Documente Academic
Documente Profesional
Documente Cultură
Content
3 The dialogue is now Key notes by Filip jan Depauw 4 he bright future of retail shopping T New trends will determine the shopping experience by Marian Salzman 10 nspiring concepts create consumer desire I uccessful lighting and interior designs contribute S to increased sales 14 isionary proposals: V The enormous potential of lighting moods and displays 4 he story continues once the store closes 2 T An interview with Herman Konings about the new challenges in the retail area by Anneke Bokern 8 How to achieve operational efficiency 2 esign and lighting solutions need to be adaptable and D flexible. A commitment to further sustainability 32 isionary proposals: V New form-factors and control tools for customized lighting solutions 8 ashion People Light 3 F ignificant energy savings, intelligent control options and S spectacular colour plays open up new worlds in the fashion retail sector. LEDs drive inspirational store designs 4 uture scenarios: 4 F When light and material become one New technologies and ideas for future lighting 0 mpressions from the workshops 5 I napshots, trends and inspirations from the workshops S held in Hong Kong, New York and London 53 Participants 4 Imprint 5
Content
The retail lighting industry is undergoing a remarkable transformation in which Philips plays an active and leading role.
To detect, understand and act upon regional and global retail trends Philips is in a constant dialogue with experts around the globe. Revenue enhancement, a greater shopping experience, a higher operational efficiency or just simplification are some of the high-level themes covered. Together with architects, lighting designers and retail specialists, we develop a basis for discussion and new approaches. Our fascinating technology development will enable some of these routes and bring them to life. This workbook captures ideas and results from three workshops held in London, Hong Kong and New York. We want to share them with you and so trigger new open dialogues that will drive relevant and innovative retail lighting solutions.
Augmented reality
At one time, we were all wondering if life would be conducted through virtual reality goggles (in virtual worlds such as Second Life, it sometimes is). But the trend is pointing to a hybrid of virtual and real-world elements. Augmented reality is a twoway street; shopping online is more store-like, but shopping in-store must be more Web-like. Among the changes it will bring to stores: access points to online information and products that can communicate interactively. To take advantage, stores need an intelligent, progressive approach to design, much in the same way that the Web 2.0 site must be flexible enough to adopt evolving media types and features. Clothing retailer Zara is well known for its fast production cycle, its eschewing of fashions traditional seasons and its scarcity-creating strategies. Zaras approach is bold, especially in fashion. But as retailers in all sectors are catering to various demographics simultaneously, as well as keeping current with trends and new technologies, the Zara Effect is taking hold across retail. The Bright Future: At bazaar-type markets, long ago and now, prices change throughout the day. Prices go up. Prices go down. In the near future, the pace of retail, as in the Zara Effect, coupled with the power of augmented reality will let individual stores float their prices. Prices could change daily, with micro-sales, even by the hour. A product skyrocketing in popularity could be instantly featured in all stores digital marketing displays, making sure each store can ride the wave before the product loses its luster with consumers. In short, a stores prices, offerings and marketing materials will change minute by minute, in response to real-time information and with the power of LED display, digital technology and augmented reality innovation.
The Corner Store Different areas and concepts for different customers. The Corner Store is the answer to differing customer needs, with lighting being one way of highlighting a stores visual cues to consumers.
Sporty
ut Yo h
Exclusive
The Zara Effect Shoppers cannot be sure that something that has caught their eye will appear in the store again or can be found at another Zara store, even in the same city. On the other hand, they also know that everyone they meet will not be wearing it.
The Economist
c B a si
Glamour
Corner Store
Sector blurring
What would a supermarket today be if it were devoid of a bank branch, Starbucks kiosk or iPoddispensing machine? It would be last year. Today, sector blurring is bringing everything together. This has been enabled by other trends such as augmented reality and assessment of what a local consumer wants not just what a store offers. A balance between the local and foreign consumer will be achieved by store format. Products in stores must satisfy the needs of local customers, but the shopping experience must be novel enough to make a tourist want to participate (by buying).
