8017 Rogers Rd. Chapel Hill, NC 27516 gregdelima@gmail.com 1.919.259.2842 http://gregdelima.com http://twitter.

com/gregdelima

GREG DE LIMA

EXPERIENCE
FRENCH/WEST/VAUGHAN Digital Content Strategist 05 / 2011 - Present Performing in-depth search engine analysis relevant to the client in order to provide optimal content & approaches for creative teams to develop into full campaigns. GREGDELIMA.COM Owner 03 / 2008 - Present

As an independent consultant, I work with clients to build social media marketing campaigns through web-redesign, Search Engine Optimization. Each project is individually approached with its own research, and campaign built upon preferences of the client and my prior experiences. I also maintain my own blog with pertinent articles relating, but not limited to: Personal Branding, Student Branding, Business Development, Culture, and Social Media Marketing. Past projects include: Research for Chris Brogan, Research for Mary Kurek. Current projects: Social Media Analytics for Chuck Hester. APPALACHIAN STATE UNIVERSITY Social Media Strategist 01 / 2011 - 05 / 2011

Created working drafts of a social media policy relevant to Students, Faculty & Staff, and Community managers. Created a working draft of a Facebook Privacy white paper - a guide for students and faculty to address their privacy settings and how to change them. Created a working draft of Best Practices to accompany the social media policy. Assisting WebCouncil and University Communications to address social media strategies across many profiles and priming a non-existent structure for future development. EWAYDIRECT Social Media Marketing Intern 07 / 2010 - 02 / 2011

Weekly research blogging and monthly social media reports are my main duties. I research content for top social media strategies and personalities. Reports include: Share of Voice, an analysis of Website Analytics and Social Media Stats from our different profiles. ARGYLE SOCIAL Copywriting/Research Intern 10 / 2010 - 12 / 2010

Between October and December I researched and wrote selected topic blog posts for the Argyle Social Blog. The posts were keyword rich, and targeted for specific SEO & marketing results. CARRBORO CREATIVE COWORKING Marketing Assistant 05 / 2009 - 08 / 2009

Established a Social Media Marketing plan involving SEO, SEM, and print marketing. SEO and SEM Campaigns included a Google AdWords campaign as well as reviewing the entire website allowing for optimal search engine results both Organic and AdWord. Organized the first WestEnd Tweet-Up as a marketing plan to incorporate Social Media and to bring more connections into the locale itself to make the local area aware of who CCC was and where we are. This first TweetUp here was hosted by myself with speaker Wayne Sutton (@waynesutton) and had an attendee list of 15 people, for an availability of 20.

EDUCATION
APPALACHIAN STATE UNIVERSITY Bachelor of Science in Business Administration , International Business, Spanish Minor 2007 - 2011 Relevant Coursework: International Business Transactions, Organizational Behavior, Productions Operations Management, Integrated Marketing Communications, Strategic Management. Deans List ~ Fall 2010 UNIVERSITAT D'ALACANT International Business , Marketing, Finance 2009 - 2010

Relevant Coursework: International Marketing, Strategic Marketing, Company Financial Planning, International Financial Markets, Intro. to Marketing.

ASSOCIATIONS
Treasurer for Appalachian State Mens Glee Club Fall 2008 - Spring 2009, Member of Appalachian State American Marketing Association Fall 2010 - Present

LANGUAGES

English ( Native or bilingual proficiency ) Spanish ( Native or bilingual proficiency ) Portuguese ( Limited working proficiency )