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Ob jec

tiv e

of pr

oje ct

wo rk

The maj

or obj

ecti ve

of my

proj ect

to find

the mar

ket sha

re of

LG in

yea r

200 7an

d 200

8 so far.

Mar ket

sha re

is a calc

ulat ion

whi ch

sho ws

wha t is

the posi

tion of

sale s of

co mp

any pro

duc t in

co mp

are wit

h co

mp etit

ors pro

duc t.

To find

the mar

ket sha

re of

co mp

any ,

the thin

gs that

I had

to find

are: -

1.L G

tota l

sale in

yea r

200 7 to

200 8.

2.T otal

sale of

co mp

etit or

pro duc

t in peri

od 200

7200

8.

The abo

ve dat

a that

are req

uire d to

calc ulat

e the

mar ket

sha re

of LG,

gat her

edb y

sur vey

met hod

. Tot

al sale

of pro

duc t

coul d

fou nd

by dea

ler sur

vey .

So,t hro

ugh the

que stio

nna ire

we sur

vey all

the dea

lers of

Co mp

etit or

Co mp

any LG

in regi

on. The

mai n

co mp

etit or

of LG

in Ho

me App

lian ces

ind ustr

y isW

hirl poo

l, Sa

ms ung

& Vid

eoc on.

Me tho

dol og

Sa mp

ling uni

t:

The sur

vey targ

ete d

all the

Dea lers

of LG

and dea

lers of

mai n

co mp

etit

ors like

Sa ms

ung ,

LG, and

Vid eoc

on in

Gor akh

pur city

and nea

rby regi

on.

Sa mp

le siz

e:

My who

le sam

ple size

is 35

dea lers

of LG,

Sa ms

ung ,

Vid eoc

on

& Whi

rlpo ol.

Dat

a coll

ecti on

me tho

d:

The dat

a was

coll ect

thro ugh

que stio

nna ire

met hod

. The

que stio

nna ire

con sist

sof bot

h ope

n and

clos e

end ed

que stio

n to get

the bett

er und

erst and

ing of

the sur

vey .

Nat ure

of dat

a:

Pri mar

y dat

a coll

ect ed

thro ugh

que stio

nna ire,

stru ctur

ed inte

rvie w.

Sec ond

ary dat

a coll

ect ed

thro ugh

->
i.

We bsit

e(w ww.

lge. co

m)
ii.

Ne ws

pap er(B

usin ess

Tim es)

iii.

Ma gazi

nes (Bu

sine ss

Tod ay)

iv.

Bro ach

er of

Whi rlpo

ol pro

duc ts

v.

Boo ks(

Fort une

500 co

mp any

ana lysi

s)

CH AP

TE R II

Ind ust

ry Pro

file

Mar ket

Ove rvie

The sect

or has

bee n

gro win

g ste

adil y

Con su

mer Elec

tron ics

Pro duc

tion

Co mp

etiti ve

Adv ant

age s

Key Do

me stic

and For

eig n

Play ers

Indi a

will be

a hig

h gro

wth mar

ket in

the

elec tron

ics mar

ket

Ma rke

t Ov

erv ie

The glo

bal elec

tron ics

ind ustr

y is gro

win g

rapi dly.

Fro m

an esti

mat ed

size ofU

S$ 950

billi on

in 200

5, it is

esti mat

ed to

gro w

to nea

rly US$

210 0

billi on

by2 010

. The

mar ket

is do

min ate

d by

Asia n

cou ntri

es suc

h as Chi

na, Tai

wan ,Sin

gap ore

and Sou

th Kor

ea. The

ind ustr

y is cha

ract eriz

ed by

rapi d

inn ova

tion and

spe ed

to mar

ket, sho

rt pro

duc

t life

cycl e,

hig hly

aut om

ate d

ma nuf

act urin

g to giv

e con

sist ent

qua lity

at low

cost ,hig

h vol

um e

pro duc

tion ,

con tinu

ous imp

rov em

ent in

cap abili

ties for

red ucin

gco sts

and prof

it acc

rual thro

ugh vol

um es.

Indi as

elec tron

ics ind

ustr y is

nas cen

t by glo

bal sta

nda rds.

Des pite

a pop

ulat ion

of ove

r one

billi on,

Indi a

has a

rela tive

ly sma

ll elec

tron ics

mar ket.

It is ran

ked twe

ntysixt

h wor

ldwi de

in ter

ms of

sale s

and twe

ntynint

h in ter

ms ofpr

odu ctio

n. The

tota l

size of

the ind

ustr y in

200 4-

05 was

US$ 11

billi on.I

ndi as

Elec tron

ics sect

or has

six key

seg me

nts The

Indi an

elec tron

ic ind

ustr y is

divi ded

into six

seg me

nts: Con

su mer

elec tron

ics, Ind

ustr ial

elec tron

ics, Co

mp uter

s, Stra

tegi c

elec tron

ics, Co

mm unic

atio n

and Bro

adc asti

ng equ

ipm ent

and Elec

tron ic

co mp

one nts.