Marian Salzman
is an American advertising and public relations executive. She is currently president of Euro RSCG Worldwide PR North America as well as a member of the holding company and Euro RSCG Worldwides Executive Committee, with brand reputation oversight for the company and key executives globally. Born in New York City, she studied sociology at Brown University and the Harvard Graduate School of Arts and Science. Salzmans early career focused on the development of new research methodologies, from slumber parties for tweenagers to the creation of Cyberdialogue, to leveraging instant messaging and chat rooms for social research. Salzman was the first advertising professional to use online focus groups and is known as a social media expert today. She is the recipient of numerous international awards and the author of several books on future trends.
The total tie-in: Its not new technology. Its a new narrative.
None of these trends can be taken out of the context. As customers connect in stores, theyll create micro-trends as they announce their purchase in real time through their social networks, providing image-rich displays of their purchases by using augmented-reality kiosks in the store. Their socially networked friends like what they see and buy it. The item becomes more popular and within a day the store (even if its just that particular branch) receives a refresh of the item, a real-time adjustment in price based on intelligent analysis (not local guesswork) and a digital update of marketing materials to generate more sales.
Online and offline virtual and real worlds: In times of increasing overlap between these areas, the creators of store interiors need to realign themselves, redefine their objectives, and identify clear strategies for the future. The added value of the real shopping world compared to virtual spaces remains: in the store the brand becomes a multi-layered world of experience that customers assimilate sensually and directly, whether they are in the changing room, drinking coffee, in the VIP room or looking at the store window. The impact of individual fashion items can be enhanced by skilfully designing the store interior as a multi-layered brand universe that asks to be touched and tried on, encourages consumers to spend time inside and arouses their curiosity. Shoppers immerse themselves in this way in a
glittering world of brand identity. Inside the store they experience moods and surprises that make their encounter with the brand unique and win them over. Consumers attention and well-being, i.e. their actual experiences inside the store, are therefore key design aspects for fashion retail stores. If the architecture and lighting design flexibly react to these challenges, they lay the basis for a constant dialogue with the target audience and contribute significantly to an increase in revenue. The trend of the past few years has shown how the shopping world can become an experience cosmos: pop-up or flagship stores transform sales areas into stages for encounters. They serve as ideal settings for individual items and the brand language, and react flexibly to the wishes and needs of customers. Twinkling ceiling lights and changing light moods lend an atmosphere to rooms and make entire collections sparkle in the best possible light. They generate radiant surprises and create a feel-good ambience that can be precisely controlled to attract shoppers. Flexible, software-controlled, LED-based lighting solutions transform fashion worlds into
seasonal worlds of experience and make use of a carefully targeted surprise factor that can react to marketing strategies. The possibilities of light-emitting diodes are far from being exhausted, however. They leave a great deal of scope for the future: How can lighting atmospheres be employed to increase consumers well-being to an even higher level? Which specific lighting solutions optimize the changing seasonal design scenarios determined by weather conditions and cultural factors? Which are the right tools for transporting the brand image from the inside to the street outside? How can the online shopping world be interwoven with the real world to form a single entity? Which lighting effects can be used to bridge stores closing times?
10
Abercrombie & Fitch is all about the atmosphere and the story, it is more like a club design, loud music, all the shoppers dancing. Its really about the brand, the story.
Ed Ng, ABConcept, Hong Kong
Creating confidence
A consumers decision to buy a product often depends on a preceding self-assuring look in the mirror. For this reason, Este Lauder and Philips Lighting have developed a vanity mirror for fitting rooms that generates surprising and inspiring lighting effects. Using a portable controller, customers can adjust the integrated diffuse front-lighting of the mirror. Creating different ambiances and simulating various moods, the lighting enables shoppers to properly see how a product looks on them. By selecting a preset lighting scene, the lights can be both natural and flattering. The vanity mirror therefore gives customers the opportunity to check future appearances and to imagine how they would look on different occasions.
