Chapter I

INTRODUCTION
The projected business will be named as ECO GRANDE Coffee and Snack Bar .

From its name, the mode or style of the establishment is like you were bounded with the nature. The establishment has a two story building consisting fifty seats and eight cottages in the garden (two cottages that can accommodate ten persons each, and five that can accommodate five persons each).

The products are not mainly coffees and pastries like the other coffee shops offer; we have also included different snacks that people (target market) could surely afford to buy, such as: street foods, pizzas, burgers, sandwiches, fries, pop corn, ice creams, different blends of coffees and espressos, different flavors of soft drinks and shakes and more. The projected business also offers delivery for those who are unable to visit the establishment.

The establishment is open for fifteen hours (6:00 am will be playing to complete the relaxation of the customers.

9:00 pm). A stereo system

A. Statement of the Problem

1. Only few could afford to buy the products of other Coffee Shops. 2. There is only one Coffee Shop in Santiago City, and is located in the City Proper. 3. Most snack houses have a constricted space. 4. Only few offer delivery of their products.

B. Objective of the Study

1. Give good quality of products and services to the target market at a very reasonable and affordable price.

2. Provide a wider and more relaxing place that people could be in while having their snack. 3. Offer people a personal delivery of products when they could not visit the establishment.

C. Significance of the Study

People nowadays, especially teenagers, hang out with their friends and usually eat together as their bonding routine.

As part of this study, we observed that the students of different schools in Rizal, they use to have their snacks after their classes. They usually buy their foods in the food carts along the side streets which commonly causes loitering, littering, traffic, and accidents, sometimes.

Food businesses are growing continuously. We, the researchers, conducted this study not only to maximize profit but also because of the stated reasons and, somehow, to solve the problems found.

D. Definition of Terms

1. Coffee - A beverage consisting of an infusion of ground coffee bean. 2. Espresso - Strong black coffee brewed by forcing hot water under pressure through finely ground coffee beans. 3. Shake - Frothy drink of milk and flavoring and sometimes fruit or ice cream. 4. Juice - The liquid part that can be extracted from plant tissue by squeezing or cooking 5. Cola - Carbonated drink flavored with extract from kola nuts 6. Tea - A beverage made by steeping tea leaves in water

7. Bread - Food made from dough of flour or meal and usually raised with yeast or baking powder and then baked 8. Muffin - A sweet quick bread baked in a cup-shaped pan 9. Pie - Dish baked in pastry-lined pan often with a pastry top 10. Cookie - Any of various small flat sweet cakes 11. Cake - A sweet baked food made from (or based on) a mixture of flour, sugar, eggs, and fat 12. Tacos - A tortilla rolled cupped around a filling 13. Street Foods snacks usually traded along the side street 14. Ice Cream - Frozen dessert containing cream and sugar and flavoring 15. Potato Fries long cubed fried potato 16. Popcorn - Corn having small ears and kernels that burst when exposed to dry heat 17. Wi Fi (Wireless Fidelity) A local area network that uses high frequency radio

signals to transmit and receive data over distances of a few hundred feet; uses Ethernet protocol 18. SSS - Philippine Social Security Service 19. Phil Health - National Health Insurance Program 20. DTI - Department of Trade and Industry

E. Review of Related Literature and Studies

A Sip of Excellence "Coffee is the source of happiness and wit," said King Louis XIV who after experiencing coffee's excellent taste and distinctive aroma began to recognize the value of it. A sip of coffee reminisce significant events which shaped many a nation's history. It has chronicled historical records that date back to as far as 1200 A.D. when coffee became a very important crop in the economy of many nations.

