[PGDAM SEM 4]

By:-

A PROJECT OF

Index
COLLEGE DETAILS 1. DECLARATION 2. CERTIFICATE 3. ACKNOWLEDGEMENT 4. DEDICATION 5. EXECUTIVE SUMARY 6. OBJECTIVE OF THE PROJECT 7. COMPANY OVERVIEW 8. MARKET RESEARCH AND SITUATIONAL ANALYSIS BASED ON RESEARCH 9. CONCLUSION 10. Bibliography 11. APPENDIX

DECLARATION
We, the undersigned student of THE NIS ACADEMY of BBA sem 3 year hereby declare that we have completed this project on International business on mouth freshner in the academic year 2010 2011.The information submitted in this project is true and original to best of our knowledge.We feel there is ample scope of improvement upon the work of this nature and we shall be thankful if any suggestion is offered for its improvement

CERTIFICATE
I, Ms. Priya Rathore certify that Mr. Devang Shah student of
NIS academy of BBA third year have completed this project on International Business in the academic year 2010 2011, the information in this project is true and original to best of our knowledge.

Signature of project Guide

Signature of Location head

Date:

Date:

College seal

ACKNOWLEDGEMENT
This is to kindly bring to your notice that the contents of this project book and all the other information gathered from the source like internet, company profile book, the newspapers and from the product dealer is purely a subject to conformation. We the group members of this project book assure that the things discussed in this book is true as per our knowledge but any slight change in the statistics may happen as our evaluation is based as per the study on dealers and customers only. Any of our group members will not be held responsible for this. It has been a fully revised study from our side to launch the brand in the international market & its product to the best possible way which would create better brand equity and increased credibility of the brand in the market which would help in increased profit and expansion of its market.

DEDICATION
OUR project wouldnt have reached its current shape Without the sound guidance of our respected trainer Miss PRIYA RATHORE and also like to thank our batch mates for creating a fair competition & our College and its management,for our support. We would also like to thank our respected teacher

EXECUTIVE SUMMARY
One of the most important factors that lead one to their goals is the drive. This drive is known as motivation. It is a zest and determination with a kind of excitement that leads one to persevere to reach greater heights, in no matter what avenue of their life; be it personal or professional. The drive may come from an internal or external source. The individual determines this.The factors that motivate an individual keep changing as one climbs the ladder of age and maturity. And also, achievement of one goal sets the ball rolling for another one to be achieved. Thus, to be motivated is a constant need. There are times when one faces a period of de-motivation and everything seems bleak. It is then that they need to find what would motivate them back into action.For every individual there is a variable driving force. In fact, it is not just a single factor, but a combination of factors that lead people to achieve their goals. The fact is that with routine monotony steps in and then everything seems like stagnant waters. It feels like there is nothing new.Breaking this cycle of monotony has helped many bounce back with enthusiasm. This is why human resource managers create a training calendar, which will take away employees from the routine they are stuck to, as well as enhance their skills in various areas.Others pursue hobbies during the weekend, thus giving them something to look forward to, as each week comes to a close. There are people who
8

redefine their goals and ambitions from time to time in order to fill them with newer levels of enthusiasm to achieve greater feats. One needs to take stalk every now and then and find the motivator required to carry them through.