The shopping experience needs to become more interactive and personalized. You need to surprise and engage the shopper.
Volker Katschinski, Dan Pearlman Markenarchitektur, Berlin
Inspiring moods
The Asia Paints flagship store in Mumbai invites consumers to use colour confidently, with hundreds of lights suspended in an arch on a series of pedestals, each reacting to their individual colour choice. Motion sensors hidden within each pedestal send a pulse of the selected colour up through the archway lights and across the faade. Together with architects Fitch from Singapore, Mumbai-based lighting designers Dolly & Anil Valia have created an entire interactive universe of stunning colour effects. IColor Flex SLX are embedded in the suspended disks at the entrance. Using red, blue and green LEDs, the motion sensors and the Light System Manager create constant colour shifts.
12
13
Visionary proposals
Controlled and adjustable mood lighting and displays hold enormous potential for the shopping world of tomorrow. Interactive tools, the possibilities of augmented reality, and social media will similarly provide important signals when it comes to the meaning and scope of these future lighting solutions.
Seasonal concepts
To create the right context for fashion, the store interior reflects different seasonal atmospheres. To present the summer collections, dynamic lighting projections on the walls and ceiling simulate beach life with brilliant sunshine, for example, whereas for the winter collections the system creates a cool ambience that includes wind and snow. There is no need to change the whole interior when seasonal projections can be used to merely change the atmosphere, creating a unique shopping experience.
14
15
The challenge in retail is to engage with the customer in a different way. You need to create an exclusive community that represents the lifestyle of the target group and therefore create a desire to belong.
Volker Katschinski, Dan Pearlman Markenarchitektur, Berlin
16
17
Discovery lighting
Temporary special lighting for single shelves can arouse consumers curiosity. If the shopper is standing next to a rack, the lighting effects put the spotlight on single fashion items in order to enhance the shopping adventure. Such lighting control turns the store interior into a place of adventure and discovery.
Rating display
Computer-aided LED displays offer real-time feedback on the popularity of individual fashion items to consumers, revealing the number sold. Displayed alongside temporary special offers, this can make the customers choice easier: Do I buy the less popular or more popular shirt, or the one being sold at the special offer price?
18
19
Providing a stage for consumers and fashion items They have this VIP Room, so they have a totally different atmosphere compared with the store area.
Andy Leung, Work Techt Corporation, Hong Kong Sensing tools can control the spotlighting on single fashion items and follow the customer around the store. Lighting bridges controlled by the sensors guide consumers in specific directions and to specially highlighted areas. They experience the brand universe as an individual journey of discovery that assigns them VIP status.
20
21
The Retail space becomes multi-funtional. Lighting in combination with the interior can give different functions to the space. In the morning it is a coffee shop, during the day it is a store and in the evening in becomes a bar. Lighting can put people into the mood.
Lennart Wiechell, Schmidbuber + Partner Architektur und Corporate Design, Mchen/Berlin
Make me a star
When trying a new look, consumers get immediate feedback through social media. When they wear favourite fashion items on a special platform in the store, their appearance is rated and commented on by a wider community. Floodlights and spots create a catwalk effect. The store itself turns into a stage that transforms both consumers and individual fashion items into stars on a virtual global platform.
Lighting sensors
Imagine a shelf with an integrated sensor that reacts when merchandise is positioned in a certain location: LED spots that always display objects in optimal lighting, even if you change their position or insert new items.
Optical diffuser
With an optical diffuser that spreads the LED lighting source, the whole board of a shelf can be bathed in bright lighting instead of having light targeted on it. The beam shines in all directions, and the hidden light source showcases each item in a luminous surrounding.