The con

su mer

elec tron

ics sect

or do

min ate

s thei

ndu stry

wit h

27 per

cen t

sha re

and has

ben efit

ed fro

m a larg

e and

exp and

ing mar

ket. The

ind ustr

ial elec

tron ics

and co

mp uter

sect or

eac h

has a

sha re

of ove

r15 per

cen t.

Elec tron

ics Pro

duc tion

(20 04-

05) Con

su mer

34 %

Elec tron

ics Ind

ustr ial

Elec tron

ics 15

% Co

mp uter

s 18

% Co

mm n. &

Bro ad.

Eqp t.

9% Stra

tegi c

Elec tron

ics 6%

Co mp

one nts

18 %

Co nsu

me r

ele ctr

oni cs

Con su

mer elec

tron ics

con sist

s of pro

duc ts

that are

dire ctly

con su

me d

by end

use

rs, suc

h as tele

visi ons,

VC D/M

P3 pla

yer s,

mic row

ave ove

ns, was

hin gm

achi ne,

refri ger

ator ,

aircon

diti one

r, etc.

This seg

me nt

has a

larg em

anu fact

urin g

bas e,

and is

quit e

co mp

etiti ve,

wit h

pre sen

ce of

sev eral

glo bal

pla yer

s in

Indi a.

Ind ust

rial Ele

ctr oni

cs

The Ind

ustr ial

elec tron

ics seg

me nt

incl ude

s pro

duc ts

that are

use d

by oth

erin dus

trie s,

suc h as

pro ces

s con

trol inst

rum ent

atio n,

aut om

atio n

syst em

s, Tes

tan d

me asu

ring (T&

M) inst

rum ent

s and

me dica

l inst

rum

ent s.

Co mp

ute rs

This seg

me nt

incl ude

s per

son al

co mp

uter s,

ser ver

s, wor

ksta tion

s,

sup erc

om put

ers, dat

a pro

ces sing

equ ipm

ent and

peri phe

rals suc

h as mo

nito rs,k

eyb oar

ds, disk

driv es,

prin ters

, plot

ters ,

digi tize

rs, SMP

S, mo

de ms,

net wor

kin g

pro duc

ts and

add -on

car ds.

Str ate

gic Ele

ctr oni

cs

The stra

tegi c

elec tron

ics seg

me nt

cov ers

Sat ellit

e bas

e co

mm unic

atio ns,

Nav igat

ion and

sur veill

anc e,

und erw

ater elec

tron ics

and infr

a red

bas edd

ete ctio

n, disa

ster ma

nag em

ent and

GPS bas

ed Veh

icle trac

kin g

syst em

s. The

seg me

nt has

a nu

mb er

of ma

nuf act

urin g

unit s

bot h in

the pub

lic and

Priv ate

sect ors.

Co m

mu nic

ati on

an d

Bro adc

asti ng

Eq uip

me nt

The co

mm unic

atio n

and bro

adc asti

ng equ

ipm ent

seg me

nt incl

ude s

digi tal

Exc han

ges (EP

ABX ,

RAX ,

TAX and

MA X),

Tra ns

mis sion

equ ipm

ent tou

ch as

HF/ VHF

/Mic row

ave tran

srec

eive rs,

sat ellit

e co

mm unic

atio n

ter min

als,

opti cal

Fibe r

co mm

unic atio

n equ

ipm ent,

trop osc

atte r

equ ipm

ent, two

way

radi o

co mm

unic atio

n equ

ipm ent,

etc.

Ele ctr

oni cs

Co mp

on ent

The elec

tron ics

co mp

one nts

seg me

nt cat

ers to

the req

uire me

nts of

con su

mer elec

tron ics,

tele co

m, def

ens e

and info

rma tion

tec hno

log y

sect ors.

The co

mp one

nts in

pro duc

tion in

Indi a at

pre sen

t incl

ude TV

pict ure

tub es

(bla ck&

whi te

and colo

ur), mo

nito r

tub es,

dio des

and tran

sist ors,

pow er

dev ices

, ICs,

hyb rid

mic roci

rcui ts,

resi stor

s, cap

acit ors

(pla stic

film ,

elec trol

ytic ,

tant alu

m,c era

mic ),

con nec

tors ,

Swi tch

es, rela

ys, ma

gne tic

hea ds,

DC mic

ro mot

ors and

tap e

dec k

me cha

nis m,P

CBs ,

crys tals

, lou

dsp eak

ers and

har d

and soft

ferri tes.

The con

su mer

elec tron

ic sect

or in

gen eral

and the

colo ur

tele visi

on (CT

V) ind

ustr y

inp arti

cula r is

the gro

wth eng

ine for

elec tron

ic co

mp

one nts.
market share of LG
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Pandian Rajakkilileft a comment i'm doing mba ........your report will be very useful for me pls let me download it.......or mail me@....pandianece2006@gmail.com. 6 days ago

Monisha Singhleft a comment It wonderfully done... the way its is presented and the hard work put into it.. is clearly showing... I am also doing my project on LG but in Finance.. need some of the help from your project... would be grateful if you could mail it to me on manu45929@hotmail.com.... thanx 07 / 21 / 2010

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