CUPRINS

Argument………………………………………………………………………………………....3

Capitolul 1. Tipuri de promovare in comert...............................................................................6

1.1. Metode de promovare offline........................................................................................6
1.2. Metode de promovare online........................................................................................7

Capitolul 2. Prezentarea generala a S.C. Carrefour S.A..........................................................9

2.1. Istoric…………………………………...…………………………………………….9
2.1. Strategia S.C. Carrefour S.A……………………………………...…………...…….10
2.1. Serviciile oferite de S.C. Carrefour S.A.....................................................................12
2.4. Marca proprie a S.C Carrefour S.A ...........................................................................13

Capitolul 3. Tehnicile de promovare online utilizate de S.C Carrefour S.A..........................15

3.1. Beneficiile promovarii online.....................................................................................15
3.2. Canale de promovare online.......................................................................................16
3.3. ChatBot.......................................................................................................................19

Concluzii.......................................................................................................................................21

Bibliografie...................................................................................................................................22

Anexe.............................................................................................................................................33