SUBMITTED TO:HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN.

SUBMITTED BY:YADAV RAVINDRA S.

T.Y.B.B.A ROLL NO: 131 EXAM NO:

ACADAMIC YEAR: 2008-09

PREFACE Practical training is very important for a management student, because it gives him a real test of things that are happening in connection with Industry because; one will part of an Industry in future. So it is important for management students. For my training, I visit SHREE WESTERN G & C INDUSTRIES. During my visit on this industry, I got every kind of information required to prepare a report such as working of MARKETING Department specially focus on RETAILAR SATISFACTION, history and background etc. I prepared this report on what I saw, what I felt & what I learnt. This report is the summery of information gathered during my research work. I am not saying it is totally perfect, there may be some errors and mistakes but I am confident that my sincere efforts and paid attention will fully justify the subjects in this report. Serious thinking on contemporary and modern issue of modern business suggested the basic pillar through which the student of management can learn and understand the basic difference between theory and practice with the help of management theories, concept and philosophies to become successful in the business world. This report is prepared to include the information we learnt and gathered during our study and which might have some fault for which we may be excused.

ACKNOLEDGEMENT
It was really difficult for me to complete the marketing research project without getting co-operation of certain people. In other words there are so many external thankful who are directly and indirectly help me in my marketing research project. First I am thankful to Mr. ISHAN SHARMA who guided me regarding the project content and issues related to it further, I am very much thankful to, Mr. VINOD NAYAK. Who is our H.O.D., for providing their valuable time and guiding to me through the project report. I am very thankful to Mr. RAHUL VACHHANI who gave me permission to doing this marketing research report in their organization and helped me and guided me regarding the sources of information related to particular Industries. I am also thankful to my friends who guided me for preparation of this report.

EXECUTIVE SUMMERY
Oil played a very important role in Indian kitchen. Since ancient days oils had its important role. It has played vital role in the preparation of good food and taste, which is incomplete without Oils. Oil had brought a great shift in the mind of the housewifes and changes its preference. India is basically an agriculture country and oils are extracted mainly from the agriculture product. Today even, oils had very great demand in the internal market of India. One of the major reasons behind it is duality, suitability and properties. Other than it use in the kitchen, it is also used in the preparation of many herbal and ayurvedic medicines. So we can say that oil rules the taste and true blend of India. Western G & c Industry serves Quality oils to their customers. Since last few years preserving its own standard and serving quality oils to its customers and have a large contribution in field of quality oil. India is principles source for supply of oils in the global market Rajasthan, Maharastra and who produce and supply oil to international market. I have done marketing research project of WESTERN G & C INDUSTRY with the use of questionnaire. I had analyzed the report and made the findings. I have found that companys market share is steadily growing and their customers and increasing. I have also found the company need increase in the advertisement of thats product.

INFORMATION ABOUT INDUSTRY

SHREE WESTERN G & C INDUSTRY is manufacturing industry and is engaged in manufacturing of pungent mustard oil (kachi ghani mustard oil) and sesame seed oil(til oil). Situated in the heart of Gujarat in Ahmedabad city. We are manufacturing mustard oil by cold process by kohlu process and each marketed in our brand name APPU all over Gujarat and Maharastra through distridution channel of 58 distributors and agents. There are 60 kohlus and 7 expellers for crushing the seeds.

ABOUT THE COMPANY

NAME OF COMPANY:- SHREE WESTERN G & C INDUSTRIES ADDRESS:- 411/4, G.I.D.C.,NARODA, AHMEDABAD BANKERS:-BANK OF BARODA

HISTORY OF COMPANY

The company was started in the year 1982 in the Ahmedabad city with very small market of Ahmedabad only with manufacturing pungent mustard oil. Day by day the company was growing due to his quality and consumer satisfaction , in 1984. We introduce consumer packing of pungent mustard oil and then he started marketing of the product in surrounding areas of Ahemedabad , which flourished to the major cities of Gujarat. Then in1989 it introduced other product like expeller oil , castor oil , rai , til seed , etc. in 1990 the sale of company was of 30 thousand packing par year which have boosted to 8 lack packing par year

PRODUCTS OF THE COMPANY

1 Pungent mustard oil 2 Expeller mustard oil 3 Sesame seed oil (til oil) 4 Black sesame seed oil 5 Castor oil 6 Mustard seed oil

MISSION
To manufacture market and service product of national standard.

