CONTENT/TEACHING OUTLINE COMPETENCY: OBJECTIVE: 8.00 Discuss risk management from a sports and entertainment marketing perspective. 8.

02 Discuss considerations for safety and security.

A. Define safety and security. 1. Safety is providing the proper precautions to protect against harm, failure, breakage, or accident. 2. Security is any measure taken to guard against crime or attack. B. Discuss the types of indoor/outdoor security. 1. Security guards are hired to protect a venue and maintain order at an event. 2. Metal detectors are devices that detect the presence of metal such as guns and knives. The device is usually hand-held or gatelike in structure. 3. Searches are used to examine a person or his/her personal effects in order to find an inappropriate concealed item. 4. Security badges include plastic cards, metal tags, devices, or tokens. a. They may be issued to employees, contractors, vendors, members of the press, athletes or entertainers and their entourage, or any other person with a valid reason for entering a secure area or event. b. Examples of security badges. i. Wristbands are plastic identification bands that encircle the wrist. ii. Photo-identification cards are plastic cards or badges bearing a photograph, name, and other identifying information about a person. iii. Magnetic strip cards are plastic swipe cards with a magnetic strip containing encoded data that is read by passing the card through a slotted electronic device. The cards are used especially to make electronic transactions and to provide access to restricted or secure areas. iv. Smart cards are plastic cards containing a computer chip which allows the holder to enter secured areas, buy goods and services, or execute other operations requiring secured information stored on the chip. v. Bar code cards are plastic cards with a number of vertical lines set in a pattern, containing identifying security information. vi. Proximity cards are plastic cards with a magnetic strip containing encoded data that is read by passing the cards within a certain distance of a computerized electronic card reader. The cards are used to provide access to restricted or secured areas. 5. Facial recognition technology is a computer program that takes images filmed from a camera and compares them to a known database of criminal pictures. Crowds of people can be scanned instantly using a single camera alleviating the need of long security lines. This technology was first used on a wide-scale basis at the 2002 Winter Olympics in Salt Lake City. 6. Surveillance cameras are used to observe attendees of an event.

Sports and Entertainment Marketing I Summer 2003 108

CONTENT/TEACHING OUTLINE COMPETENCY: OBJECTIVE: 8.00 Discuss risk management from a sports and entertainment marketing perspective. 8.02 Discuss considerations for safety and security.

Resources Printed References: Marketing Essentials, 3rd ed., Section 2.1 The Marketing Concept. Sports and Entertainment Marketing, pp. 272-277. Marketing, pp. 270, 522. Suggested Activities: Have students research and write a paragraph on one form of indoor and one form of outdoor security. Students need to discuss their development, how often they are used, in what venues they are normally used, and what is the success rate of their use. Search the Internet for new technology being developed to ensure safety and security for venues, entertainers, or fans safety. There is a 8.00 project at the end of this competency. Websites:

Teacher Notes

Other Resources: 8.02 PowerPoint Presentation

Sports and Entertainment Marketing I Summer 2003 109