EXECUTIVE SUMMARY The objective of project is to implement management functions in any organizatio n.

For this purpose we visited PAKLITE which is a manufacturing concern dealing in fixture and fittings. In the project we give the introduction of the organization and then we discuss the history products in details. We discuss the introduction of departments one by one by one. Then we discuss the main part of the project Implementation of management functi ons and analyze how they work .We analyze the production process, resources, management functions, culture environment and put our findings in a detail form. We analyze the market and scanning the environment of company. The culture of organization is ver y strong .The chief executive is a very innovative person. Core values of organization are very strong. Employees are loyal and devoted with their job. The relations hip between employees and employer is good enough. The management of organization is very cooperative .We perform

the SWOT analyses, the result of which is very good, Product mix used by the manager.

INTRODUCTION OF REPORT
The main purpose of the study of M.Com comprises of building core concepts and practical experiences in the fields of commerce, marketing, research and management. This approach proves to be beneficial in evoking excellence of character building and practicality in the students of M.Com. In continuation of this purpose our teacher, Professor Mr. Muhammad Mudassar Ghafoor assigned us a project of Implementation of Management Functions on any public or private production / manufacturing organization in Pakistan. The four management functions include Planning, Organizing, Leading and Controlling. In order to accomplish this task, information was required about the nature of the company, structure of the company, nature of its products, departments of the company, decision making approaches, foundation of planning, management strategies and organizational culture etc. For the purpose of acquiring information about the structure, management and various departments of the company, our team proposed the strategy that included visiting the Head Office of Tariq Glass Industry Ltd. situated at 128-J Block, Model Town Lahore and their production unit, situated at 33 kilometers, Lahore Sheikhupura road Sheikhupura, more popularly known as TOYO NASIC and discussing informally with the members as well as the managers, working in various departments of the company. During our visits, we concentrated to evaluate and capture a clear view of their management effectiveness, decision-making processes, organizational culture, employees satisfaction, and job commitment. Finally, we conducted SWOT analysis, BCG matrix and Porters five models, that will be discussed later in this report.

LETTER OF TRANSMITTAL
The project which we have make complete very extensive and creative work certainly we have able to complete this project of numerous factors which played act key rolling in it. We express our profound and cordial gratitude to our dignified and thought resource person knowledgeable: PROF. MUHAMMAD MUDDASSER GHAFOOR for his constructive style of teaching and pleasant atmosphere in the class, which made this subject very interesting for us. We are very thankful our most respectable teacher because he gives us an opportunity to improve our self in this subject (Management)

COMPANY INFORMATION
Company Name Company Name PAKLITE Electrical Industries Limited PAKLITE Electrical Industries Limited (PEIL) (PEIL) Country: Country: Pakistan Pakistan Major Industry Manufacturing, distribution Major Industry Manufacturing, distribution 2008 Sales: 2008 Sales: 1,108,446,723 1,108,446,723 Certification: Certification: ISO 9001, 2000 ISO 9001, 2000 Organization Structure: Organization Structure: Network Structure Network Structure

HEADQUATER HEADQUATER
Paklite activities in Pakistan are co-ordinate from the corporation's head office in Gujranwala at Sheikhupura Road

PAKLITE Electrical Industries (Pvt) Ltd.

Sheikhupura Road, Gujranwala Sheikhupura Road, Gujranwala TEL: (+92 055) 4272890 TEL: (+92 055) 4272890 FAX (+92 055) 4272894 FAX (+92 055) 4272894

BOARD OF DIRECTORS
CHAIRMAN & MANAGING DIRECTOR

MR. JAVAID IQBAL DIRECTORS MR. MUHAMMAD TAHIR KHOKHAR MS. SHAHIDA IQBAL

Their basic mission is to provide the Lighting Fixtures & Ballasts of International quality at affordable prices for Pakistani customers and to safeguard them from Multinational exploitation. They also look forward to explore International Markets in order to generate Foreign Exchange for their country.lives, we will be a leading solutions provider in

the areas of healthcare, lifestyle and enabling technology, aspiring to become the most admired company in our industry as seen by our stakeholders.