Ensure that all company process are geared to deliver the highest levael of the retailer satisfaction Faster innovation and creatively at all level

VISSION
To emerge as indieas finest manufacturing of mastered oil using the latest technologies & delighting customers

INTRODUCTION OF OTHER PLAYER OF THE MASTERED OIL INDUSTRY

RRO OIL

FORTUEN OIL

RRO OIL In the Gujarat the rro oil market is lower for the for the

comperition of the other company but in the india level the big manufacturing company of the rro oil to the India level to covered 35% shares in the market to on specifically in mastered oil but on Gujarat level to covered only for 3% people are using and the brand image is not populare in the market . The main reason for the lower salling is advertising in the oil industries the advertising is most important postion to increasing the salling .

FORTUEN OIL The company financial position is the best so the advertising is so more so to the powerful player in the mastered oil industry to covered the Gujarat level 29% market fortune oil quality & brand image is best in the market so high salling in the market but fortuen oil prices is higher so only upper upper class people using to oil . In the fortuen oil product mainly three criteria is very powerful and important so the high salling in the market .

Good packing Advertising Brand image

OBJECTIVE OF THE PROJECT

To know how many people are using branded oils. To know brand image of the mastered oil ,cotternsid oil ,groundnut oil . To know which attribute is effective in buying decision of oil . To find out the how much oil using in India in holl year . To know which is most preferable brand. To find out the loyedty of customer for SHREE WESTERN G & C INDUSTRIES. To know which advertisement options is more effective in buying of oil. To findout according to retailers, Which promotional tools is most effective in buying of oil.

RESEARCH METHODOLOGY

RESEARCH DESIGN Type of research Basic Research Basic Research is called fundamental or theoretical research .It aims to expand the knowledge of particular field . It is address self to move at fundamental questions and not problem with immediate research potential . Preliminary Research Defination research designed to assist the define and discover the problems and analysis its environment . In preliminary research we are using Descriptive Design ( Defination : describe market characteristics or functions . ) In descriptive research we are using Cross Section Design Defination : A type of Research design involving the collection of information from any given sample of population elements only once . We are Taking multiple sample so it is called Multiple Cross Sectional Design

RESEARCH PLAN SOURCES OF DATA

Once the researcher has decided the research design, the next job is of data collection . For data to be useful, our observation needs to be organized so that we can get some patterns and come to logical conclusions. Statiscial investigation requires systematic collection of data, so that all relevant groups are represented in the data. Too determine the potential market for a new product, for example research might study 100 Retailers in a certain geographical area. It must be ascertained that the group contains people representing variable such as quality ,brand image. Depending upon the resources utilized. Whether the data has come from actual observation or from records that are kept for normal purpose, statistical data can be classified in to categories:primary and secondary. We have used primary data in our research. PRIMARY DATA Primary data is one which is collected by the investigator himsalf for the purpose of specific inquiry or study. Such data is original in a character and is generated by surveys conducted by individuals or research institutions.

RESEARCH APPROACH Basically, there are two approaches in collection of primary data.

Observation Survey

We have used survey in our research. Survey: There are four method by which data can be collected in a survey. The methods are personal survey, Mail survey, Telephone survey and Computer survey. We have used Personal survey. RESEARCH INSTRUMENT We have used a structured questionnaire. Questionnaire constitutes the most prevailing method of information method among the communication method used.Both method method structured and unstructured questionnaire is used in marketing research.Different scale of measurement can be constructed and used to capture appropriately the strength of audience response. A structured questionnaire is a formula list of question framed so as to get the Fact. Structured questionnaire is one where the listing the questions is in a prearranged Order and where the object of inquiry is revealed to the respondent.

SAMPLING Sampling plays a vital role in carrying out any marketing research study. The would be hardly any marketing research study, which does not involve the use of sampling backbone of marketing research. A company selling particular brand of oil . A market potential study aiming at finding the number, distribution and socio economic characteristics of potential retail of a product.

THE SAMPLING PROCEDURE We know turn to the sampling process. It is a producer required right from the defing the population to the actual selection of sample elements. There are seven steps involed in this process.

DEFINING THE POPULATION It is the aggregate of all the elements define prior to selection of the sample. It is necessary to define the population in terms of (1) Elements, (2) Location and (3) Time I have conducted the survey of market potentiality of oil in Kalupur, Vadaj, Kubernagar and Naroda in Ahmedabad. 1. Element 2. Location 3. Time : : : Retailer Ahmedabad 28 Days

SPECIFYING THE SAMPLING METHOD

The sampling method indicates how the sampling units are selected. The most important decision in this regard is to determine which of the two probability or non probability sample to be chosen. I have used probability-Satisfied samplinf in different place.

DETERMING THE SAMPLING SIZE One has to decide how many elements of target population are to be chosen. I have chosen a sample size of 100 retailers. PARTICULAR Kalupur Kubernagar Vadaj Naroda Total NO. OF SAMPLE 35 15 30 20 100

SAMPLING METHOD: This sampling method is based on the convenience sampling for my research work. SAMPLING AREA AND SIZE: The study is undertaken in100 retailer are taken as respondents for making the reports.

