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Inter IK
EA
System
s B
.V
. 2008
Choose the right basket for the bookcase
iwww.HFB18.ios.ikea.com // Nature Fibre
26
04
StorE commuNIcAtIoN
From the 1st of September 2009 it is our
responsibility, in Home Furnishing Business
18, to take care of and develop the sales of
Nature Fibre Boxes in a very good way.
The purpose is to present all our boxes
in one place at HFB18 in order to create an
outstanding impact of boxes in all materials,
designs, sizes etc. that will help the customers
to have a great overview of all our boxes to
choose from.
By doing this IKEA will be positioned as the
best place to visit when you need boxes for
your home. And for all customers already in
the store it will be obvious that boxes exists
and lead to spontaneously discovered needs
for boxes. It will be impossible to avoid our
box offer.
In order to reach this condition it is already
now important to do necessary preparations
for a smooth transfer without disturbances.
lEArn ABOut
tHE nAturE FIBrE BOxEs
Use this guideline to learn as much as pos-
sible about the products in all aspects.
In addition take use of the all knowledge that
your colleagues in BA50 have build up over
the years.
mArKEt HAll
The quicker you can move over the boxes
from BA50 the better! It is so much easier to
exercise your responsibility by having the
products in your own area.
When you plan the HFB18 including Nature
Fibre Boxes it is extremely important that
you do that according to Common Store Plan
FY10 and Store Dimension Layout FY10 since
the Nature Fibre Boxes demands additionally
70-90 m2 sales area.
You need:
FY09: 12% of Market Hall incl. Activity area
and Shelf bar (no Nature Fibre Boxes).
FY10: 14% of Market Hall incl. Activity area
and Shelf bar and Nature Fibre Boxes.
In this Guideline youll fnd information and
links to Common Store Planning.
In order to make it easier for you to plan
and integrate the Nature Fibre Boxes into
HFB18, we have also included information
regarding the packaging sales solution, the
products itself as well as design of the pallets.
If, however, the Nature Fibre boxes remain
in BA50 for a while, it is still in the respon-
sibility of HFB18 management! It is very
important to secure the information fow, the
handling, the merchandising, the availabilities
and the daily and long term sale activities.
A good idea, in the latter case, is to double
expose and sell top products also in HFB18.
sHOwrOOm
The showroom is our room. This is the place
where we show all products in real living situ-
ations as functional solutions. Please secure a
reasonable high degree of the Nature Fibre
Boxes in Homes, Rooms and Vignettes all
the time.
Add-On-sAlEs
The smaller boxes are very well suited for
Add-on-sales. Find the logical places in show-
room and in Self Serve and secure understand-
ing for the product as well as total availability.
mOrE tO cOmE
Plan for and integrate in the same way LEK-
MAN box, GLES box, HULINGEN pedal bin
and OMSORG series into the HFB18 sales
area.
nAturE FIBrE BOxEs In tHE stOrE
iwww.HFB18.ios.ikea.com // Nature Fibre
2
pAcKAGInG sAlEs sOlutIOn
We have gathered all packaging sales solution for Nature Fibre
Boxes, LEKMAN box, GLES box, HULINGEN pedal bin and
OMSORG series in this Guideline. Single products packaging,
multipack, ready to sell solutions, half/full pallets etc.
This is the instruction that our suppliers use to pack the products
and pallets the way we want. To share this with you we believe
you can plan the integration of these products in a quicker and
more effcient way when you know how the products looks like
when they arrives to the stores.
Find the complete material on
packaging solution here.
Find the complete material
on sale solution here.
04
StorE commuNIcAtIoN
iwww.HFB18.ios.ikea.com // Nature Fibre
27
cOmmunIcAtIOn cArrIErs
Argument signs
What is bamboo?
There are more than a thousand bamboo species,
most can be found in the tropics. The bamboo plants
there grow in groups and can be up to 30 metres tall.