AWAR

AK ITE

Tot l Qualit Management (ISO 9001: 2000)

PAKLITE has taken ISO 2000 as a nice step towards Total Quality Management Feb 2004. BVQI has certified in that the management system of PAKLITE industries has been assessed and found to be in accordance with the quality standards of ISO 2000. The implementation of (TQM) has been executed to all plants. Quality Management is in line with ISO 2000 in all core businessoperations. Pakistan Standard Institution (PSI) has also certified the Paklite Electrical Industries. The

company after detailed survey as found to be perfectly within the set objectives. It is verified that unit has all the potential to be a quality conscious organization and statements contained in quality control performs were found to [ Delight customers Deliver on commitments Develop people Depend on each otherbe correct and the system in

Delight customers Deliver on commitments

Develop people Depend on each other

Our brand promise is 'sense and simplicity'. It encapsulates our commitment to delivering products and solutions that are advanced, easy to use, and designed to meet the needs of all our users, wherever in the world they may be. place.[strategy[

Increase profitabilit through re-allocation of capital towards opportunities

offering more consistent and higher returns everage the Philips brand and our core competencies in healthcare, lifest le and technology to grow in selected categories and geographies Build partnerships with key customers and suppliers, both in the business-tobusiness and business-to-consumer areas ] to invest in maintaining world-class innovation and leverage our strong intellectual property position Strengthen Continue to invest in maintaining world-class innovation and leverage our strong intellectual property position Strengthen our leadership competencies Drive productivity through business transformation and operational excellenc We intent to enter in world market as our products are of international quality.
ork on ISO -9001 is in progress. In future we have plans to install tubular lamplant and many other quality electrical items are under consideration

GOA S AND OB ECTIVES

Paklite has the following objectives:
1. To become market leader in electrical fixtures.
2. To provide high quality electrical fixtures at affordable prices to build a long- term business relationship. In PIEL, the concept of quality begins withcustomer needs and ends with customer satisfaction. 3. To have fair profit volume. 4. To acquire desirable market share, combating competitors in health competition. 5. To safeguard customer from market exploitation by presenting the true picture

of quality. To achieve these objectives are not easy. Good planning, better management and authentic controls mandatory for achieving objectives. Sudden slumps in Pakistani economy have compelled the investors to review the investing projects. Time-to-time changes in economic policy have discouraged the investors, from previous two decades. 6. To create a sense of belongingness and carefulness of the whole society
(Societal concept of marketing . 7. To have 140 million sales for the year 2008-2009. 8. To reduce the large market share of China made products. ISSUES To achieve these objectives are not easy. Good planning, better management and authentic controls mandatory for achieving objectives. Sudden slumps in Pakistani economy have compelled the investors to review the investing projects. Time-to-time changes in economic policy have discouraged the investors, from previous two decades. Political disturbance is a major cause of economic backwardness. Inputs prices are increasing consecutively, causing significant increase in products prices. In this way end-consumer suffers, they stop to reduce buying and ultimately company has less demand for its products and services. Due to perfect competition in the market it becomes impossible to increase the prices. Smuggled products are also significant threat for local manufacturers. Plant automation has become mandatory to reduce the cost of production. Technological and economic changes may also affect the policies to achieve objectives. Political elements like strikes, protestation, labor unrest, etc hamper the pace of economic activities. Paklite is a member of industrial society and suffer the conditions of all types mentioned above.

QUALTIY POLICY
Quality at PAKLITE means to meet or exceed customer requirements and expectations, and to provide true value of their money. The Company recognizes the vital importance of its customers. The goal of customers satisfaction requires us to be flexible, not only accommodating to their needs, but also to delight them consistently.