In the Philippines, the coffee industry began in 1740 during the Spanish regime. It is considered one of the high-value crops in the local and foreign markets. Coffee is among the top ten agricultural crops in terms of value. Coffee registered a total production of 123,934 metric tons valued at Php 6, 818, 840 in 1995. Today, we are exporting to ICO and non-ICO member countries which include Japan, Singapore, West Germany, Netherlands, Malaysia, Muscat Oman, United Arab Emirates, Pakistan and U.S.A. These countries alone account for 97 percent of the total Philippine coffee export. Coffee is the world's second most heavily traded commodity next to oil. Over 25 M (million) people are estimated to earn their living from this economically important crop. The largest importers of coffee were the Federal Republic of Germany (FRG) and the United States of America (USA). On the other hand, the top coffee-producing countries as of crop year 1998-1999 were Brazil, Colombia, Indonesia, and Vietnam. A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. From a cultural standpoint, coffeehouses largely serve as centers of social interaction: the coffeehouse provides social members with a place to congregate, talk, write, read, entertain one another, or pass the time, whether individually or in small groups of 2 or 3. In the United States, the French word for coffeehouse (caf) means an informal restaurant, offering a range of hot meals. In general, prior to about 1990, true coffeehouses were little known in most American cities, apart from those located on or near college campuses, or in districts associated with writers, artists, or the counterculture. During this time the word "coffee

shop" usually denoted family-style restaurants that served full meals, and of whose revenue coffee represented only a small portion. More recently that usage of the word has waned and now "coffee shop" often refers to a true coffeehouse. Coffeehouses in the United States often sell pastries or other food items. Cafes may have an outdoor section (terrace, pavement or sidewalk cafe) with seats, tables and parasols. This is especially the case with European cafes. Cafes offer a more open public space compared too many of the traditional pubs they have replaced, which were more male dominated with a focus on drinking alcohol. One of the original uses of the cafe, as a place for information exchange and communication, was reintroduced in the 1990s with the Internet caf or Hotspot (WiFi).[19] The spread of modern style cafes to many places, urban and rural, went hand in hand with computers. Computers and Internet access in a contemporary-styled venue helps to create a youthful, modern, outward-looking place, compared to the traditional pubs or old-fashioned diners that they replaced. Coffee shops like The Coffee Bean & Tea Leaf and Peet's now offer free Wi-Fi in most stores. In the Middle East, the coffeehouse (al-maqh in Arabic, qahveh-khaneh in Persian or kahvehane or k raathane in Turkish) serves as an important social gathering place for men. Men assemble in coffeehouses to drink coffee (usually Arabic coffee) or tea, listen to music, read books, play chess and backgammon, and perhaps hear a recitation from the works of Antar or from Shahnameh. In Australia, coffee shops are generally called 'cafes'. Since the influx of post-World War II Italian immigrants introduced espresso coffee machines to Australia in the 1950s, there has been a steady rise in cafe culture. The past decade has seen a rapid rise in demand for locally (or on-site) roasted specialty coffee, particularly in Melbourne due in part to the hipster, student, or artist population, with the 'Flat-White' (an Auckland, New Zealand invention) a popular coffee drink.

In the United Kingdom, traditional coffeehouses as gathering places for youths fell out of favor after the 1960s, but the concept has been revived since the 1990s by chains such as Starbucks, Coffee Republic, Costa Coffee, Caff Nero and Pret as places for professional workers to meet and eat out or simply to buy beverages and snack foods on their way to and from the workplace. In France, a caf also serves alcoholic beverages. French cafs often serve simple snacks such as sandwiches. They may have a restaurant section. A brasserie is a caf that serves meals, generally single dishes, in a more relaxed setting than a restaurant. A bistro is a caf / restaurant, especially in Paris. After the enlightenment era however, coffee houses became increasingly difficult to distinguish from taverns as they ceased to be popular meeting places for scientists and philosophers and were replaced by a growing number of tea gardens which served a drastically different purpose. In China, an abundance of recently-started domestic coffeehouse chains may be seen accommodating business people. These coffee houses are more for show and status than anything else, with coffee prices often even higher than in the west. In Malaysia and Singapore, traditional breakfast and coffee shops are called kopi tiams. The word is a portmanteau of the Malay word for coffee (as borrowed and altered from the Portuguese) and the Hokkien dialect word for shop ( ; POJ: tim). Menus typically feature simple offerings: a variety of foods based on egg, toast, and coconut jam, plus coffee, tea, and Milo, a malted chocolate drink which is extremely popular in Southeast Asia and Australasia, particularly Singapore and Malaysia. In parts of the Netherlands where the sale of cannabis is decriminalized, many cannabis shops call themselves coffee shops. Foreign visitors often find themselves quite at a loss when they find that the shop they entered to have a coffee actually has a very different core business. Incidentally, most cannabis shops sell a wide range of (nonalcoholic) beverages.

