UK B2C E-Commerce Report 2011

June 2011
Provided by RESEARCH ON INTERNATIONAL MARKETS
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rce mme E - Co B2C UK 1 rt 201 Repo

June 2011

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UK B2C E-Commerce Report 2011

Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
Despite a predicted slowdown of B2C E-Commerce sales growth, the proportion of online sales vs. bricks and mortar stores increases. B2C E-Commerce share on total retail sales accounted for 8.2% in 2010, up from 7.4% in 2009. In August 2010, British online shoppers spent on average GBP 67 for clothing, about half the online spending for groceries. Tesco, Argos and the Shop Direct Group are leading UK B2C E-Commerce retailers in terms of sales in 2010. 10% of British individuals accessed the Internet with their mobile phone in 2010 - above the EU average of 7%. UK M-Commerce sales are forecasted to more than double until 2013. The expected boom of M-Commerce will be driven by new technologies and the growing penetration of smartphones.

Company and Product Information

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UK B2C E-Commerce Report 2011

Table of Contents
1. Management Summary 2. Trends
UK E-Commerce Conversion Rate Developments, August 2010 UK Multichannel and B2C E-Commerce Trends, 2010 Sales Trends of UK Multichannel Retailers, 2009 & 2013f, incl. Breakdown of Retail Sales, by Channel Reach of Retail Sites in the UK and European Countries, January 2010 vs. January 2011 Average Price of Online Products in the UK and 10 other Countries worldwide, in GBP, January 2011 Online Fashion Sales Trends in the UK, 2011 UK Internet Usage Key Trends in 2010 Internet Usage by Purpose in the UK, by % of Households, 2010 Most popular Site Categories in the UK, by active Reach in %, 2010 Online Payment Methods in the UK, in %, 2010 Mobile Internet Access Penetration in the UK and Europe, by Country, in %, 2010 UK M-Commerce Revenue, in GBP million, 2009 & 2013f UK M-Commerce Sales Trends, 2010 UK M-Commerce Usage Trends, 2010 UK M-Commerce Growth and Spending Trends, 2010 UK M-Commerce Share Trends, 2009 M-Commerce Usage by UK Mobile and Smartphone Users, in %, 2010

5. Products
Types of Goods and Services bought online in the UK, by Age Groups, in % of Individuals, 2010 Products purchased over the Internet in the UK by Gender, in % of Online Shoppers, Jan.-March 2010 Products purchased over the Internet in the UK by Age, in % of Online Shoppers, January-March 2010 Top Online Product Categories, by average Spend per Head in GBP, August 2010

6. Users / Shoppers
Development of Internet Users and Penetration in the UK, in millions and %, 2005-2010 Internet Access in the UK by Age Groups, in %, 2010 Individuals in Europe using the Internet, by Country, in %, 2008-2010 Internet and Broadband Household Penetration, by Households, in %, 2008-2010 Total Broadband Subscribers in the UK, compared to Germany, USA and OECD, 2006-2010 Total Broadband Subscribers per 100 Inhabitants in the UK, compared to Germany, USA and the OECD Average, 2006-2010 Broadband Subscribers in the UK, by Access Technology compared to the OECD Average in %, 2010 Development of Online Shoppers (millions) and their Percentage of Internet Users in the UK, 2009-2014f Number of Online Shoppers in the UK, in millions, 2010 & 2014f Internet Shoppers in the UK by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 EU Comparison of Online Shopper Penetration, in % of Population, 2010

3. Sales
B2C E-Commerce Sales in the UK, in GBP billion, 2002-2010 & 2014f B2C E-Commerce Sales in the UK, in EUR billion, 2009-2010 B2C E-Commerce Sales in the UK, in GBP billion, 2010-2011f B2C E-Commerce Sales on a monthly Basis in the UK, in GBP billion, January-April 2011 B2C E-Commerce Sales of Fashion in the UK, in GBP billion, 2010, 2011f & 2015f Average annual Spend of Online Shoppers in the UK, in GBP, 2005-2014f

7. Players
Top 10 UK Retailers ranked by Total Online Sales, in GBP billion, 2008-2010 Top 5 UK E-Commerce Websites, ranked by Unique Visitors, January 2011 Rank 1: Tesco Rank 2: Argos Rank 3: Shop Direct Group Rank 4: Dixons Retail Rank 5: Next Directory Rank 6: J Sainsbury Rank 7: Marks and Spencer Rank 8: John Lewis Rank 9: N Brown Group Rank 10: Comet.co.uk News about Kiddicare/Morrisons News about Asos Customer Satisfaction of the Top 10 UK Online Pure Players, in %, December 2009

4. Shares
B2C E-Commerce Share on total Retail Sales, in %, 2005-2010

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UK B2C E-Commerce Report 2011

Samples
RESEARCH ON INTERNATIONAL MARKETS
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Shares

Trends

Sales

Products

Users / Shoppers

Players

In 2010, 46% of individuals aged 25-34 bought Clothes, Sports Goods online in the UK.
Types of Goods and Services bought online in the UK, by Age Groups, in % of Individuals, 2010
Total Clothes, Sports Goods Films/Music Household Goods Books/Magazines/E-Learning Material Computer Software (incl. Video Games) Tickets for Events Electronic Equipment (incl Cameras) Food/Groceries Shares/Financial Services/Insurance Films/Music, Books online delivered Computer Software online delivered Computer Hardware 35 32 29 28 24 24 17 16 14 12 12 9 16-24 40 41 18 27 27 22 16 10 10 20 12 9 25-34 46 38 39 31 28 27 23 22 17 14 15 9 35-44 45 41 43 35 32 31 25 28 20 16 15 11 45-54 32 35 29 31 23 28 17 17 16 12 10 10 55-64 27 19 26 22 16 20 13 9 10 6 11 8 65-74 14 9 12 13 9 n/a n/a n/a n/a n/a n/a n/a

Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals. Source: Eurostat, January 2011

35

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

The UK based fashion and home ware multichannel retailer Next generated E-Commerce sales of GBP 650 million in 2010.
Rank 5: Next Directory
Name of Company Headquarters Major Online Shops Company Type Product Range Year Ended Next Directory UK www.next.co.uk Multichannel-Retailer (Store, Catalog, Internet) Fashion, Homeware January 30 Homewares and apparel retailer/cataloguer Next saw group sales for the first half increase 5 percent to GBP 1.59 billion despite testing market conditions. (September 2010)

News (E-Commerce)

B2C E-Commerce Revenue Currency EUR billion GBP billion 2010 0.76 0.65 2009 0.69 0.61 2008 0.72 0.57

Source: company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

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