PROFESSIONALISM
They are a team of professionals, as the challenges of 21st century cannot be met without professionalism. They are enjoying the services of professionals in these fields: MARKETING MANAGEMENT

FINANCE PRODUCTION

QUALITY CONTROL RESEARCH AND DEVELOPMENT

STRATEGIC PLANNING
Strategic planning is the process of developing and analyzing the organization's mission, overall goals, general strategies, and allocating resources. A strategy is a course of action created to achieve a long-term goal. PEIL is a leading firm manufacturing electrical fixtures. In this dynamic era, it is mandatory for every business concern to have strategic planning to accomplish objectives and goals. Strategic planning is the effective tool to achieve the targets. SWOT (Strengths, Weaknesses, Opportunities and threats analysis is an efficient tool for making a strategic plan and it is being practiced in PEIL. PEIL has made a strategic business plan for its sustainability and expansion in a highly competitive and efficient light industry of Pakistan. The company has seen a wonderful growth in its business and profitability for many years, however in order to support the future growth plans, company has to seek a substantial investment to meet the working capital requirements of the expanded trading operations. Core values are the organizations essential and enduring tenets, not to be compromised for financial or short-term expediency. Core values, whether for an individual or an organization, exist to guide

FINANCE PRODUCTION QUALITY CONTROL RESEARCH AND DEVELOPMENT

STRATEGIC PLANNING
Strategic planning is the process of developing and analyzing the organization's mission, overall goals, general strategies, and allocating resources. A strategy is a course of action created to achieve a long-term goal. PEIL is a leading firm manufacturing electrical fixtures. In this dynamic era, it is mandatory for every business concern to have strategic planning to accomplish objectives and goals. Strategic planning is the effective tool

to achieve the targets. SWOT (Strengths, Weaknesses, Opportunities and threats analysis is an efficient tool for making a strategic plan and it is being practiced in PEIL. PEIL has made a strategic business plan for its sustainability and expansion in a highly competitive and efficient light industry of Pakistan. The company has seen a wonderful growth in its business and profitability for many years, however in order to support the future growth plans, company has to seek a substantial investment to meet the working capital requirements of the expanded trading operations. Core values are the organizations essential and enduring tenets, not to be compromised for financial or short-term expediency. Core values, whether for an individual or an organization, exist to guide the decisions

FINANCE PRODUCTION QUALITY CONTROL RESEARCH AND DEVELOPMENT

FINANCE PRODUCTION QUALITY CONTROL RESEARCH AND DEVELOPMENT

STRATEGIC PLANNING
Strategic planning is the process of developing and analyzing the organization's mission, overall goals, general strategies, and allocating resources. A strategy is a course of action created to achieve a long-term goal. PEIL is a leading firm manufacturing electrical fixtures. In this dynamic era, it is mandatory for every business concern to have strategic planning to accomplish objectives and goals. Strategic planning is the effective tool

to achieve the targets. SWOT (Strengths, Weaknesses, Opportunities and threats analysis is an efficient tool for making a strategic plan and it is being practiced in PEIL. PEIL has made a strategic business plan for its sustainability and expansion in a highly competitive and efficient light industry of Pakistan. The company has seen a wonderful growth in its business and profitability for many years, however in order to support the future growth plans, company has to seek a substantial investment to meet the working capital requirements of the expanded trading operations. Core values are the organizations essential and enduring tenets, not to be compromised for financial or short-term expediency. Core values, whether for an individual or an organization, exist to guide the decisions we make, priorities we have, and directions we take. Core values of PEIL are: Passion and commitment through shared ownership Respect for and valuing the individual -----------------------------------------------------------------------------------------------------------

STUCTURA DIMENTIONS OF PEI

Formali ation
PEIL is an organization with not very high level of formalization. But there are explicit job descriptions, numerous organizational rules, and clearly defined procedures covering work processes, therefore job behaviors of employees are structured at PEIL. And also the degree of formalization varies within this organization.