22
23
How have we ended up with less time? Today, 60% of the workforce are employed in the knowledge and service sectors. They attend training classes after work, take their computers home, check emails at the breakfast table and often live far away from their workplaces. Work-related time has increased considerably. But at the same time, retail surroundings confront us with four times more product references than in 1985. A yoghurt brand, for instance, can include plain yoghurt as well as cherry, strawberry and forest fruit flavours. That makes four product references on the yoghurt shelf.
So how can this concept be transferred to the retail world? Well, over the past few years all the best-selling and most-appreciated products in Western Europe have been 0-1-2-3-products. In 2003 there was the iPod, in 2004 Senseo, in 2005 Google, in 2006 TomTom, in 2007 the iPhone, in 2008 Barack Obama.
So we have more options because there are more product variations? Yes, exactly. And the funny thing is that the surface area of retail spaces has increased very little at the same time. Within the same field of vision, were presented with four times as many options as before, but have less time to choose. The result is choice paralysis, the inability to make a choice. Another new syndrome, closely related to choice paralysis, is continuous partial attention. People arent able to focus on anything anymore, because they dont have time. They have a constant splitscreen perspective. All this results in a need for what I call the new normal.
Barack Obama? Yes, because of his clear communication style and his approachability.
Which consumer groups are we talking about here? The new normal probably appeals to younger people, but possibly not so much to the babyboomers. Thats right, but do you know what the funny thing is? At the moment, the babyboomers are the ones with the money. Compared to someone born before 1945, they have 2.5 times more spending power per capita. Thats because they earned more, but also because they were the first generation with double incomes. Now theyre all retiring 50 million in Europe alone in the next ten years. They have 45 hours of spare time per week, theyre mobile and they dont want to be old. After all, they grew up with sex, drugs and rockn roll. So they go on holiday, but also to restaurants and shops, because they like to spend their money. Theyre the SKIgeneration: Spending their Kids Inheritance.
25
digital aboriginals
flexistantialists
mediors
seniors
What does that mean for the following generation? Well, its not good news for the babybusters. They suffer from choice paralysis and have neither time nor money. Babybusters might have a better education, but not necessarily more spending power. For retailers that means theyre difficult to reach. They have no time and no money for funshopping. The babyboomers, in contrast, have lots of time and are looking for an experience. The retail sector could, for instance, react to this with mood lighting: psychedelic colours on weekdays for the babyboomers, and softer colours at the weekend, when the rest-seeking babybusters go shopping.
What role can new technologies such as Augmented Reality play in this context? Augmented Reality is going to be big. According to latest predictions, 80% of Western European adults will own a smartphone or tablet computer by 2015. Thats very important for the retail sector. With Augmented Reality, you can point your phone camera at an object and get information from the internet about it. This is where intail and pretail come into play. Pretail is when consumers can check at home what the new Ikea-sideboard would look like in their living room. In Sweden thats already possible. You put a webcam on the spot where the sideboard will stand, and the image appears on your computer.
Herman Konings
born 1964, is a professional trendwatcher and owner of Belgian trend and future research agency Pocket Marketing/nXT. He has a PhD degree in Theoretical Psychology from the Catholic University of Louvain (Belgium). In 1991 he founded Pocket Marketing and started focusing on social trends in presentations and seminars. After a few years it resulted in nXT, a think tank and guess imitating house for trends and forecasts. Apart from his own research and work, Herman Konings has reported to many international research agencies on trends and socio-cultural change.
millennium kids
front-end boomers
protoboomers
silent generation
stoc generation
Babyboomers versus Babybusters While the members of the babyboomer generation seek experiences, the babybusters are short of time and money, says Herman Konings. He thinks the decrease of spare time
babyboomers
will be the main current development which will have the biggest influence on retail design in the near future. Work-related time has increased considerably, but at the same time, consumers are confronted with four times more product references than in 1985. Augmented Reality can help retailers to reach consumers.