METHOD OF CONTACT: The method of contact is personal and the respondents are approached with the research instrument. PURPOSE: Defining the retailer purchase behavior in of SHREE WESTERN G & C INDUSTRY

LIMITATION OF THE RESEARCH: Study report may feel constraint from following factors: Lack of experience Limited sample size

DISTRIBUTION
All the product of the company is distributed in the market through the channel of distributors throughout the Gujarat and Maharastra and the distributor cover the small and large wholesale market and the retailers and the super markets and malls. There are 58 distributors and agents of the company to do the distribution in smooth way.

COMPITITIORS
The compititores of the company are as under : 1 FORTUNE 2 RRO 3 TRISHUL 4 TRIMURTI 5 UDAY

 OIL

RETAILARS WHO SELLING THE DIFFERENT BRAND OF EDIBLE

OBJECTIVES:It shows the different brand sold by different reteilar in market. I have used multiple brand of edible oil to show this. This shows that how much retailar are sold APPU edible oil.
BRANDS APPU TIRUPATI RRO FORTUNE OTHER RETAILER 100 97 28 57 95 PERCENTAGE 100 97 28 57 95

INTERPRETATION :From the above graph I can conclude that 100% of retailers are normally sale APPU mustard oil, 97% of retailer are selling TIRUPATI cottonseed oil, 28% of retailer are

selling RRO mustard oil, 57% of retailer are selling FORTUNE mustard oil and 95% of retailer are selling other mustard oil and other edible oil. TIME SINCE SELLING APPU MUSTARD OIL:-

OBJECTIVE:I had dichotomous scale for this question. Its objective is to the time duration since retailer are selling the APPU mustard oil.
TIME MORE THAN 1 YEAR MORE THAN 3 YEAR MORE THAN 5 YEAR MORE THAN 10 YEAR TOTAL RETAILAR 9 11 23 57 100 PERCENTAGE 9 11 23 57 100

INTERPRETATION:This graph reveals the information about the time duration of the APPU mustard oil. It shows that 9% of the retailer are selling it for more than 1 year. 11% of the retailer are selling it for more than 3 year. 23% of the retailer are selling it for more than 5 year. 57% of the retailer are selling it for more than 10 year. The

retailer of APPU mustard oil are highly attached to the product quality and brand image. RETAILAR SATISFECTION LEVEL:-

OBJECTIVE:It has two contrast option and one of that is to be selected. This question shows the satisfaction of the retailer of the APPU mustard oil.
SATISFIED YES NO TOTAL RETAILAR 84 16 100 PERCENTAGE 84 16 100

INTERPRETATION:From the above analysis we can see that APPU mustard oil 84% satisfaction rate. This prove that the product of APPU mustard oil is its core strength. The product always remains the core base of the company.

 OPINION OF THE RETAILAR ABOUT LESS QUANTITY

PACK SOLD:OBJECTIVE:This question reveals the reason for the less quantity pack sold by them for various purpose.

REASONS PICKELS MASAGE PURPOSE OTHER TOTAL

RETAILAR 59 24 17 100

PERCENTAGE 59 24 17 100

INTERPRETATION:From the above analysis we can see that 59% of customer are using it for the pickles
purpose. 24% of customer are using it for the masage purpose. 17% of customer are using it for the other purpose from the view point of retailar.

CRITERIA WHEN RETAILAR PURCHASE THE PRODUCT:OBJECTIVE:This question reveals the reason for when retailer purchase the product.

CRITERIA PROFIT QUALITY BRAND IMAGE QUANTITY AVAILABILITY TOTAL

RETAILAR 6 44 30 15 5 100

PERCENTAGE 6 44 30 15 5 100

INTERPRETATION:From the above analysis we can see that 6% retailer see the profit, 44% retailer see the quality, 30% retailer see the brand image, 15% retailer see the quantity and 5% retailer see the availability.

REASONS FOR THE DISSATISFECTION OF RETAILAR:OBJECTIVE:This question reveals the reason for the dissatisfaction of retailer .

REASONS PACKEGE QUALITY BRAND IMAGE QUANTITY AVAILABILITY TOTAL

RETAILAR 5 2 1 2 6 18

PERCENTAGE 31.25 12.5 6.25 12.5 37.5 100

INTERPRETATION:-

From the above analysis we can see that 5% retailer see the packege, 2% retailer see the quality, 1% retailer see the brand image, 2% retailer see the quantity and 6% retailer see the availability. Retailer are dissatisfaction of it.

 PERCENTAGE OF SELLING OF DIFFERENT BRAND OF

EDIBLE OIL IN MARKET:OBJECTIVE:This question reveals the reason for the percentage of selling of different brand of Edible oil.