Speciali ation
Work specialization is the degree to which activities in an organization aredivided into separate jobs. PEIL uses high work specialization to efficiently make products. Managers at PEIL see work specialization as an important organizing mechanism but not as a source of ever increasing productivity. -

Hierarchy of Authority
Paklite delegates authority to their managers. At the lower level the problems are handled by the supervisor in production department, the supervisor has the authority to take the decision for the betterment. But in the upper leve

MANAGERIA ETHICS AND CORPORATE SOCIA RESPONSIBI ITIES

Employees are the basis of our success.
The highly skilled, committedemployees of the PAKLITE and the work that they produce form the basis for the company's success. This philosophy is at the heart of the value-oriented and values-based personnel and social policies of the PAKLITE. For more than 15 years, this has been par of the PAKLITE corporate t culture, which is based on trust, tolerance, and the concept of "give and take. Working in the PAKLITE means meeting the demanding requirements of a premium manufacturer - being enthusiastic about the brands and products, achieving results of the highest quality, being willing to learn at all times, being flexible when it come to forms of work and working times and, most of all,

wanting to push the success of the PAKLITE further forward in harmony with the model of sustainability. The company offers excellent employment conditions in terms of salary and social welfare benefits, following its concept of "give and take". This too makes the PAKLITE one of the Pakistans most attractive employers .

STUCTURA DIMENTIONS OF PEI

Formali ation
PEIL is an organization with not very high level of formalization. But there are explicit job descriptions, numerous organizational rules, and clearly defined procedures covering work processes, therefore job behaviors of employees are structured at PEIL. And also the degree of formalization varies within this organization.

Speciali ation
Work specialization is the degree to which activities in an organization aredivided into separate jobs. PEIL uses high work specialization to efficiently make products. Managers at PEIL see work specialization as an important organizing mechanism but not as a source of ever increasing productivity. -

Hierarchy of Authority
Paklite delegates authority to their managers. At the lower level the problems arehandled by the supervisor in production department, the supervisor has the authority to take the decision for the betterment. But in the upper leve

Professionalism
Company has a team of professionals, as the challenges of 21st century cannot be met without professionalism. It is enjoying services of professionals in these fields:

Marketing

Management

Finance

Production

Quality Control (ISO 9001-2000)

Research and Development Personnel Ratio

Professionalism
Company has a team of professionals, as the challenges of 21st century cannot be met without professionalism. It is enjoying services of professionals in these fields:

Marketing

Management

Finance

Production

Quality Control (ISO 9001-2000)

Research and Development Personnel Ratio

Total number of employees of PEIL is as follow:

Management & Admin.

Staff Market personal Labors 31 Employees 20 Employees 186 Workers

Contextual Dimensions of PEIL Size

An organizations size significantly affects its structure. Large organizations tend to have more specialization, centralization and rules and regulations than do small organizations. However this relationship is not linear. PEIL is a small organization having 200 plus work force but it is more centralized and follows the rules and regulations strictly.

Technology
Every organization has at least one form of technology to convert its inputs into outputs. Workers at PEIL work on a standardized assembly line. -----------------------------------------------------------------------------------------------------------University of the Punjab Gujranwala Campus.
Because it is the age of mass production due to change automatic structure so that in production department automatic press, injection moldings machines are being used instead of a hand press and hand molding presses, similarly automatic cranes for loading and unloading for raw material and automatic lifts are being used to increase the efficiency and to reduce the wastage of time. Paklite has a sound operation system in producing out put, total quality management is deeply observed, implemented and control with the help of computer based operational management to yields out quality products.