Doesnt that make life even more complicated? Technology is getting more intuitive all the time, more 0-1-2-3. Intail also offers lots of possibilities. If retailers have limited display space, but many product references, they can present only a few basic references for the consumer to touch and feel, and leave the rest to the internet or Augmented Reality. Another important concept is storytailing. No matter how static a product is, customers want an experience. Shops have to come alive, offer workshops or performances. Retailers have to mobilize people via social networks, but once theyre in they should create an atmosphere with human warmth as its focus. A log-off feeling. Storytelling helps achieve this. As Marshall McLuhan said: The story continues once the book closes. You might also say: once the store closes. Interview: Anneke Bokern
80
ag
90
40
60
20
30
50
70
10
27
Retail stores can change their appearance and the impact they have on customers by using modular elements and customizable lighting solutions. LED technology not only saves energy but also provides clear benefits through its operational efficiency. Pre-programmed light and colour scenarios can be easily controlled without prior knowledge, and programmed individually or in set sequences. The flexibility and durability of LEDs allows for a wide range of optional future usage possibilities. Spotlights or panels can be easily integrated into different spatial situations so that the light can be adapted in line with changing individual needs. In the event of renovations, alterations or relocations, new lighting systems are unnecessary, as the LED lighting elements can be transferred and adapted to the new store concepts. Straightforward installation also facilitates the conversion of conventional systems to the technology.
The use of LEDs can reduce energy consumption dramatically in day-to-day business. CO2 certificates and the cradle-to-cradle principle mean that light is becoming a symbol of a universal commitment to sustainability, something that is becoming increasingly important to customers. In recent years, green showing off has also become an increasingly visible trend in the fashion retail area. Lighting solutions can therefore serve to enhance the environmental credentials of a responsible fashion brand and provide evidence of its commitment in this respect. Sustainability is shown to mean more than just energy efficiency, drawing its relevance from the triad people, planet, profit, and linking these three categories with a key value that shapes the brand image.
The various aspects of operational efficiency interlock in the case of LED solutions: Lower energy consumption makes LEDs commercially profitable. They create optimal conditions for changing needs, and transform a store into a sustainable, responsible environment. The future of LED technology lies in developing further the range and versatility of its applications. Modules and plug-in systems enable tailor-made individual lighting solutions to be flexibly adapted and constantly reconfigured. Disposable luminaires enable a range of different applications which can be altered or extended on a modular basis in line with new spatial settings. New form factors and control mechanisms too enable complex perspectives that Philips Lighting has discussed together with lighting designers and architects at three international workshops. Far from being exhausted, the innovative potential of LEDs in relation to their operational efficiency is only now starting to be exploited.
28
29
Lighting example
With a dynamic lighting facade that dazzles in different colours, the Romantic Life-store in Hanghzhou sets clear standards in fashion retail design. The concept of Sako Design Studio includes different tools for attracting customers and keeping them inside the store as long as possible lighting leads the way to the design of the brand. Whereas the outside of the store is illuminated with AmbiScene, iColor Cove QLX and iplayer3 give the interior its characteristic fashionable atmosphere.
Variety and choice these are key things that relate not only to lighting but also to the fashion industry
Terry Waterhouse
Mauritz Design
Energy reduction
The lighting scheme in Dunnes department store in Ireland delivers high energy savings. Moreover, the installation includes a flexible dimming and switching control option that enables customers to have a completely new shopping experience. The SceneOn System offers a large variety of tones and colours, with its modular set-up allowing many different types of light sources to be integrated in a general or specific way. If Rotaris instead of conventional downlighters are used, the Light Master system can create individual scenarios, with the lighting effects in each case altered to suit the time of day and season or even the numbers of shoppers in the store.
Good lighting contributes significantly to the atmosphere I want to create. I expect LED technology to offer me more options
30
31
Visionary proposals
Future lighting will give retailers more options and increase operational efficiency. New shape factors and control tools will enable the creation of customized and truly sustainable lighting systems.
