1. Company name- Softage is a multimedia development company.

They provide design and development of video and audio processing systems, image and pattern recognition software development, multimedia application development of software for Videoconferencing and Broadcasting. 2. kind of product -Softage H.263 Video Codec Video codec supports baseline profile of the ITU-T Recommendation H.263, "Video coding for low bit rate communication". Baseline profile refers to the syntax of the recommendation with no optional modes of operation. Codec design was made from scratch therefore doesn't inherits reference ITU implementation. Video codec features Encoder part of the codec operates at constant output bit rate in order to optimize performance for such applications as videoconference. Codec dynamically adjusts quality and compression ratio at various parts of video stream to provide equal number of bits for each compressed frame; High performance. All time critical algorithms are optimized for Intel IA32 architecture by means of MMX technology. Compression of a single 176x144 frame on PC (Celeron, 500 MHz) takes about 25 ms; Compression control in encoding phase is made on the frame by frame basis in contrast with reference software, where macroblocks stream controls compression. Such design allows more precise and smooth selection of encoding parameters; Special care is taken for algorithmic optimization. It means that most time consuming compression operations were optimized by means of design and selection of special, fast algorithms. For example: - Motion compensation between neighbor frames is implemented with fast compensation search algorithm; - High speed quantizing algorithm used. Quantizing algorithm is 6 times faster than the C-based analog. -Softage MP2 > is a powerful software platform for multimedia content aggregation and delivery to mobile phones. The platform automates process of large scale delivery of text, images, and audio/video files to a wide range of mobile phones including smartphones. The platform is designed for GSM networks and will support CDMA and 3G networks in the near future. The core of platform can be used for different purposes related to delivery of multimedia content to cell phones. Content providers can use the platform to deliver a variety of multimedia content. Telecom operators can use the platform to provide additional Value-Added services to their subscribers. Large companies can use the platform as a large scale internal corporate information delivery system. At the present moment Softage Inc has implemented a Mobile Multimedia Advertising Platform based on Softage MP2 technology.

Mobile Multimedia Advertising Platform Softage offers unique new service - mobile advertising using its innovative Multimedia Advertising Platform. The platform provides convenient interfaces and tools for advertisers. Advertiser can create and manage his campaign online via specialized Portal. He can select a type of multimedia (image/text/video/audio) and type of delivery (SMS, MMS, and WAP Push). Also Softage offers possibility to target advertising campaigns based on end user preferences and current geographical location. Advertiser can track campaign status online. Billing system is set up to facilitate payments between advertisers and advertising service provider. The service is convenient and attractive for end users. There are special WAP and Internet Portals up for end users. They can create profiles; subscribe to select categories of advertisement, view their balance online. Existing business model suggests incentive bonus for end users for viewing advertisements.

Technical data The platform is implemented using J2EE technology and Oracle database. The core of the platform is a high performance Oracle database, containing data about subscribers, their subscription status and stats of viewing the advertisement. The web part of the platform includes modules designed for mobile operators, ad agencies and advertisers. It includes the following components: administrative part, Content Management System, and billing/payment system.

3. Authoring tools to create product