RON BROCKWELL

ronald.brockwell@yahoo.com | C: 210.289.7321 Converse, TX 78109

SENIOR SALES AND OPERATIONS MANAGEMENT

Strategic and versatile executive with 20+ years of experience driving business growth and groundbreaking profitability in highly competitive markets. Champion and driver of transformational programsrevitalized underperforming teams, led seamless acquisition integrations, and streamlined core processes. Leads and inspires sales and operations teams to set new records in revenue, profits, and customer retention. Leverages refined front-line selling and relationship management expertise to increase both company and client visibility and success. Areas of expertise include: Distribution, Inventory Management, Process Improvement, Workflow Optimization, Six Sigma, Kaizen, Scheduling, P&L Project Management, Restructuring, Strategic Planning, Logistics, Vendor Relations, Cost Reduction & Elimination Expense Control, Sarbanes Oxley, Business Development, Competitive Analysis, Sales Cycle Management, Negotiations Market Analysis, Product Marketing, Channel Development, Merchandising, Policy Development, Workforce Planning

PROFESSIONAL EXPERIENCE DELI EXPRESS [$180M revenue and 1K employees] Eden Prairie, MN
1989 to 2010
Promoted through a series of increasingly responsible general and sales management positions at the #1 US supplier and distributor of food service products and programs for the convenience store industry. Leadership Highlights: Composed annual business plans for business expansion, sales growth, cost savings, and profit improvement. Key player in the product development and controlled rollouts of new Roller Grill and Hot to Go breakfast and lunch SKUs. Increased market penetration, boosted profitability, reduced inventory write-offs, and increased customer satisfaction by accurately allocating product volume to customer base. Forged and maintained strategic relationships with key clients including Loves Travel Stops, Army Air Force Exchange Service (AAFES), and Stripes. Pioneered Kaizen programs that streamlined processes and slashed costs across the board. Directed and contributed to teams that standardized communications for direct store delivery, crafted operating standards for distribution systems, wrote position descriptions, and established performance benchmarks for management positions. Leader of National Disaster Team that established emergency processes to reduce risks and sustain profitable operations through major crises.

Region Manager (2010)

Directed the sales, logistics, strategic planning, and overall financial performance of 5-state region with $16M annual revenue budget and $5.4M annual operating budget. Grew year-over-year revenue and profits 10%+ for AAFES and Loves Travel Centers. Achieved record-breaking results in 2010. Saved $100K distribution costs by reducing travel miles within the region at $1/mile minimum savings.

Division Manager (2005 to 2010)

Provided strategic direction and P&L oversight for 13-state division with $44M revenue budget and $19M operating budget. Led 7 direct reports, including 4 region managers and 3 division account executives. Increased sales 16.9% and NOI 28.2% throughout tenure. Achieved record sales and profitability year after year. Lifted AAFES business 25% by forging joint venture with Global Military Marketing to service all locations worldwide. Awarded AAFES Vender of the Year 2007 for Customer Service Led division to top performance nationwide and won 2 Division Manager of the Year awards for eclipsing all revenue, gross profit, and net operating income goals. Achieved 10% year-over-year sales growth with AAFES, Stripes, and Loves Travel Stops by continually positioning Deli Express as trusted business partner.

RON BROCKWELL | ronald.brockwell@yahoo.com | C: 210.289.7321

Region Manager (1989 to 2005)

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Directed P&L management for 4-state Southern region with $15.7M annual revenue budget and $5.9M operating budget. Provided leadership direction for 6 district managers and 2 regional account executives.

Drove strategic plans for the successful and profitable acquisitions of Scobee Foods and Regal Foods. These acquisitions increased revenue by 2M and NOI 5OOK. Honored with 3 Region Manager of the Year awards for outperforming 8 regions nationwide in sales and profit. Awarded Vendor of the Year for increasing Stripes year-over-year business 50%. Rolled out bulk product program to entire customer base, eventually adopted as staple across all Stripes stores.

PREVIOUS EXPERIENCE
Vice President of DSD Sales, Operations, and Distribution at Herby Foods and Director of Home Market Sales at American Bottling Company.

EDUCATION & PROFESSIONAL DEVELOPMENT

Executive Program Strategic Planning for General Managers University of Minnesota Minneapolis, MN Six Sigma Kaizen/Lean Management Sarbanes Oxley (SOX) Fortune Management Training Safety Leadership