Saving energy
Lighting systems that react to customer frequency can save energy in an intelligent manner. With integrated motion sensors, the LED-panels turn on in full when a customer enters the shopping space, providing them with the sensation of brightness. At night in contrast, when the retail store is closed, the lighting system automatically shuts down to its minimum level.
Daylight integration
The lighting system makes use of daylight: The rays of sunlight are collected and directed as natural radiators into the store interior. Used alongside artificial lighting, daylight integration not only saves energy, it also surprises customers with natural lighting and true sustainability.
32
33
34
35
Magnetic ceiling
LED spots are fixed to the magnetic ceiling in drag-and-drop fashion with no exterior aids. The positions of the spots can be altered for each fashion collection and light objective, thereby enabling different zones and individual items to be highlighted. A magnetic ceiling therefore provides a whole new range of options for future lighting solutions.
Lighting-module system
Like Lego bricks, the suspended LED lights can be flexibly slotted together according to lighting need. The expandable system allows for tailor-made lighting by altering the number of radiators to match the number of highlighted zones. When moving or changing the architectural design, the lighting system can be easily converted or reinstalled to meet any new challenges.
36
37
Experience light
Light awakens emotions. Different atmospheres and effects influence the well-being of customers, and the experience factor whilst shopping provides stores with a changing face in which entire fashion collections can be shown off to best effect. The small size and minimal depth of LEDs mean that they can be easily integrated into ceilings, floors, and walls and even into furniture items to achieve these aims. They do not need additional reflectors to direct light or to protect the lighting element.
saving lamps can not only generate fascinating luminous fluxes and colour spectra, they can also be used to create vivid scenarios and colours using sensors or motion control.
39
Light itself becomes an illuminant LEDs can be used in any lighting fixtures, with virtually no limits on their flexibility or the range of possibilities. Through the integration of LEDs, walls and glass surfaces become fully usable. In the case of organic LEDs (OLEDs), light is emitted by entire surfaces rather than by large numbers of
The dome breathes An elegantly-lit dome is the focal point of Swedens oldest department store, PUB in Stockholm. 500 RGB LED lights hidden in the structure transform the dome into a living component that seems to breathe light. Different lighting scenarios convey different impressions: The morning, for example, starts with a 15-minute sunrise, with the colours becoming more intense in the afternoon and the pace increasing. Light in this way becomes a dynamic part of the architecture.
They also emit no infrared or ultraviolet radiation, so neither the illuminated surfaces nor the lighting elements themselves heat up. Using LEDs light and spatial impressions combine to form a uniform, homogenous experience. LEDs can also be installed in any luminous elements, as recessed lighting or spotlights the flexibility of their uses and applications is virtually limitless. Even when arranged in different ways, the light quality of LEDs remains constant and precisely defined in each colour temperature area (warm, neutral or cool white). In addition it can be smoothly dimmed. By mixing red, green and blue light points according to the RGB principle, colour arrangements can be created to support a wide range of communication aims. Adjusting the proportions of the individual light colours enables up to 16 million colours to be mixed. Completely new approaches for dynamic lighting concepts and sequences up to and including the presentation of moving images on large LED video screens create unusual experiential spaces that stimulate customers senses.
Unlimited possibilities LEDs are based on semiconductor technology and are software-controlled. Light intensity, colour, and temperature can all be adjusted and programmed according to individual needs. Special lighting effects for seasonal collections are just as feasible as highlights for temporary promotions.
40
41
between different lighting situations can also create feel-good scenarios for customers. Light intensity and colour temperature are adjusted in real time in response to changing daylight conditions. Day and night scenarios are also possible: Individual programming means that areas can be automatically lit less intensively when unused, and light intensity increased in the case of strong customer traffic. Online control of entire lighting systems also results in efficiency through versatility, as well as in additional energy advantages.
thus be optimally presented as retail spaces during the day, and transformed into atmospheric bars at night. Rapid and inconspicuous reprogramming consequently takes the place of time-consuming and costly structural alterations to new store designs. Moreover some LED lights can now be upgraded, with control units able to be replaced in a few easy steps and the appearance of luminaires altered.
