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4.00 Project SALES PRESENTATION Rolling Hills Golf Course is a private golf course.

It is the highest rated golf course in the state. Your position within the organization is vice-president of marketing. The CEO of Rolling Hills has come to you and asked for you to put together a PowerPoint sales presentation to entice the PGA to make Rolling Hills a stop on its tour. Before creating your PowerPoint presentation, answer the following questions on a separate sheet: 1. List five features of the golf course and then list corresponding benefits each feature may provide for a customer. 2. List four questions you could ask your customer in order to determine his/her needs and which product features to emphasis. 3. List four ways you plan to involve your customer in the sales presentation. 4. List four possible objections to your product and your response to those objections. 5. List two possibilities of how you might close the sale.

Sports and Entertainment Marketing I Summer 2003 70

4.00 Project

SALES PRESENTATION EVALUATION FORM


Please circle one number for each of the following competencies/indicators and place the number in the space provided to the right, then total. Evaluation Criteria Relevant information included Creativity and neatness Excellent (A)
Presentation is completely developed with logical progression

Good (B)
Presentation contains complete information with minor errors; presentation is clear

Fair (C)
Presentation contains a few errors; presentation is vague in spots

Poor (D/F)
Presentation is either excessively long or short containing numerous errors; content is ambiguous 23 or below Overall appearance is mundane and flavorless

Score

30 Overall appearance shows flair and originality that is inviting and pleasing to the eye 10 Grammatically correct and free of punctuation; spelling and capitalization errors

29, 28, 27 Overall appearance is pleasing but not attention grabbing

26, 25, 24 Overall appearance lacks professionalism

Free of errors

9 Free of grammar and spelling errors; punctuation and capitalization errors do not limit understanding of message 4 Uses proper grammar, pronounces words correctly but mispronounces a few words

8 Spelling and grammatical errors are distracting

7 or below Spelling, grammar, punctuation, and capitalization errors make the message unclear

Communication (grammar, diction and voice)

5 Uses proper grammar, pronounces words correctly and clearly, making it easy to understand what is being said

3 Makes a few grammatical mistakes using slang throughout presentation; occasionally mispronounces words making it difficult to understand

2 or below Makes numerous grammatical mistakes, mispronounces words throughout the presentation making it almost impossible to understand

Answer #1

5 Thoroughly answers all parts of the question

4 Minor errors which do not distract from the overall answer 9 Minor errors which do not distract from the overall answer 9 Minor errors which do not distract from the overall answer 9 Minor errors which do not distract from the overall answer 9 Minor errors which do not distract from the overall answer 9

3 Lacking detail with some parts missing

2 or below Vague and elusive, difficult to understand

Answer #2 Answer #3 Answer #4 Answer #5

10 Thoroughly answers all parts of the question

8 Lacking detail with some parts missing

7 or below Vague and elusive, difficult to understand

10 Thoroughly answers all parts of the question 10 Thoroughly answers all parts of the question 10 Thoroughly answers all parts of the question

8 Lacking detail with some parts missing 8 Lacking detail with some parts missing 8 Lacking detail with some parts missing

7 or below Vague and elusive, difficult to understand 7 or below Vague and elusive, difficult to understand 7 or below Vague and elusive, difficult to understand

10

7 or below

Comments:

Total Score: ______

Sports and Entertainment Marketing I Summer 2003 71

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