5.

00 Project PROMOTIONAL MIX PRESENTATION A promotional mix includes activities involving advertising, public relations, sales promotions, and personal selling. The goal is to decide on the mix that will be the most effective in persuading potential customers (retailers, wholesalers, and consumers) to purchase and support the product. Using PowerPoint, students are to create a promotional mix for their assigned product/service using the following outline: A. B. C. D. E. Description of the product/service (10 pts.) Brief history/background of company (10 pts.) Target market using segmentation (20 pts.) Elements of promotion to be used (20 pts.) Rationale for use of each element (15 pts.)

Student will also be evaluated on the following criteria: Creativity of presentation, use of PowerPoint features, correct grammar, punctuation, and spelling (10 pts.) Professionalism of presenter including communication and poise (15 pts.)

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5.00 Project

PROMOTIONAL MIX PRESENTATION EVALUATION FORM

Please circle one number for each of the following competencies/indicators and place the number in the space provided to the right, then total. Evaluation Criteria Excellent (A)
Product/service description is thorough and accurate for audience understanding

Good (B)
Product/service description is somewhat thorough but accurate for audience understanding 9 History/background is somewhat thorough but accurate 9 Target market definition is somewhat thorough but accurate using types of segmentation 19, 18 Use of appropriate elements is somewhat thorough but accurate 19, 18 Rationale for use of each element is somewhat thorough but accurate 14, 13 Overall appearance shows creativity, but has several grammar, punctuation and/or spelling errors 9, 8 Presenter mostly exhibited professionalism in communication and poise 14, 13

Fair (C)
Product/service description is not thorough but accurate for audience understanding 8 History/background is not thorough but accurate

Poor (D/F)
Product/service description is neither thorough nor accurate for audience understanding 7 or below History/background is neither thorough nor accurate

Score

Description of the product/service

Brief history/background of company

10 History/background of company is thorough and accurate

Target market using segmentation

10 Target market definition is thorough and accurate using types of segmentation

8 Target market definition is not thorough but accurate using types of segmentation 17, 16 Use of appropriate elements is not thorough but accurate 17,16 Rationale for use of each element is not thorough but accurate 12, 11 Overall appearance shows limited creativity, and has grammar, punctuation and/or spelling errors 7 Presenter exhibited limited professionalism in communication and poise 12, 11

7 or below Target market definition is neither thorough nor accurate

Elements of promotion used

20 Use of appropriate elements is thorough and accurate

15 or below Use of appropriate elements is neither thorough nor accurate 15 or below Rationale for use of each element is neither thorough nor accurate 10 or below Overall appearance shows little creativity, and has grammar, punctuation and/or spelling errors 6 or below Presenter lacked professionalism in communication and poise

Rationale for use of each element Creativity of presentation, use of PowerPoint features, correct grammar, punctuation, and spelling Professionalism of presenter including communication and poise Comments:

20 Rationale for use of each element is thorough and accurate

15 Overall appearance shows creativity, use of correct grammar, punctuation and spelling

10 Presenter exhibited professionalism in communication and poise

15

10 or below

Total Score:

Sports and Entertainment Marketing I Summer 2003 87