Conversion is worthwhile
After just a few years, investment in LED lighting solutions will have paid off due to their more efficient light generation and longer service life. Besides high efficiency and low operating costs, a uniformly controlled LED lighting system means that there is no need for the costly deployment and complex maintenance of different lighting systems. Long-term, flexible and highly creative store concepts can be implemented with standardized lighting solutions and used according to need. Stores can
Now is the time to consider lighting solutions that can enhance your retail spaces and bring your brand alive. Philips can help you meet your lighting ambitions and create flexible, energyefficient and dynamic fashion lighting solutions. Designed to make your customer experience unforgettable.
Colour plays Unlimited freedom in the choice of colours, patterns, surfaces and assemblies make LEDs the perfect choice for skilful product showcasing. By mixing red, green and blue light points according to the RGB principle, they can be used to create colour arrangements, and by adjusting the proportions of the individual light colours, up to 16 million different colours can be mixed.
42
43
Future scenarios
When light and material become one
The small size and easy installation method of LEDs mean that they can currently be attached to walls, ceilings or shelves. In future, however, an even more efficient solution looks set to emerge: LEDs will be integrated into translucent materials, allowing plastics, wood, concrete and porcelain to glow from within. Instead of directing light into the room, space-defining elements will themselves start to give off light. The technical requirements for the integration of LEDs into components and furniture have already been met. Their development and refinement will open up a wide range of relevant future scenarios, with considerable innovative potential for fashion retail stores in particular.
Inside out
In large malls and busy shopping streets, retailers often find it difficult to gain the undivided attention of passers-by. If light lines are integrated into the walls and ceilings of a store, and these are extended to the area in front of the shop window, the brand image can also be experienced there. The uniform lines blur the boundaries between inside and outside. Customers experience both areas as a single unit, and in this way are guided into the store.
44
Future scenarios
Future scenarios
45
46
Future scenarios
Future scenarios
47
Lighting Shelf
Modular shelving systems with integrated LED solutions are versatile and can be used in new and different ways on an ongoing basis. Wherever light is needed, they provide precise highlights. During conversion work, no wires or cables need to be laid down for them.
48
Future scenarios
Future scenarios
49
New York
Which creative solutions can fashion retail designers use to incorporate the possibilities of augmented reality? Which tools allow interaction with customers, and to what extent is social media relevant for lighting systems in store designs? At the Fashion People Light workshop in New York, Philips presented for discussion lighting inspirations for the retail world of tomorrow.
The throbbing metropolis of New York provided the perfect setting for Philips North American workshop.
Experiencing light
What can LEDs do? And in which direction are the trends in retail lighting heading? Using concrete study objects, architects and designers at the workshop increased their knowledge of the technical aspects of LEDs.
Creative ideas
In small groups, they developed clear future visions for lighting scenarios for the retail world. What challenges need to be overcome if the fashion retail sector is to succeed in drawing consumers full attention to its brands and products?
50
51
London
Can light be a creative construction material? Architects and designers from eight different countries attended the Fashion People Light workshop in London in July 2010 to get to grips with this question. Together with Philips, the European experts discussed the trends and challenges of store design. Their visionary sketches on lighting design depict inspiring ideas for the shopping world of tomorrow.
