Dr. B.A.M.U.

Sub-Centre Osmanabad

Study of Organizational Profile Endurance Technologies Limited

Submitted to Mr. Vikram Shinde Sir

Submitted by More Tushar S. Program: Master In Business Administration 1st Sem. Session: 2010-2011

DECLARATION

I hereby declare that the project work titled The Study of Organizational Profile of Endurance Pvt. Ltd., submitted by me to the Dr. B.A.M.U. SubCentre, Osmanabad, is a benefited work undertaken by me for the partial fulfillment for the award of Post Graduate Programme in Management and it is not submitted to any other University or Institution.

Place: student

Signature of the

Date:

More Tushar S.

ACKNOLEDGEMENT

I owe my sincere thank to Mr. Vikram Shinde Sir for providing me an opportunity to do the project work as a part of my MBA course. I express my sincere gratitude to Mr. Vikram Shinde Sir, his continuous support and assistance throughout my project. I am grateful to Mr. Suyog Amrutrao Sir, Varunraj Kalse Sir and Sachin Bassaye sir for providing me an opportunity to do the project work in the business to business company.

More Tushar S.

Name of Company :

ENDURANCE TECHNOLOGIES LIMITED

Profile:
ENDURANCE was established in 1985 as Anurang Engineering Co. Pvt. Ltd. to manufacture Aluminium Die Casting products at Aurangabad, Maharashtra (India). The Endurance Group is a global force in Aluminium Casting (including Alloy Wheel), Suspension, Transmission and Braking products with an annual sale of 251 Million (RS. 1634 Crores) from domestic operations and approx. 104 Million (RS. 674 Crores) from overseas operations for the year 2008-2009. Endurance Group has 19 Plants across India, Italy & Germany. ENDURANCE is a name that spells strength and the will to perform. Our Core business is focused on becoming the component partner of choice for leading Automobile Manufacturers. Assisted by a strict quality regime, interaction with customers and an eye on emerging needs, we have carved a niche to cater to some of the world's leading Automotive Manufacturers. On the strength of our experience and the depth of our Technological Expertise, we have now geared up to launch ourselves on the high growth global circuit.

Board Of Directors:

Board of Directors (Endurance Technologies Limited)

Naresh Chandra Anurang Jain Nainesh Jaisingh Roberto Testore Soumendra Basu Partho Datta Chairman Managing Director Director Director Director Director

Senior Management
Satrajit Ray V. Subramanian Ramesh Gehaney Abhay Joshi Biswajit Choudhury A. S. Bhalla Sunil Kolhe Dr. Mohan Godse R. H. Marlapalle Chief Financial Officer Sr. VP (Casting Divisions) Sr. VP (Proprietary Business) C.E.O. Endurance Magneti Marelli Shock Absorbers (India) Pvt.Ltd. VP (Aftermarket & Exports) VP (Operations - SBU-Castings Pune) VP (International Trade & Corporate Sourcing) VP (Product Development) VP (Strategic HR & Admn)

Mission & vision:

To achieve and maintain leadership with a focus on Technology, Product Reliability and Safety in an environment of Honesty, Transparency and Fairness and contribute towards betterment of society.

Achieve a sustained Zero Customer Complaint for Proprietary Group (Suspension, Transmission and Braking) and below 500 PPM Customer Complaint for Casting Group (High Pressure, Low Pressure, Gravity Die Casting and Aluminium Alloy Wheels) latest from March 2007 onwards.

Endurance to achieve Profitable Sales of USD 1 Billion globally by the Year 2009-10.

To achieve and maintain leadership with a focus on Technology, Product Reliability and Safety in an environment of Honesty, Transparency and Fairness.

