Project#3

Delaney Hensley TWC301 June 30, 2011

Table of contents
The future professional me.pg 3 Potential Jobs..........pg 3 Professional Identities.pg 4 Criteria for Profession.pg 5 The Current Me...pg 6 Bridging the gap......pg 7 Executive summary.pg 7 Resumepg 8 Scannable resumepg 9 LinkedIn profile......pg 9 Video Resume.pg 9 Map.pg 10

The Future Professional Me: The professional me: When I graduate I hope to obtain a career in the field of marketing communications. This means that I would be in the section of a company that contains graphic designing, advertising, and helping to communicate these things in some way. There are many different parts of marketing communication that I could obtain a position in but I have not had enough experience to pin point the exact position I would like to hold for the majority of my career. Potential jobs: 1.http://www.linkedin.com/jobs? viewJob=&jobId=1666660&srchIndex=10&trk=njsrch_hits&goback= %2Efjs_marketing_*1_*1_I_us_*1_50_2_R_true_*2_*2_*2_*2_*2_*2_*2_*2 this position has full and part time positions available. It requires a bit of experience and I would be marketing, hopefully designing advertisements for smart phones which are really popular in todays society so it would be a progressive field to get into. 2.http://www.linkedin.com/jobs? viewJob=&jobId=1502544&srchIndex=4&trk=njsrch_hits&goback= %2Efjs_marketing+communications_*1_*1_I_us_*1_*1_1_R_true_*2_*2_*2_*2_*2_* 2_*2_*2 This is a sr. marketing communications position for Siemens that requires 5-7 years of experience. It is a type of position i may look to apply for after I have had more experience in the field. 3.http://www.linkedin.com/jobs? viewJob=&jobId=1667188&srchIndex=8&trk=njsrch_hits&goback= %2Efjs_marketing+communications_*1_*1_I_us_*1_*1_1_R_true_*2_*2_*2_*2_*2_* 2_*2_*2 This is a marketing account planner position that requires 5 years of experience. This is a job that communicates marketing to clients, I would be doing planning and communicating.

Professional Identities: 1. Brian Caldwell is in the field of marketing/communications/branding. He has been a fortune 500 corporate communications leader in Dallas Texas, he has worked with companies, such as American Airlines and Citigroup. He has a BA in marketing from Northeastern State University. http://www.linkedin.com/profile/view? id=9748426&authType=OPENLINK&authToken=363r&locale=en_US&srchid= 42be54f2-f22b-494c-ba49-9411d2f5c9790&srchindex=1&srchtotal=1144564&goback= %2Efps_PBCK_marketing+communications_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1 _*1_*1_false_1_R_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_ *2_*2_*2_*2_*2_*2&pvs=ps&trk=pp_profile_name_link 2. Bret Artemchuk is the vice president in marketing & communications at Real Matters which is a property information provider. He attended University of Regina (incomplete), Centennial College with a diploma in publishing, business communications, and Ryerson University with a certificate in public relations/ Communications. http://www.linkedin.com/profile/view? id=1090911&authType=OPENLINK&authToken=S9US&locale=en_US&srchid =42be54f2-f22b-494c-ba49-9411d2f5c9792&srchindex=9&srchtotal=1144583&goback= %2Efps_PBCK_marketing+communications_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1 _*1_*1_false_1_R_true_CC%2CN%2CG%2CI%2CPC%2CED%2CL%2CFG %2CTE%2CFA%2CSE%2CP%2CCS%2CF %2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_* 2&pvs=ps&trk=pp_profile_name_link 3. Barry Green is a Sr. Marketing Communications Specialist at New England Job Show and Marketing Communications specialist at Glen Reen Racing. His specialties are in Adobe design programs that are important in marketing communication for professionals. He also graduated from Boston college. http://www.linkedin.com/profile/view? id=39289790&authType=NAME_SEARCH&authToken=1sN_&locale=en_US& srchid=42be54f2-f22b-494c-ba49-9411d2f5c979-

0&srchindex=17&srchtotal=1144578&goback= %2Efps_PBCK_marketing+communications_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1 _*1_*1_false_2_R_true_CC%2CN%2CG%2CI%2CPC%2CED%2CL%2CFG %2CTE%2CFA%2CSE%2CP%2CCS%2CF %2CDR_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_* 2&pvs=ps&trk=pp_profile_name_link

Criteria for people in this industry: 1. Knowledge of social media and communication. 2. Some experience in Design computer programs. (ex: Adobe In Design) 3. Educational background in marketing/ communications. 4. Experience in marketing/ communications segment of a company. 5. Organizational skills related to advertising.

The Current Me When I Googled my name a few different pages came up. It had a link to my facebook page, my Diigo page, my mindmeister, and a link to a tennis website because I used to play in national tournaments so they still have my ranking in their site. I currently can relate myself to these five identities briefly. I have a good knowledge of social media and communication because my age group is very active on social websites and communicating through different media. I have taken graphic design courses at Arizona State University so I have some experience in the adobe design programs. I have also taken marketing courses through Arizona State that have given me a brief overview of the marketing world. I am currently interning for Physio-Control (a segment of Medtronic) in Redmond Washington, where I am gaining knowledge and experience toward my goal of working in marketing and communications. Over the 15 years I have been in school I have learned how to organize time, and space. I have developed ideal organizational skills through education that would help meet the fifth job criteria. Appendix http://groups.diigo.com/group/twc301-multimedia-writing/content/user/twc301hensley http://www.mindmeister.com/users/channel/twc301henslee http://www.tennisrecruiting.net/player/activity.asp?id=186118

Bridging the Gap: After considering how to obtain jobs and what the professionals do in the field of marketing and communications I have learned a lot about myself and my future self. The internship I am working at full time this summer is going to be a huge strength for me to be able to obtain my goals as a future marketing communications employee. My educational background will also be a very solid support system in obtaining this goal. I am still very new to the field of marketing and communications and have led off a path from graphic design which slowed down my learning process a bit. This is a weakness but also a learning experience that was good to encounter. Another weakness would be that I am still not completely knowledgeable about holding a full time position for the rest of my life or how I would end up feeling about the field in the long run. These weaknesses are just building blocks in learning how to create a life long career for my future self. Executive Summary: This process of analyzing specific careers and people involved in them was very helpful. Having only one year of college left is somewhat of a scary and exciting event that involves a lot of preparation. This exercise has taught me about new medias I can look into when I have finished college and the next step is to begin my career.

PART 2 Resume
I had this resume made to submit in my last job application, I updated the information and format of the resume last spring. I chose this format because it was a basic and easy to read way of presenting my experience. The font is Times New Roman because it is my favorite basic font. It is easy to read and presents a professional impression. I put the details of each job in italics because it differentiates the importance of details and basic information. I tried to make it as easy as possible to navigate and understand.

delaneyhensley@sbcglobal.net

Delaney Hensley
Education Arizona State University: May, 2012 (BA, Design Management) Maria Carrillo High School: June 2008 (Santa Rosa, CA) Work Experience Physio Control: Redmond, WA Marketing Communications Intern- June 2011-present Website data analysis Competitive website analysis Michaels Arts and Crafts: Tempe, AZ Sales Associate - August 2009 to November 2010 Customers service Stock store Recover, clean up Cashier La Cantera Tenis Club: Santa Rosa, Ca Tennis Assistant & Snack Bar Tenant June 2006 to July 2008 Group Instructions Scheduled Lessons Front Desk Cashier Fountaingrove Golf and Country Club: Santa Rosa, CA Childcare Assistant November 2007 to July 2008 Watched children Coordinated activities Clean up Union Hotel Restaurant: Santa Rosa, Ca. Hostess October 2006 to August 2007 Greeted and seated customers Set and Cleared tables Assisted wait staff with food service 8

Responsible for take-out orders Replenished bakery inventory References provided upon request

Scannable resume
For my scannable resume I provided all of the same information that I did in my regular resume. I took out the bullet points, moves the date into a more obvious place, and I made sure I had all the correct heading easy to identify.

http://www.scribd.com/fullscreen/59159896?access_key=key20ufzahr0qj5d3rn15u8 LinkedIn
In my LinkedIn profile I added an image, my educational background, my resume, professional experiences and goals, interests, contact settings, some personal information, a link to Physio Control, which is my current employer, and a link to the Arizona State website. Having this linked in profile will be a good start for me to gain exposure in the business world. http://www.linkedin.com/pub/delaney-hensley/36/554/8b8

Video Resume:
http://animoto.com/play/HL3JYzuimKZkY6dSO0tcJQ In this video I incorporated the important thing that would help me in a marketing communications career. For pictures I chose a paint bucket to emphasize that I enjoy painting and being creative, I included a Physio Control logo because they are my current employer, books and the Arizona state sign stand for my educational background. I wrote marketing communications and BA design studies because they are the two most important things in my resume at this point.

Experience Map

I could not figure out how to use Google maps to create a map or the timeline site so I created my own map that includes the 5 most important places I have been and what I did there. These are the five things that are helping me reach my ultimate goal of working in marketing communications.

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