Participants
Hong Kong New York
Bill Armstrong WILLIAM ARMSTRONG LIGHTING DESIGN, New York, NY www.wald-studio.com Mario Echeverria Echeverria Design Group, Coral Gables, FL www.echeverriadesign.com Don Hasulek Managing Director Fitch Arizona, Scottsdale, AZ www.fitch.com Amy Laughead Amy Lighting Design, Cincinnati, OH alaughead@hotmail.com Fred Margulies, Architect LEED AP Director of Marketing, Herschman Architects, Cleveland, OH www.herschmanarchitects.com Aaron M. Ruef Senior graphic designer FRCH, Cincinnati, OH www.frch.com Michael Stiller Lighting Designer, New York, NY www.michaelstiller.com Ian Tornquist Echeverria Design Group, Coral Gables, FL www.echeverriadesign.com Rob Weber Echeverria Design Group, Coral Gables, FL www.echeverriadesign.com
London
Maurizio Favetta King Size architects by King Size sas, Milano, Italy www.kingsizearchitects.com Volker Katschinski dan pearlman, Berlin, Germany www.danpearlman.com Claudia Kleine Jrg Krschner Formstelle, Munich, Germany www.formstelle.de Juliette Nielsen ATELIER LEK, 3021 EE Rotterdam, The Netherlands www.atelierlek.nl Anna Pedziwiatr Riegler Riewe Architekten ZT Ges.m.b.H, Graz, Austria www.rieglerriewe.co.at Heiner Probst LIGANOVA GmbH, Stuttgart, Germany www.liganova.de Prof. Hartmut Raiser Raiser Lopes Architekten/-innen, Stuttgart, Germany www.raiserlopes.com Andreas Ramseier RAMSEIER & ASSOCIATES LTD., Zurich, Switzerland www.ramseier-assoc.com Joo Costa Ribeiro EXTRASTUDIO, Lisbon, Portugal www.extrastudio.pt Gunnar Seel Seel Bobsin Partner Design-Konzeptionen, Hamburg, Germany www.sbpdesign.de Lennart Wiechell Schmidhuber + Partner GbR, Munich, Germany www.schmidhuber.de
Europe assembled
A total of 12 architects and designers from all over Europe came to the workshop in London. They combined their expertise and wide-ranging experiences from different countries to form an international network.
Creative vibrations
The group work took place in a relaxed and constructive atmosphere, with the ideas and sketches for specific lighting solutions being discussed by all the members together.
Rohini Bhardwaj Reliance Group, Navi Mumbai www.ril.com Cosmo Chan Metersbonwe (M&B), Shanghai www.metersbonwe.com Gao Chao IAD (Interior Architecture Design), Shanghai www.iad.com Tomoe Chou Work Tech Corporation, Tokyo www.worktech.com Nilesh Joshi Lifestyle Group, Bangalore nilesh.joshi@maxretailstores.com Andy Leung Work Tech Corporation, Hong Kong www.worktech.com Yilian Ng WGSN, Hong Kong www.wgsn.com Ed Ng ABConcept, Hong Kong www.abconcept.net Warinya Pintongkam(Jui) The Light Box, Singapore www.lightboxlighting.com Cheung Wai Yan, Queenie Metersbonwe (M&B), Shanghai www.metersbonwe.com Terry Waterhouse RedGOODSS, Hong Kong www.redgoodss.com
52
53
Notes
54
Notes
Notes
55
Imprint
Publisher Philips Lighting B.V. Mathildelaan 1 5611 BD Eindhoven The Netherlands +31 40 27 55099 www.philips.com info@philips.com Responsible for content Fabia Tetteroo-Bueno Lisette Ditters Nina Rosenthal Luc Vinkenvleugel Filip jan Depauw Philips Lighting Editorial team Zorica Funk Sandra Hofmeister Hildegard Wnger Institut fr internationale Architektur-Dokumentation GmbH & Co. KG Hackerbrcke 6 80335 Munich/Germany Design concept, layout and illustration bia graphic design Birgit Grabner Vienna/Austria Printing Universal, Munich/Germany 2011 The magazine and all articles contained therein are protected by copyright. They may not be reproduced without prior permission of the publisher. Editorial contributions and comments do not necessarily reflect the publishers opinion. If some authors of photographs were not determined despite careful research, copyrights are nevertheless protected. Please notify the publisher if applicable.
56
Imprint