.

Operations & Studio Manager - TDC/The Design Company San Francisco, CA

A corporate, retail and package design studio providing naming and consumer research services to Fortune 1000 companies. Clients: McKesson, Chicken of the Sea

7/2001-4/2002

- Responsible for negotiating, processing, and estimating outside vendor costs, managing expense reports, coordinating freelancers, facility management, employment/recruitment, building maintenance, supplies, and services. - Created and implemented systems to manage job numbers, time tracking, project reporting, as well as budgeting and creative time sheets. - Wrote and manage company communications, including client correspondence, proofing company proposals, support material for employee orientation, procedural updates, meeting minutes, as well as changes and updates to the employment manual.

Operations/Creative Project Manager - Brandfusion San Francisco, CA

A traditional advertising agency specializing in direct marketing, print and online advertising. Clients: Nextel, Canon Wines, Fresh Choice, Handlery Hotels, The San Francisco Center, Oracle Services, E*Trade

1/1997-6/2001

- Liaison between Account Service and Creative departments, managing creative resources to meet client/agency budgets and deadlines. - Managed and instituted weekly work-in-progress (WIP) meeting for both the Account Service and Creative departments enabling both groups to create priorities, set timetables, and establish clear client schedules. - Responsible for spearheading various web, print, and collateral projects, managing staff and freelance creative, programmers, and vendors.

Manager Broadcast Digital Video and Legal Services - Ingalls, Quinn & Johnson Boston, MA Operations/Traffic Manager - WCVB-TV 5 Boston, MA Operations Manager - Century III Teleproductions Boston, MA Film Supervisor - Penpoint Animation Boston, MA

Education & Related Experience

- Bachelor of Science, Communications/Media Fitchburg, MA - Member: DVPA (Digital Video Professionals Association), ISOC (Internet Society), IWA-HWG (International Webmasters Association-HTML Writers Guild), Electronic Frontier Foundation), SF Cutters (FCP User Group) - MS Project, eManager, DART, ChangePoint, Sharepoint, Workamajig, Project X, ACT!, Salesforce, Dreamweaver, Rapidweaver, Basecamp, FileMaker Pro Advanced, InDesign, Photoshop, WordPress, Avid, DVD Studio Pro, After Effects, Oracle UCM/Stellent, Compressor, Sorenson Squeeze, Final Cut Studio