Headquarters:

Biswajit Choudhury VP (After Market & Exports) E-94, MIDC AREA, WALUJ, AURANGABAD - 431 136. Maharashtra State, India. Telephone: +91 0240 2569600 Fax: +91 0240 2569703 E-Mail: biswajit@endurance.com

Physical Presence of the Company:

Aurangabad

Endurance Technologies Ltd. (Casting Division) B-2, MIDC Area, Waluj, Post Box No. 960. Aurangabad - 431136. India Tel.: +91-240-2555026/27 +91-240-2554864/65 Fax: +91-240-2554373 Endurance Technologies Ltd. (Suspension Division) E-92, MIDC Area, Waluj,Post Box No. 982, Aurangabad (M.S.) 431 136. India Tel.: +91-240-2554902 +91-240-2564582 +91-240-2564595 Fax: +91-240-2555423 Endurance Technologies Ltd. (Suspension Division) K-228 & K-229, MIDC Area, Waluj, Aurangabad (M.S.) 431136. India Tel.: +91-240-2556686/87 Fax: +91-240-2556685

Endurance Technologies Ltd. (Casting Division) L-6/3, MIDC Area, Waluj, Aurangabad - 431136. India. Tel.: +91-240-2551246/48 Fax: +91-240-2556894/65

Endurance Technologies Ltd. (Suspension Division) K-120, MIDC Area, Waluj,Post Box No. 982, Aurangabad (M.S.) 431 136. India Tel.: +91-240-2555304 +91-240-2556683 +91-240-2556684 Fax: +91-240-2556682 Endurance Technologies Ltd. (Braking Division) K-226/2, MIDC Area, Waluj, Aurangabad (M.S.) 431136. India Tel.: +91-240-2551115 Fax: +91-240-2551496 High Technology Transmission Systems (I) Pvt. Ltd. (Transmission Division) K-226/1, MIDC Area, Waluj, Aurangabad (M.S.) 431136. India. Tel.: +91-240-2552447/2563153 Fax: +91-240-2563553 Website: http://www.httsindia.com/

Endurance Technologies Ltd. (Casting Division) K-227, MIDC Area, Waluj, Aurangabad (M.S.) 431136. India Tel.: +91-240-2551116

Pune

Endurance Technologies Ltd. (Casting Division) Gut No. 416, Village Takve Budruk, Taluka: Vadgoan Maval, Dist. Pune - 412106. India. Tel.: +91-2114-211331/2/3 Fax: +91-240-2556894 Endurance Technologies Ltd. (Machining Division) B-20, MIDC Area, Chakan, Village: Nighoje, Taluka: Khed (Rajgurunagar), Pune - 410 501. India. Tel.: +91-020-4103011/12/14 Fax: +91-20-4102230 Endurance Technologies Ltd. (Alloy Wheel Division) Plot B-22, MIDC Area, Village Nighoje, Taluka: Khed (Rajgurunagar), Pune - 410501. India.

Endurance Technologies Ltd. (Casting Division) B-1/3, MIDC Area, Chakan, Village Nighoje, Taluka: Khed (Rajgurunagar), Pune - 410501. India. Endurance Magneti Marelli Shock Absorbers (I) Pvt. Ltd. (Suspension Division) B-23, MIDC Area, Chakan, Village Nighoje, Taluka: Khed (Rajgurunagar), Pune - 410501. India. Tel.: +91-20-30947662

Manesar

Endurance Technologies Ltd. (Casting Division) Plot no. 400, Sector 8, IMT, Manesar, Dist. Gurgaon, Haryana - 122050. India. Tel.: +91-0124-2291770-73 Fax: +91-0124-2291774

Pantnagar

Endurance Technologies Ltd. (Suspension Division) Plot No. - 3, Sector 10, Integrated Industrial Estate - IIE, Udham Singh Nagar, Pantnagar, Uttaranchal, India.

High Technology Transmission Systems (I) Pvt. Ltd. (Transmission Division) Plot No. - 7, Sector 10, Integrated Industrial Estate-IIE, Udham Singh Nagar, Pantnagar, Uttaranchal, India. Website: http://www.httsindia.com/ Chennai

Endurance Technologies Ltd. (Casting Division) Plot No F-82, SIPCOT Industrial Park, Irungattukottai, Pennalur Post, Shriperumbudur Taluk, Kanchipuram District, Chennai - 602 105. Italy

Endurance Fondalmec S.p.A. (Casting Division) Via Del Boschetto 2/43, 10100 Lombardore (TO), Italy. Tel.: +39 011 9958756 Website: http://www.fondalmec.it/ Germany