BRAND APPU RRO TIRUPATI FORTUNE OTHER

PERCENTAGE 85 25 75 45 90

INTERPRETATION:From the above graph I can conclude that 85% of retailers are normally sale APPU mustard oil, 75% of retailer are selling TIRUPATI cottonseed oil, 25% of retailer are

selling RRO mustard oil, 45% of retailer are selling FORTUNE mustard oil and 90% of retailer are selling other mustard oil and other edible oil.

HIGH SELLING WHICH FACALITY PROVID BY COMPANY FOR RETAILEAR OBJECTIVE:This question reveals the reason for which facality provid by company for their retailear.

TIRUPATI APPU RRO FORTUNE OTHER

DISCOUNT 23 25 0 5 0

SCHEMES 55 35 0 13 36

COUPEN 0 0 0 15 1

FINDING
Less advertiseing in the market. Retailer is not satisfied this distribution channel. Mustered oil quality is more important. The company has advertise hoarding for there product. Generally only use for the pickles and massage.

SUGGETIONS
Company should to more emphasis on the distribution channel. To also increase the advertising on T.V. channel and populared advertisting tools to take use. Company should new concept base. Company should arrange sales promotion scheme related to discount and free quantity.

 Company should give more point of purchase (POP) sales materials. Company should try to increase number of retailer and distribution.

LIMITATION OF THE PROJEECT

The sample size that we chosen is very small. The opinions expreesed by the retailear might be bised.

There is no surety of accuracy of answer of the retailear

CONCLUSION;I am completing marketing research report of the SRREE WESTERN G& C IND. On the subject of retailear for the period of 28 days. I am getting lots of experiance marketing research report. Form the some are good & some are bad but in short I ghet lot of knowledge by this report that is useful for me in the time of my job. By the marketing reseach report I can get knowledge of SRREE WESTERN G& C IND. As well as other retailear, I am thank ful to SRREE WESTERN G& C IND. Because the main purpose of the marketing research Is to develop student practical traing of market which may not get by only through. Thus I can get lot of knowledge by this research. I have found out that the product of SRREE WESTERN G& C IND. Are o fthe best quality but prices very high so all the retailear are not purchase SRREE WESTERN G& C IND. OIL .

BIBLIOGRAPHY:Marketing reseach seventh edition by devid j. luck & Ronald s. rubin. Published by prentice hall of India(p) ltd. 2004 edition. Marketing management by Philip kotler -Published by prentice hall of India(p) ltd. 2004 edition,2001. Search engine;WWW.GOOGLE .COM WWW. YAHOO .COM

WEBSITE:

WWW. APPU OIL .COM

QUSETINNAIR Dear Respondent

I am the student of T.Y.B.B.A from Narshibhai College of computer Studies and Management,Kadi. I undergo for Marketing Research of APPU edible oil on Retailer Satisfaction. Q-1 Are you using or selling the different brand of oil ? [1]YES [ ] [2] NO [ ]

Q-2 Which company brand are you using for the business purpose? [1] TIRUPATI [2] APPU [ [ ] ]

[3] RRO [4]FORTUNE [5] OTHER

[ [ [

] ] ]

Q-3 Form how much period are you selling this type of edible oil? [1] 1st time [2] More than 6 month [3] More than 1 year [ [ [ ] ] ]

Q-4 On which criteria you will purchase the product? [1] Profit [2] Quality [ [ ] ] ] ] ]

[3] Brand Image[ [4] Availability [ [5] Quantity [

Q-5 Please gives your opinion for different brand on different criteria.

CRITERIA QUALITY PACKEGE AVAILABILITY QUANTITY BRAND IMAGE NAME TIRUPATI

APPU RRO FORTUNE OTHER

Q-6 Which brands selling is highest in the market?

[1] TIRUPATI [2] APPU [3] RRO [4]FORTUNE [5] OTHER

[ [ [ [ [

] ] ] ] ]

Q-7 On price basis, what are you saying ? CRITERIA NAME TIRUPATI APPU RRO FORTUNE OTHER DISCOUNT SCHEMES COUPEN HIGH SELLING

Q-9 Which promotion tools provided by the company?

CRITERIA NAME TIRUPATI APPU RRO FORTUNE OTHER

FESTIVAL OFFAR

ADEVERTISING SAMPLE

SCHEME TOOLS

Q-10 Why customers are less purchase Mustered oil? [1] Pickels [2] Masage purpose [3]Other [ [ [ ] ] ]

YOUR PERSONAL OPINION:

Q-11 Are you satisfied with the APPU Edible oil product?

[1]YES

[2] NO

PERSONAL DETAILS
NAME:--------------------------------------------------------------------------------------------ADDRESS:------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

SIGN:---------------------(RETAILER)

THANK YOU