External Environment
Its environment can affect organizational structure. PEIL faces the following external environment:

Technological Environment
Today, it is an era of technology. High and advanced technology improves the production and helps to reduce the cost of production. Today every customer is conscious about the quality of the product and wants greater satisfaction against the product which they are offer in the market. So technology plays a vital role to provide the better quality product to the customer at lower price and helps in to grow the market share, which is the main objective of the organization

Economic Environment
Economic environment is very important for an organizational growth. If the economic environment is instable then the local and foreign investor are shy of investment in any type of the business. Govt. of Pakistan tries to boost up the economic condition of the country through various steps; for example, they give relaxation in income tax, they give subsidies to the investors in different field, they provide security to investor that his organization is not transferred into public property.
---------------------------------

Political Environment
Political environment also affects the business. There is greater tension between our neighbor country and us. So every political party tries to improve the economic condition of the business and pay much attention on that segment. Foreign investment plays a vital role in the strength of the economy so the political parties every time tries to stable the political condition of the country.

Legal & Regulatory Environment

PAKLITE followed all the legal regulation, which prevails in the Pakistan. We pay much attention on the customer safety. We follow the labor rights according to the (Pakistan Labor Act . We follow the taxations rules and regulation according to (Pakistan Taxation Act

Social and Cultural Environment

We are not looking only organization affairs but we pay equally attention towards religious affairs and social work. We constructed schools for the benefits of the local community. Our product is benefited for every type of social and cultural classes, which exist in Pakistan. Normally in the urban area, customers like to purchase the Pearl Light where as in rural area Strip Light is more like

Culture
PEIL focus on individual development. It recognize the worth and value of individuals and seeks to create cultures in which employees can continually

SWOT ANALYSIS
In SWOT Analysis we check the strengths, weaknesses, Opportunities and the Threats of the organization, which is helpful to make the proper strategies for the organization. S

Strengths WWeaknesses
O

Opportunities
T

Threats
IN SHORT, It is a simple and powerful way to analyze the current market situation.

SWOT ANA YSIS OF PAK ITE

SWOT Analysis of Paklite Electric Company involves two type of analysis. I. Internal Analysis II. External Analysis

INTERNA ANA YSIS

While doing the Internal Analysis of Paklite Electric Company we will check there, Strengths Weaknesses

EXTERNA ANA YSIS

External Analysis involves the analysis of the External Environment Of the organization. In the External Analysis Of Paklite Electric Company we will check the: Opportunities Threats

STRENGTHS
PAK ITE has a lot of strengths. The detail description of these strengths is as under

1. Complete Range of Fixtures and Ballasts

Paklite is providing complete range of Electrical Fixtures and Ballasts through

countrywide distribution network.

2. Well Organized Distribution Channels

They have well organized distribution channels in the whole country. Their products are available from Karachi to Khyber. They have their agency holders in almost all the cities of the world.

3. Strong line of Production:

They have strong Production Line including

Strip Lights

Street Lights

Batten Lights

Diffuser Lights

Industrial Lights

Road Lights

Ballasts ranging from 10 Watts to 400 watts

Well-Equipped Market Force

Their market force is well equipped with the modern facilities of communication. Like Internet, mobile phones, fax etc. So they can communicate with each other easily and also can find the information from the external sources.

SWOT ANALYSIS OF PAKLITE ELECTRICAL INDUSTRY:

SWOT Analysis of Paklite Electric Company involves two type of analysis. I. Internal Analysis II. External Analysis

INTERNAL ANALYSIS
While doing the Internal Analysis of Paklite Electric Company we will check there, Strengths Weaknesses

EXTERNAL ANALYSIS

External Analysis involves the analysis of the External Environment Of the organization. In the External Analysis Of Paklite Electric Company we will checkthe: Opportunities Threats -----------------------------------------------------------------------------------------------------------University of the Punjab Gujranwala Campus. .77

STRENGTHS
PAK ITE has a lot of strengths. The detail description of these strengths is as under

1. Complete Range of Fixtures and Ballasts

Paklite is providing complete range of Electrical Fixtures and Ballasts through countrywide distribution network.

2. Well Organi ed Distribution Channels

They have well organized distribution channel in the whole country. Their products are available from s Karachi to Khyber. They have their agency holders inalmost all the cities of the world.