Amann Druckguss GmbH (Casting Division) Massenbachhausen, Germany. Tel.: Fax: Website: http://www.amann-druckguss.de/

Company Logo & Punch Line:

Company Product:


Casting

Suspension

Transmission

Braking

Casting Product:

Suspension Product:

Transmission Product :

Braking Product :

Target Market of the Company:

The Endurance Group has five well-equipped R&D Centers recognized by the Department of Science & Industrial Research, Ministry of Science & Technology, Government of India. The R&D infrastructure comprises of a large number of imported and indigenous equipment, handled by a highly qualified team of over 35 professionals. These professionals keep themselves updated by attending technical seminars in India and abroad. The expenditure incurred on R&D activities is well above the standards of the Indian Industry.

The Center devotes itself primarily to experimental Research & Development for developing new products, product improvement, product modification, process standardization, new innovations, new technologies and improve-ment. The Center has state-of-the-art equipments to facilitate all its activities.

Growth is Innovation: Our R&D efforts in Suspension, Transmission and Braking provides the impetus to innovate and develop new and highly improved products.

Major R&D Areas - Clear Focus on 4-wheelers(Suspension) at B-23, MIDC, Chakan, Pune, Maharashtra. 2-wheelers(Suspension) at E-93, MIDC, Waluj, Aurangabad, Maharashtra. Braking at K-226/2, MIDC, Waluj, Aurangabad, Maharashtra. Transmission at K-226/1, MIDC, Waluj, Aurangabad, Maharashtra. Casting at B-1/3, MIDC, Chakan, Pune, Maharashtra.

Major R&D Achievements

Patent applied for "Twin tube canister type Oleo - Pneumatic Rechargeable type Gas Filled Shock Absorbers"

Patented Revolutionary "Dust Seal Washer"

Patent Applied for Adjustable Damping Compression"

Extra LONG WHEEL TRAVELS at Front & Rear

Customers :

Quality Policies & Quality System of the Company:

Quality Policy
Our Policy is to Design and Manufacture Automobile Products of Excellent, Consistent and Reliable Quality to meet Customer Satisfaction. This will be achieved through Improvement in Technology, Systems, Methods and Resource Management.

TPM Policy:
We at Endurance are committed to practice TPM to improve product reliability and the working culture, to reduce losses of all types in a continual manner, to increase the operational efficiency and achieve internal and external customer satisfaction, safe and hygienic working environment through extensive employee involvement.

Environment, Health and Safety Policy:

We shall maintain and continuously improve the Envi- ronment, Occupational Health & Safety Management System by providing adequate resources and technol-ogical upgradation. As a responsible member of society and a caring corporate citizen, we accord highest importance to the protection of the environment & health. To achieve this we are committed to: Maintain a clean, green, safe and healthy environment. Comply with current legal and other requirements pertaining to the environment, occupational health & safety. Be proactive and innovative in taking measures to protect the environment & health. The identification & elimination/reduction/control of non-tolerable hazards pertaining to all our activities. Periodically monitor and review EHS performance, objectives and targets. Encourage and train our personnel and suppliers to create an awareness about the impact of their action on the EHS. Prevent pollution & health hazards by instituting sound EHS practices. Conserve resources, recycle and reduce waste as well as minimize hazards & risks in all processes of operation.

We shall communicate this EHS policy to employees and make it available to the public & all other interested parties.

Quality Systems:

TS 16949 Certification
The focus is to Manufacture Automobile Products of Excellent and Consistent Quality to meet Customer satisfaction through continuous improvements in Technology and Systems. Since the inception of each company in the Endurance Group, each product has opened up new and better avenues of growth. Each Company has visualized every assignment as a new challenge to go beyond the conventional. Acceptance of each challenge with confidence and commitment has earned the Endurance Group an enviable clientele. Leveraging this extensive expertise in the competitive Indian Market, the Endurance Group offers its experience to the world Market.

ISO/TS 16949 Certificates

ISO 14001 Certificates

BS OHSAS 18001 Certificates

Current Situation:

Acheivement of the company :

Milestones:
Increased Equity stake from 51% to 100% in Fondalmec S.p.A. Turin, Italy. Commercial production of 4Wh Struts/Shock Absorbers/Gas Springs for Indian and Overseas market at its Joint Venture (with Magneti Marelli S.p.A., Italy) Plant in Pune, India Merger of Endurance Systems (India) Private Limited with its holding Company Endurance Technologies Private Limited.