In modern Turkey and the Arab World, coffeehouses attract many men and boys to watch TV or play chess and smoke shisha. Coffeehouses are called "Ahwa" in the Arab world and combine serving coffee as well as tea and herbal teas. Tea is called "Shay", and coffee is also called "Ahwa". Finally, herbal teas, like hibiscus tea (called karkadeh, or Ennab) are also highly popular.[20] The espresso bar is a type of coffeehouse that specializes in coffee beverages made from espresso. Originating in Italy, the espresso bar has spread throughout the world in various forms. A prime example is the internationally known Starbucks Coffee, based in Seattle, Washington in the U.S., although the espresso bar exists in some form throughout much of the world. The espresso bar is typically centered around a long counter with a high-yield espresso machine (usually bean to cup machines , automatic or semiautomatic pump-type machine, although occasionally a manually-operated lever-and-piston system) and a display case containing pastries and occasionally savory items such as sandwiches. In the traditional Italian bar, customers either order at the bar and consume their beverages standing or, if they wish to sit down and be served, are usually charged a higher price. In some bars there is an additional charge for drinks served at an outside table. In other countries, especially the United States, seating areas for customers to relax and work are provided free of charge. Some espresso bars also sell coffee paraphernalia, candy, and even music. North American espresso bars were also at the forefront of widespread adoption of public WiFi access points to provide Internet services to people doing work on laptop computers on the premises. The offerings at the typical espresso bar are generally quite Italianate in inspiration; biscotti, cannoli and pizzelle are a common traditional accompaniment to a cafe latte or cappuccino. Some upscale espresso bars even offer alcoholic beverages such as grappa and sambuca. Nevertheless, typical pastries are not always strictly Italianate and common additions include scones, muffins, croissants, and even doughnuts. There is usually a large selection of teas as well, and the North American espresso bar culture is responsible for the popularization of the Indian spiced tea drink masala chai. Iced drinks are also popular in

some countries, including both iced tea and iced coffee as well as blended drinks such as Starbucks' Frappucino. A worker in an espresso bar is referred to as a barista. The barista is a skilled position that requires familiarity with the drinks being made (often very elaborate, especially in North American-style espresso bars), a reasonable facility with some rather esoteric equipment as well as the usual customer service skills. AGRONOMIC CHARACTERISTICS Coffee trees require a rich, moist loose, well-drained soil best composed of organic matter, decomposed mold, and disintegrated volcanic rock; a well-distributed rainfall of about 40 to 70 inches annually with peak wet season' high humidity; seven hours of sunshine daily; and plenty of mist and moderate winds. Coffee trees vary greatly in sizes from dwarf trees to thick-trunked forest giants twenty feet or more in tropic. Generally they are restricted to areas with a medium average annual temperature of 70oF, not lower than 55F and much above 80F. VARIETIES Arabica is characterized by wavy leaf margin, light green leaf color, thin leaves, pulp and parchment, known as "Kapeng Tagalog", yields 500-1,000 kg of clean dry coffee beans per hectare. It could be grown productively in cooler places with an elevation ranging from 1,200 to 1,800 meters above sea level. Robusta is characterized by large umbrella shaped growth with thinner leaves which have more wavy margins. The berries are borne in heavy cluster with the pulp and parchment yields 1,200 kg of clean dry coffee beans per hectare. It could be grown in areas with an elevation ranging from 600 to 1,200 meters above sea level.

Excelsa has wide leaves that are thicker than Robusta but thinner and smoother and more rounded than Liberica with smooth edge. Young leaves are usually shiny with bronze violet color. The berries are borne in heavy cluster, varying in size and usually bigger than Arabica but smaller than Liberica. Pulp and parchment are thicker than the Liberica, yields 1,000 kg of clean dry coffee bean per hectare. It could be grown from sea level to 600 meters above sea level. Liberica is locally known as "Kapeng Barako" because it produces the biggest berry. It is rounded and are borne signly or in small clusters. Has thicker leaves than Excelsa and twice as long as Arabica. The pulp is thick and the parchment is woodier. It also characterized a very strong pharmocopical taste and flavor. It is tolerant to drought and grows in a wider type of soil, yields 1,000 kg. of clan dry coffee beans per hectare.