3. Strong line of Production:

They have strong Production ine including

Strip ights

Street ights

Batten ights

Diffuser Lights

Industrial Lights

Road Lights

Ballasts ranging from 10 Watts to 400 watts

Well-Equipped Market Force

Their market force is well equipped with the modern facilities of communication. Like Internet, mobile phones, fax etc. So they can communicate with each other easily and also can find the information from the external sources. -----------------------------------------------------------------------------------------------------------University of the Punjab Gujranwala Campus. .78
4. Imported Machinery

They have heavy imported machinery, which is very helpful for them for the reduction of cost. They have imported Slitting Mach, a machine to cut coils and also the machinery for Molding Department has been imported from the modern countries. 5. Well-Organized R & D Department The Research and Development Department of Paklite is working very well. They are continuously trying for the improvement of their existing products. They are working on the modern production techniques so they can be able to reduce the cost and increase the profitability

Highly Qualified Professionals

They are a team of highly qualified professionals. Qualified, skilled and experienced employees are working in each and every department of Paklite. These qualified and experienced employees are very helpful for the development of the organization. The example of highly qualified professionals are electrical engineers, technical engineers etc.

Manufacturing of Dyes
They have a special department in which they produce the Dyes to manufacture their product. So they are able to produce most of the dyes, which they are using in the manufacturing of their different products under the same roof. This is very

6.

Paklite Electric Company like all other organi ations also has some weak points. The detail description of the weaknesses of the Paklite is as under:

1) ack of advertisement
The main weakness of Paklite is the lack of advertisement. Advertisement hasgot much importance in todays world. It is very difficult for any organization andeven for a product Approvals and Certificates The products of Paklite are only one in their field, which is approved by PS Their Ballasts are also tested and I. certified by PCSIR (Pakistan Council ofScientific and Industrial Research)

7. oyalty for the customers

They have loyalty for their customers and vendors. They are customer oriented, they believe on the strategy of customer pull. They make those products, whichare liked and demanded by them .

8. Unipolicy for the price

They have unipolicy for price in the whole country. Their products will beavailable in the whole market at the same price no matter from where they are being purchased.

WEAKNESS
to get the proper market shares without advertisement. Because of the popularity of the product people will be attracted to buy it. So, this will enhance the sale of the product, which is very important for the organization in order to increase the profitability.

2) No Brand Power
One of the main weaknesses of the Paklite is that they have no Brand Power. People are less aware of their brand name. The brand power plays a veryimportant role for any organization. A firm wit strong brand name h finds it very easy to attract the customers in the market.

3) No Exports
Another major weakness of the Paklite is that they have no exports. They have products of International Quality, which can be exported to other countries inorder to, earn foreign exchange.

OPPORTUNITIES
Paklite Electric Company has following opportunities in the external and internal environment.

1. Opportunity of Globali ation

Paklite has the opportunity to go to the globe. They have the global market to expand their business. They can do so with the help of export in the internationalmarket. In this way, not only they can earn profit but also the foreign exchange for the country.

2. ess number of competitors

The number of competitors of Paklite Electric Company is low. Because in Pakistan a very small number of companies are making electric fixtures and ballasts. The main competitor is Philips, which is multinational. So, a very small number of companies are competing with them.

Thus it is an opportunity for them to come forward and capture the market with their better planning and strategies.

3. Opportunity of atomi ation and innovations

Paklite has the opportunity to bring variation in the existing products and also forthe manufacturing of new products. They can also adopt atomization, which willbe helpful in reducing the cost of production.

THREATS
Followings are the important threats prevailing in the environment for Paklite Electric Company.

1. Increasing Price of Inputs

The main threat for Paklite is the increasing price of inputs that includes Copper and Steel. Increase in the prices of Copper and steel has resulted in the closingof a lot of firms in Pakistan in the last few years. So it s i a great threat for Paklite.