2009

2008

'Technical Assistance Agreement' with TEKSID ALUMINIUM S.R.L., Italy, for manufacture of 'Aluminium Cylinder Head' castings by Gravity Die Casting process. 'Technical Assistance Agreement' with WP Suspension (subsidiary of KTM). Joint venture with Magneti Marelli S.p.A. for manufacture of fourwheeler suspension products in Pune, India. Three New Plants in Uttarakhand for Proprietary & Casting (N. E. India). Casting Plant at Chennai (South India). Acquisition of 51% stake in Fondalmec S.p.A. Italy.

2007

2006

New plant for Machining of High Pressure Die Casting components was started at Aurangabad, Maharashtra. The production of Brake Shoe was commenced at Aurangabad, Maharashtra. Alloy Wheel Plant was started at Pune, Maharashtra. Endurance Technologies Pvt. Ltd. was formed from the merger of two group companies Anurang Engineering Co. Pvt. Ltd. and Endurance Transmission Systems (India) Pvt. Ltd. The acquisition of majority equity stake in a leading Aluminium Pressure Die Casting & Machining Company at Italy (Nuova Renopress SpA, Bologna, Italy). Acquired 40% equity stake in Paioli Mechanica S. R. L., Italy. Endurance acquired 100% of the Equity Stake in Amann Druckguss GmbH and Co KG, Germany, an Aluminium Die Casting Manufacturer. High Pressure Die Casting Plant started at Manesar, Haryana. New High Pressure Die Casting started at Chakan, Pune, Maharashtra. Tool Room & Paint Shop activities were started at Aurangabad, Maharashtra. TS 16949 certification was awarded to the Endurance Group.

2005

2004

TPM Kickoff in Suspension Plant. The production of Disc Brake Assemblies and CVTs were started at Aurangabad, Maharashtra. The production of Low Pressure/Gravity Die Castings were started at

Aurangabad, Maharashtra. 2003 2002 R&D center for Suspension components was started at Aurangabad, Maharashtra. The Aluminium Die Casting, Shock Absorber & Front Fork Plants were awarded the QS 9000 & ISO 9001 certifications. 1996 The production of Clutch Assemblies & Friction plates were started. The Aluminium Die Casting, Shock Absorber and Front Fork Plants were awarded the ISO 9002 Certification. The Production of Front Forks was started at Aurangabad, Maharashtra. 2,3-Wheeler Shock Absorber Plant started at Aurangabad, Maharashtra. A High Pressure Die Casting Plant and Tool Room was started at Takve, Pune, Maharashtra. R&D Center for Transmission was started at Aurangabad, Maharashtra. The Machining & Painting of High Pressure Die Casting Components were started at Pune, Maharashtra. TPM activities were started in the High Pressure Die Casting, Shock Absorber & Front Fork Plants.

2001

1999

1998 1997

1985

The Endurance journey commenced with a High Pressure Die Casting Plant at Aurangabad, Maharashtra under the name Anurang Engineering Co. Pvt. Ltd.

Awards:

Honda Motorcycle & Scooter India Awards 2009 Award for Castings & Forging 2009

Honda Motorcycle & Scooter India Awards 2008 Award for QCDDM 2008

Auto Monitor Awards 2008 Auto Component Manufacturer of the Year

NDTV Profit Car India & Bike India Awards 2008 Component Manufacturer of the Year

ACMA Award Endurance Technologies Pvt. Ltd. Suspension Division Aurangabad, has won the ACMA - Manufacturing Excellence Award.

TPM Best Performance Award: Endurance Systems - Shock Absorber Division, Aurangabad received the BAL TPM Award 2006.

Best Kaizen Award : The Endurance Shock Absorber Team won the Best KAIZEN Award for Tool Change Loss Reduction Kaizen in the 7th National Kaizen Conference held at Pune in June 2006, organised by the TPM Club of India & CII.

Learning: Conclusion: Reference: