TRAINING REPORT ON CUSTOMER RELATIONSHIP MANAGEMENT IN PRIVATE SECTOR BANKS

Submitted to

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

In partial fulfillment of the requirements For the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) (II Semester)

Submitted by Name: Deepak Kumar Regn. No. 1073901115 Roll No. 1090111115

INDRAPRASHTA INSTITUTE OF TECHNOLOGY & MANAGEMENT (ELC CODE: 331023077) D-21, INSTITUTIONAL AREA, JANAK PURI, NEW DELHI-58 July 2011 1

STUDENT DECLARATION
I hereby declare that the Training Report conducted at UNICON SECURITIES PVT. LTD., CONNAUGHT PLACE Under the guidance of (Shalini wadhwa) Submitted in partial fulfillment of the requirements for the Degree of BACHELOR OF BUSINESS ADMINISTRATION (Industry Integrated) TO MAHARSHI DAYANAND UNIVERSITY, ROHTAK Is my original work and the same has not been submitted for the award Of any other Degree or other similar titles or prizes.

Place: Date: Deepak kumar Regn. No.: Roll No. 2

CERTIFICATE This is to certify that DEEPAK KUMAR, a student of the Maharshi Dayanand University, Rohtak, has prepared his training report entitled customer relationship management in private banks at UNICON SECURITIES PVT. LTD., Under my guidance. He has fulfilled all requirements leading to award of BBA (Industry Integrated). This report is the record of bonafide training undertaken by him and no part of it has been submitted to any other university or Educational Institution for award of any other degree or similar titles or prizes.

I wish her all success in life.

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CERTIFICATE

This is to certify that Mr. Deepak Kumar who has pursing BBA (Industry Integrated) course of Maharshi Dayanand University, Rohtak, at indraprastha institute of technology & management has undergone management training at our organization from xxxxxx to xxxxxx.

His performance during the training period was found to be xxxxxxxxx.

We wish him success for his future endeavours.

Authorized Signatory Name Designation

ACKNOWLEDGEMENTS Note to Students: Acknowledgments to be mentioned to the Head of the Extended Learning center, Faculty guide, NIAMs Training officer in charge. Manger in change, other staff members, colleagues and friend for their encouragement, support, guidance and assistance for undergoing successful management training and preparing the training report.

CONTENTS:

CHAPTER 1: INTRODUCTION 1.1 General introduction abut the sector. 1.2 Industry profile. a. Origin and development of the industry. b. Growth and present status of the industry. c. Future of the industry. CHAPTER 2: PROFILE OF THE ORGANIZATION 2.1 origin of the organization. 2.2 Growth, Development & present status of the organization. 2.3 Organization structure and organization chart. 2.4 product and service profile of the organization. 2.5 Market profile of the organization.

CHAPTER 3: DISCUSSIONS ON TRAINING 3.1 students work profile (Role and Responsibilities) 3.2 Key learning from training. CHAPTER 4: STUDY OF SELECTED RESEARCH PROBLEM 4.1 Statement of research problem. 4.2 Statement of research objectives. 4.3 Research design and methodology. CHAPTER 5: ANALYSIS 5.1 Data analysis. 5.2 summary of Findings. CHAPTER 6: SUMMARY AND CONCLUSIONS 6.1 Summary of Learning Experience. 6.2 Conclusions and Recommendations. APPENDICES 6

Annexure re like copy of questionnaires, interview schedule, leaf lets, brouchers, photographs to be enclosed. BIBLOGRAPHY LIST OF TABLES

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LIST OF GRAPHS & CHARTS

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1.1 General Introduction about the sector

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