2. ow profitability
The profits of Paklite Electric Company are decreasing for the last few years, which is an alarming situation for the company. The profit is the primary objective for every organization and also important for the survival and growth. So it is a big threat for Paklite.

3. Brand power of the main compe t it or

The brand power of their main competitor i.e. Philips is a big threat for Paklite.The awareness of the people about the products of Philips is affecting their business to a great extent.

MOTIVATION
Basic assumptions for motivation

A substantially satisfied need no longer motivates

It is the lowest level of ungratified need in the hierarchy that motivates behavior

As a lower level of need is met, a person moves up to the next level of needs as a source of motivation

Motivation in the Paklite

Motivation is a process of arousing and sustaining goal-directed behavior induced by the expectation of satisfying individual needs.

Motivation process
Unsatisfied need => Tension => Drives => Search Behavior => Satisfied needs => Reduction of tension => new unsatisfied needs

HIERARCHY OF BASIC MOTIVATION NEED 1.Physiological needs:

Hunger, thirst, shelter, and other bodily needs 2. Safety needs: Security and protection from physical and emotional harm 3. Social needs: Affection, belongingness, love, acceptance, and friendship.

4. Esteem needs: Internal esteem (self-respect, autonomy, achievement), and external esteem (status, recognition, attention, power, and face) -----------------------------------------------------------------------------------------------------------

5. Needs for self-actuali ation: The drive to best reali e one's potential, including potential in personal growth, achievements and self-fulfillment.

ow-order needs
Physiological and safety needs, they are satisfied externally (payment, unions)

High-order needs
Social, esteem, and self-actuali ation needs, they are satisfied internally.

RECOMMENDATIONS
Our recommendations for Paklite Electric Company are as follows.

1. Advertisement
Paklite should increase the advertisement of their products. Advertisement has got great importance in todays world. It is very difficult to sell the -----------------------------------------------------------------------------------------------------------University of the Punjab Gujranwala Campus. .88

product without its advertisement. The advertisement strategy of Paklite isnot satisfactory. So, if they want to increase their sale and profits they

product without its advertisement. The advertisement strategy of Paklite isnot satisfactory. So, if they want to increase their sale and profits they must do better advertisement of their products. Both Print Media and Electronic Media can be important in this r gard. e

2. Production of Aluminum Based Products

Paklite should focus on the production of Aluminum Based products instead of Copper and Steel based products so that they can avoid the threat of increasing values of Copper and Steel.

3. Exports of the Products

Paklite is producing the products of international quality but they arent exporting their products. They should export their products to other countries. This will increase their profitability and also they can earnforeign exchange.

4. Aggressive Policy
Paklite Electric Company should adopt Aggressive Policy in the market. This will prove helpful for their survival and growth in the market.

5. Diversification
Paklite is dealing in the same line of production from the last few years. diversification and innovations in The their products are not up to the mark. Although they have strong line of production but Diversification has got great importance now days. So, Paklite should emphasis on thediversified and innovative products.

6. Increase in Brand Power

The Brand Power of Paklite Electric Company is absent. Brand Power isvery important for the success of any product and organization. So, we recommend that they should also give importance to their brand image if they want to get success in the market.

7. Atomi ation
This is the era of atomization. It is the best strategy to adopt in order to decrease cost. So, Paklite should also adopt atomization in some fields ofproduction.

8. Import of Technical Information:

Paklite should import technical information from the developed countries instead of importing heavy machinery. Their own R & D can work on this technical information in order to make the machinery and new and innovative products.

9. Sale of Dyes:
Paklite has capacity to produce the dyes, which is being used by them in the manufacturing of their products. But they are not selling their dyes.
There are some small firms, which are not able to produce dyes and they, purchase. So, Paklite can also sell their dyes, which will be fruitful for them.

10. Implementation of management functions .

In Paklite management functions are not properly applied because they are not following each step of management functions. So, we recommendfollowing management functions properly.

11. Globali ation

They should set business unit around the globe for increasing their market

growth and future profits