Company at Glance

NAME OF THE COMPANY - BLUE STAR LIMITED BOARD OF DIRECTORS

Ashok. M. Advani T. G. S Babu Satish Jamdar Shalish Haribhali Gurdeep Singh Suresh. N. Talwar

-Chairman & Managing Director Executive Director

Sunil. M. Advani -V. C. & Managing Director -Executive Director -Director -Director -Director

Pradeep Mallick -Director

COMPANY SECRETARY - K P T Kutty BANKERS HSBC SBI Oriental Bank Of Commerce ABN AMRO Bank BNP Paribas

AUDITORS - K S Aiyar & Company, Mumbai.

REGISTERED OFFICE:

Kasturi Buildings, Mohan. T. Advani Chowk, Jamshedji Tata Road, Mumbai 400010 Tele 91-22-66665 4000 www.bluestarindia.com

Corporate Profile
Blue Star limited was founded in 1943 by late Mohan T Advani, an entrepreneur of exemplary vision and drive. It started as a modest threeman operation, which was engaged in reconditioning of refrigerators and Air conditioner. In 1969, Blue Star became a public limited company with its corporate headquarters at Kasturi Buildings in Mumbai. Today, Blue Star is Indias largest air-conditioning company with an annual turnover of over Rs 2569 crores, a network of 23 offices, five modern manufacturing facilities and around 2500 employees. It fulfils airconditioning needs of a large number of corporate and commercial customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. Blue Star manufactures and markets a wide range of air-conditioning and commercial refrigeration systems and products. These include large central air-conditioning plants, packaged air-conditioning systems, split and window Air conditioner, water coolers, bottled water dispensers, ice-cube machines, deep freezers, cold storages and commercial kitchen and laundry. Blue Star's other businesses include marketing and maintenance of hi-tech professional electronic and industrial products such as testing machines, data communication equipment, medical and analytical instruments and special control valves. Thus, the core businesses of Blue Star are airconditioning, commercial refrigeration and distribution of professional electronic and industrial equipment.

The company has manufacturing facilities at Thane, Himachal Pradesh, Dadra and Bharuch, which use state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability. Blue Star has business alliances with world renowned technology leaders such as York International, USA; Hitachi, Japan; Kolpak, USA; Vest frost, Denmark; Electrolux, Sweden; Juniper

Blue Star Ltd. At kala Amb

Blue Star set its foot in Kala Amb, a low-profile town of Himachal, 60 km from Chandigarh, two years ago, and is now set to expand further by investing Rs 5 crore in its manufacturing unit at Kala Amb. This is the fourth manufacturing unit of the company, spread over an area of 8 acres. The plant initially took up production of room air-conditioners, with a thrust on areas such as automation, manufacturing costs, vertical integration and quality. It will soon begin manufacturing other air-conditioning products such as packaged air-conditioners and ducted splits. The plant has a capacity to produce 150,000 window and split airconditioners on a single-shift basis. At the end of this financial year, the plant will probably have a turnover of Rs 125 crore. At present, it employs around 100 people. The plant will mainly cater for the domestic market and there are no plans for exploring the export market. A senior company official told Business Standard Himachal had a disadvantage for exports because of its location but was quite lucrative due to its proximity to Punjab and Uttar Pradesh, which have large chunk of virgin markets. After the incremental investment of Rs 5 crore in 2007-08 for expansion,

we expect the plant to earn a turnover of Rs 300 crore, he said.

Competitive Scenario
Apart from the huge infrastructure development and the introduction of new products across Divisions, Blue Star has focused on keeping its most valued resource is manpower updated, competitive and able to understand all aspects of Product Development, Ongoing training is imparted to people at all levels, through in house and external inputs.

Some of the competitors of Blue Star ltd.

Products
1.

Central Air-conditioning

2. Refrigeration & Air-conditioning Products 3. Professional Electronics & Industrial Equipment 4. Cold storage

Introduction Of Topic
(Brand Awareness)

Research Objective
The team was assigned with the task of predicting the customer behavior towards Blue Star Products in Air conditioning and water coolern Industry as a part of the summer training curriculum. The entire project was divided into two parts:

a) To know the brand awareness about Blue Star products. b) To know that whether the customer are Satisfied with the services

offered by Blue Star and suggestions.

Based on the Market research conducted the team was expected to submit a project report on the same.