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This section covers major media and the complexities of media planning. Chapter 3 traces the introduction, maturity, and eventual decline of products. Chapter 4 reviews the specific niche a product occupies and how to narrowly target a product to a defined group of consumers.
This section covers major media and the complexities of media planning. Chapter 3 traces the introduction, maturity, and eventual decline of products. Chapter 4 reviews the specific niche a …