The stems can vary in thickness and are usually green,
but can also be yellow, brown or black. Bamboo is
harvested after it has grown for 2 to 4 years. The
entire bamboo plant is used to make furniture frames,
and smaller parts are woven or glued together to
make baskets or dishes.
Preview of Long Benefit/Information
A4 HEADLINE+TEXT
What is banana fibre?
A banana plant can be up to nine metres tall, and the
plant dies once it produces fruit. The trunk is chopped
down and the outer parts are cut into smaller pieces,
which are dried in the sun. The dry pieces are then
made into narrow strips that are braided or woven
into furniture. There are many different types of
banana plant, which is why the fibres can shift in
colour. We like to blend them - it gives our products
more life.
Preview of Long Benefit/Information
A4 HEADLINE+TEXT
What is palm leaf?
There are many different types of fan palm, but the
species we use come from the tropical regions of Asia.
There, the palms grow for more than 30 years before
they finally flower, produce fruit and die. As the palm
tree grows, leaves are cut off and dried in the sun. The
thick veins are removed from the leaves to be used as
the framework for woven products. And the greenish
or pale yellow leaves are woven into baskets.
Preview of Long Benefit/Information
A4 HEADLINE+TEXT
What is rattan?
Rattan almost looks like liana, but it's actually the
name for many different species of climbing palm that
grow in tropical climates in Asia, Australia and Africa.
Most are thorny and can grow to over 100 metres.
There are several hundreds of species of rattan in the
world - all with their own special colours and
characteristics. Since rattan furniture and baskets are
handmade, using a blend of different types of rattan,
each piece is unique.
Preview of Long Benefit/Information
A4 HEADLINE+TEXT
What is seagrass?
In spite of its name, seagrass doesn't grow under
water, but close to it. It grows along rivers and coasts.
And a few times a year, when the grass has grown as
tall as a couple of metres, it's harvested. The seagrass
is then dried in the sun - either just as it is, or after it is
separated and pressed. The material is woven or
braided into mats and bowls. The work is done by
hand or with weaving looms.
Preview of Long Benefit/Information
A4 HEADLINE+TEXT
link to
argument signs.pdf
04
StorE commuNIcAtIoN
link to
The basket and bookcase matrix.pdf
The Basket and bookcase matrix
Place the Argument sign and The Basket & bookcase matrix
in close connection with the product.
To highlight the beneft of specifc product, product function
and to help visitor to choose and understand the product.
Print argument signs from the PTAG system
Order the Basket and bookcase matrix from the Service offce
iwww.HFB18.ios.ikea.com // Nature Fibre
2S
cOmmOn stOrE plAnnInG FY10
Common Store Planning (CSP) has included all our changes for FY10 to make
your planning process easier. All details are there for you too.
Please see information from, and links to, Common Store Planning below.
welcome to csp FY10
HOw YOu spOt
cOmmOn stOrE plAnnInG updAtEs.
Over the course of the year, updates may in some cases
have to be done to already published Common Store
Planning solutions. To keep you in the loop, we will
highlight the document on the CSP intranet site where a
change has been maade, with an orange bubble.
So, to stay on top of the latest - Iook for lhe bubbIeI
It will tell you what changed.
Also go to:
Updates for more detailed information
and to Delivery plan of more things for a time plan.
Welcome to Common Store Plan-
ning and the home of 100s of real,
detailed, commercial solutions for the
entire store. Pre planned for you to use
in your store. This is a way to share
knowledge and inspiration with you
and to make your planning process a
lot easier. CSP solutions are based on
a close cooperation between Retail
and IKEA of Sweden, both current and
future commercial priorities throughout
the IKEA pipeline taken into account.
All plans are based on the size of a
small standard store.
Good luck!
link:
http://iwww.retail.ikea.com/ipublish/
net/public/ContentPage/Content-
Page.aspx?news_id=407702&ncat_
id=308954
05
rANgE PrESENtAtIoN